{"id":12231,"date":"2018-05-29T17:06:57","date_gmt":"2018-05-29T09:06:57","guid":{"rendered":"https:\/\/buzzorange.com\/vidaorange\/2018\/05\/29\/choice\/"},"modified":"2021-06-25T18:32:10","modified_gmt":"2021-06-25T10:32:10","slug":"choice","status":"publish","type":"post","link":"https:\/\/buzzorange.com\/vidaorange\/2018\/05\/29\/choice\/","title":{"rendered":"\u300c\u771f\u7684\u597d\u60f3\u77e5\u9053\u6240\u6709\u7684\u7b54\u6848\u518d\u505a\u6c7a\u5b9a\u3002\u300d\u70ba\u4ec0\u9ebc\u5728\u90a3\u9ebc\u591a\u7684\u9078\u64c7\u88e1\uff0c\u4f60\u9078\u7684\u7e3d\u662f\u8b93\u4f60\u4e0d\u5feb\u6a02\uff1f"},"content":{"rendered":"

\u3010\u70ba\u4ec0\u9ebc\u6311\u9078\u9019\u7bc7\u6587\u7ae0\u3011<\/p>\n

\u300c\u4e0d\u77e5\u9053\u4f60\u6703\u4e0d\u6703\u4e5f\u548c\u6211\u4e00\u6a23\uff0c\u611f\u89ba\u5230\uff0c\u6c7a\u5b9a\u6211\u5011\u4eba\u751f\u7684\uff0c\u7121\u975e\u662f\u90a3\u5e7e\u500b\u77ac\u9593\uff1a\u9078\u64c7\u54ea\u5ea7\u57ce\u5e02\uff0c\u9047\u898b\u4ec0\u9ebc\u4eba\uff0c\u751a\u81f3\u8f49\u8eab\u9032\u4e86\u54ea\u9593\u9152\u5427\u3002\u4f46\u5728\u7576\u6642\uff0c\u6211\u5011\u6beb\u4e0d\u81ea\u77e5\uff0c\u53ea\u4ee5\u70ba\u662f\u5c0b\u5e38\u7684\u4e00\u5929\u3002\u300d\u9019\u4e9b\u5f71\u97ff\u6df1\u9060\u7684\u300c\u4e0d\u7d93\u610f\u7684\u6c7a\u5b9a\u300d\uff0c\u5f8c\u4e0d\u5f8c\u6094\uff0c\u5176\u5be6\u53d6\u6c7a\u65bc\u6211\u5011\u662f\u54ea\u7a2e\u4eba\uff1f<\/p>\n

\uff08\u8cac\u4efb\u7de8\u8f2f\uff1a\u5433\u7acb\u5a77\uff09<\/p><\/blockquote>\n

\u300c\u4f60\u770b\u904e\u90a3\u4e9b\u8857\u9053\u55ce\uff1f\u50c5\u662f\u8857\u9053\uff0c\u5c31\u6709\u4e0a\u5343\u689d\uff01\u4f60\u600e\u9ebc\u9078\u64c7\u5176\u4e2d\u4e00\u689d\u4f86\u8d70\uff1f\u600e\u9ebc\u9078\u64c7\u300e\u5c6c\u65bc\u81ea\u5df1\u7684\u300f\u4e00\u500b\u5973\u4eba\uff0c\u4e00\u68df\u623f\u5b50\uff0c\u4e00\u584a\u5730\uff1f\u6216\u8005\u9078\u64c7\u4e00\u9053\u98a8\u666f\u6b23\u8cde\uff0c\u9078\u64c7\u4e00\u7a2e\u65b9\u6cd5\u6b7b\u53bb\uff1f\u300d\u2026\u2026<\/p>\n

\u5728\u7d93\u5178\u96fb\u5f71\u300a\u6d77\u4e0a\u92fc\u7434\u5e2b\u300b\u4e2d\uff0c\u62d2\u7d55\u4e0b\u8239\u7684\u4e3b\u89d2 1900 \u5c0d\u4e16\u754c\u4e0a\u552f\u4e00\u77e5\u66c9\u4ed6\u5b58\u5728\u7684\u670b\u53cbMax\u8aaa\u3002 \u300c\u5982\u679c\u7434\u9375\u662f\u7121\u9650\u7684\uff0c\u90a3\u9ebc\uff0cMax\uff0c\u90a3\u67b6\u7434\u4e0a\u5c31\u6c92\u6709\u4f60\u80fd\u5f48\u594f\u7684\u97f3\u6a02\u4e86\u3002\u300d<\/p>\n

\u807d\u5230\u9019\u88e1\uff0c\u6211\u751a\u81f3\u6709\u4e9b\u5ac9\u5992\u773c\u524d\u9019\u500b\u5c0d\u65bc\u4e16\u754c\u800c\u8a00\u5f9e\u672a\u5b58\u5728\u904e\u7684\u4eba\u3002\u4ed6\u7684\u4eba\u751f\uff0c\u638c\u63e1\u5728\u624b\u88e1\u7684\u9019\u67b6\u92fc\u7434\u4e0a\uff0c\u5728\u8239\u982d\u81f3\u8239\u5c3e\uff0c\u8d77\u822a\u5230\u62cb\u9328\u4e4b\u9593\u3002<\/p>\n

