{"id":7472,"date":"2016-09-10T12:23:05","date_gmt":"2016-09-10T04:23:05","guid":{"rendered":"https:\/\/buzzorange.com\/vidaorange\/2016\/09\/10\/think-from-your-users-copywriter\/"},"modified":"2021-06-16T13:32:17","modified_gmt":"2021-06-16T05:32:17","slug":"think-from-your-users-copywriter","status":"publish","type":"post","link":"https:\/\/buzzorange.com\/vidaorange\/2016\/09\/10\/think-from-your-users-copywriter\/","title":{"rendered":"\u3010\u8077\u5834\u6280\u80fd UP UP\u3011\u4e0a\u53f0\u8b1b\u8a71\u3001\u884c\u92b7\u6587\u6848\uff0c\u8a72\u5982\u4f55\u5728\u300c\u7b2c\u4e00\u53e5\u8a71\u300d\u5c31\u8b93\u4eba\u5011\u5927\u8072\u7b11\uff1f"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-56058 aligncenter\" src=\"http:\/\/buzzorange.com\/vidaorange\/wp-content\/uploads\/sites\/3\/2016\/09\/2-woman-writing-in-netbook-sitting-in-park.jpg\" alt=\"2-woman-writing-in-netbook-sitting-in-park\" width=\"800\" height=\"533\" \/><\/p>\n<blockquote><p><span style=\"color: #008000;\">\u3010\u70ba\u4ec0\u9ebc\u6211\u5011\u8981\u6311\u9078\u9019\u672c\u66f8\u3011<\/span><\/p>\n<p>\u8207\u773e\u4e0d\u540c\uff0c\u662f\u9019\u500b\u8cc7\u8a0a\u6d41\u901a\u5feb\u901f\u7684\u6642\u4ee3\u6700\u8b1b\u6c42\u7684\u8981\u9ede\uff0c\u5426\u5247\u53ea\u6703\u88ab\u5ffd\u8996\uff0c\u751a\u81f3\u6dea\u843d\u70ba\u76f2\u5f9e\u8005\u4e4b\u4e00\u3002\u9019\u672c\u66f8\u7684\u4f5c\u8005\u8521\u6dc7\u83ef\u5728\u6559\u80b2\u754c\u6253\u6efe\u591a\u5e74\uff0c\u57f9\u80b2\u4e86\u7121\u6578\u5b78\u5b50\uff0c\u5f9e\u8001\u5e2b\u5982\u4f55\u5438\u5f15\u5b78\u751f\u6ce8\u610f\u70ba\u51fa\u767c\u9ede\uff0c\u544a\u8a34\u5927\u5bb6\u5982\u4f55\u8b93\u95b1\u807d\u4eba\u95dc\u6ce8\u81ea\u5df1\u3002\uff08\u8cac\u4efb\u7de8\u8f2f\uff1a\u5433\u73b2\u7444\uff09<\/p><\/blockquote>\n<p>\u300c\u4f60\u628a\u524d\u9762\u7684\u6d41\u6c34\u5e33\u90fd\u522a\u4e86\uff0c\u597d\u55ce\uff1f\u300d<\/p>\n<p>\u300c\u4e0d\u884c\u5566\uff0c\u8001\u5e2b\uff0c\u6bcf\u4e00\u500b\u4eba\u90fd\u9019\u6a23\u5beb\uff0c\u6211\u600e\u9ebc\u53ef\u4ee5\u4e0d\u4e00\u6a23\uff1f\u300d<\/p>\n<p><strong><span style=\"color: #ff0000;\">\u300c \u5c31\u662f\u6bcf\u4e00\u500b\u4eba\u90fd\u9019\u6a23\u5beb\uff0c \u4f60\u624d\u61c9\u8a72\u4e0d\u4e00\u6a23\u3002\u300d<\/span> <\/strong>\u770b\u5b78\u751f\u63a8\u7504\u5099\u5be9\u8cc7\u6599\u6642\uff0c\u524d\u9762\u516d\u884c\u662f\u7236\u6bcd\u8077\u696d\u3001\u5144\u5f1f\u59ca\u59b9\u3001\u7562\u696d\u4e2d\u5c0f\u5b78\u4ecb\u7d39\u7b49\uff0c\u6211\u5fcd\u4e0d\u4f4f\u76ba\u7709\u982d\uff1a\u300c\u4f60\u6709\u6c92\u6709\u60f3\u904e\uff0c\u7576\u4e00\u500b\u6559\u6388\u9023\u770b\u5169\u767e\u7bc7\u9019\u7a2e\u8207\u7533\u8acb\u79d1\u7cfb\u4e0d\u76f8\u95dc\u7684\u6d41\u6c34\u5e33\uff0c\u6703\u4e0d\u6703\u5f88\u53ad\u7169\uff1f\u300d<\/p>\n<p>\u300c\u6703\u5427\uff0c\u90a3\u6211\u8a72\u600e\u9ebc\u8fa6\uff1f\u300d<\/p>\n<p>\u300c\u7528<strong><span style=\"color: #ff0000;\">\u300e\u53d7\u773e\u601d\u8003\u300f<\/span><\/strong>\u5beb\u4f5c\u554a\uff01\u300d<\/p>\n<p>\u300c\u53d7\u773e\u601d\u8003\uff1f\u8ab0\u662f\u53d7\u773e\uff1f\u300d<\/p>\n<p><span style=\"color: #ff0000;\"><strong>\u300c\u5c31\u662f\u95b1\u807d\u8005\u3002\u4f8b\u5982\u770b\u96fb\u5f71\u7684\u53eb\u89c0\u773e\u3001\u807d\u6f14\u8b1b\u7684\u53eb\u807d\u773e\u3001\u770b\u66f8\u7684\u53eb\u8b80\u8005\u3001\u8a55\u53c3\u8cfd\u4f5c\u54c1\u7684\u53eb\u8a55\u5be9\u3001\u770b\u81c9\u66f8\u7684\u53eb\u7db2\u8ecd\u3002\u300d<\/strong><\/span><\/p>\n<p>\u300c\u8001\u5e2b\uff0c\u4f60\u8b1b\u5f97\u592a\u8907\u96dc\u4e86\uff0c\u6211\u53ea\u4e0d\u904e\u5beb\u500b\u5099\u5be9\u8cc7\u6599\uff0c\u548c\u5176\u4ed6\u7684\u53d7\u773e\u985e\u578b\u6709\u4ec0\u9ebc\u76f8\u95dc\uff1f\u300d<\/p>\n<p>\u300c\u90fd\u662f\u8868\u9054\uff0c\u7576\u7136\u76f8\u95dc\uff01\u6240\u6709\u8868\u9054\u90fd\u53ef\u4ee5\u61c9\u7528\u5230 AIDA \u7406\u8ad6\u3002\u300d<\/p>\n<p>\u300cAIDA \u7406\u8ad6\uff0c\u548c\u611b\u8fea\u9054\u6709\u95dc\u4fc2\u55ce\uff1f\u300d<\/p>\n<blockquote><p>\u300c \u5225\u8aaa\u7b11\u4e86\uff0cAIDA \u662f\u56db\u500b\u55ae\u5b57\u7684\u5b57\u982d\uff0c \u6307\u7684\u662f\u4e00\u958b\u59cb\u8981\u60f3\u8fa6\u6cd5\u5f15\u8d77\u6ce8\u610f<br \/>\n\uff08attention\uff09\uff0c\u7136\u5f8c\u8981\u7522\u751f\u8208\u8da3\uff08interest\uff09\uff0c\u63a5\u8457\u662f\u8a98\u767c\u5f80\u4e0b\u770b\u7684\u6b32\u671b\uff08desire\uff09\uff0c\u6700\u5f8c\u662f\u63a5\u53d7\u8ad6\u9ede\u53bb\u884c\u52d5\uff08action\uff09\uff0c\u9019\u662f\u4f86\u81ea\u884c\u92b7\u5b78\u7684\u7406\u8ad6\u3002\u300d<\/p><\/blockquote>\n<p>\u300c\u8001\u5e2b\u53ef\u4ee5\u8209\u500b\u4f8b\u5b50\u55ce\uff1f\u300d<\/p>\n<p>\u300c\u91d1\u99ac\u734e\u8207\u5967\u65af\u5361\u9812\u734e\u5178\u79ae\uff0c\u4f60\u559c\u6b61\u770b\u54ea\u4e00\u500b\uff1f\u300d<\/p>\n<p>\u300c\u7576\u7136\u662f\u5967\u65af\u5361\uff0c\u56e0\u70ba\u4ed6\u5011\u6703\u7528\u7b11\u8a71\u958b\u5834\uff0c\u8b1b\u8a71\u6709\u91cd\u9ede\uff0c\u4e0d\u6703\u8b1b\u592a\u9577\uff0c\u4f46\u91d1\u99ac\u734e\u7684\u9812\u734e\u4eba\u5e38\u662f\u81ea\u8aaa\u81ea\u8a71\uff0c\u8b93\