![](\"http:\/\/buzzorange.com\/vidaorange\/wp-content\/uploads\/sites\/3\/2017\/04\/man-creating-advertisement-e1493010103920.jpg\")
<\/p>\n<\/p>\n
\u6709\u4e00\u53e5\u8a71\u662f\u9019\u9ebc\u8aaa\u7684\uff1a\u300c\u5275\u9020\u529b\u4e0d\u662f\u4e00\u7a2e\u5929\u8ce6\u3002\u5275\u9020\u529b\u662f\u4e00\u7a2e\u4eba\u985e\u904b\u8f49\u601d\u8003\u7684\u65b9\u5f0f\u3002\u300d<\/p>\n
\u5225\u6c23\u9912\uff0c\u5176\u5be6\u6211\u5011\u90fd\u662f\u5177\u6709\u5275\u9020\u529b\u7684\uff1b\u53ea\u662f\u6709\u4e9b\u4eba\u61c2\u5f97\u5982\u4f55\u628a\u9019\u4e9b\u300c\u5275\u610f\u300d\u8868\u9054\u51fa\u4f86\uff0c\u800c\u53e6\u4e00\u4e9b\u4eba\u5247\u662f\u4e0d\u64c5\u9577\u7f77\u4e86\u3002<\/p>\n
\u90a3\u300c\u5275\u610f\u529b\u300d\u53c8\u662f\u5982\u4f55\u904b\u4f5c\u7684\u5462\uff1f\u5225\u5c0f\u770b\u9019\u4e09\u500b\u5b57\uff0c\u300c\u5275\u610f\u529b\u300d\u662f\u500b\u5bcc\u6709\u795e\u79d8\u8272\u5f69\u7684\u601d\u8003\u6a21\u5f0f\u3002\u6709\u6642\u5019\u7576\u6211\u5011\u9047\u5230\u67d0\u4e9b\u554f\u984c\u800c\u6025\u9700\u9019\u500b\u300c\u5275\u610f\u529b\u300d\u6642\uff0c\u537b\u7e3d\u662f\u7121\u6cd5\u5f9e\u8166\u4e2d\u51fa\u73fe\uff1b\u4f46\u7576\u6211\u5011\u8655\u65bc\u653e\u9b06\u6216\u662f\u7121\u58d3\u529b\u7684\u72c0\u614b\u4e0b\uff0c\u9019\u4e9b\u9ede\u5b50\u5c31\u50cf\u96e8\u5f8c\u6625\u7b4d\u822c\u760b\u72c2\u5730\u5192\u51fa\u4f86\u3002<\/p>\n
\u70ba\u4e86\u907f\u514d\u9019\u6a23\u7684\u60c5\u6cc1\u4e00\u76f4\u767c\u751f\uff0c\u90a3\u5c31\u4e00\u8d77\u4f86\u770b\u770b\u6240\u8b02\u7684\u300c\u5275\u610f\u4eba\u58eb\u300d\u5230\u5e95\u6709\u4ec0\u9ebc\u6a23\u7684\u751f\u6d3b\u54f2\u5b78\uff0c\u8b93\u4ed6\u5011\u8166\u4e2d\u7684\u9ede\u5b50\u7e3d\u662f\u6e90\u6e90\u4e0d\u7d55\uff1f<\/p>\n
1. \u4ed6\u5011\u628a\u5275\u9020\u529b\u7576\u4f5c\u4e00\u7a2e\u300c\u7fd2\u6163\u300d<\/strong><\/span><\/p>\n \u4f5c\u5bb6Leigh Michaels \u66fe\u8aaa\uff1a\u300c\u7b49\u5f85\u9ede\u5b50\u5728\u8166\u4e2d\u51fa\u73fe\uff0c\u5c31\u597d\u50cf\u662f\u5728\u6a5f\u5834\u7b49\u4e00\u73ed\u706b\u8eca\u4e00\u6a23\u96e3\u3002\u300d<\/p>\n \u300c\u5275\u610f\u300d\u5c31\u50cf\u7df4\u808c\u8089\u4e00\u6a23\uff0c\u7576\u4f60\u5c07\u7df4\u808c\u8089\u8b8a\u6210\u4e00\u7a2e\u300c\u7fd2\u6163\u300d\uff0c\u81ea\u7136\u800c\u7136\u5730\u9019\u4e9b\u808c\u8089\u5c31\u6703\u7fd2\u6163\u90a3\u6a23\u7684\u72c0\u614b\uff0c\u4e0d\u7528\u6015\u4e45\u4e0d\u7df4\u5c31\u6703\u4f7f\u808c\u8089\u9b06\u5f1b\u3002\u53ef\u60f3\u800c\u77e5\uff0c\u8981\u6709\u5275\u610f\u529b\uff0c\u5c31\u52aa\u529b\u5c07\u300c\u601d\u8003\u300d\u8b8a\u6210\u751f\u6d3b\u4e2d\u7684\u4e00\u90e8\u4efd\u5427\u3002<\/p>\n 2. \u4ed6\u5011\u4e0d\u628a\u300c\u81ea\u5df1\u300d\u770b\u5f97\u592a\u91cd<\/strong><\/span><\/p>\n \u4eba\u751f\u5c31\u50cf\u722c\u68af\u5b50\u4e00\u6a23\uff1b\u4f60\u722c\u8d8a\u9ad8\uff0c\u4f60\u5c31\u6703\u8d8a\u8b39\u614e\u3002<\/p>\n \u4f46\u9019\u4e9b\u5275\u610f\u4eba\u58eb\u537b\u4e0d\u4e00\u6a23\u3002\u4ed6\u5011\u4e26\u4e0d\u6703\u5c07\u81ea\u5df1\u7684\u5de5\u4f5c\u6216\u662f\u8eab\u65c1\u7684\u4eba\u662f\u70ba\u81ea\u5df1\u751f\u6d3b\u7684\u5168\u90e8\uff0c\u56e0\u70ba\u4ed6\u5011\u77e5\u9053\uff0c\u4e00\u65e6\u5c0d\u4efb\u4f55\u4e8b\u90fd\u592a\u56b4\u8b39\uff0c\u5f88\u591a\u5049\u5927\u7684\u9ede\u5b50\u5c31\u6c38\u9060\u4e0d\u6703\u51fa\u73fe\u3002<\/p>\n 3. \u4ed6\u5011\u5c0d\u4efb\u4f55\u4e8b\u60c5\u90fd\u6975\u5ea6\u300c\u597d\u5947\u300d<\/strong><\/span><\/p>\n \u901a\u5e38\u5927\u90e8\u5206\u7684\u4eba\u90fd\u6703\u5c08\u7cbe\u65bc\u67d0\u4e00\u9805\u6280\u80fd\u6703\u662f\u9818\u57df\uff0c\u50cf\u662f\u5712\u85dd\u5bb6\u3001\u6b77\u53f2\u5b78\u5bb6\u3001\u79d1\u5b78\u5bb6\u3001\u6587\u5b78\u5bb6\u2026\u7b49\u7b49\u3002\u4f46\u5275\u610f\u4eba\u58eb\u5c0d\u300c\u773e\u591a\u9818\u57df\u300d\u90fd\u6709\u6d89\u7375\uff0c\u5404\u7a2e\u4e0d\u540c\u7684\u66f8\u4ed6\u5011\u90fd\u770b\uff1b\u56e0\u70ba\u4ed6\u5011\u8a8d\u70ba\uff0c\u4efb\u4f55\u9818\u57df\u7684\u77e5\u8b58\u90fd\u503c\u5f97\u7d30\u7d30\u63a2\u7d22\u3002<\/p>\n \u5728\u4ed6\u5011\u773c\u4e2d\uff0c\u300c\u9ede\u5b50\u300d\u662f\u9700\u8981\u71c3\u6599\u7684\uff0c\u7576\u71c3\u6599\u8d8a\u591a\u7a2e\uff0c\u9ede\u5b50\u7576\u7136\u5c31\u8d8a\u8c50\u5bcc\u3002<\/p>\n 