\u9678\u5730\u4e0a\u7684\u6211\u5011\u5247\u6c92\u90a3\u9ebc\u5e78\u904b\u3002\u8abf\u67e5\u986f\u793a\uff0c\u4f5c\u70ba\u4e00\u500b\u666e\u901a\u4eba\uff0c\u6211\u5011\u6bcf\u5929\u5927\u7d04\u8981\u505a 70 \u500b\u6c7a\u5b9a\u3002\u751f\u6d3b\u5728\u4eca\u5929\uff0c\u4f60\u64c1\u6709\u6bd4\u4ee5\u5f80\u591a\u5f97\u591a\u7684\u9078\u64c7\u3002\u5c0d\u4f60\u800c\u8a00\uff0c\u66f4\u591a\u7684\u9078\u64c7\u662f\u5426\u8b93\u4f60\u611f\u5230\u66f4\u52a0\u5e78\u798f\uff1f<\/p>\n

1. \u6211\u5011\u4e0d\u9700\u8981\u4e00\u7a2e\u5b8c\u7f8e\uff0c\u6211\u5011\u9700\u8981\u8a31\u591a\u7a2e\u5b8c\u7f8e<\/h4>\n

\u9019\u500b\u6709\u95dc\u81ea\u7531\u9078\u64c7\u7684\u6545\u4e8b\uff0c\u8981\u5f9e\u4e00\u500b\u53eb Howard Moskowitz \u7684\u4eba\u91cd\u65b0\u767c\u660e\u4e86\u610f\u5927\u5229\u9eb5\u91ac\u8aaa\u8d77\u3002<\/p>\n

\u5f88\u591a\u4eba\u8a8d\u70ba\uff0c\u9019\u500b\u5713\u81c9\u3001\u77ee\u500b\u5b50\u3001\u7e3d\u662f\u5e36\u8457\u5de8\u5927\u7684\u91d1\u7d72\u6846\u773c\u93e1\u7684\u8001\u982d\uff0c\u985b\u8986\u4e86\u98df\u54c1\u884c\u696d\u3002<\/p>\n

Howard \u7684\u8077\u696d\u662f\u7cbe\u795e\u7269\u7406\u5b78\u5bb6\uff0c\u7c21\u55ae\u8b1b\uff0c\u9019\u4efd\u5de5\u4f5c\u5c31\u662f\u7814\u7a76\u3001\u6e2c\u91cf\u7269\u7406\u523a\u6fc0\u5c0d\u4eba\u7684\u611f\u53d7\u548c\u8a8d\u77e5\u7684\u5f71\u97ff\u3002\u4e03\u5341\u5e74\u4ee3\uff0cHoward \u5728\u7d10\u7d04\u6210\u7acb\u4e86\u4e00\u5bb6\u5c0f\u7684\u8aee\u8a62\u516c\u53f8\u3002\u4ed6\u6700\u65e9\u7684\u5ba2\u6236\u4e4b\u4e00\u662f\u767e\u4e8b\u3002\u7576\u6642\uff0c\u767e\u4e8b\u525b\u525b\u767c\u73fe\u4e86\u963f\u5df4\u65af\u751c\u9019\u500b\u597d\u6771\u897f\uff0c\u6253\u7b97\u7528\u5b83\u4f86\u505a\u4f4e\u5361\u6c7d\u6c34\u3002\u800c Howard \u7684\u4efb\u52d9\uff0c\u5c31\u662f\u627e\u51fa\u6700\u53d7\u5927\u773e\u6b61\u8fce\u7684\u751c\u5ea6\u3002\u807d\u8d77\u4f86\u9019\u4f3c\u4e4e\u4e0d\u662f\u500b\u96e3\u4e8b\uff1a\u627e\u5e7e\u767e\u500b\u4eba\uff0c\u4f9d\u6b21\u54c1\u5690\u4e0d\u540c\u767e\u5206\u6bd4\u7684\u6c7d\u6c34\uff0c\u770b\u770b\u4ed6\u5011\u6700\u559c\u6b61\u54ea\u7a2e\u6fc3\u5ea6\uff0c\u4e0d\u5c31\u884c\u5566\uff1f \u2014\u2014Howard \u5c31\u662f\u9019\u9ebc\u505a\u7684\uff0c\u4f46\u7d50\u679c\u537b\u8b93\u4ed6\u5927\u5403\u4e00\u9a5a\uff1a\u6578\u64da\u4e26\u6c92\u6709\u5f62\u6210\u6b63\u614b\u5206\u4f48\uff0c\u800c\u662f\u4e82\u4e03\u516b\u7cdf\u3001\u6beb\u7121\u982d\u7dd2\u5730\u5206\u4f48\u3002<\/p>\n

\u7d42\u65bc\uff0c\u5728\u4e00\u5bb6\u5c0f\u9910\u5ef3\u88e1\uff0c\u9762\u5c0d\u96dc\u4e82\u7121\u7ae0\u7684\u7d50\u679c\uff0cHoward \u60f3\u901a\u4e86\u90a3\u500b\u5373\u5c07\u5728\u63a5\u4e0b\u4f86\u7684\u534a\u500b\u4e16\u7d00\u6539\u8b8a\u98df\u54c1\u7522\u696d\u7684\u554f\u984c\uff1a\u4eba\u5011\u4e0d\u9700\u8981\u4e00\u7a2e\u5b8c\u7f8e\u7684\u767e\u4e8b\uff0c\u4eba\u5011\u9700\u8981\u8a31\u591a\u7a2e\u5b8c\u7f8e\u7684\u767e\u4e8b\uff01<\/p>\n

