{"id":12387,"date":"2018-06-22T11:58:17","date_gmt":"2018-06-22T03:58:17","guid":{"rendered":"https:\/\/buzzorange.com\/vidaorange\/2018\/06\/22\/storytelling\/"},"modified":"2021-06-16T12:10:02","modified_gmt":"2021-06-16T04:10:02","slug":"storytelling","status":"publish","type":"post","link":"https:\/\/buzzorange.com\/vidaorange\/2018\/06\/22\/storytelling\/","title":{"rendered":"\u3010\u4e00\u958b\u53e3\u5c31\u64a9\u4eba\u53c8\u804a\u5fc3\u3011\u91cd\u9ede\u4e0d\u662f\u767d\u6b63\u7f8e\uff01\u5fc3\u7406\u5e2b\uff1a\u95dc\u9375\u662f\u61c2\u5f97\u5982\u4f55\u300c\u8aaa\u6545\u4e8b\u300d\u5c55\u73fe\u4f60\u7684\u9ad8\u50f9\u503c"},"content":{"rendered":"<div id=\"attachment_161005\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-161005\" class=\"wp-image-161005 size-medium\" 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#800000\">2.\u4eba\u5011\u6bd4\u8f03\u8a18\u5f97\u6545\u4e8b<\/span><\/p>\n<p>\u56de\u60f3\u7ae5\u5e74\uff0c\u4f60\u662f\u5426\u4e5f\u611b\u807d\u8457\u5e8a\u908a\u6545\u4e8b\u5165\u7720\uff0c\u6216\u662f\u5b88\u5728\u96fb\u8996\u6a5f\u524d\u770b\u5361\u901a\u3001\u5f71\u96c6\uff1f\u6211\u5011\u95b1\u8b80\u66f8\u7c4d\u3001\u5c0f\u8aaa\uff0c\u6216\u662f\u5f9e\u5831\u7ae0\u96dc\u8a8c\u4e0a\u770b\u8457\u660e\u661f\u85dd\u4eba\u7684\u516b\u5366\uff1b\u4e5f\u9032\u96fb\u5f71\u9662\u7528\u5169\u500b\u5c0f\u6642\u66ab\u6642\u9003\u96e2\u73fe\u5be6\uff0c\u4e26\u5728\u96e2\u958b\u5f8c\u53cd\u8986\u5480\u56bc\u67d0\u500b\u7247\u6bb5\u3002\u5728\u300a\u6545\u4e8b\u5982\u4f55\u6539\u8b8a\u4f60\u7684\u5927\u8166\u300b\u66f8\u4e2d\uff0c\u4f5c\u8005\u8a8d\u70ba\u6545\u4e8b\u7121\u6240\u4e0d\u5728\uff0c\u751a\u81f3\u4e0d\u77e5\u4e0d\u89ba\u5730\u5f71\u97ff\u8457\u6211\u5011\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5927\u5bb6\u559c\u6b61\u5f9e\u6545\u4e8b\u53bb\u62d3\u5c55\u7d93\u9a57\u3001\u60f3\u50cf\u8207\u773c\u754c\u3002<\/p>\n<p>\u7f8e\u570b\u53f2\u4e39\u4f5b\u5927\u5b78\u5c08\u7cbe\u5ee3\u544a\u884c\u92b7\u8207\u793e\u6703\u5fc3\u7406\u5b78\u7684\u6559\u6388\uff0c\u540c\u6642\u4e5f\u662f\u300a\u873b\u8713\u6548\u61c9\u300b\u4f5c\u8005\u4e4b\u4e00\u7684\u73cd\u59ae\u4f5b\uff0e\u963f\u514b\uff08Jennifer Aaker\uff09\u544a\u8a34\u6211\u5011\u6545\u4e8b\u5177\u6709\u5f37\u5927\u7684\u5a01\u529b\u3002\u5979\u66fe\u5728\u6587\u7ae0\u3008What Are Your Signature Stories?