{"id":76169,"date":"2022-08-03T16:15:04","date_gmt":"2022-08-03T08:15:04","guid":{"rendered":"https:\/\/buzzorange.com\/vidaorange\/?p=76169"},"modified":"2022-08-03T16:15:04","modified_gmt":"2022-08-03T08:15:04","slug":"copywriting-1","status":"publish","type":"post","link":"https:\/\/buzzorange.com\/vidaorange\/2022\/08\/03\/copywriting-1\/","title":{"rendered":"\u3010\u8a2d\u5b9a TA \u6700\u5e38\u898b\u7684\u5169\u5927\u8aa4\u89e3\u3011\u4e00\u958b\u59cb\u5c31\u64ec\u4eba\u7269\u8a8c\uff08Persona\uff09\u6c92\u6709\u610f\u7fa9\uff01\u5584\u7528\u4e00\u500b\u539f\u5247\u8b93\u6587\u6848\u66f4\u7cbe\u6e96"},"content":{"rendered":"<blockquote><p>\u3010VO \u7de8\u8f2f\u90e8\u63a8\u85a6\u8a9e\u3011<\/p>\n<p>\u5beb\u6587\u6848\u524d\uff0c\u6700\u91cd\u8981\u7684\u5c31\u662f\u8a02\u5b9a TA\uff08\u76ee\u6a19\u5ba2\u5c64\uff09\u4e86\uff01<\/p>\n<p>\u6211\u5011\u5f9e<a href=\"https:\/\/bit.ly\/3vp62ji\" target=\"_blank\" rel=\"noopener\">\u300a\u6587\u6848\u5beb\u51fa\u5dee\u7570\u5316\uff0c\u8b93\u5546\u54c1\u88ab\u770b\u898b\u300b<\/a>\u9019\u672c\u66f8\u4e2d\u6458\u9304\u51fa\u4ee5\u4e0b\u6bb5\u843d\uff0c\u5e36\u4f60\u91d0\u6e05\u76ee\u6a19\u8a2d\u5b9a\u7684\u5169\u5927\u8aa4\u89e3\uff0c\u627e\u5230\u6700\u5408\u9069\u7684\u5ba2\u7fa4\u3002<\/p><\/blockquote>\n<p style=\"text-align: right;\">\u6587 \/ \u6939\u5bdb\u5b50<\/p>\n<p class=\"p3\">\u5e38\u6709\u4eba\u554f\u6211\u76ee\u6a19\u5ba2\u5c64\u90a3\u9ebc\u5c11\uff0c\u4e0d\u6703\u6709\u554f\u984c\u55ce\uff1f<strong>\u5176\u5be6\u5f88\u591a\u4eba\u5c0d\u9396\u5b9a\u5ba2\u5c64\u5b58\u6709\u8aa4\u89e3\uff0c\u751a\u81f3\u9020\u6210\u6a5f\u6703\u640d\u5931\u3002<\/strong><\/p>\n<p class=\"p3\">\u76ee\u6a19\u8a2d\u5b9a\u7684\u5e38\u898b\u8aa4\u89e3\u5982\u4e0b\uff1a<\/p>\n<ul>\n<li class=\"p3\">\u6c7a\u5b9a\u4eba\u7269\u8a8c\uff08\u67b6\u7a7a\u7684\u4eba\u8a2d\uff09<\/li>\n<li class=\"p3\">\u76ee\u6a19\u8d8a\u6709\u91dd\u5c0d\u6027\u8ce3\u5f97\u8d8a\u597d<\/li>\n<\/ul>\n<p class=\"p3\">\u5176\u5be6\u9019\u5169\u7a2e\u60f3\u6cd5\u90fd\u662f\u932f\u7684\u3002<\/p>\n<h4 class=\"p5\"><span class=\"s5\"><b>\u4eba\u7269\u8a8c\uff08\u67b6\u7a7a\u7684\u4eba\u8a2d\uff09\u6c92\u6709\u610f\u7fa9<\/b><\/span><\/h4>\n<p class=\"p3\">\u76ee\u6a19\u8a2d\u5b9a\u65b9\u6cd5\u7684\u5e38\u898b\u8aa4\u89e3\u5c31\u662f\u4ed4\u7d30\u5beb\u51fa\u4e00\u500b\u7406\u60f3\u7684\u9867\u5ba2\u6a23\u8c8c\uff0c\u4e5f\u5c31\u662f\u6240\u8b02\u7684\u4eba\u7269\u8a8c\uff08\u67b6\u7a7a\u7684\u4eba\u8a2d\uff09\u3002\u4f8b\u5982\u5e74\u9f61\u3001\u8077\u696d\u3001\u6027\u5225\u3001\u5c45\u4f4f\u5730\u5340\u3001\u5bb6\u5ead\u6210\u54e1\u3001\u4e00\u5929\u7684\u751f\u6d3b\u3001\u6709\u4ec0\u9ebc\u7169\u60f1\u3001\u5c0d\u4ec0\u9ebc\u4e8b\u611f\u8208\u8da3\u3001\u4f7f\u7528\u4ec0\u9ebc\u793e\u7fa4\u7db2\u8def\u7b49\u7b49\u3002<\/p>\n<p