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Tag: 網路行銷

職場領導

【設定 TA 最常見的兩大誤解】一開始就擬人物誌（Persona）沒有意義！善用一個原則讓文案更精準

【VO 編輯部推薦語】寫文案前，最重要的就是訂定 TA（目標客層）了！我們從《文案寫出差異化，讓商品被看見》這本書中摘錄出以下段落，帶你釐清目標設定的兩大誤解，找到最合適的客群。文 /[...]

By VO 精選好書

2022-08-03

職場領導

【全新一本】做好商品再想怎麼賣就太晚了！日本文案專家：善用「你才寫得出來」的內容很重要

如果你每週只有看一本書的時間，讓〈全新一本〉幫你找到必看的那一本！本週介紹《文案寫出差異化，讓商品被看見》，教你在資訊爆炸的網路時代，如何寫出既有「人味」又精準打中顧客需求的優質文案。文 /[...]

By 全新一本

2022-07-29

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