\u3009\u4e2d\u63d0\u53ca\u5169\u500b\u6709\u8da3\u7684\u7814\u7a76\uff1a<\/p>\n<p>\u53f2\u4e39\u4f5b\u5927\u5b78\u53e6\u4e00\u4f4d\u6559\u6388\u5947\u666e\uff0e\u5e0c\u65af\uff08Chip Heath\uff09\u7d66\u73ed\u4e0a\u5b78\u751f\u4e00\u4efd\u95dc\u65bc\u72af\u7f6a\u7d71\u8a08\u6578\u64da\u7684\u8cc7\u6599\uff0c\u4e26\u8981\u4ed6\u5011\u8a0e\u8ad6\u3002\u7d50\u675f\u5f8c\uff0c\u6559\u6388\u8981\u6c42\u5b78\u751f\u5011\u5beb\u4e0b\u5176\u4ed6\u767c\u8a00\u8005\u7684\u767c\u8a00\u5167\u5bb9\u3002\u767c\u8a00\u7684\u5b78\u751f\u4e2d\uff0c\u50c5\u6709\u4e00\u25cb\uff05\u7684\u4eba\u4ee5\u6545\u4e8b\u65b9\u5f0f\u5448\u73fe\u6578\u64da\u8cc7\u6599\uff0c\u4f46\u8ca0\u8cac\u8a18\u9304\u7684\u5b78\u751f\u4e2d\uff0c\u6709\u516d\u4e09\uff05\u5beb\u5230\u9019\u4e9b\u6545\u4e8b\uff0c\u537b\u53ea\u6709\u4e94\uff05\u7684\u4eba\u8a18\u5f97\u7d71\u8a08\u6578\u5b57\u3002<\/p>\n<p>\u8a8d\u77e5\u5fc3\u7406\u5b78\u5bb6\u963f\u5716\uff0eC\uff0e\u683c\u62c9\u745f\uff08Arthur C. Graesser\uff09\u5728\u4e00\u4e5d\u516b\u25cb\u5e74\u4ee3\u7684\u7814\u7a76\u4fbf\u5df2\u7d93\u767c\u73fe\uff0c\u4e00\u6bb5\u77ed\u5167\u5bb9\u8981\u8b93\u4eba\u5370\u8c61\u6df1\u523b\uff0c\u300c\u6545\u4e8b\u6027\u300d\u662f\u6700\u91cd\u8981\u7684\u3002\u4ed6\u6e96\u5099\u4e86\u5177\u5099\u4e0d\u540c\u7279\u8cea\u7684\u77ed\u6587\uff0c\u5305\u62ec\u300c\u719f\u6089\u6027\u300d\u300c\u8da3\u5473\u6027\u300d\u300c\u6545\u4e8b\u6027\u300d\uff0c<span style=\"color: #800000\">\u6545\u4e8b\u6027\u8f03\u9ad8\u7684\u5167\u5bb9\uff0c\u5373\u4f7f\u53ea\u8b93\u53d7\u8a66\u8005\u4ee5\u4e00\u534a\u7684\u6642\u9593\u95b1\u8b80\uff0c\u8a18\u61b6\u6548\u679c\u537b\u662f\u5176\u4ed6\u5167\u5bb9\u7684\u5169\u500d\u3002<\/span>\u5f88\u591a\u4eba\u4ee5\u70ba\u804a\u5929\u6700\u597d\u662f\u300c\u5c0d\u65b9\u719f\u6089\u7684\u8a71\u984c\u300d\u6216\u300c\u6709\u8da3\u7684\u7b11\u8a71\u300d\uff0c\u9019\u500b\u5be6\u9a57\u96d6\u662f\u4ee5\u6587\u7ae0\u4f5c\u70ba\u6e2c\u8a66\uff0c\u4f46\u4ecd\u53ef\u63d0\u4f9b\u6211\u5011\u53e6\u4e00\u500b\u601d\u8003\u89d2\u5ea6\