{"id":3159,"date":"2015-04-30T14:34:40","date_gmt":"2015-04-30T06:34:40","guid":{"rendered":"https:\/\/buzzorange.com\/vidaorange\/2015\/04\/30\/if-you-love-boutique-coffee-shops-over-starbucks-here-s-why\/"},"modified":"2015-04-30T14:34:40","modified_gmt":"2015-04-30T06:34:40","slug":"if-you-love-boutique-coffee-shops-over-starbucks-here-s-why","status":"publish","type":"post","link":"https:\/\/buzzorange.com\/vidaorange\/2015\/04\/30\/if-you-love-boutique-coffee-shops-over-starbucks-here-s-why\/","title":{"rendered":"\u5f9e\u5fc3\u7406\u5b78\u4f86\u770b\uff0c\u70ba\u4ec0\u9ebc\u661f\u5df4\u514b\u7684\u83dc\u55ae\u5176\u5be6\u5f88\u5931\u6557\uff1f"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/media3.mic.com\/MDUzNTJhMWQ1ZiMvbHVXek9CRXNKcXY3YjNVa1UxYWFzNGFkVnRJPS81N3gzOTE6Mzk0M3gyMjcxLzEyODB4NjIwL2ZpbHRlcnM6cXVhbGl0eSg3NSkvaHR0cHM6Ly9zMy5hbWF6b25hd3MuY29tL3BvbGljeW1pYy1pbWFnZXMvb3M0YWhxbHBkM2hwcnpnaWdoZmsyd3A2dmVlaW9oY2s4cmplbnBtd3hqeWRwa3gwbG5uc3Nha2pzZ2ZydThvZS5qcGc=.jpg\" alt=\"\" width=\"601\" height=\"291\" \/><\/p>\n<p><span style=\"color: #993300\">\u559d\u5496\u5561\u662f\u4e00\u7a2e\u751f\u6d3b\u65b9\u5f0f<\/span>\uff0c\u5f9e\u9023\u9396\u4fbf\u5229\u5546\u5e97\u3001\u9023\u9396\u5496\u5561\u5c08\u8ce3\u4e00\u76f4\u5230\u7cbe\u54c1\u5496\u5561\u5e97\uff0c\u6211\u5011\u6709\u8d8a\u4f86\u8d8a\u591a\u9078\u9805\u3002<\/p>\n<p>\u661f\u5df4\u514b\u4ee5\u63d0\u4f9b\u9867\u5ba2\u00a08,700\u7a2e\u98f2\u54c1\u9078\u9805\u81ea\u8c6a\uff0c\u4e00\u676f Venti\uff08\u7279\u5927\u676f\uff09\u5496\u5561\u5c31\u6709\u5f88\u591a\u4e0d\u540c\u7684\u9078\u64c7\u3002\u5149\u60f3\u5230\u6709\u9019\u9ebc\u591a\u725b\u5976\u548c\u7cd6\u6f3f\u7684\u9078\u9805\u5c31\u89ba\u5f97\u5f88\u731b\u5c0d\u5427\uff1f\u4f46\u9019\u4e5f\u6703\u8b93\u4f60\u6709\u9078\u64c7\u7126\u616e\u75c7\uff01\u7576\u9019\u4e9b\u5496\u5561\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u8907\u96dc\uff0c\u4f60\u5c31\u958b\u59cb\u91cd\u65b0\u601d\u8003\u300c<span style=\"color: #ff6600\">less is more<\/span>\uff08\u5c11\u5373\u662f\u591a\uff09\u300d\u7684\u610f\u7fa9\u4e86\u3002<\/p>\n<p>\u6839\u64da\u4e00\u9805\u767c\u8868\u5728Journal of Personality and Social Psychology\u00a0\u7684<a href=\"http:\/\/www.columbia.edu\/~ss957\/articles\/Choice_is_Demotivating.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u7814\u7a76<\/a>\uff0c\u64c1\u6709\u592a\u591a\u9078\u64c7\u6703\u5c0e\u81f4\u6709\u58d3\u529b\u7684\u6d88\u8cbb\u7d93\u9a57\uff0c\u8b93\u81e8\u6642\u8d77\u610f\u7684\u6d88\u8cbb\u8005\u9677\u5165\u9078\u64c7\u7126\u616e\u3002\u4e8b\u5be6\u4e0a\uff0c\u9019\u53ef\u80fd\u6703\u8b93\u9867\u5ba2\u4e7e\u8106\u9078\u64c7\u4e0d\u6d88\u8cbb\u7b97\u4e86\u3002\u7814\u7a76\u4eba\u54e1\u8aaa\uff0c\u6280\u5de7\u5728\u65bc\u7d66\u5ba2\u4eba\u8f03\u5c11\u7684\u9078\u9805\uff08\u5c31\u5982\u5f88\u591a\u7cbe\u54c1\u5496\u5561\u5e97\u9ed1\u677f\u4e0a\u7684menu\u90a3\u6a23\uff09\u3002<\/p>\n<p>\u56e0\u6b64\u7cbe\u54c1\u5496\u5561\u5e97\u6bd4\u540c\u884c\u7684\u661f\u5df4\u514b\u63d0\u4f9b\u66f4\u5c11\u7684\u9078\u9805\u7d66\u6d88\u8cbb\u8005\u3002<\/p>\n<p