\u98df\u54c1\u696d\u5927\u4ea8\u5011\u5c0d\u9019\u500b\u8aaa\u6cd5\u611f\u5230\u83ab\u540d\u5176\u5999\uff0c\u4ed6\u52aa\u529b\u60f3\u5c07\u60f3\u6cd5\u63a8\u92b7\u51fa\u53bb\uff0c\u537b\u7121\u4eba\u554f\u6d25\u3002 \u300c\u5c31\u50cf\u90a3\u53e5\u7336\u592a\u8afa\u8a9e\u88e1\u8aaa\u7684\uff0c\u300dHoward \u7b11\u9053\uff0c\u300c\u5c0d\u65bc\u4e00\u689d\u6d3b\u5728\u8fa3\u6839\u83dc\u88e1\u7684\u87f2\u5b50\u4f86\u8aaa\uff0c\u4e16\u754c\u5c31\u662f\u8fa3\u6839\u83dc\u3002\u300d\u800c\u9019\uff0c\u5c31\u662f\u4ed6\u7684\u8fa3\u6839\u83dc\u3002<\/p>\n

1986 \u5e74\uff0c\u7d42\u65bc\uff0c\u5728\u70ba Campbell \u516c\u53f8\u65d7\u4e0b Prego \u610f\u9eb5\u91ac\u505a\u53c3\u8b00\u6642\uff0cHoward \u5be6\u8e10\u4e86\u4ed6\u7684\u60f3\u6cd5\u3002\u5f9e\u8fa3\u5ea6\u3001\u751c\u5ea6\u3001\u9178\u5ea6\u3001\u54b8\u5ea6\u3001\u9999\u6c23\u3001\u53e3\u611f\u3001\u539f\u6599\u50f9\u683c\u7b49\u7b49\u7dad\u5ea6\u5165\u624b\uff0c\u4ed6\u8abf\u914d\u51fa\u4e8645 \u7a2e\u4e0d\u540c\u7684\u610f\u9eb5\u91ac\uff0c\u7136\u5f8c\uff0c\u4f86\u5230\u7d10\u7d04\u3001\u829d\u52a0\u54e5\u3001\u6d1b\u6749\u78ef\u3001\u5091\u514b\u905c\u7dad\u723e\u7684\u5927\u8857\u4e0a\uff0c\u8b93\u4eba\u5011\u54c1\u5690\u3002<\/p>\n

\u7d50\u679c\u4e0d\u51fa\u6240\u6599\uff1a\u4eba\u5011\u7684\u559c\u597d\u96dc\u4e82\u6563\u4f48\u5728\u5750\u6a19\u7cfb\u88e1\u3002\u4f46\u662f\uff0c\u5982\u679c\u5c07\u9019\u4e9b\u6578\u64da\u6b78\u985e\uff0c\u5c31\u6703\u767c\u73fe\u4e00\u4e9b\u6a21\u5f0f\uff1a\u5168\u7f8e\u570b\u4eba\u5c0d\u610f\u9eb5\u91ac\u7684\u504f\u597d\u53ef\u5206\u70ba\u4e09\u7d44\uff1a\u50b3\u7d71\u666e\u901a\u610f\u9eb5\u91ac\uff0c\u8fa3\u610f\u9eb5\u91ac\uff0c\u9084\u6709\u5e36\u8457\u852c\u83dc\u9846\u7c92\u7684\u91ac\u3002<\/p>\n

\u516b\u5341\u5e74\u4ee3\u521d\u671f\uff0cHoward \u7684\u9019\u789f\u300c\u8fa3\u6839\u83dc\u300d\u5f9e\u6839\u672c\u4e0a\u6539\u8b8a\u4e86\u98df\u54c1\u884c\u696d\u53d6\u6085\u9867\u5ba2\u7684\u601d\u7dad\u65b9\u5f0f\uff0c\u4f7f\u5176\u8f49\u8b8a\u70ba\u300c\u767c\u73fe\u500b\u4eba\u559c\u597d\u4e4b\u9593\u7684\u7d30\u5fae\u5dee\u5225\uff0c\u7d66\u51fa\u66f4\u591a\u9078\u64c7\u300d\u3002\u8b93\u6bcf\u500b\u4eba\u81ea\u7531\u6eff\u8db3\u81ea\u5df1\u6240\u611b\uff0c\u5c31\u80fd\u8b93\u6bcf\u500b\u5ba2\u6236\u90fd\u627e\u5230\u81ea\u5df1\u7684\u300c\u5b8c\u7f8e\u610f\u9eb5\u91ac\u300d\u3002<\/p>\n

\u300c\u70f9\u98ea\u754c\u5c0b\u627e\u4e00\u7a2e\u53d6\u6085\u6240\u6709\u4eba\u7684\u65b9\u6cd5\u3001\u5c0b\u627e\u5171\u6027\u662f\u6709\u539f\u56e0\u7684\uff0c\u300d\u4f5c\u5bb6Gladwell \u8aaa\uff0c\u300c\u5728\u79d1\u5b78\u9818\u57df\uff0c\u6574\u500b\u5341\u4e5d\u4e16\u7d00\u548c\u4e8c\u5341\u4e16\u7d00\u7684\u7d55\u5927\u90e8\u5206\u6642\u9593\u88e1\uff0c\u6211\u5011\u90fd\u6c89\u8ff7\u65bc\u300e\u5171\u6027\u300f\u3002\u91ab\u5b78\u5bb6\u3001\u5fc3\u7406\u5b78\u5bb6\u3001\u7d93\u6fdf\u5b78\u5bb6\u90fd\u6025\u65bc\u627e\u5c0b\u652f\u914d\u6211\u5011\u884c\u70ba\u7684\u5171\u540c\u6cd5\u5247\u3002<\/p>\n

