{"id":5456,"date":"2015-12-10T17:24:26","date_gmt":"2015-12-10T09:24:26","guid":{"rendered":"https:\/\/buzzorange.com\/vidaorange\/2015\/12\/10\/2015-fashion-words-english\/"},"modified":"2015-12-10T17:24:26","modified_gmt":"2015-12-10T09:24:26","slug":"2015-fashion-words-english","status":"publish","type":"post","link":"https:\/\/buzzorange.com\/vidaorange\/2015\/12\/10\/2015-fashion-words-english\/","title":{"rendered":"\u3010\u82f1\u8a9e\u5cf6\u30112015 \u5e74\u7684\u9019\u4e9b\u5feb\u901f\u6d41\u884c\u8a9e\u7684\u82f1\u6587\u4f60\u90fd\u6703\u55ce\uff1f"},"content":{"rendered":"

\"6660127471_81dc671a86_z\"<\/a><\/p>\n

\u6bcf\u5e74\u90fd\u6703\u6709\u4e00\u6279\u65b0\u7684\u5546\u696d\u7528\u8a9e\u6380\u8d77\u6d41\u884c\u3002\u96a8\u8457\u79d1\u6280\u9032\u6b65\uff0cPhablets (\u5e73\u677f\u624b\u6a5f) \u9019\u6a23\u7684\u7d44\u5408\u5b57\uff0c\u5c31\u6210\u4e86\u5feb\u901f\u71b1\u9580\u7684\u7528\u5b57\u3002\u5f8c\u7db2\u8def\u6642\u4ee3\u9020\u6210\u7684\u5927\u91cf\u5275\u696d\u6f6e\uff0c\u7522\u751f\u4e86\u4e00\u7fa4\u60f3\u7576\u5275\u696d\u5bb6\uff0c\u537b\u4e00\u76f4\u6c92\u53bb\u5275\u696d\u7684\u4eba\uff0c\u82f1\u6587\u5c31\u7a31\u9019\u7fa4\u4eba\u70baWantrepreneur \u3002\u800c\u4eca\u5e74\u5c0d\u65bc\u5c08\u696d\u7d93\u7406\u4eba\u4f86\u8aaa\uff0c\u61c9\u8a72\u77e5\u9053\u7684\u6700\u65b0\u7528\u5b57\u6709\u90a3\u4e9b\u5462\uff1f\u9032\u5165\u6587\u7ae0\u4e4b\u524d\uff0c\u5148\u60f3\u60f3\u4ee5\u4e0b\u7684\u82f1\u6587\u600e\u9ebc\u8aaa\uff1a<\/p>\n

a) <\/strong>\u6e9d\u901a\u884c\u92b7<\/strong><\/p>\n

b) <\/strong>\u5168\u65b9\u4f4d<\/strong><\/p>\n

c) <\/strong>\u767c\u63ee\u529f\u6548<\/strong><\/p>\n

\u4e00\u3001Chief Culture Officer (CCO)<\/strong><\/span><\/p>\n

“<\/strong>[This is] a role that is becoming more necessary as hiring becomes more competitive. These people are responsible for making a company a place where everyone wants to work.” \u2013 Ryan Farley, co-founder, LawnStarter<\/p>\n

\u9996\u5e2d\u6587\u5316\u9577<\/span>\uff1a\u9019\u500b\u89d2\u8272\u8d8a\u4f86\u8d8a\u5403\u91cd\uff0c\u56e0\u70ba\u8fd1\u5e74\u8981\u5728\u4eba\u529b\u5e02\u5834\u5c0b\u5f97\u4eba\u624d\u8d8a\u4f86\u8d8a\u56f0\u96e3\u3002\u6587\u5316\u9577\u5fc5\u9808\u8b93\u4f01\u696d\u88e1\u7684\u6bcf\u4e00\u500b\u4eba\u90fd\u71b1\u65bc\u5de5\u4f5c\uff0c\u6e1b\u4f4e\u6d41\u52d5\u7387\u3002<\/p>\n

\u4e8c\u3001Momtrepreneur<\/strong><\/span><\/p>\n

“A woman who has children and [a] family [and runs] a business at the same time.” \u2013 Lindsay White, founder, Lot 801<\/p>\n

