{"id":14619,"date":"2019-10-02T10:09:17","date_gmt":"2019-10-02T02:09:17","guid":{"rendered":"https:\/\/buzzorange.com\/vidaorange\/2019\/10\/02\/story-telling-marketing\/"},"modified":"2019-10-02T10:09:17","modified_gmt":"2019-10-02T02:09:17","slug":"story-telling-marketing","status":"publish","type":"post","link":"https:\/\/buzzorange.com\/vidaorange\/2019\/10\/02\/story-telling-marketing\/","title":{"rendered":"\u3010\u60f3\u8b93\u4eba\u8a18\u5f97\u4f60\u8aaa\u904e\u7684\u8a71\uff1f\u3011\u6545\u4e8b\u9769\u547d\u5275\u8fa6\u4eba\u674e\u6d1b\u514b\u5206\u6790\uff1a\u6bd4\u723e\u84cb\u8332\u6f14\u8aaa\u6210\u529f\u7684\u300c3\u500b\u79d8\u8a23\u300d"},"content":{"rendered":"<div id=\"attachment_156537\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-156537\" class=\"wp-image-156537 size-medium\" src=\"https:\/\/buzzorange.com\/vidaorange\/wp-content\/uploads\/sites\/3\/2019\/09\/150046_800x600-600x413.jpg\" alt=\"\" width=\"600\" height=\"413\" \/><p id=\"caption-attachment-156537\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/www.ted.com\/talks\/bill_gates_unplugged#t-148017\">TED \u5b98\u65b9\u7db2\u7ad9<\/a><\/p><\/div>\n<blockquote><p>\u300aVO\u300b\u5c0e\u8b80\uff1a<\/p>\n<p>\u600e\u6a23\u7684\u6f14\u8aaa\u624d\u80fd\u5920\u5438\u5f15\u5927\u5bb6\u7684\u6ce8\u610f\uff0c\u8b93\u5927\u5bb6\u5370\u8c61\u6df1\u523b\uff0c\u4e26\u4e14\u771f\u6b63\u63a5\u6536\u5230\u6f14\u8b1b\u8005\u60f3\u8981\u50b3\u9054\u7684\u8a0a\u606f\uff1f\u9664\u4e86\u6f14\u8aaa\u672c\u8eab\u7684\u5167\u5bb9\u5916\uff0c\u6c23\u6c1b\u3001\u7bc0\u594f\u4ee5\u53ca\u9673\u8ff0\u8ad6\u9ede\u7684\u65b9\u5f0f\u4e5f\u5f88\u91cd\u8981\u3002\u300c\u6545\u4e8b\u9769\u547d\u300d\u5275\u8fa6\u4eba\u674e\u6d1b\u514b\u6559\u4f60\u300c\u6f14\u8b1b\u4e09\u62db\u300d\uff0c\u8b93\u4f60\u6210\u70ba\u6700\u6703\u8b1b\u6545\u4e8b\u7684\u9b45\u529b\u6f14\u8b1b\u8005\u3002<\/p>\n<p>\uff08\u8cac\u4efb\u7de8\u8f2f\uff1a\u5f35\u7b51\u96c5\uff09<\/p><\/blockquote>\n<p style=\"text-align: right\">\u6587\uff0f\u5c0f\u8aaa\u6559\u5b78\u7db2\u300c\u6545\u4e8b\u9769\u547d\u300d\u5275\u8fa6\u4eba \u674e\u6d1b\u514b<\/p>\n<p>\u4f60\u77e5\u9053\u6bcf\u5e74\u6bba\u6b7b\u6700\u591a\u4eba\u7684\u751f\u7269\u662f\u4ec0\u9ebc\u55ce\uff1f<\/p>\n<p>\u6211\u5148\u516c\u5e03\u7b2c\u4e09\u540d\u662f\u300c\u86c7\u300d\uff0c\u6bcf\u5e74\u6703\u6bba\u6b7b\u516d\u842c\u4eba\u3002\u518d\u4f86\u7b2c\u4e8c\u540d\u5247\u662f\u6211\u5011\u81ea\u5df1\u300c\u4eba\u985e\u300d\uff0c\u6bcf\u5e74\u6703\u6bba\u6b7b\u4e94\u5341\u516b\u842c\u4eba\u3002\u4eba\u985e\u4e5f\u662f\u6700\u5e38\u88ab\u731c\u6210\u7b2c\u4e00\u540d\u7684\u7b54\u6848\u3002\u65e2\u7136\u4eba\u985e\u53ea\u62ff\u7b2c\u4e8c\uff0c\u9084\u6709\u4ec0\u9ebc\u751f\u7269\u80fd\u596a\u5f97\u7b2c\u4e00\u5462\uff1f<\/p>\n<p>\u4e5f\u8a31\u6709\u4e9b\u4eba\u6703\u731c\u7d30\u83cc\u3001\u75c5\u6bd2\u3001\u5bc4\u751f\u87f2\u4e4b\u985e\u7684\uff0c\u9019\u4e9b\u7b54\u6848\u90fd\u7b97\u64e6\u5230\u908a\u4e86\uff0c\u56e0\u70ba\u771f\u6b63\u7684\u7b2c\u4e00\u540d\u5c31\u662f\u9019\u4e9b\u50b3\u67d3\u75c5\u7684\u597d\u52a9\u624b\u2014\u868a\u5b50\uff0c\u6bcf\u5e74\u6703\u6bba\u6b7b\u516b\u5341\u4e09\u842c\u4eba\u3002<\/p>\n<p>\u868a\u5b50\u53ef\u50b3\u64ad\u7627\u75be\u3001\u9ec3\u71b1\u75c5\u548c\u767b\u9769\u71b1\u7b49\u7b49\u50b3\u67d3\u75c5\u3002\u5c24\u5176\u662f\u7627\u75be\uff0c\u5fae\u8edf\u7684\u5275\u8fa6\u4eba\u3001\u524d\u4e16\u754c\u9996\u5bcc\u6bd4\u723e\u84cb\u8332\u4e5f\u66fe\u8aaa\u904e\uff1a\u300c\u6bcf\u5206\u9418\u4e16\u754c\u4e0a\u5c31\u6709\u4e00\u500b\u5b69\u5b50\u6b7b\u65bc\u7627\u75be\u3002\u300d<\/p>\n<p>\u591a\u5e74\u4f86\u6bd4\u723e\u84cb\u8332\u4e5f\u4e00\u76f4\u81f4\u529b\u65bc\u7627\u75be\u7684\u9632\u6cbb\u5de5\u4f5c\uff0c\u89aa\u81ea\u51fa\u9322\u51fa\u529b\u5ba3\u5c0e\u3002\u5728\u4e8c\u3007\u3007\u4e5d\u5e74\u7684TED\u6f14\u8aaa\u4e0a\uff0c\u4ed6\u5c31\u82b1\u4e86\u4e00\u534a\u7684\u6642\u9593\u8b1b\u7627\u75be\u9632\u6cbb\u3002<\/p>\n<p>\u7576\u7136\u9019\u6703\u662f\u4e00\u500b\u56b4\u8085\u7684\u8b70\u984c\uff0c\u9700\u8981\u63d0\u5230\u4e0d\u5c11\u8cc7\u6599\u8207\u6578\u64da\uff0c\u6240\u4ee5\u53ef\u4ee5\u60f3\u50cf\u5167\u5bb9\u61c9\u8a72\u9817\u70ba\u6c89\u60b6\u3002\u4f46\u6f14\u8aaa\u5b8c\u7684\u9694\u5929\uff0c\u6bd4\u723e\u84cb\u8332\u537b\u6210\u529f\u8b93\u5404\u5927\u5a92\u9ad4\u7248\u9762\u5831\u5c0e\u4ed6\u7684\u6f14\u8b1b\uff0c\u9664\u4e86\u4ed6\u662f\u6bd4\u723e\u84cb\u8332\u4e4b\u5916\uff0c\u4ed6\u5230\u5e95