u89c0\u773e\u7121\u804a\u5230\u982d\u4e0a\u4e09\u689d\u7dda\u3002\u300d<\/p>\n<p>\u300c\u7b11\u8a71\u958b\u5834\u53ef\u5f15\u8d77\u300e\u6ce8\u610f\u300f\u8207\u300e\u8208\u8da3\u300f\uff1b\u8b1b\u91cd\u9ede\uff0c\u4e0d\u8b1b\u592a\u591a\uff0c\u5c31\u662f\u5c0a\u91cd\u89c0\u773e\u7684\u300e\u53d7\u773e\u601d\u8003\u300f\u3002\u300d<\/p>\n<p>\u300c\u90a3\u5099\u5be9\u8981\u5982\u4f55\u4f9d\u7167\u9019\u500b\u7406\u8ad6\u64cd\u4f5c\u5462\uff1f\u300d<\/p>\n<p>\u300c\u5982\u679c\u4f60\u8981\u63a8\u7504\u884c\u92b7\u7cfb\uff0c\u81ea\u50b3\u7b2c\u4e00\u6bb5\u53ea\u5beb\u300e\u6211\u7684\u5922\u60f3\u662f\u884c\u92b7\u81fa\u7063\u300f\uff0c\u9019\u6a23\u8207\u5176\u4ed6\u6d41\u6c34\u5e33\u7684\u958b\u982d\u7522\u751f\u5dee\u7570\u5316\uff0c\u5c31\u53ef\u4ee5\u5f15\u8d77\u6559\u6388\u7684\u300e\u6ce8\u610f\u300f\u8207\u300e\u8208\u8da3\u300f\u3002\u7136\u5f8c\u7e7c\u7e8c\u5beb\u4f60\u53c3\u8207\u7684\u793e\u5718\u3001\u7372\u734e\u7d00\u9304\u3001\u5c0f\u8ad6\u6587\u5beb\u4f5c\u3001\u95b1\u8b80\u8a08\u756b\u3001\u5ea7\u53f3\u9298\u548c\u751f\u6daf\u898f\u5283\u7b49\uff0c\u5168\u570d\u7e5e\u300e\u884c\u92b7\u81fa\u7063\u300f\u7684\u4e3b\u984c\uff0c\u5176\u4ed6\u4e0d\u76f8\u95dc\u7684\u96dc\u8cea\u5168\u90e8\u53bb\u9664\uff0c\u9019\u5c31\u662f\u8b1b\u91cd\u9ede\uff0c\u5c31\u662f\u5c0a\u91cd\u6559\u6388\u7684\u300e \u53d7\u773e\u601d\u8003\u300f \u3002\u7576\u6559\u6388\u89ba\u5f97\u300e\u53d7\u5230\u5c0a\u91cd\u4e86\u300f \uff0c \u7576\u7136\u8f03\u53ef\u80fd\u63a1\u53d6\u300e \u884c\u52d5\u300f\u9304\u53d6\u4f60\u3002\u300d<\/p>\n<p>\u300c\u597d\u50cf\u6709\u9ede\u9053\u7406\uff0c\u4f46\u662f<strong><span style=\"color: #ff0000;\">\u5728\u81c9\u66f8\u5beb\u6771\u897f\u4e5f\u53eb\u5275\u4f5c\u55ce\uff1f<\/span><\/strong>\u300d<\/p>\n<p>\u300c\u7576\u7136\u4e5f\u53eb\u5275\u4f5c\uff0c\u800c\u4e14\u662f\u53ef\u4ee5\u5f71\u97ff\u4e00\u570b\u6839\u672c\u7684\u5275\u4f5c\u3002\u81fa\u7063\u4eba\u760b\u81c9\u66f8\u7684\u7a0b\u5ea6\u662f\u5168\u7403\u4e4b\u51a0\uff0c\u64da\u81c9\u66f8\u5b98\u65b9\u5728\u4e8c\u25cb\u4e00\u4e09\u5e74\u516c\u5e03\u7684\u7528\u6236\u6578\u64da\uff0c\u81fa\u7063\u6bcf\u5929\u81f3\u5c11\u6709\u4e00\u5343\u842c\u4eba\u6b21\u4e0a\u81c9\u66f8\u3002\u53bb\u5e74\u9084\u6709\u7d20\u4eba\u7528\u81c9\u66f8\u5ba3\u50b3\u9078\u4e0a\u4e2d\u58e2\u5e02\u8b70\u54e1\uff0c\u800c\u85cd\u7da0\u5169\u9ee8\u4f7f\u7528\u81c9\u66f8\u5ba3\u50b3\u7684\u5275\u4f5c\u80fd\u529b\uff0c\u751a\u81f3\u662f\u6c7a\u5b9a\u53bb\u5e74\u7e23\u5e02\u9577\u5927\u9078\u7d50\u679c\u7684\u91cd\u8981\u56e0\u7d20\u4e4b\u4e00\u3002<span