\u7136\u800c\uff0c\u5728\u4e0a\u4e00\u500b\u5341\u5e74\uff0c\u79d1\u5b78\u6700\u5927\u7684\u9769\u65b0\uff0c\u5c31\u662f\u5f9e\u5c0b\u627e\u5171\u6027\u8f49\u70ba\u8a8d\u8b58\u5230\u591a\u6a23\u6027\u3002 \u300d<\/p>\n

\u66f4\u591a\u7684\u6a23\u614b\uff0c\u66f4\u591a\u7684\u9078\u64c7\u3002\u5728\u5f8c\u5de5\u696d\u6642\u4ee3\uff0c\u92ea\u6eff\u7121\u6578\u300c\u9078\u64c7\u300d\u7684\u4eba\u751f\uff0c\u4f3c\u4e4e\u662f\u90a3\u689d\u901a\u5f80\u5feb\u6a02\u7684\u9014\u5f91\uff0c\u7d42\u9ede\uff0c\u5c31\u662f\u300c\u7406\u60f3\u5316\u300d\u7684\u9ad8\u5ea6\u3002<\/p>\n

\u7136\u800c\uff0c\u5982\u679c\u6240\u6709\u7684\u9078\u64c7\u53ea\u662f\u6709\u95dc\u6c99\u62c9\u91ac\u7684\u53e3\u5473\u3001\u5496\u5561\u7684\u9178\u82e6\uff0c\u8a72\u6709\u591a\u597d\uff01<\/p>\n

2.\u5728\u505a\u9078\u64c7\u6642, \u6211\u5011\u5e38\u5e38\u72af\u932f<\/h4>\n

\u4e8b\u5be6\u4e0a\uff0c\u5f88\u591a\u6642\u5019\uff0c\u9078\u64c7\u5c07\u662f\u64fa\u5728\u6211\u5011\u9762\u524d\u7684\u96e3\u984c\uff0c\u5c24\u5176\u7576\u300c\u9078\u64c7\u7206\u70b8\u300d\u767c\u751f\u5728\u90a3\u4e9b\u6703\u5c0d\u4eba\u751f\u9020\u6210\u66f4\u91cd\u5927\u5f71\u97ff\u7684\u6c7a\u7b56\u4e0a\u6642\uff1a\u4f8b\u5982\uff0c\u5728\u751f\u75c5\u6642\u8a72\u5403\u4ec0\u9ebc\u85e5\uff1f\u63a5\u53d7\u54ea\u9593\u516c\u53f8\u7684 offer\uff0c\u54ea\u500b\u7537\u5b69\u7684\u8ffd\u6c42\uff1f\u6216\u8005\uff0c\u7a76\u7adf\u8a72\u5831\u8003\u4ec0\u9ebc\u5c08\u696d\uff1f<\/p>\n

\u6211\u5011\u4e00\u5b9a\u8981\u5750\u5728\u81ea\u5df1\u4eba\u751f\u7684\u99d5\u99db\u5ea7\u4e0a\uff0c\u6bcf\u500b\u9078\u64c7\uff0c\u90fd\u8981\u6df1\u601d\u719f\u616e\uff0c\u9ad8\u77bb\u9060\u77da\uff0c\u6b65\u6b65\u70ba\u71df\uff01<\/p>\n

\u4f46\u662f\uff0c\u6211\u5011\u771f\u7684\u80fd\u505a\u5230\u55ce\uff1f<\/p>\n

\u79d1\u5b78\u5bb6\u544a\u8a34\u6211\u5011\uff0c\u5728\u505a\u9078\u64c7\u6642\uff0c\u6211\u5011\u5e38\u5e38\u72af\u932f\u3002<\/p>\n

\u9996\u5148\uff0c\u56e0\u70ba\u6211\u5011\u7121\u6cd5\u6e96\u78ba\u9810\u4f30\u672a\u4f86\u7684\u9ad4\u9a57\u3002\u7d55\u5927\u591a\u6578\u6c7a\u7b56\uff0c\u5176\u5be6\u90fd\u7531\u8166\u6d77\u4e2d\u5c0d\u672a\u4f86\u7684\u63cf\u7e6a\u6240\u6c7a\u5b9a\uff0c\u9019\u7a2e\u69cb\u5efa\u4f9d\u9760\u7684\uff0c\u5f80\u5f80\u662f\u57fa\u65bc\u904e\u5f80\u7d93\u9a57\u6240\u505a\u7684\u8fc5\u901f\u60c5\u7dd2\u53cd\u61c9\u3001\u6709\u610f\u8b58\u7684\u56de\u61b6\u548c\u8a55\u4f30\uff0c\u4ee5\u53ca\u52fe\u756b\u51fa\u7684\u672a\u4f86\u9858\u666f\u7684\u4eab\u6a02\u7a0b\u5ea6\u3002<\/p>\n

\u53ef\u60dc\uff0c\u884c\u70ba\u6c7a\u7b56\u7814\u7a76\u8005\u5011\u767c\u73fe\uff0c\u6574\u500b\u300c\u505a\u767d\u65e5\u5922\u300d\u904e\u7a0b\u90fd\u5145\u6eff\u4e86\u504f\u898b\u3002<\/p>\n