4. \u4ed6\u5011\u80fd\u8f15\u9b06\u7684\u5378\u4e0b\u300c\u5de5\u4f5c\u7684\u8eab\u4efd\u300d<\/strong><\/span><\/p>\n \u807d\u8d77\u4f86\u5f88\u8907\u96dc\uff0c\u7c21\u55ae\u4f86\u8aaa\u5c31\u662f\uff1a\u9019\u4e9b\u4eba\u60f3\u4f11\u606f\u5c31\u80fd\u5b89\u5fc3\u5730\u4f11\u606f\uff0c\u4e0d\u8b93\u5de5\u4f5c\u4e0a\u7684\u4e8b\u60c5\u6346\u7d81\u4f4f\u81ea\u5df1\u3002<\/p>\n \u611b\u8fea\u751f\u4e5f\u662f\u9019\u6a23\u7684\u4eba\uff1b\u4ed6\u5728\u7814\u7a76\u71c8\u6ce1\u6642\u7e3d\u5171\u7d93\u6b77\u4e86\u7121\u6578\u6b21\u7684\u5931\u6557\uff0c\u4f46\u5728\u6bcf\u4e00\u6b21\u5931\u6557\u5f8c\u4ed6\u537b\u4e0d\u6703\u6c88\u6eba\u65bc\u90a3\u6a23\u8ca0\u9762\u7684\u5fc3\u5883\uff0c\u4ed6\u9078\u64c7\u96e2\u958b\u5de5\u4f5c\u5ba4\u7136\u5f8c\u53bb\u597d\u597d\u7761\u4e00\u89ba\u3002\u9019\u807d\u8d77\u4f86\u5f88\u5bb9\u6613\uff0c\u4f46\u5176\u5be6\u771f\u6b63\u505a\u8d77\u4f86\u771f\u7684\u4e0d\u7c21\u55ae\u3002<\/p>\n 6. \u4ed6\u5011\u5c0d\u300c\u4eba\u300d\u662f\u5f88\u6709\u8208\u8da3\u7684<\/strong><\/span><\/p>\n \u5275\u610f\u4eba\u58eb\u662f\u5bcc\u6709\u540c\u60c5\u5fc3\u7684\uff0c\u4ed6\u5011\u559c\u6b61\u8207\u4eba\u63a5\u89f8\u3001\u89c0\u5bdf\u4eba\u7684\u4e00\u8209\u4e00\u52d5\u3002<\/p>\n 20\u4e16\u7d00\u6700\u5049\u5927\u7684\u6587\u5b78\u5bb6\u4e4b\u4e00\u6d77\u660e\u5a01\u5c31\u66fe\u8aaa\u904e\uff1a\u300c\u5f9e\u8046\u807d\u4eba\u5011\u4e4b\u9593\u7684\u6240\u6709\u4e8b\u7269\u4e2d\uff0c\u6211\u6240\u5b78\u5230\u7684\u7adf\u662f\u51fa\u4e4e\u610f\u6599\u7684\u591a\u3002\u5927\u90e8\u5206\u7684\u4eba\u90fd\u4e0d\u66fe\u8a8d\u771f\u53bb\u9ad4\u6703\u3002\u300d<\/p>\n 6. \u4ed6\u5011\u4e0d\u6703\u5c0d\u4efb\u4f55\u4e8b\u60c5\u611f\u5230\u300c\u7121\u8da3\u300d<\/strong><\/span><\/p>\n \u4ed6\u5011\u77e5\u9053\u751f\u6d3b\u4e2d\u7684\u4efb\u4f55\u4e8b\u60c5\u90fd\u6709\u5b83\u4e00\u5b9a\u7684\u8da3\u5473\u6240\u5728\uff1b\u9019\u4e9b\u5275\u610f\u5341\u8db3\u7684\u4eba\u624d\u5c31\u8ca0\u8cac\u628a\u9019\u4e9b\u300c\u8da3\u5473\u300d\u7d66\u6316\u51fa\u4f86\u3002<\/p>\n \u5967\u7f8e\u96c6\u5718\u5275\u8fa6\u4ebaDavid