{"id":14961,"date":"2019-12-09T19:13:54","date_gmt":"2019-12-09T11:13:54","guid":{"rendered":"https:\/\/buzzorange.com\/vidaorange\/2019\/12\/09\/swot\/"},"modified":"2019-12-09T19:13:54","modified_gmt":"2019-12-09T11:13:54","slug":"swot","status":"publish","type":"post","link":"https:\/\/buzzorange.com\/vidaorange\/2019\/12\/09\/swot\/","title":{"rendered":"\u5982\u4f55\u8b93\u516c\u53f8\u89ba\u5f97\u4f60\u5f88\u91cd\u8981\uff1f\u4e2d\u570b\u4e9e\u99ac\u905c\u524d\u526f\u7e3d\u88c1\uff1a\u5584\u7528SWOT\u627e\u51fa\u4f60\u7684\u300c\u8077\u5834\u4eba\u8a2d\u300d"},"content":{"rendered":"<div id=\"attachment_163369\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-163369\" class=\"wp-image-163369 size-medium\" src=\"https:\/\/buzzorange.com\/vidaorange\/wp-content\/uploads\/sites\/3\/2019\/12\/photo-1573164574572-cb89e39749b4-600x401.jpeg\" alt=\"\" width=\"600\" height=\"401\" \/><p id=\"caption-attachment-163369\" class=\"wp-caption-text\">Photo via <a href=\"https:\/\/unsplash.com\/photos\/faEfWCdOKIg\">Unsplash<\/a><\/p><\/div>\n<blockquote><p>\u300aVO\u300b\u5c0e\u8b80\uff1a<\/p>\n<p>\u70ba\u4e86\u5728\u8077\u5834\u4e0a\u6c42\u8868\u73fe\uff0c\u7e3d\u662f\u65e5\u4ee5\u7e7c\u591c\u5730\u52a0\u73ed\uff0c\u537b\u9084\u662f\u770b\u4e0d\u51fa\u6709\u4ec0\u9ebc\u6210\u6548\uff1f<\/p>\n<p>\u66fe\u572822\u6b72\u88ab\u8fad\u9000\u300143\u6b72\u7576\u4e0a\u4e2d\u570b\u4e9e\u99ac\u905c\u526f\u7e3d\u88c1\u7684 MBA\u4f01\u696d\u5c0e\u5e2b \u5f35\u601d\u5b8f \u60f3\u8981\u85c9\u8457\u4ed6\u5728\u8077\u5834\u6253\u6efe20\u5e7e\u5e74\u7684\u7d93\u9a57\u544a\u8a34\u4f60\uff1a\u300c\u505a\u4eba\u505a\u4e8b\u300d\u90fd\u662f\u7a2e\u5c08\u696d\u6280\u80fd\uff0c\u4f46\u91cd\u9ede\u4e0d\u5728\u505a\u300c\u591a\u300d\uff0c\u800c\u662f\u5728\u4f60\u6709\u6c92\u6709\u505a\u300c\u5c0d\u300d\uff01\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u4f86\u770b\u5982\u4f55\u5728\u8077\u5834\u88e1\u627e\u5230\u5c08\u5c6c\u81ea\u5df1\u7684\u300c\u4eba\u8a2d\u300d\uff0c\u5f9e\u800c\u63d0\u9ad8\u300c\u8077\u5834\u80fd\u898b\u5ea6\u300d\u3002<\/p>\n<p>\uff08\u8cac\u4efb\u7de8\u8f2f\uff1a\u9ec3\u61f7\u5bb9\uff09<\/p><\/blockquote>\n<p style=\"text-align: right\">\u6587 \/ \u4e9e\u99ac\u905c\uff08\u4e2d\u570b\uff09\u524d\u526f\u7e3d\u88c1\u3001<br \/>\nMBA\u4f01\u696d\u5c0e\u5e2b\u00a0\u5f35\u601d\u5b8f<\/p>\n<p><strong>\u300c\u4eba\u8a2d\u300d\uff0c\u5c31\u662f\u300c\u4eba\u7269\u8a2d\u5b9a\u300d\u7684\u7c21\u7a31<\/strong>\uff0c\u76f8\u4fe1\u5927\u5bb6\u5c0d\u6b64\u4e26\u4e0d\u964c\u751f\u3002\u5982\u4eca\u591a\u5c11\u6709\u9ede\u540d\u6c23\u7684\u6b4c\u661f\u3001\u5f71\u661f\uff0c\u90fd\u6703\u7d5e\u76e1\u8166\u6c41\u5730\u5305\u88dd\u81ea\u5df1\uff0c\u70ba\u81ea\u5df1\u8a2d\u8a08\u51fa\u6975\u5177\u500b\u4eba\u98a8\u683c\u7684\u4eba\u8a2d\u3002\u6211\u89ba\u5f97\u300c\u4eba\u8a2d\u300d \u771f\u7684\u662f\u500b\u975e\u5e38\u63a5\u5730\u6c23\u3001\u597d\u7406\u89e3\u53c8\u8cbc\u5207\u7684\u8a5e\uff0c\u56e0\u6b64\u6211\u628a\u5b83\u5f15\u5165\u5230\u5851\u9020\u8077\u5834\u500b\u4eba\u54c1\u724c\u9019\u500b\u8a71\u984c\u4e2d\u4f86\u3002<\/p>\n<h2>\u898f\u5283\u4f60\u7684\u7368\u7279\u4eba\u8a2d\uff0c\u63d0\u9ad8\u8077\u5834\u80fd\u898b\u5ea6<\/h2>\n<p>\u90a3\u9ebc\u600e\u6a23\u624d\u80fd\u6253\u9020\u51fa\u4e00\u500b\u6975\u5177\u500b\u4eba\u7279\u8272\uff0c\u5f9e\u800c\u8b93\u81ea\u5df1\u5728\u7d44\u7e54\u7576\u4e2d\u80fd\u898b\u5ea6\u8d85\u9ad8\u7684\u4eba\u8a2d\u5462\uff1f\u6211\u89ba\u5f97\u4ee5\u4e0b\u5169\u500b\u8981\u7d20\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\uff1a<\/p>\n<p><span style=\"color: #800000\"><strong>1. \u5229\u7528SWOT\u5206\u6790\u6cd5\uff0c\u8a2d\u8a08\u5177\u6709\u500b\u4eba\u7279\u8272\u7684\u5f71\u97ff\u529b\u6a21\u578b<\/strong><\/span><br \/>\n<span style=\"color: #800000\"><strong>2. \u7a4d\u6975\u4e3b\u52d5\u5730\u63d0\u5347\u4f60\u7684\u8077\u5834\u8fa8\u8b58\u5ea6\u3002<\/strong><\/span><\/p>\n<div id=\"attachment_163329\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-163329\" class=\"wp-image-163329\" src=\"https:\/\/buzzorange.com\/vidaorange\/wp-content\/uploads\/sites\/3\/2019\/12\/P112.png\" alt=\"\" width=\"600\" height=\"403\" \/><p id=\"caption-attachment-163329\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1a\u300a\u5c08\u6ce8\u505a\u4e8b\u3001\u7cbe\u7c21\u505a\u4eba\u7684\u6975\u7c21\u5de5\u4f5c\u6cd5\u300b\uff0c\u7531\u91c7\u5be6\u6587\u5316\u63d0\u4f9b\u3002<\/p><\/div>\n<h2>\u25bc \u7528SWOT\u5206\u6790\u6cd5\u70ba\u81ea\u5df1\u628a\u8108\uff0c\u627e\u51fa\u512a\u7f3a\u9ede<\/h2>\n<p>\u4ec0\u9ebc\u662fSWOT\u5206\u6790\u6cd5\uff1f\u5982\u4f55\u5229\u7528\u9019\u7a2e\u5206\u6790\u6cd5\u8a2d\u8a08\u51fa\u4f60\u7684\u5f71\u97ff\u529b\u6a21\u578b\uff1f<\/p>\n<p>SWOT\u53c8\u88ab\u7a31\u70ba\u614b\u52e2\u5206\u6790\u6cd5\uff0c\u6700\u65e9\u7528\u65bc\u4f01\u696d\u6230\u7565\u5206\u6790\u3002\u4f46\u662f\u6211\u767c\u73fe\uff0c\u9019\u7a2e\u601d\u7dad\u65b9\u5f0f\u548c\u5de5\u5177\u5c0d\u65bc\u500b\u4eba\u5f71\u97ff\u529b\u6a21\u578b\u7684\u8a2d\u5b9a\u4e5f\u975e\u5e38\u9069\u7528\u548c\u6709\u6548\u3002<strong>SWOT\u662f\u56db\u500b\u82f1\u6587\u5b57\u6bcd\u7684\u7e2e\u5beb\uff1a \u512a\u52e2\uff08strengths\uff09\u3001\u52a3\u52e2\uff08weaknesses\uff09\u3001\u6a5f\u6703\uff08opportunities\uff09\u548c\u6311\u6230\uff08threats\uff09\u3002<\/strong>\u5b83\u662f\u5f9e\u5167\u90e8\u548c\u5916\u90e8\u5404\u5169\u500b\u7dad\u5ea6\uff0c\u5c0d\u4f01\u696d\u7684\u5404\u65b9\u9762\u9032\u884c\u7d9c\u5408\u548c\u6982\u62ec\uff0c\u9032\u800c\u5206\u6790\u7d44\u7e54\u7684\u512a\u7f3a\u9ede\u3001\u9762\u81e8\u7684\u6a5f\u6703\u548c\u6311\u6230\uff08\u5a01\u8105\uff09\u7684\u4e00\u7a2e\u8a55\u4f30\u65b9\u6cd5\u3002<\/p>\n<p>\u5982\u4f55\u5229\u7528\u9019\u7a2e\u5206\u6790\u65b9\u6cd5\u5462\uff1f\u6211\u5011\u5148\u770bSWOT\u4e2d\u7684\u524d\u5169\u9ede\uff1a<span style=\"color: #800000\"><strong>\u512a\u9ede\u548c\u7f3a\u9ede\u3002\u9019\u5169\u9ede\u90fd\u662f\u5f9e\u5167\u90e8\u7684\u8996\u89d2\u4f86\u5206\u6790\u6211\u5011\u81ea\u5df1\u7684\uff0c\u4e5f\u5c31\u662f\u8aaa\uff0c\u5148\u70ba\u81ea\u5df1\u628a\u628a\u8108\uff0c\u627e\u51fa\u81ea\u8eab\u5728\u5f71\u97ff\u529b\u4e0a\u7684\u6240\u6709\u9577\u8655\u548c\u77ed\u8655<\/strong><\/span>\uff0c\u7136\u5f8c\u9010\u9805\u586b\u5beb\u9032\u8868\u683c\u4e2d\u3002<\/p>\n<p>\u5c31\u62ff\u6211\u81ea\u5df1\u4f86\u8aaa\uff0c\u4ec0\u9ebc\u662f\u6211\u5728\u500b\u4eba\u5f71\u97ff\u529b\u4e0a\u7684<span style=\"color: #800000\"><strong>\u512a\u9ede<\/strong><\/span>\u5462\uff1f<\/p>\n<p>\u9996\u5148\u5206\u6790\u4e00\u4e0b\u6211\u7684\u6027\u683c\uff1a\u6211\u662f\u4f4d\u500b\u6027\u975e\u5e38\u9bae\u660e\u7684\u9818\u5c0e\u8005\uff0c\u5177\u5099\u8fa8\u8b58\u5ea6\u9817\u9ad8\u7684\u500b\u4eba\u7279\u8cea\uff1b\u5982\u679c\u4e0d\u8b19\u865b\u5730\u4f86\u8aaa\uff0c\u5c31\u53eb\u4f5c\u5177\u6709\u7368\u7279\u7684\u300c\u500b\u4eba\u9b45\u529b\u300d\uff0c\u6bd4\u5982\u6562\u4f5c\u6562\u7576\uff0c\u52c7\u65bc\u627f\u64d4\u8cac\u4efb\uff0c\u4e0d\u602f\u5834\uff0c\u7576\u5371\u6a5f\u767c\u751f\u6642\u6562\u65bc\u633a\u8eab\u800c\u51fa\u7b49\u3002<\/p>\n<p>\u540c\u6642\uff0c\u7ad9\u5728\u6211\u6240\u5f9e\u4e8b\u7684\u5de5\u4f5c\u6027\u8cea\u7684\u89d2\u5ea6\u4f86\u770b\uff0c\u6211\u6df1\u539a\u7684\u5c08\u696d\u77e5\u8b58\u548c\u5be6\u969b\u5de5\u4f5c\u7d93\u9a57\u7d55\u5c0d\u662f\u500b\u52a0\u5206\u984c\u3002\u56e0\u70ba\u5728\u516c\u53f8\u5167\u90e8\uff0c\u53ea\u8981\u8a0e\u8ad6\u5230\u4f7f\u7528\u8005\u9ad4\u9a57\u3001\u4f7f\u7528\u8005\u670d\u52d9\u3001\u6703\u54e1\u5236\u548c\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u7b49\u8a71\u984c\uff0c\u6211\u7684\u500b\u4eba\u610f\u898b\u548c\u770b\u6cd5\u4e00\u5b9a\u662f\u76f8\u7576\u6709\u8a71\u8a9e\u6b0a\u548c\u5f71\u97ff\u529b\u7684\u3002\u6240\u8b02\u5f71\u97ff