\u7576\u4eba\u5011\u904e\u5ea6\u95dc\u6ce8\u773c\u524d\u7684\u4e8b\u4ef6\uff0c\u5c31\u6703\u9ad8\u4f30\u9019\u4ef6\u4e8b\u5c0d\u81ea\u5df1\u7684\u5f71\u97ff\uff0c\u7121\u8ad6\u662f\u5f9e\u5f37\u5ea6\u6216\u662f\u6642\u9577\u3002\u4f8b\u5982\u4e00\u5834\u6bd4\u8cfd\u7684\u52dd\u5229\uff0c\u6216\u662f\u8003\u8a66\u7684\u6210\u529f\uff0c\u53ef\u80fd\u4e26\u4e0d\u5982\u6211\u5011\u60f3\u50cf\u7684\u90a3\u6a23\u300c\u6c7a\u5b9a\u81ea\u5df1\u4e00\u751f\u5e78\u798f\u300d\uff0c\u96a8\u8457\u6642\u9593\u904e\u53bb\uff0c\u4eba\u5011\u591a\u5c11\u6703\u8cea\u7591\u81ea\u5df1\u7576\u521d\u9078\u64c7\u4ed8\u51fa\u7684\u6642\u9593\u7cbe\u529b\uff0c\u662f\u5426\u7528\u932f\u4e86\u5730\u65b9\u3002<\/p>\n

\u6b64\u5916\uff0c\u5728\u9810\u6e2c\u9078\u64c7\u7684\u5f8c\u679c\u6642\uff0c\u6211\u5011\u6703\u628a\u81ea\u5df1\u7576\u4e0b\u7684\u300c\u6fc0\u6d3b\u72c0\u614b\u300d\u6295\u5c04\u5230\u672a\u4f86\u7684\u60c5\u666f\u4e2d\u3002\u5047\u5982\u4f60\u5728\u53c8\u6e34\u53c8\u9913\u7684\u6642\u5019\u901b\u8d85\u5e02\uff0c\u53ef\u80fd\u5c31\u6703\u8cb7\u4e0a\u5f88\u591a\u9ad8\u71b1\u91cf\u3001\u9ad8\u7cd6\u5206\u7684\u98df\u7269\uff0c\u56e0\u70ba\u4f60\u5c07\u81ea\u5df1\u6b64\u6642\u98e2\u9913\u7684\u72c0\u614b\u6295\u5c04\u5230\u4e86\u672a\u4f86\u3002\u9019\u7a2e\u6295\u5c04\uff0c\u5f80\u5f80\u4ee4\u4eba\u505a\u51fa\u5f8c\u6094\u7684\u6c7a\u5b9a\u3002<\/span><\/p>\n

\u5f9e\u66f4\u5927\u7684\u89d2\u5ea6\u4e0a\uff0c\u592a\u591a\u7684\u9078\u64c7\uff0c\u53cd\u5012\u8b93\u6211\u5011\u7121\u529b\u3001\u4e0d\u77e5\u6240\u63aa\uff0c\u800c\u4e0d\u662f\u611f\u5230\u81ea\u7531\u3002<\/span>\u9019\u807d\u8d77\u4f86\u4f3c\u4e4e\u6709\u4e9b\u81ea\u76f8\u77db\u76fe\uff0c\u4f46\u662f\uff0c\u6709\u4e9b\u5fc3\u7406\uff0c\u4f7f\u5f97\u6211\u5011\u5373\u4f7f\u5728\u505a\u51fa\u9078\u64c7\u7684\u7576\u4e0b\u901a\u95dc\u6210\u529f\uff0c\u4e5f\u4f9d\u7136\u7121\u6cd5\u907f\u514d\u9078\u64c7\u5f8c\u7684\u7126\u616e\u3001\u6127\u759a\u3001\u7121\u529b\u611f\uff0c\u548c\u89ba\u5f97\u81ea\u5df1\u9078\u932f\u4e86\u7684\u6293\u72c2\u61ca\u60f1\u3002 \u2014\u2014\u7121\u8ad6\u5f9e\u5ba2\u89c0\u4e0a\u770b\uff0c\u4f60\u7684\u9078\u64c7\u7a76\u7adf\u6709\u591a\u597d\u3002<\/p>\n

\u56e0\u70ba\uff0c\u505a\u51fa\u9078\u64c7\uff0c\u610f\u5473\u8457\u8981\u4ed8\u51fa\u6a5f\u6703\u6210\u672c\uff0c\u800c\u6211\u5011\u8861\u91cf\u4e00\u500b\u6771\u897f\u50f9\u503c\u7684\u65b9\u5f0f\uff0c\u5f80\u5f80\u662f\u901a\u904e\u5c07\u5176\u8207\u5176\u4ed6\u6771\u897f\u76f8\u6bd4\u8f03\u3002\u9078\u64c7\u8d8a\u591a\uff0c\u5c31\u8d8a\u5bb9\u6613\u53bb\u60f3\u50cf\u90a3\u4e9b\u4f60\u653e\u68c4\u4e86\u7684\u9078\u64c7\uff0c\u672c\u53ef\u4ee5\u70ba\u4f60\u5e36\u4f86\u54ea\u4e9b\u7f8e\u597d\u3002<\/p>\n