class=\"\">\u9019\u9805\u7814\u7a76\u4e0d\u65b0\uff0c\u4f46\u81f3\u4eca\u4f9d\u7136\u6709\u5341\u8db3\u7684\u6538\u95dc\u6027\u3002\u5408\u8457\u4f5c\u8005 Sheena Iyengar \u548c Mark Lepper \u5728\u4e00\u5bb6\u96dc\u8ca8\u5e97\u524d\u64fa\u6524\u8ce3\u679c\u91ac\uff0c\u89c0\u5bdf\u9019\u9ebc\u591a\u679c\u91ac\u7684\u9078\u9805\u662f\u5426\u6703\u5f71\u97ff\u6d88\u8cbb\u8005\u8cb7\u7279\u5b9a\u5546\u54c1\u7684\u53ef\u80fd\u6027\u3002\u6d88\u8cbb\u8005\u53ef\u4ee5\u505c\u4e0b\u8173\u6b65\u770b\u770b\u679c\u91ac\uff0c\u5982\u679c\u60f3\u8cb7\u7684\u8a71\u518d\u9032\u5e97\u88e1\u7d50\u5e33\u3002<\/p>\n<p class=\"\">\u4e00\u958b\u59cb\u7684\u5e7e\u500b\u5c0f\u6642\uff0cIyengar\u5c55\u793a24\u7a2e\u4e0d\u540c\u7684\u679c\u91ac\uff0c\u5c31\u5982\u9810\u6e2c\uff0c\u7d04\u670960%\u7684\u6d88\u8cbb\u8005\u6703\u99d0\u8db3\u8a66\u5403\uff0c\u7136\u5f8c\u5979\u6536\u8d7718\u7a2e\u679c\u91ac\uff0c\u53ea\u5c55\u793a6\u7a2e\u3002\u5728\u5f8c\u4f86\u7684\u5e7e\u500b\u5c0f\u6642\uff0c\u53ea\u670940%\u7684\u4eba\u9032\u5230\u5546\u5e97\u88e1\u3002\u7814\u7a76\u4eba\u54e1\u66f4\u9032\u4e00\u6b65\u89c0\u5bdf\u8a66\u5403\u679c\u91ac\u7684\u6d88\u8cbb\u8005\uff0c\u767c\u73fe\u5373\u4fbf\u6709\u5f88\u591a\u4eba\u5728\u5c55\u793a24\u7a2e\u679c\u91ac\u6642\u99d0\u8db3\u8a66\u5403\uff0c\u4f46\u53ea\u67093%\u7684\u6d88\u8cbb\u8005\u771f\u7684\u6709\u8cfc\u8cb7\u884c\u70ba\u3002<\/p>\n<p class=\"\">\u800c\u5728\u53ea\u5c55\u793a 6 \u7a2e\u679c\u91ac\u7684\u671f\u9593\uff0c\u8a66\u5403\u7684\u4eba\u4e2d\u6709 30% \u6703\u62ff\u679c\u91ac\u5230\u6ac3\u53f0\u7d50\u5e33\uff0c\u8b49\u660e<span style=\"color: #003366\"><span style=\"color: #ff6600\">\u4eba\u5011\u66f4\u50be\u5411\u65bc\u5728\u5546\u54c1\u9078\u64c7\u8f03\u5c11\u6642\u9032\u884c\u8cfc\u8cb7\u884c\u70ba<\/span>\u3002<\/span><\/p>\n<p class=\"\"><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/media3.policymic.com\/MTFlY2FkYThhZCMvVE9hUy11ZjZobkkxVDZDbDNud0ZwTE1QdDJZPS8weDA6NDAwMHgyNjY3Lzg0MHg1MzAvZmlsdGVyczpxdWFsaXR5KDcwKS9odHRwOi8vczMuYW1hem9uYXdzLmNvbS9wb2xpY3ltaWMtaW1hZ2VzL2RocXNpbnhoaXhlcWVtazhuNjM1ZmVlY3h4aWdlc3gwZXpzbWdjdmZiZTBmcmJzaHNsZGZod2xjNzJsbGEwYXkuanBn.jpg\" alt=\"\" width=\"599\" height=\"378\" \/><\/p>\n<p class=\"\"><strong><span style=\"color: #008080\"><span style=\"color: #333333\">\u300c<\/span><span style=\"color: #800000\">\u9078\u64c7\u8d85\u8f09\uff08choice overload\uff09<\/span><span style=\"color: #333333\">\u300d<\/span><\/span><\/strong><span style=\"color: #008080\"><span style=\"color: #333333\">\u771f\u6709\u5176\u4e8b\u3002<\/span><\/span>Iyengar \u70ba\u00a0<i><a href=\"http:\/\/www.strategy-business.com\/article\/00046?pg=all\">Strategy+Business<\/a>\u00a0<\/i>\u5beb\u7684\u4e00\u7bc7\u6587\u7ae0\u63d0\u5230\uff0c\u7576\u4e00\u500b\u4eba\u9762\u5c0d\u592a\u591a\u9078\u9805\u6642\u6703\u611f\u5230\u6cae\u55aa\u3002<\/p>\n<p class=\"\">\u5979\u5beb\u5230\uff0c\u4eba\u5011\u559c\u6b61\u9078\u64c7\uff0c\u4f46\u662f\u6709\u524d\u63d0\u7684\u3002\u300c\u64c1\u6709\u8d8a\u591a\u9078\u9805\u6703\u8b93\u4eba\u89ba\u5f97\u5c0d\u81ea\u5df1\u8cfc\u8cb7\u7684\u7269\u54c1\u6709\u66f4\u591a\u638c\u63a7\u529b\uff0c\u800c\u4e14\u6d88\u8cbb\u8005\u4e5f\u559c\u6b61\u9078\u64c7\u7684\u627f\u8afe\uff1a\u8d8a\u591a\u9078\u9805\uff0c\u5c31\u8d8a\u6709\u53ef\u80fd\u627e\u5230\u6700\u9069\u5408\u81ea\u5df1\u7684\u5b8c\u7f8e\u5546\u54c1\u3002\u300d<\/p>\n<p class=\"\">\u7814\u7a76\u4eba\u54e1\u4e5f\u6307\u51fa\uff0c\u6211\u5011\u6240\u751f\u6d3b\u7684\u4e16\u754c\u5df2\u7d93\u88ab\u5927\u91cf\u9078\u64c7\u6240\u6df9\u6c92\u3002Baskin-Robbins\u768431\u7a2e\u53e3\u5473\u9078\u64c7\u5df2\u7d93\u4e0d\u518d\u65b0\u5947\uff0c\u800c\u662f\u5e38\u614b\u3002\u64daIyengar\u6240\u8aaa\uff0c\u8d85\u7d1a\u5e02\u5834\u5e73\u5747\u6709\u7d044\u842c5\u5343\u9805\u5546\u54c1\uff0cCold Stone Creamery\u4e5f\u5ba3\u7a31\u67091\u51041\u53435\u767e\u842c\u7684\u65b9\u6cd5\u80fdmix\u4f60\u7684\u51b0\u6dc7\u6dcb\u53e3\u5473\u3002Iyengar\u751a\u81f3\u5beb\u9053\uff0c\u9019\u9ebc\u591a\u9078\u64c7\u53ef\u80fd\u6703\u8b93\u4f60\u7684\u7d04\u6703\u751f\u6d3b\u8499\u4e0a\u70cf\u96f2\uff0c\u50cfMatch.com\u9019\u985e\u7684\u7db2\u7ad9\u63d0\u4f9b\u8d85\u904e1\u53435\u767e\u842c\u7684\u7d04\u6703\u6a5f\u6703\uff0c\u770b\u4f86\u5f97\u5728\u9019\u500b\u6578\u5b57\u88e1\u627e\u5c0b\u771f\u611b\u4e86\u3002<\/p>\n<p class=\"\">\u7136\u800c\uff0c\u4e8b\u5be6\u662f\uff0c\u4eba\u985e\u9762\u5c0d\u592a\u591a\u9078\u64c7\u6642\u6703\u5f88\u7126\u616e\u3002<span style=\"color: #ff6600\">\u6211\u5011\u559c\u6b61\u64c1\u6709\u9078\u64c7\u6b0a\uff0c\u4f46\u6211\u5011\u4e00\u9ede\u90fd\u4e0d\u60f3\u9762\u5c0d\u9078\u64c7\u9019\u4ef6\u4e8b<\/span>\uff0c\u800c\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\u5c0f\u5546\u5e97\u6bd4\u5927\u7684\u9023\u9396\u5e97\u66f4\u6709\u7af6\u722d\u529b\u7684\u539f\u56e0\u3002\u7576\u7136\uff0c\u50c5\u9650\u65bc\u4ed6\u5011\u6210\u70ba\u4e3b\u6d41\u4e4b\u524d\u3002<\/p>\n<p class=\"\"><span style=\"color: #ff0000\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><\/p>\n<p class=\"\"><a href=\"\/vidaorange\/2015\/12\/11\/cafe-3\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u63ed\u958b\u5496\u5561\u5e02\u5834\u7684\u79d8\u5bc6\uff1a\u661f\u5df4\u514b\u3001\u96c0\u5de2\u30017-11\u7b49\u4e03\u5927\u54c1\u724c\u662f\u600e\u9ebc\u4f54\u64da\u5e02\u5834\u7684\uff1f<\/a><\/p>\n<p