class=\"p3\"><span style=\"color: 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class=\"p3\">\u76ee\u6a19\u592a\u6709\u91dd\u5c0d\u6027\uff0c\u53ea\u6703\u6e1b\u5c11\u55ae\u7d14\u5c0d\u4f60\u611f\u8208\u8da3\u7684\u4eba\u3002\u7576\u7136\u6211\u5011\u4e0d\u5fc5\u7576\u500b\u842c\u4eba\u8ff7\uff0c\u4f46\u5982\u679c\u4e00\u76f4\u60f3\u628a\u7403\u6295\u9032\u72f9\u7a84\u7684\u597d\u7403\u5e36\u88e1\uff0c\u4e5f\u6703\u964d\u4f4e\u6295\u9032\u7684\u6a5f\u7387\u3002<\/p>\n<p class=\"p3\">\u6c7a\u5b9a\u76ee\u6a19\u7684\u65b9\u6cd5\uff0c\u5c31\u662f\u4e4b\u524d\u63d0\u904e\u7684\uff0c\u7528\u8a00\u8a9e\u8868\u9054\u300c<strong>\u81ea\u5df1\u50be\u7562\u751f\u4e4b\u529b\uff0c\u60f3\u6210\u70ba\u4ec0\u9ebc\u6a23\u7684\u4eba\u7684\u53cb\u8ecd<\/strong>\u300d\u7684\u65b9\u6cd5\u3002<\/p>\n<p class=\"p3\">\u4e4d\u770b\u4e4b\u4e0b\u5927\u5bb6\u53ef\u80fd\u89ba\u5f97\u9019\u500b\u65b9\u6cd5\u5f88\u7c60\u7d71\u66d6\u6627\uff0c\u4e0d\u904e\u9019\u6a23\u5c31\u597d\u3002<span style=\"color: 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#800000;\"><b>\u81ea\u5df1\u7684\u4e8b\u696d\u6216\u50b3\u9054\u8a0a\u606f\u7684\u5c0d\u8c61\u53ef\u4ee5\u5f88\u5ee3\uff0c\u4f46\u64b0\u5beb\u6bcf\u7bc7\u6587\u7ae0\u6642\uff0c\u5047\u8a2d\u81ea\u5df1\u662f\u8981\u5beb\u7d66\u67d0\u4f4d\u771f\u5be6\u4eba\u7269\u770b\uff0c\u9019\u6a23\u6bd4\u8f03\u5bb9\u6613\u4e0b\u7b46\u3002<\/b><\/span><\/p>\n<p class=\"p3\">\u6bcf\u6b21\u5beb\u4f5c\u6642\u53ef\u4ee5\u9810\u8a2d\u4e0d\u540c\u7684\u5c0d\u8c61\uff0c\u4f8b\u5982\u4eca\u5929\u7684\u90e8\u843d\u683c\u662f\u5beb\u7d66\u7532\u770b\u7684\uff0c\u9019\u9801\u5546\u54c1\u92b7\u552e\u9801\u662f\u5beb\u7d66\u4e59\u770b\u7684<span class=\"s2\">\u2026\u2026<\/span>\u6bcf\u4e00\u7bc7\u6587\u7ae0\u90fd\u9810\u8a2d\u4e00\u4f4d\u771f\u5be6\u4eba\u7269\u70ba\u5c0d\u8c61\uff0c\u66f4\u5bb9\u6613\u4e0b\u7b46\u3002\u8981\u50b3\u9054\u7d66\u90a3\u500b\u4eba\uff0c\u600e\u9ebc\u5beb\u6bd4\u8f03\u5bb9\u6613\u8b93\u4ed6\u61c2\uff1f\u8981\u5c0d\u90a3\u500b\u4eba\u8aaa\uff0c\u7528\u4ec0\u9ebc\u9806\u5e8f\u8aaa\u6bd4\u8f03\u597d\uff1f\u53ea\u8981\u7167\u9019\u500b\u539f\u5247\u53bb\u5beb\u5373\u53ef\u3002<\/p>\n<blockquote><p>\u559c\u6b61\u4ee5\u4e0a\u7684\u5167\u5bb9\u55ce\uff1f<\/p>\n<p>\u66f4\u591a\u6587\u6848\u5beb\u4f5c\u6280\u5de7\uff0c\u90fd\u5728<a href=\"https:\/\/bit.ly\/3vp62ji\" target=\"_blank\" rel=\"noopener\">\u300a\u6587\u6848\u5beb\u51fa\u5dee\u7570\u5316\uff0c\u8b93\u5546\u54c1\u88ab\u770b\u898b\u300b<\/a>\uff01\u9019\u672c\u66f8\u4e0d\u6559\u4f60\u8001\u5957\u7684\u66a2\u92b7\u6587\u6848\u516c\u5f0f\uff0c\u53cd\u800c\u5f9e\u9577\u671f\u7d93\u71df\u7684\u89d2\u5ea6\u5207\u5165\uff0c\u6559\u4f60\u5beb\u51fa\u65e2\u6709\u300c\u4eba\u5473\u300d\u53c8\u5225\u5177\u4e00\u683c\u7684\u597d\u6587\u6848\u3002<\/p>\n<p>\u5982\u679c\u4f60\u8eab\u70ba\u884c\u92b7\u3001\u516c\u95dc\u5c08\u696d\u4eba\u54e1\uff0c\u6216\u662f\u5275\u696d\u8005\u3001\u793e\u7fa4\u7db2\u8def\u54c1\u724c\u7d93\u71df\u8005\uff0c\u5343\u842c\u5225\u932f\u904e\u9019\u672c\u9ec3\u91d1\u5beb\u4f5c\u6307\u5357\uff01<\/p>\n<p><a