\u505a\u4e86\u4ec0\u9ebc\u4e8b\u5462\uff1f\u65b9\u6cd5\u5f88\u7c21\u55ae\uff0c\u90a3\u5c31\u662f\u8b93\u5927\u5bb6\u90fd\u53d7\u5bb3\u3002<\/p>\n<p>\u6f14\u8b1b\u525b\u958b\u59cb\u7684\u4e94\u5206\u9418\uff0c\u6bd4\u723e\u84cb\u8332\u7684\u5167\u5bb9\u771f\u7684\u4e0d\u7b97\u592a\u6709\u8da3\uff0c\u4ed6\u63d0\u5230\u4e86\u5152\u7ae5\u6b77\u5e74\u7684\u6b7b\u4ea1\u7387\u3001\u75ab\u82d7\u7684\u666e\u53ca\u3001\u7627\u75be\u7684\u6b77\u5e74\u81f4\u6b7b\u4eba\u6578\u3001\u7627\u75be\u6d41\u884c\u5340\u57df\u7684\u6b77\u53f2\u8b8a\u5316\u3002<\/p>\n<p>\u4ee5\u4e0a\u5149\u770b\u5c31\u77e5\u9053\u4e0d\u662f\u90a3\u7a2e\u6703\u8b93\u4eba\u5145\u6eff\u8208\u81f4\u4e00\u76f4\u60f3\u807d\u7684\u5167\u5bb9\uff0c\u6bd4\u723e\u84cb\u8332\u4e5f\u77e5\u9053\u3002\u6240\u4ee5\u4ed6\u5728\u807d\u773e\u6ce8\u610f\u529b\u5feb\u8981\u6e19\u6563\u7684\u6642\u5019\uff0c\u5c07\u684c\u4e0a\u7684\u900f\u660e\u7f50\u5b50\u6253\u958b\u3002\u5b83\u4e0d\u662f\u4e00\u500b\u7a7a\u7f50\u5b50\uff0c\u5b83\u662f\u88dd\u6eff\u868a\u5b50\u7684\u7f50\u5b50\u3002<\/p>\n<p>\u6bd4\u723e\u84cb\u8332\u5c31\u9019\u6a23\u653e\u98db\u868a\u5b50\uff0c\u8b93\u5728\u5834\u807d\u773e\u611f\u53d7\u868a\u5b50\u7684\u55e1\u55e1\u8072\uff0c\u8eab\u8655\u88ab\u53ee\u54ac\u7684\u5371\u6a5f\u3002<\/p>\n<p>\u524d\u4e00\u523b\u4ed6\u624d\u525b\u8b93\u807d\u773e\u5f97\u5230\u4e00\u500b\u8cc7\u8a0a\uff0c\u7627\u75be\u7531\u868a\u5b50\u50b3\u67d3\uff0c\u6bcf\u5e74\u6bba\u6b7b\u767e\u842c\u4eba\u3002\u4e0b\u4e00\u523b\u5c31\u653e\u51fa\u868a\u5b50\u98db\u5165\u4eba\u7fa4\uff0c\u5b9b\u5982\u751f\u5316\u653b\u64ca\u3002<\/p>\n<p>\u96d6\u7136\u6bd4\u723e\u84cb\u8332\u6545\u610f\u505c\u9813\u4e00\u4e0b\u4e4b\u5f8c\uff0c\u6709\u8aaa\u660e\u9019\u4e9b\u868a\u5b50\u4e26\u6c92\u6709\u5e36\u75c5\u3002\u4f46\u868a\u5b50\u90fd\u5df2\u7d93\u88ab\u8cbc\u4e0a\u4e86\u300c\u58de\u6a19\u7c64\u300d\uff0c\u807d\u773e\u4ecd\u6703\u4e0d\u7531\u5f97\u7dca\u5f35\u5bb3\u6015\u3002<\/p>\n<p>\u9019\u62db\u6210\u529f\u8b93\u807d\u773e\u62c9\u8d77\u6ce8\u610f\u529b\u3001\u5370\u8c61\u6df1\u523b\uff0c\u4e5f\u8b93\u5a92\u9ad4\u722d\u76f8\u5831\u5c0e\uff0c\u95dc\u6ce8\u9019\u500b\u8b70\u984c\u3002\u5b83\u5176\u5be6\u5c31\u662f\u6210\u529f\u6545\u4e8b\u80cc\u5f8c\u6240\u904b\u884c\u7684\u5176\u4e2d\u4e00\u500b\u6a5f\u5236\uff1a\u300c\u5207\u8eab\u6cd5\u300d\u3002<\/p>\n<h2><strong>1. \u5207\u8eab\u76f8\u95dc\uff1a\u4eba\u5f80\u5f80\u53ea\u5728\u610f\u8ddf\u81ea\u5df1\u6709\u95dc\u7684\u4e8b\u7269<\/strong><\/h2>\n<p>\u56e0\u70ba<span