class=\"\"><a href=\"\/vidaorange\/2015\/11\/25\/starbucks-christmas-red\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5f9e\u53ef\u611b\u5716\u6848\u5230\u7c21\u7d04\u98a8\uff01\u6b77\u5e74\u661f\u5df4\u514b\u8056\u8a95\u7d05\u676f\u9020\u578b\uff0c\u4eca\u5e74\u6700\u300c\u73fe\u4ee3\u300d<\/a><\/p>\n<p class=\"\"><a href=\"\/vidaorange\/2015\/11\/23\/why-starbucks-upsets-everyone\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u661f\u5df4\u514b\u8b93\u8036\u7a4c\u66b4\u6012\uff1f\u4eca\u5e74\u8056\u8a95\u676f\u6539\u8d70\u7c21\u7d04\u98a8\uff0c\u6c11\u773e\u4e0d\u8cb7\u55ae\u9084\u806f\u5408\u62b5\u5236<\/a><\/p>\n<p class=\"\"><a href=\"\/vidaorange\/2015\/01\/06\/why-you-should-drink-green-tea-at-work\/\">\u5de5\u4f5c\u6642\u559d\u4ec0\u9ebc\u53ef\u8b93\u982d\u8166\u7165\u7136\u4e00\u65b0\uff1f\u7d05\u8336\u62b1\u6b49 \u662f\u7da0\u8336<\/a><\/p>\n<p class=\"\">\uff08\u8cc7\u6599\u3001\u5716\u7247\u4f86\u6e90\uff1a<span style=\"text-decoration: underline\"><a style=\"text-decoration: underline\" href=\"http:\/\/mic.com\/articles\/109754\/if-you-love-boutique-coffee-shops-over-starbucks-here-s-why\" target=\"_blank\" rel=\"noopener noreferrer\">Mic<\/a><\/span>\uff1b\u7981\u6b62\u8f49\u8f09\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u559d\u5496\u5561\u662f\u4e00\u7a2e\u751f\u6d3b\u65b9\u5f0f\uff0c\u5f9e\u9023\u9396\u4fbf\u5229\u5546\u5e97\u3001\u9023\u9396\u5496\u5561\u5c08\u8ce3\u4e00\u76f4\u5230\u7cbe\u54c1\u5496\u5561\u5e97\uff0c\u6211\u5011\u6709\u8d8a\u4f86\u8d8a\u591a\u9078\u9805\u3002 \u661f\u5df4\u514b\u4ee5\u63d0\u4f9b\u9867\u5ba2\u00a08,700\u7a2e\u98f2\u54c1\u9078\u9805\u81ea\u8c6a\uff0c\u4e00\u676f Venti\uff08\u7279\u5927\u676f\uff09\u5496\u5561\u5c31\u6709\u5f88\u591a\u4e0d\u540c\u7684\u9078\u64c7\u3002\u5149\u60f3\u5230\u6709\u9019\u9ebc\u591a\u725b[&#8230;]<\/p>\n","protected":false},"author":24,"featured_media":28811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[97,132,83],"coauthors":[],"_links":{"self":[{"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/posts\/3159"}],"collection":[{"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/comments?post=3159"}],"version-history":[{"count":0,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/posts\/3159\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/media\/28811"}],"wp:attachment":[{"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/media?parent=3159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/categories?post=3159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/tags?post=3159"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/coauthors?post=3159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}