Ogilvy\u9762\u5c0d\u5ee3\u544a\u5beb\u624b\u7684\u62b1\u6028\u662f\u9019\u6a23\u56de\u61c9\u7684\uff1a\u300c\u6c92\u6709\u7121\u8da3\u7684\u7522\u54c1\uff0c\u53ea\u6709\u7121\u8da3\u7684\u5beb\u624b\u3002\u300d<\/p>\n 7. \u4ed6\u5011\u975e\u5e38\u9858\u610f\u64a5\u51fa\u7d66\u81ea\u5df1\u300c\u7368\u8655\u300d\u7684\u6642\u9593<\/strong><\/span><\/p>\n \u7f8e\u570b\u5fc3\u7406\u5b78\u5bb6Rollo May\u8aaa\uff1a\u300c\u70ba\u4e86\u80fd\u8b93\u81ea\u5df1\u5c0d\u5404\u7a2e\u9ede\u5b50\u66f4\u52a0\u7684\u654f\u92b3\uff0c\u4eba\u4e00\u5b9a\u8981\u7559\u4e00\u4e9b\u7368\u8655\u7684\u6642\u9593\u7d66\u81ea\u5df1\u3002\u60f3\u8981\u6210\u70ba\u6709\u5275\u610f\u7684\u4eba\uff0c\u5c31\u8981\u514b\u670d\u81ea\u5df1\u4e00\u500b\u4eba\u7684\u6050\u61fc\u3002\u300d<\/p>\n \u5f88\u591a\u85dd\u8853\u5bb6\u6216\u8005\u662f\u5275\u610f\u5bb6\u90fd\u88ab\u5927\u5bb6\u8aa4\u4ee5\u70ba\u662f\u300c\u5b64\u7656\u7684\u4eba\u300d\uff0c\u4f46\u4e8b\u5be6\u771f\u7684\u4e0d\u662f\u9019\u6a23\u7684\u3002\u662f\u56e0\u70ba\u4ed6\u5011\u77e5\u9053\uff0c\u552f\u6709\u5728\u8207\u81ea\u5df1\u6c88\u6fb1\u7684\u6642\u9593\u4e0b\uff0c\u624d\u80fd\u8b93\u81ea\u5df1\u5c0d\u5275\u610f\u529b\u66f4\u52a0\u654f\u611f\u3002<\/p>\n 8. \u4ed6\u5011\u52c7\u65bc\u5617\u8a66\u300c\u65b0\u4e8b\u7269\u300d<\/strong><\/span><\/p>\n \u5bcc\u6709\u5275\u610f\u7684\u4eba\u559c\u6b61\u8b93\u81ea\u5df1\u66b4\u9732\u5728\u65b0\u7684\u74b0\u5883\u4e2d\uff0c\u56e0\u70ba\u9019\u6a23\u624d\u80fd\u64c1\u6709\u5168\u65b0\u7684\u611f\u5b98\u9ad4\u9a57\uff0c\u4e26\u4e14\u4f7f\u81ea\u5df1\u7684\u5fc3\u5883\u8f49\u63db—\u800c\u9019\u6a23\u7684\u958b\u95ca\u662f\u57f9\u990a\u300c\u5275\u610f\u529b\u300d\u7684\u95dc\u9375\u4e4b\u4e00\u3002<\/p>\n \u4e0d\u65b7\u7684\u5728\u4eba\u751f\u4e2d\u6c42\u65b0\u6c42\u8b8a\uff0c\u624d\u6709\u6a5f\u6703\u4f7f\u81ea\u5df1\u7684\u5fc3\u80f8\u66f4\u5bec\u5927\uff0c\u4e26\u4e14\u6709\u66f4\u591a\u7684\u6a5f\u6703\u63a5\u89f8\u9019\u500b\u751f\u751f\u4e0d\u606f\u7684\u4e16\u754c\u3002<\/p>\n 9. \u4ed6\u5011\u628a\u4eba\u751f\u8996\u70ba\u300c\u8868\u9054\u81ea\u6211\u7684\u6a5f\u6703\u300d<\/strong><\/span><\/p>\n \u9019\u7fa4\u4eba\u559c\u6b61\u7528\u9019\u6a23\u7684\u65b9\u5f0f\u770b\u5f85\u4e16\u754c\uff1b\u56e0\u70ba\u4ed6\u5011\u8a8d\u70ba\u4eba\u751f\u8def\u4e0a\u7684\u6240\u6709\u4e8b\u7269\uff0c\u90fd\u662f\u8868\u9054\u81ea\u5df1\u7684\u5927\u597d\u6a5f\u6703\u3002\u300c\u5275\u610f\u529b\u300d\u7576\u7136\u4e5f\u662f\u5176\u4e2d\u4e4b\u4e00\uff1b\u63db\u53e5\u8a71\u8aaa\uff0c\u300c\u5275\u610f\u529b\u300d\u4e5f\u5c31\u662f\u4eba\u8868\u9054\u81ea\u5df1\u7684\u9700\u6c42\u3001\u671f\u5f85\u3001\u4ee5\u53ca\u7368\u7279\u4e4b\u8655\u7684\u65b9\u6cd5\u3002<\/p>\n 10. \u4ed6\u5011\u64c5\u9577\u5c07\u5404\u500b\u4e0d\u540c\u7684\u9ede\u5b50\u300c\u9023\u7d50\u300d\u8d77\u4f86<\/strong><\/span><\/p>\n \u5982\u679c\u786c\u8981\u8aaa\u5275\u610f\u4eba\u58eb\u8207\u4e00\u822c\u4eba\u300c\u6700\u300d\u4e0d\u4e00\u6a23\u7684\u5730\u65b9\uff0c\u5c31\u662f\u4ed6\u5011\u5177\u6709\u767c\u89ba\u4e16\u754c\u4e0a\u300c\u53ef\u80fd\u6027\u300d\u7684\u80fd\u529b—\u4e5f\u5c31\u662f\u4e0d\u540c\u65bc\u4e00\u822c\u4eba\u7684\u300c\u773c\u754c\u300d\u3002<\/p>\n \u860b\u679c\u5275\u8fa6\u4eba\u8cc8\u4f2f\u65af\u5c31\u66fe\u7d93\u516c\u958b\u8aaa\u904e\uff1a\u300c\u5275\u9020\u529b\u5c31\u662f\u5c07\u4e0d\u540c\u7684\u6771\u897f\u9023\u7d50\u8d77\u4f86\u3002\u7576\u4f60\u554f\u9019\u4e9b\u5275\u610f\u4eba\u58eb\u5982\u4f55\u60f3\u51fa\u9019\u4e9b\u9ede\u5b50\u7684\uff0c\u4ed6\u5011\u53cd\u800c\u6703\u611f\u5230\u6709\u9ede\u4e0d\u597d\u610f\u601d\uff0c\u56e0\u70ba\u4ed6\u5011\u53ea\u662f\u300c\u770b\u300d\u5230\u4e00\u822c\u4eba\u770b\u4e0d\u5230\u7684\u6771\u897f\u7f77\u4e86\u3002\u4ed6\u5011\u6709\u5c07\u4e0d\u540c\u7d93\u9a57\u9023\u7d50\u8d77\u4f86\u4e26\u4e14\u5275\u9020\u51fa\u5168\u65b0\u60f3\u6cd5\u7684\u80fd\u529b\u3002\u300d<\/p>\n \u8cac\u4efb\u7de8\u8f2f:\u738b\u6109\u8cc0<\/p>\n \u5ef6\u4f38\u95b1\u8b80\uff1a<\/strong><\/span> \uff08\u53c3\u8003\u8cc7\u6599\uff1aLifehack<\/a>, Huffingpost<\/a>\uff1b\u5716\u7247\u4f86\u6e90\uff1aVisual Hunt, CC licensed\u3002\uff09<\/p>\n","protected":false},"excerpt":{"rendered":" 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