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u4e00\u5834\u597d\u7684\u793e\u4ea4\u4e92\u52d5\u4e0d\u80fd\u53ea\u662f\u8cc7\u8a0a\u4ea4\u6d41\u6216\u5217\u8209\u8cc7\u6599\uff0c\u9019\u7121\u6cd5\u8b93\u5c0d\u65b9\u6295\u5165\u804a\u5929\uff0c\u66f4\u5225\u8aaa\u5c07\u4f60\u7684\u8eab\u5f71\u70d9\u5370\u81f3\u5927\u8166\u4e2d\u3002\u60f3\u8981\u8acb\u541b\u5165\u7515\uff0c\u9700\u8981\u904b\u7528\u6545\u4e8b\u7684\u529b\u91cf\u3002<\/p>\n<h2>\u904b\u7528\u6545\u4e8b\u9032\u884cDHV\uff08Displaying High Value\uff09<\/h2>\n<p>\u5c55\u793a\u500b\u4eba\u9ad8\u50f9\u503c\u662f\u793e\u4ea4\u529b\u5b78\u6c38\u9060\u6703\u88ab\u63d0\u53ca\u7684\u95dc\u9375\u3002\u9ad8\u50f9\u503c\u662f\u6307\u591a\u6578\u4eba\u8a8d\u70ba\u6b63\u5411\u3001\u6b23\u8cde\u3001\u80af\u5b9a\u7684\u7279\u8cea\uff0c\u4e5f\u5c31\u662f\u80fd\u5e6b\u6211\u5011\u300c\u5438\u5f15\u5c0d\u65b9\u300d\u7684\u6771\u897f\u3002\u7576\u4f60\u9010\u6f38\u5167\u5316\u300c\u95dc\u4fc2\u4e0d\u662f\u9760\u8ffd\u6c42\uff0c\u800c\u662f\u9760\u5438\u5f15\u300d\u7684\u89c0\u5ff5\u5f8c\uff0c\u63a5\u4e0b\u4f86\u60f3\u554f\u7684\u5fc5\u7136\u662f\uff0c\u300c\u8a72\u7528\u4ec0\u9ebc\u5438\u5f15\u5c0d\u65b9\u5462\uff1f\u300d<\/p>\n<p>\u300c\u6211\u7684\u500b\u6027\u5f88\u5584\u826f\u300d\u300c\u6211\u9019\u500b\u4eba\u8a8d\u771f\u8ca0\u8cac\u300d\u300c\u8aa0\u61c7\u662f\u6211\u7684\u512a\u9ede\u300d\u4f60\u66fe\u7d93\u5728\u793e\u4ea4\u4e2d\u807d\u5225\u4eba\u8aaa\u904e\u9019\u9ebc\u76f4\u767d\u7684\u8a71\u55ce\uff1f\u60f3\u5fc5\u6c92\u6709\uff0c\u5373\u4f7f\u6709\uff0c\u7576\u4e0b\u4f60\u5927\u6982\u4e5f\u662f\u6eff\u81c9\u554f\u865f\uff0c\u751a\u81f3\u89ba\u5f97\u5c0d\u65b9\u6cb9\u8154\u6ed1\u8abf\uff0c\u4e0d\u8db3\u63a1\u4fe1\u3002<span style=\"color: #800000\">\u9664\u4e86\u7279\u6b8a\u9762\u8a66\u60c5\u5883\uff0c\u6211\u5011\u7684\u9ad8\u50f9\u503c\u7121\u6cd5\u5728\u65e5\u5e38\u4e92\u52d5\u4e2d\u5927\u524c\u524c\u8aaa\u51fa\u4f86\u3002<\/span>\u90a3\u8a72\u600e\u9ebc\u8fa6\uff1f\u7b49\u8457\u5c0d\u65b9\u4e3b\u52d5\u767c\u73fe\u55ce\uff1f<\/p>\n<p><span style=\"color: #800000\">\u6211\u5011\u7684\u78ba\u5e0c\u671b\u5c0d\u65b9\u300c\u81ea\u5df1\u767c\u73fe\u300d\uff0c\u56e0\u70ba\u82e5\u7531\u5c0d\u65b9\u4e3b\u89c0\u610f\u8b58\u5230\u4f60\u5177\u6709\u67d0\u6a23\u9ad8\u50f9\u503c\uff0c\u6703\u6bd4\u4f60\u52aa\u529b\u8aaa\u670d\u7684\u6548\u679c\u66f4\u597d<\/span>\u3002\u7136\u800c\uff0c\u5c0d\u65b9\u53c8\u6c92\u6709\u8b80\u5fc3\u8853\u3001\u4ed6\u5fc3\u901a\uff0c\u4e5f\u4e0d\u53ef\u80fd\u96a8\u6642\u77e5\u9053\u4f60\u505a\u4e86\u4ec0\u9ebc\uff0c\u82e5\u53ea\u662f\u7b49\u4ed6\u54ea\u5929\u80fd\u770b\u898b\u4f60\u7684\u7279\u8cea\uff0c\u5be6\u5728\u592a\u66e0\u65e5\u8cbb\u6642\u4e86\u3002\u56e0\u6b64\uff0c<span style=\"color: #800000\">\u6211\u5011\u8981\u5728\u4e92\u52d5\u4e2d\uff0c\u900f\u904e\u5206\u4eab\u6545\u4e8b\u4f86\u8b93\u4ed6\u300c\u81ea\u5df1\u767c\u73fe\u300d\u4f60\u64c1\u6709\u7684\u9ad8\u50f9\u503c\u3002<\/span><\/p>\n<p>\u8acb\u611f\u53d7\u4ee5\u4e0b\u5169\u7a2e\u7248\u672c\u7684\u8aaa\u6cd5\uff1a A\uff1a\u300c\u563f\uff0c\u6211\u662fAndy\uff0c\u5f88\u9ad8\u8208\u8a8d\u8b58\u59b3\u3002\u6211\u5f88\u6709\u4e0a\u9032\u5fc3\uff0c\u559c\u6b61\u5b78\u7fd2\u65b0\u6771\u897f\u3002\u300d B\uff1a\u300c\u563f\uff0c\u6211\u662fAndy\uff0c\u5f88\u9ad8\u8208\u8a8d\u8b58\u59b3\u3002\u525b\u624d\u6c92\u76f4\u63a5\u8ddf\u59b3\u63e1\u624b\uff0c\u662f\u56e0\u70ba\u524d\u9663\u5b50\u958b\u59cb\u81ea\u5b78\u5409\u4ed6\uff0c\u624b\u6307\u9084\u5728\u7834\u76ae\u3002\u300d \u00a0A\u7528\u300c\u76f4\u7403\u5c0d\u6c7a\u300d\u65b9\u5f0f\uff0c\u5feb\u901f\u5c07\u81ea\u5df1\u7684\u9ad8\u50f9\u503c\uff08\u4e0a\u9032\u5fc3\u3001\u559c\u6b61\u5b78\u7fd2\uff09\u6524\u51fa\u4f86\u3002 <span style=\"color: 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href=\"https:\/\/buzzorange.com\/vidaorange\/2018\/06\/04\/chat\/\">\u3010\u611b\u60c5\u4e0d\u662f\u7528\u8ffd\u7684\uff0c\u662f\u7528\u5438\u5f15\u7684\u3011\u5fc3\u7406\u5e2b\uff1a\u638c\u63e1\u804a\u5929 4 \u95dc\u9375\uff0c\u8b93\u4f60\u7684\u300c\u52d5\u975c\u50f9\u503c\u300d\u6301\u7e8c\u653e\u96fb<\/a><\/p>\n<p>\uff08\u672c\u6587\u7d93\u5408\u4f5c\u5925\u4f34\u5713\u795e\u66f8\u6d3b\u7db2\u6388\u6b0a\u8f49\u8f09\uff0c\u4e26\u540c\u610f VidaOrange \u7de8\u5beb\u5c0e\u8b80\u8207\u4fee\u8a02\u6a19\u984c\uff0c\u5167\u6587\u4f86\u81ea\u300a<a 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