\u529b\uff0c\u5176\u5be6\u5c31\u662f\u4e00\u7a2e\u5728\u4e00\u5c0d\u4e00\u6216\u4e00\u5c0d\u591a\u6642\uff0c\u900f\u904e\u6e9d\u901a\u3001\u5354\u8abf\u3001\u5408\u4f5c\u3001\u547d\u4ee4\u7b49\u624b\u6bb5\u53bb\u6539\u8b8a\u4ed6\u4eba\u7684\u601d\u60f3\u548c\u884c\u52d5\u7684\u80fd\u529b\u3002\u5982\u679c\u60f3\u6539\u8b8a\u5225\u4eba\uff0c\u90a3\u9ebc\u5c31\u5fc5\u9808\u8207\u4ed6\u4eba\u767c\u751f\u89aa\u5bc6\u7684\u63a5\u89f8\uff0c\u9019\u6642\u5019\uff0c\u4f60\u7684\u8868\u9054\u80fd\u529b\u4ee5\u53ca\u8207\u4ed6\u4eba\u7684\u76f8\u8655\u4e4b\u9053\uff0c\u5c31\u986f\u5f97\u5c24\u70ba\u91cd\u8981\u3002<\/p>\n<p>\u90a3\u9ebc\u6211\u7684<span style=\"color: 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href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/Techorange\/products\/0010837800?gclid=CjwKCAiA27LvBRB0EiwAPc8XWXn4CQx5OPVKN73zqLuc155V7C8OSLd8bSOP51jEPDGZFsFEVJMGRRoCPZcQAvD_BwE&amp;utm_source=Techorange&amp;utm_medium=ap-books&amp;utm_content=recommend&amp;utm_campaign=ap-201912\" target=\"_blank\" rel=\"noopener noreferrer\">\u9019\u88e1\u8cb7<\/a><\/p>\n<h2>\u5ef6\u4f38\u95b1\u8b80<\/h2>\n<p><a href=\"https:\/\/buzzorange.com\/vidaorange\/2019\/10\/21\/three-bad-types\/\">\u3010\u7576\u5fc3\uff01\u6e23\u7537\u3001\u6232\u7cbe\u548c\u7b11\u9762\u864e\u3011\u4eba\u6c23 KOL \u5d34\u723a\u7684\u300c\u65b0\u8077\u5834\u904b\u52d5\u300d\uff1a\u80fd\u907f\u5247\u907f\u7684\u300c\u8077\u5834\u4e09\u5927\u60e1\u4eba\u300d<\/a><\/p>\n<p><a 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href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/Techorange\/products\/0010837800?gclid=CjwKCAiA27LvBRB0EiwAPc8XWXn4CQx5OPVKN73zqLuc155V7C8OSLd8bSOP51jEPDGZFsFEVJMGRRoCPZcQAvD_BwE&amp;utm_source=Techorange&amp;utm_medium=ap-books&amp;utm_content=recommend&amp;utm_campaign=ap-201912\">\u5c08\u6ce8\u505a\u4e8b\u3001\u7cbe\u7c21\u505a\u4eba\u7684\u6975\u7c21\u5de5\u4f5c\u6cd5<\/a>\u300b\uff0c\u7531\u91c7\u5be6\u6587\u5316\u6388\u6b0a\u8f49\u8f09\uff0c\u4e26\u540c\u610f VidaOrange \u7de8\u5beb\u5c0e\u8b80\u8207\u4fee\u8a02\u6a19\u984c\u3002\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300aVO\u300b\u5c0e\u8b80\uff1a \u70ba\u4e86\u5728\u8077\u5834\u4e0a\u6c42\u8868\u73fe\uff0c\u7e3d\u662f\u65e5\u4ee5\u7e7c\u591c\u5730\u52a0\u73ed\uff0c\u537b\u9084\u662f\u770b\u4e0d\u51fa\u6709\u4ec0\u9ebc\u6210\u6548\uff1f \u66fe\u572822\u6b72\u88ab\u8fad\u9000\u300143\u6b72\u7576\u4e0a\u4e2d\u570b\u4e9e\u99ac\u905c\u526f\u7e3d\u88c1\u7684 MBA\u4f01\u696d\u5c0e\u5e2b \u5f35\u601d\u5b8f 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