\u96a8\u8457\u9078\u64c7\u589e\u591a\uff0c\u4eba\u5011\u7684\u671f\u671b\u503c\u4e5f\u5728\u589e\u9ad8\u3002\u6839\u64da\u5fc3\u7406\u5b78\u5bb6 Barry Schwartz \u7684\u770b\u6cd5\uff0c\u5f8c\u5de5\u696d\u5316\u6642\u4ee3\uff0c\u81e8\u5e8a\u6291\u9b31\u75c7\u767c\u75c5\u7387\u751a\u81f3\u81ea\u6bba\u7387\u7684\u589e\u9577\u4e5f\u8207\u9019\u7a2e\u300c\u9ad8\u671f\u671b\u300d\u6709\u95dc\u3002\u56e0\u70ba\uff0c\u7576\u4e16\u754c\u7d66\u4e86\u4f60\u975e\u5e38\u591a\u7684\u9078\u64c7\uff0c\u800c\u4f60\u4ecd\u7136\u4e0d\u5bcc\u6709\u3001\u4e0d\u6210\u529f\u3001\u4e0d\u5feb\u6a02\uff0c\u90a3\u9ebc\uff0c\u9019\u7a2e\u5931\u6557\u7a76\u7adf\u662f\u8ab0\u7684\u8cac\u4efb\uff1f \u2014\u2014\u4f60\u7684\u3002\u56e0\u70ba\u4f60\u9078\u932f\u4e86\u3002<\/p>\n

Schwartz \u62ff\u5a5a\u59fb\u548c\u5bb6\u5ead\u8209\u4e86\u500b\u4f8b\u5b50\uff1a\u300c\u66fe\u6709\u90a3\u9ebc\u4e00\u6bb5\u6642\u671f\uff0c\u9ed8\u8a8d\u7684\u9810\u8a2d\u662f\uff0c\u5e7e\u4e4e\u6bcf\u500b\u4eba\u90fd\u6703\u76e1\u53ef\u80fd\u7684\u53ca\u65e9\u7d50\u5a5a\uff0c\u7136\u5f8c\u4f60\u5c31\u6703\u6e96\u5099\u8981\u5b69\u5b50\uff0c\u6e96\u5099\u5efa\u7acb\u4e00\u500b\u5bb6\u5ead\u3002\u6240\u4ee5\uff0c\u90a3\u6642\u4f60\u552f\u4e00\u7684\u554f\u984c\u662f\uff1a\u9078\u8ab0\u7d50\u5a5a\uff0c\u800c\u4e0d\u662f\u6311\u4ec0\u9ebc\u6642\u5019\uff0c\u4e5f\u4e0d\u662f\u5728\u90a3\u4e4b\u5f8c\u4f60\u8981\u505a\u4e9b\u4ec0\u9ebc\u3002\u300d<\/p>\n

\u6b63\u5982\u6728\u5fc3\u7684\u8a69\u4e2d\u5beb\u7684\uff0c\u5728\u300c\u5f9e\u524d\u300d\uff0c\u300c\u65e5\u8272\u8b8a\u5f97\u6162\u300d\u7684\u6642\u5019\u2014\u2014\u300c\u4e00\u751f\u53ea\u5920\u611b\u4e00\u500b\u4eba\u300d\u3002\u7136\u800c\u5982\u4eca\uff0c\u4f60\u53ea\u8981\u6ed1\u52d5\u4e00\u4e0b\u624b\u6a5f\u5c4f\u5e55\u5c31\u53ef\u4ee5\u770b\u5230\u7121\u6578\u591a\u500b\u64fa\u5728\u9762\u524d\u7684\u9078\u64c7\uff0c\u7a76\u7adf\u8d70\u591a\u9060\uff0c\u624d\u80fd\u627e\u5230\u90a3\u9846\u9577\u5f97\u6700\u9ad8\u7684\u9ea5\u5b50\u5462\uff1f<\/p>\n

3. \u4f60\u8ffd\u6c42\u7684\u662f\u300c\u6eff\u8db3\u300d\uff0c\u9084\u662f\u300c\u6700\u4f73\u300d\uff1f<\/h4>\n

\u770b\u5230\u9019\u88e1\uff0c\u6216\u8a31\u4f60\u4e5f\u548c\u6211\u4e00\u6a23\u6709\u9ede\u9072\u7591\uff1a\u96e3\u9053\u6c92\u7684\u9078\u624d\u66f4\u597d\uff1f\u90a3\u8c48\u4e0d\u662f\u592a\u4e0d\u81ea\u7531\u5566\uff1f<\/p>\n

\u8acb\u4e0d\u8981\u8457\u6025\u8a8d\u70ba Schwartz \u7684\u610f\u601d\u662f\u5728\u300c\u525d\u596a\u300d\u4eba\u5011\u9078\u64c7\u7684\u81ea\u7531\u3002\u56e0\u70ba\uff0c\u5728\u300c\u66f4\u591a\u9078\u64c7 = \u81ea\u7531\u300d\u7684\u7b49\u5f0f\u4e2d\uff0c\u5176\u5be6\u6f0f\u6389\u4e86\u4e00\u74b0\uff1a\u4f60\u8ffd\u6c42\u7684\uff0c\u662f\u300c\u6eff\u8db3\u300d\uff0c\u9084\u662f\u300c\u6700\u4f73\u300d\uff1f<\/p>\n