style=\"color: #ff0000;\"><strong>\u4e8c\u25cb\u4e00\u4e94\u5e74\u4e09\u6708\u6709\u4e00\u500b\u8abf\u67e5\uff0c\u5ba3\u7a31\u7f8e\u570b\u6709\u4e03\u516b\uff05\u7684\u8001\u95c6\u5728\u96c7\u7528\u54e1\u5de5\u524d\u6703\u53c3\u8003\u61c9\u5fb5\u8005\u7684\u81c9\u66f8\u3002<\/strong><\/span>\u300d<\/p>\n<p>\u300c\u6709\u9019\u9ebc\u53b2\u5bb3\u55ce\uff1f\u300d<\/p>\n<p>\u300c \u7576\u7136\uff0c \u4ee5\u8001\u5e2b\u81ea\u5df1\u70ba\u4f8b\uff0c \u5f9e\u4e09\u5e74\u524d\u5728\u81c9\u66f8\u767c\u6587\u6642\uff0c \u5c31\u8003\u91cf\u5728\u5341\u500d\u901f\u7684\u5e74\u4ee3\uff0c<span style=\"color: #ff0000;\"><strong>\u6587\u7ae0\u4e00\u5b9a\u8981\u5728\u7b2c\u4e00\u884c\u5c31\u6293\u4f4f\u8b80\u8005\u7684\u773c\u5149<\/strong><\/span>\uff0c\u6240\u4ee5\u6211\u5c31\u4f7f\u7528\u4ee5\u524d\u5beb\u5ee3\u544a\u6642\u7684 AIDA \u7406\u8ad6\u3002\u6587\u7ae0\u7684\u7b2c\u4e00\u53e5\u5c31\u4e00\u5b9a\u8981\u5f15\u8d77\u8b80\u8005\u6ce8\u610f\uff0c\u6211\u7528\u5168\u6587\u6700\u6709\u300c\u6232\u5287\u5f35\u529b\u300d\u7684\u53e5\u5b50\u958b\u982d\uff0c\u4f8b\u5982\u7528\u300c\u8a8d\u771f\uff0c\u662f\u8a8d\u4e86\u624d\u6703\u6210\u771f\u300d\u958b\u982d\uff0c\u5beb\u6211\u5973\u5152\u56e0\u70ba\u8a8d\u8b58\u81ea\u5df1\u7684\u5c40\u9650\uff0c\u800c\u5f8c\u7f8e\u5922\u6210\u771f\u7684\u6545\u4e8b\uff0c\u6700\u5f8c\u5438\u5f15\u4e00\u842c\u591a\u4eba\u6309\u8b9a\uff0c\u4e5f\u5438\u5f15\u51fa\u7248\u793e\u6ce8\u610f\uff0c\u5e6b\u6211\u51fa\u4e86\u751f\u547d\u4e2d\u7684\u7b2c\u4e00\u672c\u66f8\u3002<br \/>\n\u800c\u5728\u3008\u4e00\u500b\u91ce\u767e\u5408\u7236\u89aa\u5beb\u7d66\u7acb\u6cd5\u9662\u5973\u5152\u7684\u4e00\u5c01\u4fe1\u3009\u6587\u4e2d\uff0c\u6211\u7528\u897f\u65b9\u8ad6\u8aaa\u6587\u8a55\u5206\u7406\u8ad6\u2014\u9664\u4e86\u8b49\u660e\u81ea\u5df1\u5c0d\u4e4b\u5916\uff0c\u4e5f\u8981\u627f\u8a8d\u53e6\u4e00\u65b9\u4e5f\u6709\u5c0d\u7684\u90e8\u5206\u2014\u4f86\u903c\u8b80\u8005\u601d\u8003\uff0c\u7d50\u679c\u5438\u5f15\u8d85\u904e\u5341\u842c\u4eba\u6309\u8b9a\uff0c\u4e03\u5bb6\u96fb\u8996\u81fa\u5831\u5c0e\uff0c\u4e5f\u6210\u4e86\u6211\u7b2c\u4e8c\u672c\u66f8\u7684\u66f8\u540d\u3002\u300d<\/p>\n<p>\u300c\u8001\u5e2b\uff0c\u9019\u96e2\u806f\u8003\u6709\u9ede\u9060\uff0c\u4f5c\u6587\u8ab2\u4e5f\u597d\u50cf\u4e0d\u5f37\u8abf\u9019\u4e9b\u8036\u3002\u300d<\/p>\n<p>\u300c\u4f5c\u6587\u8ab2\u7684\u8a13\u7df4\u4e3b\u8981\u662f\u70ba\u4e86\u5e6b\u52a9\u540c\u5b78\u806f\u8003\uff0c\u4f46\u82e5\u80fd\u5c07\u9019\u4e9b\u80fd\u529b\u8f49\u5316\u6210\u4e00\u751f\u5e36<br \/>\n\u8457\u8d70\u7684\u80fd\u529b\uff0c\u5f80\u5f8c\u4e0d\u662f\u4e8b\u534a\u529f\u500d\u55ce\uff1f\u300d<\/p>\n<p>\u300c\u55ef\u55ef&#8230;&#8230;\u300d\u540c\u5b78\u4f3c\u4e4e\u9084\u6709\u7591\u60d1\uff0c\u53ef\u80fd\u89ba\u5f97\u6211\u8b1b\u7684\u6771\u897f\u300c\u96e2\u8ab2\u5802\u5f88\u9059\u9060\u300d\uff0c\u4f46\u8ab2\u5802\u662f\u4e00\u6642\uff0c\u8077\u5834\u662f\u4e00\u4e16\u3002\u5de5\u7814\u9662\u7c21\u5831\u5be6\u9a57\u5ba4\u5275\u8fa6\u4eba\u5b6b\u6cbb\u83ef\u66fe\u8aaa\uff1a<span style=\"color: #ff0000;\"><strong>\u300c\u4efb\u4f55\u4eba\u53ea\u8981\u9858\u610f\u7528\u300c\u8b80\u8005\u770b\u5f97\u4e0b\u53bb\u300d\u7684\u8a9e\u8a00\u53bb\u5beb\u4f5c\uff0c\u9023\u7e8c\u5728\u81c9\u66f8\u4e0a\u5206\u4eab\u81ea\u5df1\u7684\u5c08\u9801\u4e09\u500b\u6708\uff0c\u4ed6\u4e0d\u6210\u529f\u4e5f\u5f88\u96e3\u3002\u300d<\/strong><\/span><\/p>\n<p>\u5728\u8a31\u591a\u5b78\u751f\u62b1\u6028\u4e16\u754c\u4e0d\u807d\u4ed6\u5011\u7684\u8072\u97f3\u6642\uff0c\u6211\u597d\u60f3\u544a\u8a34\u4ed6\u5011\uff0c<span style=\"color: #ff0000;\"><strong>\u7576\u6211\u5011\u4f7f\u7528\u300c\u53d7\u773e\u601d\u8003\u3001\u8868\u9054\u5f8c\uff0c\u4e16\u754c\u624d\u6703\u5c07\u4ed6\u5011\u7684\u8033\u6735\u8207\u773c\u775b\u8f49\u5411\u6211\u5011<\/strong><\/span>\uff0c\u6211\u5011\u624d\u6709\u53ef\u80fd\u6210\u70ba\u9019\u500b\u4e16\u754c\u6700\u654f\u92b3\u7684\u8033\u6735\u8207\u770b\u5f97\u6700\u9060\u7684\u773c\u775b\u3002<\/p>\n<p><img decoding=\"async\" class=\"wp-image-56057 alignnone\" src=\"http:\/\/buzzorange.com\/vidaorange\/wp-content\/uploads\/sites\/3\/2016\/09\/427\u5beb\u4f5c\u542701.jpg\" alt=\"427\u5beb\u4f5c\u542701\" width=\"253\" height=\"359\" \/><\/p>\n<p style=\"text-align: left;\">\uff08\u672c\u6587\u66f8\u6458\u5167\u5bb9\u51fa\u81ea\u300a<a href=\"http:\/\/www.books.com.tw\/products\/0010714610\" target=\"_blank\" rel=\"noopener noreferrer\">\u5beb\u4f5c\u5427\uff01\u4f60\u503c\u5f97\u88ab\u770b\u898b\uff01<\/a>\u300b\u7531\u5408\u4f5c\u5925\u4f34\u6642\u5831\u51fa\u7248\u793e\u6388\u6b0a\u8f49\u8f09\uff0c\u4e26\u540c\u610f VidaOrange \u7de8\u5beb\u5c0e\u8b80\u8207\u4fee\u8a02\u6a19\u984c\u3002\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/visualhunt.com\/photo\/69888\/woman-writing-in-netbook-sitting-in-park\/\">VisualHunt<\/a>, CC licensed\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3010\u70ba\u4ec0\u9ebc\u6211\u5011\u8981\u6311\u9078\u9019\u672c\u66f8\u3011 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