href=\"https:\/\/bit.ly\/3vp62ji\" target=\"_blank\" rel=\"noopener\">&gt;&gt; \u7acb\u5373\u8cfc\u8cb7\u300a\u6587\u6848\u5beb\u51fa\u5dee\u7570\u5316\uff0c\u8b93\u5546\u54c1\u88ab\u770b\u898b\u300b<\/a><\/p><\/blockquote>\n<div id=\"attachment_76162\" style=\"width: 266px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/bit.ly\/3vp62ji\"><img decoding=\"async\" aria-describedby=\"caption-attachment-76162\" class=\"wp-image-76162\" src=\"https:\/\/buzzorange.com\/vidaorange\/app\/uploads\/2022\/07\/20220708054947648836-527x720.jpeg\" alt=\"\" width=\"256\" height=\"350\" \/><\/a><p id=\"caption-attachment-76162\" class=\"wp-caption-text\">\u300a\u6587\u6848\u5beb\u51fa\u5dee\u7570\u5316\uff0c\u8b93\u5546\u54c1\u88ab\u770b\u898b\u300b\u4f5c\u8005\uff1a\u6939\u5bdb\u5b50\uff1b\u5546\u5468\u51fa\u7248<\/p><\/div>\n<p>\uff08\u672c\u6587\u66f8\u6458\u5167\u5bb9\u51fa\u81ea<a href=\"https:\/\/bit.ly\/3vp62ji\" target=\"_blank\" rel=\"noopener\">\u300a\u6587\u6848\u5beb\u51fa\u5dee\u7570\u5316, \u8b93\u5546\u54c1\u88ab\u770b\u898b: \u53ea\u8981\u662f\u4f60\u8ce3\u7684\u4ed6\u90fd\u60f3\u8cb7! \u7db2\u8def\u66a2\u92b7\u6587\u6848\u5168\u653b\u7565\u300b<\/a>\uff0c\u7531 \u5546\u5468\u51fa\u7248 \u6388\u6b0a\u8f49\u8f09\uff0c\u4e26\u540c\u610f VidaOrange 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\u6939\u5bdb\u5b50[&#8230;]<\/p>\n","protected":false},"author":8,"featured_media":76248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[16709,16692],"coauthors":[16262,16665],"_links":{"self":[{"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/posts\/76169"}],"collection":[{"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/comments?post=76169"}],"version-history":[{"count":5,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/posts\/76169\/revisions"}],"predecessor-version":[{"id":76250,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/posts\/76169\/revisions\/76250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/media\/76248"}],"wp:attachment":[{"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/media?parent=76169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/categories?post=76169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/tags?post=76169"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/coauthors?post=76169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}