\u8d85\u7d1a\u5973\u5f37\u4eba<\/span>\uff1a\u65e2\u662f\u4e00\u4f4d\u76e1\u8cac\u6bcd\u89aa\uff0c\u540c\u6642\u53c8\u53ef\u4ee5\u9818\u5c0e\u4e00\u5bb6\u4f01\u696d\u7684\u8d85\u7d1a\u5973\u5f37\u4eba\u3002<\/p>\n

\u4e09\u3001a) Conversation Marketing<\/span><\/strong><\/p>\n

“Marketing with the goal of having a direct one to one conversation with your customers through social media and other channels.” \u2013 David Waring, editor, Fit Small Business<\/p>\n

\u6e9d\u901a\u884c\u92b7: \u900f\u904e\u793e\u7fa4\u5a92\u9ad4\u6216\u5176\u4ed6\u7ba1\u9053\uff0c\u548c\u5ba2\u6236\u4e00\u5c0d\u4e00\u76f4\u63a5\u6e9d\u901a\u7684\u884c\u92b7\u6a21\u5f0f\u3002<\/p>\n

\u56db\u3001H2H<\/strong><\/span><\/p>\n

“Instead of business to consumer (B2C) and business to business (B2B), brands will start\u00a01) throwing around\u00a0<\/strong>H2H, which stands for human to human.” \u2013 Brandon Seymour, owner, Beymour Consulting<\/p>\n

H2H\u5546\u696d\u6a21\u5f0f : \u9664\u4e86\u6211\u5011\u904e\u53bb\u5e38\u807d\u5230 B2C (\u4f01\u696d\u5c0d\u5ba2\u6236)\u548cB2B(\u4f01\u696d\u5c0d\u4f01\u696d)\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u73fe\u5728\u8d8a\u4f86\u8d8a\u591a\u7684\u54c1\u724c\u4e5f\u63d0\u51fa\u4e86\u66f4\u56de\u6b78\u4eba\u6027\u672c\u8cea\u7684 ”H2H” (\u4eba\u5c0d\u4eba) \u6a21\u5f0f\u3002<\/p>\n

\u4e94\u3001Smarketing<\/strong><\/span><\/p>\n

“Smarketing is the process of integrating the sales and marketing process of a business to unify the company goals and provide consistent messaging for your brand.” \u2013 Todd Mumford, CEO, Riverbed Marketing<\/p>\n

\u6574\u5408\u884c\u92b7\u92b7\u552e\u7b56\u7565<\/span> : \u92b7\u552e\u8207\u884c\u92b7\u4e4b\u9593\u7684\u7586\u754c\u9010\u6f38\u6d88\u5931\uff0cSmarketing\u90e8\u9580\u9700\u6574\u5408\u5169\u8005\u8cc7\u6e90\uff0c\u9054\u5230\u516c\u53f8\u4e00\u81f4\u7684\u7e3e\u6548\u6307\u6a19\uff0c\u4e5f\u80cc\u8ca0\u5171\u540c\u7684\u8cac\u4efb\u3002<\/p>\n

\u516d\u3001It Factor<\/strong><\/span><\/p>\n

“In business this essentially means the one special factor that makes any company new, or different, or interesting. In the past, this term has been known as the ‘secret ingredient,’ ‘the special sauce,’ and ‘the X factor.’ ” \u2013 Ian Aronovich<\/p>\n

\u7368\u9580\u79d8\u6280 : \u4f7f\u4f01\u696d\u6c38\u9060\u5275\u65b0\u3001\u8207\u773e\u4e0d\u540c\u3001\u4ee4\u4eba\u95dc\u6ce8\u7684\u79d8\u8a23\u3002\u904e\u53bb\u985e\u4f3c\u7684\u7528\u5b57\u50cf\u662f ‘secret ingredient’ ‘the special sauce,’ ‘the X factor’ \u90fd\u662f\u6307\u7368\u5bb6\u79d8\u8a23\u3002<\/p>\n

\u4e03\u3001mCommerce<\/strong><\/span><\/p>\n

“mCommerce is commerce\u00a02) carried out<\/strong>\u00a0over a mobile device. Shoppers are browsing and buying more and more on mobile devices. Business owners should focus on making their online store frontsmobile friendly to create a truly\u00a0b) omni-channel<\/strong>\u00a0experience.” \u2013 Alex McEachern, loyalty marketing specialist, Sweet Tooth<\/p>\n