style=\"color: #800000\"><strong>\u4eba\u53ea\u6703\u95dc\u6ce8\u8207\u81ea\u5df1\u606f\u606f\u76f8\u95dc\u7684\u8b70\u984c<\/strong><\/span>\uff0c\u7121\u8ad6\u6bd4\u723e\u84cb\u8332\u600e\u9ebc\u8ddf\u6211\u5011\u8aaa\u300c\u6bcf\u5206\u9418\u4e16\u754c\u4e0a\u5c31\u6709\u4e00\u500b\u5b69\u5b50\u6b7b\u65bc\u7627\u75be\u3002\u300d\u6211\u5011\u4e5f\u4e0d\u75db\u4e0d\u7662\u3001\u4e0d\u6703\u5728\u610f\uff0c\u53ea\u56e0\u70ba\u5b83\u5be6\u5728\u96e2\u6211\u5011\u592a\u9059\u9060\u3002<\/p>\n<p>\u6bd4\u723e\u84cb\u8332\u653e\u868a\u5b50\u9019\u62db\uff0c\u5c31\u662f\u8981<span style=\"color: #800000\"><strong>\u8b93\u5371\u6a5f\u8207\u4f60\u6211\u6709\u95dc\uff0c\u4f60\u5c31\u6703\u6ce8\u610f\u4e14\u5728\u610f<\/strong><\/span>\u3002<\/p>\n<p>\u540c\u6642\u9019\u62db\u4e5f\u6eff\u8db3\u4e86\u53e6\u4e00\u500b\u6a5f\u5236\uff1a\u5947\u89c0\u6cd5\u3002<\/p>\n<h2><strong>2. \u9707\u64bc\u5947\u89c0\uff1a\u524d\u6240\u672a\u898b\u6216\u552f\u4e00\u7b2c\u4e00<\/strong><\/h2>\n<p><span style=\"color: #800000\"><strong>\u5f9e\u4f86\u6c92\u6709\u60f3\u904e\u6709\u4eba\u6703\u9019\u6a23\u505a\u3001\u524d\u6240\u672a\u898b\uff0c\u6240\u4ee5\u81ea\u7136\u6210\u70ba\u5a92\u9ad4\u5831\u5c0e\u3001\u6c11\u773e\u8ac7\u8ad6\u7684\u8a71\u984c<\/strong><\/span>\u3002<\/p>\n<p>\u6211\u56db\u5e74\u524d\u53c3\u52a0\u904e\u4e00\u5834\u8b1b\u5ea7\uff0c\u8b1b\u8005\u8981\u5f62\u5bb9\u81ea\u5df1\u7576\u5e74\u80ba\u6ce1\u7834\u88c2\u7684\u75c5\u53f2\u6642\uff0c\u4ed6\u62ff\u51fa\u4e86\u4e00\u500b\u900f\u660e\u5851\u81a0\u888b\u5439\u6eff\u6c23\uff0c\u5168\u5834\u807d\u773e\u5c31\u932f\u6115\u770b\u8457\u4ed6\u5728\u53f0\u4e0a\u5439\u6c23\u3002\u7576\u6c23\u5439\u6eff\u5f8c\uff0c\u4ed6\u50cf\u62cd\u7834\u6c7d\u7403\u4e00\u6a23\uff0c\u7528\u624b\u5927\u529b\u4e00\u62cd\uff0c\u300c\u7830\u300d\u5730\u4e00\u8072\u62cd\u7834\u900f\u660e\u5851\u81a0\u888b\uff0c\u807d\u773e\u90fd\u5687\u4e86\u4e00\u5927\u8df3\u3002<\/p>\n<p>\u96d6\u7136\u9019\u6a23\u7684\u80ba\u6ce1\u7834\u88c2\u6bd4\u55bb\u4e0d\u898b\u5f97\u7cbe\u78ba\uff0c\u4f46\u904e\u4e86\u56db\u5e74\uff0c\u6211\u90fd\u5fd8\u4e86\u4ed6\u8aaa\u904e\u4ec0\u9ebc\u5167\u5bb9\uff0c\u4f46\u6211\u4f9d\u7136\u8a18\u5f97\u4ed6\u7684\u9019\u4ef6\u300c\u5947\u89c0\u300d\u884c\u70ba\u3002<\/p>\n<h2><strong>3. 