\u5728 Schwartz \u7684\u8457\u4f5c\u300a\u9078\u64c7\u7684\u6096\u8ad6\u300b\uff08The Paradox of Choice\uff09\u4e2d\uff0c\u4ed6\u63d0\u5230\u4e86\u4e09\u7a2e\u4eba\uff1a\u6eff\u8db3\u8005\uff08Satisficers\uff09\uff0c\u5b8c\u7f8e\u4e3b\u7fa9\u8005\uff08Perfectionist\uff09\u548c Maximizers\uff08\u6700\u5927\u5316\u8005\uff09\u3002<\/p>\n

\u6700\u5927\u5316\u8005\u8ffd\u6c42\u6700\u6975\u81f4\u7684\u597d\uff0c\u4e26\u4e14\u53ea\u63a5\u53d7\u6700\u6975\u81f4\u7684\u597d\uff1b<\/p>\n

\u5b8c\u7f8e\u4e3b\u7fa9\u8005\u4e5f\u8ffd\u6c42\u9ad8\u6a19\u6e96\uff0c\u4f46\u4e26\u4e0d\u671f\u671b\u4e00\u5b9a\u9054\u5230\uff0c\u5982\u679c\u6c92\u9054\u5230\uff0c\u4ed6\u5011\u4e26\u4e0d\u6703\u50cf\u6700\u5927\u5316\u8005\u90a3\u6a23\u6182\u9b31\u3001\u61ca\u60f1\u3001\u75db\u82e6\uff1b<\/p>\n

\u800c\u6eff\u8db3\u8005\u5011\uff0c\u53ea\u8981\u300c\u8db3\u5920\u597d\u300d\u5c31\u884c\u4e86\uff0c\u54ea\u6015\u4ed6\u5011\u77e5\u9053\u6709\u66f4\u68d2\u7684\u7d50\u679c\u5b58\u5728\uff0c\u4e5f\u4e0d\u64d4\u6182\u3002<\/p>\n

\u5728\u7269\u8cea\u548c\u4fe1\u606f\u90fd\u8d8a\u4f86\u8d8a\u7e41\u76db\u7684\u5e74\u4ee3\uff0c\u5c0d\u65bc\u6700\u5927\u5316\u8005\u5011\u800c\u8a00\uff0c\u5f97\u5230\u81ea\u5df1\u60f3\u8981\u7684\u6c92\u90a3\u9ebc\u56f0\u96e3\uff0c\u53ea\u662f\uff0c\u5f80\u5f80\u5f97\u5230\u4e4b\u5f8c\u537b\u767c\u73fe\uff0c\u81ea\u5df1\u6c92\u80fd\u611f\u5230\u9810\u671f\u4e2d\u7684\u90a3\u7a2e\u6eff\u8db3\u3002<\/p>\n

\u300c\u6574\u500b\u897f\u65b9\u5de5\u696d\u793e\u6703\u6240\u7be4\u4fe1\u4e0d\u7591\u7684\u4e00\u500b\u4fe1\u689d\u5c31\u662f\uff1a\u300e \u4f7f\u6c11\u773e\u7372\u5f97\u6700\u5927\u9650\u5ea6\u798f\u5229\u7684\u65b9\u6cd5\uff0c\u5c31\u662f\u4f7f\u500b\u4eba\u81ea\u7531\u6700\u5927\u5316\u300f\u3002\u800c\u81ea\u7531\u672c\u8eab\u5c31\u662f\u7f8e\u597d\u3001\u6709\u50f9\u503c\u7684\u3002\u4eba\u5011\u4e00\u65e6\u6709\u4e86\u81ea\u7531\uff0c\u5c31\u53ef\u4ee5\u81ea\u5df1\u505a\u4e3b\uff0c\u4f7f\u81ea\u5df1\u6700\u5927\u9650\u5ea6\u5be6\u73fe\u5e78\u798f\uff0c\u300dSchwartz \u8aaa\uff0c\u300c\u6beb\u7121\u7591\u554f\uff0c\u6709\u9078\u64c7\u6bd4\u6c92\u9078\u64c7\u8981\u597d\uff0c\u4f46\u4e0d\u610f\u5473\u8457\u9078\u64c7\u8d8a\u591a\u5c31\u8d8a\u597d\u3002\u9019\u5176\u4e2d\u6709\u4e00\u500b\u95dc\u9375\u503c\uff0c\u6211\u4e0d\u77e5\u9053\u662f\u591a\u5c11\u3002\u4f46\u53ef\u4ee5\u80af\u5b9a\uff0c\u5982\u4eca\u65e9\u5df2\u9060\u9060\u8d85\u51fa\u4e86\u300e\u9078\u64c7\u4ee4\u6211\u5011\u5bcc\u6709\u300f\u7684\u95dc\u9375\u503c\u4e86\u3002\u300d<\/span><\/p>\n

\u53e6\u5916\u4e00\u4e9b\u5b78\u8005\u4e5f\u8a8d\u70ba\uff0c\u7576\u4eba\u5011\u904e\u591a\u95dc\u6ce8\u65bc\u81ea\u6211\u9078\u64c7\uff0c\u9019\u7a2e\u300c\u81ea\u7531\u6289\u64c7\u7684\u610f\u8b58\u5f62\u614b\uff0c\u963b\u7919\u4e86\u6211\u5011\u5c0d\u65bc\u793e\u6703\u6539\u8b8a\u7684\u601d\u8003\u300d\u3002<\/p>\n