\u884c\u52d5\u96fb\u5546<\/span> : \u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u5b8c\u6210\u7684\u96fb\u5b50\u5546\u52d9\u3002\u6d88\u8cbb\u8005\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u700f\u89bd\u548c\u8cfc\u8cb7\u5546\u54c1\u7684\u6bd4\u4f8b\u8d8a\u4f86\u8d8a\u9ad8\uff0c\u5546\u5bb6\u61c9\u60f3\u76e1\u8fa6\u6cd5\u8b93\u624b\u6a5f\u7dda\u4e0a\u8cfc\u7269\u66f4\u53cb\u5584\uff0c\u5275\u9020\u771f\u6b63\u300e\u5168\u65b9\u4f4d\u300f\u7684\u8cfc\u7269\u7d93\u9a57\u3002<\/p>\n

\u516b\u3001Newsjacking<\/strong><\/span><\/p>\n

“It refers to when a company\u00a0c) leverages<\/strong>\u00a0a current story in the news to\u00a03) put forth<\/strong>\u00a0its own marketing or sales message.” \u2013 David Bakke, writer and contributor, Money Crashers<\/p>\n

\u65b0\u805e\u52ab\u6301\uff1a<\/span><\/span>\u4f01\u696d\u5229\u7528\u8073\u52d5\u7684\u5373\u6642\u65b0\u805e\uff0c\u6ce8\u5165\u81ea\u5df1\u7684\u89c0\u9ede\u8207\u884c\u92b7\u8a0a\u606f\u4ee5\u535a\u53d6\u5a92\u9ad4\u95dc\u6ce8\u7684\u505a\u6cd5\u3002<\/p>\n

\u4e5d\u3001Mydeation<\/strong><\/span><\/p>\n

“It is using a group to help an individual solve a challenge specific to them (in an ideation or brainstorming session), most often to generate ideas for their own new product or new business venture.” \u2013 Bryan Mattimore, co-founder, Growth Engine<\/p>\n

\u900f\u904e\u96c6\u601d\u5ee3\u76ca\u6fc0\u767c\u9748\u611f : \u7279\u5225\u662f\u6982\u5ff5\u5f62\u6210\u548c\u8166\u529b\u6fc0\u76ea\u7684\u968e\u6bb5\u3002\u901a\u5e38\u5728\u65b0\u7522\u54c1\u539f\u578b\u7522\u751f\uff0c\u958b\u5275\u65b0\u4e8b\u696d\u7b56\u7565\u6642\u5e38\u898b\u7684\u5834\u666f\u3002<\/p>\n

\u5341\u3001Growth Hacking<\/strong><\/span><\/p>\n

“Growth hacking is about finding innovative, inexpensive and often technical ‘hacks’ to significantly boost a company\u2019s growth.” \u2013 Tom Treanor, director of marketing, Wrike<\/p>\n

\u6d41\u91cf\u99ed\u5ba2<\/span> : \u7528\u65bc\u5c0b\u627e\u6709\u5275\u610f\uff0c\u7701\u6210\u672c\uff0c\u4ee5\u53ca\u7d93\u5e38\u662f\u6280\u8853\u99ed\u5ba2\u7684\u9014\u5f91\uff0c\u8b93\u516c\u53f8\u5f97\u5230\u5feb\u901f\u6210\u9577\u3002<\/p>\n

\u53e3\u8a9e\u8a5e\u5f59<\/strong><\/span>
\n<\/strong><\/p>\n

1)\u00a0<\/strong>Throw around\u00a0<\/span>\u62cb\u51fa<\/strong>\/<\/strong>\u4e92\u63db\u610f\u898b<\/strong>
\n<\/strong>Throw around \u6307\u5728\u610f\u898b\u684c\u4e0a\u62cb\u51fa\u8b70\u984c\uff0c\u7279\u5225\u6307\u4e00\u7fa4\u4eba\u5f7c\u6b64\u8f15\u9b06\u3001\u81ea\u5728\u5730\u4ea4\u63db\u610f\u898b\u3002
\nWe threw some ideas around until we came up with a solution. \u6211\u5011\u4ea4\u63db\u4e86\u4e00\u4e9b\u60f3\u6cd5\uff0c\u6700\u5f8c\u624d\u60f3\u51fa\u4e86\u89e3\u6c7a\u65b9\u6848\u3002<\/p>\n