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style=\"text-align: center\">\u300a<a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/Techorange\/products\/0010816190?utm_source=Techorange&amp;utm_medium=ap-books&amp;utm_content=recommend&amp;utm_campaign=ap-201909\">\u6545\u4e8b\u884c\u92b7\uff1a\u5beb\u6587\u6848\uff0c\u5148\u5b78\u6545\u4e8b\uff0c\u7167\u6a23\u9020\u53e5\u5c31\u80fd\u5beb\u51fa\u5546\u696d\u7b49\u7d1a\u7684\u7206\u6587\u6307\u5357<\/a>\u300b<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" class=\"aligncenter wp-image-156519\" src=\"https:\/\/buzzorange.com\/vidaorange\/wp-content\/uploads\/sites\/3\/2019\/09\/\u6545\u4e8b\u884c\u92b7.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/Techorange\/products\/0010816190?utm_source=Techorange&amp;utm_medium=ap-books&amp;utm_content=recommend&amp;utm_campaign=ap-201909\">\u9019\u88e1\u8cb7<\/a><\/p>\n<h2>\u5ef6\u4f38\u95b1\u8b80<\/h2>\n<p><a href=\"https:\/\/buzzorange.com\/vidaorange\/2019\/09\/03\/compare-and-despair\/\">\u3010\u70ba\u4ec0\u9ebc\u6bcf 5 \u5206\u9418\u5c31\u6ed1\u4e00\u4e0b\u624b\u6a5f\uff1f\u3011\u71b1\u9580 TED \u6f14\u8b1b\u8005\u827e\u5bf6\uff1a\u662f\u300c\u932f\u5931\u6050\u61fc\u75c7\u300d\u8b93\u4eba\u611f\u5230\u7126\u616e<\/a><\/p>\n<p><a href=\"https:\/\/buzzorange.com\/vidaorange\/2019\/07\/10\/thanks-others-for-the-coffee\/\">\u3010\u5e78\u798f\uff0c\u5f9e\u8b1d\u8b1d\u9019\u676f\u5496\u5561\u958b\u59cb\u3011150 \u842c\u9ede\u95b1\u7684 TED \u8b1b\u8005\uff1a\u5feb\u6a02\u4e0d\u662f\u5f97\u5230\u60f3\u8981\u7684\uff0c\u800c\u662f\u611f\u8b1d\u5df2\u6709\u7684<\/a><\/p>\n<p><a href=\"https:\/\/buzzorange.com\/vidaorange\/2019\/06\/11\/power-of-story\/\">\u300c\u5f88\u4e0d OK \u5566\u3002\u300d\u53ea\u8ac7\u300c\u611f\u89ba\u300d\u7121\u6cd5\u8b93\u4eba\u8eab\u6b77\u5176\u5883\uff0cTED 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