2)\u00a0<\/strong>be carried out…<\/span>\u00a0<\/strong>\u5728<\/strong>…<\/strong>\u9032\u884c\uff0c\u5be6\u73fe<\/strong>
\n<\/strong>\u6307\u4e00\u4ef6\u4e8b\u5728\u67d0\u5834\u5408\u4e2d\u9032\u884c\uff0c\u958b\u59cb\u751f\u6548\uff0c\u7d93\u5e38\u4f7f\u7528\u65bc\u88ab\u52d5\u5f0f\u3002
\nI expect my instructions to be carried out to the letter. \u6211\u5e0c\u671b\u6211\u7684\u6307\u793a\u53ef\u4ee5\u5728\u4fe1\u4ef6\u4e2d\u8a18\u4e0b\u4f86\u3002<\/p>\n

3)\u00a0put<\/span>\u00a0forth<\/span>\u00a0<\/strong>\u63d0\u51fa\uff0c\u767c\u8868<\/strong>
\n<\/strong>forth \u610f\u601d\u662f\u5f80\u524d\u3001\u5411\u524d\u7684\u610f\u601d\u3002put forth \u8868\u793a\u63d0\u51fa\u3001\u767c\u8868..\u3002
\nHe has put forth a modest plan to solve the problem. \u4ed6\u63d0\u51fa\u4e00\u500b\u8b39\u614e\u7684\u8a08\u5283\u4f86\u89e3\u6c7a\u6b64\u554f\u984c\u3002<\/p>\n

\u00a0<\/strong><\/p>\n

\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><\/p>\n

\u3010\u82f1\u8a9e\u5cf6\u3011\u8fa6\u516c\u5ba4\u4e00\u65cf\u52d5\u8d77\u4f86\uff0110 \u500b\u5c0f\u52d5\u4f5c\uff0c\u54ea\u88e1\u90fd\u662f\u5065\u8eab\u623f<\/a><\/p>\n

 <\/p>\n

\u3010\u82f1\u8a9e\u5cf6\u3011\u6e96\u5099\u597d\u4f60\u7684 LinkedIn \u5e33\u865f\uff0c\u570b\u5916\u4f01\u696d\u4e3b\u9084\u8981\u770b\u300c\u5fae\u578b\u8a8d\u8b49\u300d<\/a><\/p>\n

\u3010\u82f1\u8a9e\u5cf6\u3011\u7d00\u9304\u7247\u300a\u6709\u4efb\u52d9\u7684\u65c5\u884c\u300b\uff0c\u516d\u500b\u5e74\u8f15\u4eba\u5728\u65c5\u9014\u4e2d\u62fe\u7372\u81ea\u5df1<\/a><\/p>\n

 <\/p>\n

\uff08\u672c\u6587\u7531\u82f1\u8a9e\u5cf6\u96dc\u8a8c\u6388\u6b0a\u520a\u8f09\uff0c\u7981\u6b62\u8f49\u8f09\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"

\u6bcf\u5e74\u90fd\u6703\u6709\u4e00\u6279\u65b0\u7684\u5546\u696d\u7528\u8a9e\u6380\u8d77\u6d41\u884c\u3002\u96a8\u8457\u79d1\u6280\u9032\u6b65\uff0cPhablets (\u5e73\u677f\u624b\u6a5f) \u9019\u6a23\u7684\u7d44\u5408\u5b57\uff0c\u5c31\u6210\u4e86\u5feb\u901f\u71b1\u9580\u7684\u7528\u5b57\u3002\u5f8c\u7db2\u8def\u6642\u4ee3\u9020\u6210\u7684\u5927\u91cf\u5275\u696d\u6f6e\uff0c\u7522\u751f\u4e86\u4e00\u7fa4\u60f3\u7576\u5275\u696d\u5bb6\uff0c\u537b\u4e00\u76f4\u6c92\u53bb\u5275\u696d\u7684\u4eba\uff0c\u82f1\u6587\u5c31\u7a31\u9019\u7fa4[…]<\/p>\n","protected":false},"author":30,"featured_media":27512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[93,103],"coauthors":[],"_links":{"self":[{"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/posts\/5456"}],"collection":[{"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/comments?post=5456"}],"version-history":[{"count":0,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/posts\/5456\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/media\/27512"}],"wp:attachment":[{"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/media?parent=5456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/categories?post=5456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/tags?post=5456"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/coauthors?post=5456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}