4. \u5982\u4f55\u89e3\u6c7a\u9078\u64c7\u7684\u554f\u984c\uff1f<\/h4>\n

\u90a3\u9ebc\uff0c\u4eca\u5929\uff0c\u7576\u9762\u5c0d\u7121\u6578\u7684\u9078\u64c7\u5df2\u6210\u70ba\u73fe\u4ee3\u4eba\u7684\u65e5\u5e38\uff0c\u6709\u4ec0\u9ebc\u6e1b\u8f15\u7126\u616e\u3001\u61ca\u60f1\uff0c\u95dc\u6ce8\u66f4\u503c\u5f97\u95dc\u6ce8\u7684\u4e8b\u60c5\u7684\u65b9\u5f0f\u55ce\uff1f<\/p>\n

\u7814\u7a76\u8005\u5011\u7d66\u51fa\u4e86\u5e7e\u9ede\u610f\u898b\uff1a<\/p>\n

\u4e86\u89e3\u81ea\u5df1\u7684\u9700\u6c42\u3002\u76e1\u91cf\u8ffd\u6c42\u300c\u8db3\u5920\u597d\u300d\uff0c\u800c\u975e\u300c\u6700\u597d\u300d\uff0c\u4ee5\u6eff\u8db3\u9700\u6c42\u70ba\u76ee\u6a19\uff0c\u53ef\u4ee5\u6e1b\u8f15\u7126\u616e\u548c\u58d3\u529b\uff1b\u7cbe\u6e1b\u3002\u4eba\u5011\u7e3d\u64d4\u5fc3\u9019\u6a23\u6703\u55aa\u5931\u9078\u64c7\u7a7a\u9593\uff0c \u4f46\u4e8b\u5be6\u4e0a\uff0c\u653e\u68c4\u591a\u9918\u7684\u9078\u64c7\uff0c\u53cd\u800c\u6703\u6539\u5584\u505a\u51fa\u9078\u64c7\u7684\u9ad4\u9a57\uff1b<\/span>\u901a\u904e\u53ef\u9760\u7684\u4fe1\u606f\u6e90\uff0c\u6e05\u695a\u4e86\u89e3\u6bcf\u4e00\u500b\u9078\u64c7\u7684\u4fe1\u606f\uff0c\u6216\u8005\u5b83\u53ef\u80fd\u5e36\u4f86\u7684\u5f8c\u679c\uff1b\u964d\u4f4e\u5c0d\u9078\u64c7\u7d50\u679c\u7684\u671f\u671b\uff0c\u5b83\u6709\u53ef\u80fd\u4e0d\u6703\u8b93\u4f60\u7684\u751f\u6d3b\u6709\u4ec0\u9ebc\u7ffb\u5929\u8986\u5730\u7684\u8b8a\u5316\uff1b<\/span>\u6700\u5f8c\uff0c\u6e1b\u5c11\u6211\u5011\u5c0d\u5468\u570d\u4eba\u6b63\u5728\u505a\u4ec0\u9ebc\u3001\u5f97\u5230\u4e86\u4ec0\u9ebc\u7684\u95dc\u6ce8\u2014\u2014\u9019\u4e00\u9ede\uff0c\u5728\u9019\u500b\u6642\u4ee3\u53ef\u80fd\u5c24\u5176\u91cd\u8981\u3002<\/span><\/p>\n

\u4e0d\u77e5\u9053\u4f60\u6703\u4e0d\u6703\u4e5f\u548c\u6211\u4e00\u6a23\uff0c\u611f\u89ba\u5230\uff0c\u6c7a\u5b9a\u6211\u5011\u4eba\u751f\u7684\uff0c\u7121\u975e\u662f\u90a3\u5e7e\u500b\u77ac\u9593\uff1a\u9078\u64c7\u54ea\u5ea7\u57ce\u5e02\uff0c\u9047\u898b\u4ec0\u9ebc\u4eba\uff0c\u751a\u81f3\u8f49\u8eab\u9032\u4e86\u54ea\u9593\u9152\u5427\u3002\u4f46\u5728\u7576\u6642\uff0c\u6211\u5011\u6beb\u4e0d\u81ea\u77e5\uff0c\u53ea\u4ee5\u70ba\u662f\u5c0b\u5e38\u7684\u4e00\u5929\u3002\u9019\u4e9b\u5f71\u97ff\u6df1\u9060\u7684\u300c\u4e0d\u7d93\u610f\u7684\u6c7a\u5b9a\u300d\uff0c\u6216\u8a31\u4e5f\u5728\u544a\u8a34\u6211\u5011\uff0c\u6211\u5011\u4e26\u4e0d\u5982\u81ea\u5df1\u4ee5\u70ba\u7684\u90a3\u822c\u5168\u80fd\uff0c\u80fd\u5920\u5b8c\u5168\u628a\u63e1\u81ea\u5df1\u7684\u4eba\u751f\u3002<\/p>\n

\u5076\u723e\uff0c\u53ef\u80fd\u9700\u8981\u653e\u8f15\u9b06\uff0c\u8b93\u81ea\u5df1\u5750\u5728\u547d\u904b\u7684\u526f\u99d5\u99db\u5ea7\u4e0a\u3002<\/p><\/blockquote>\n

\u4f60\u5462\uff1f\u5728\u751f\u6d3b\u88e1\uff0c\u4f60\u662f\u500b\u6eff\u8db3\u8005\uff1f\u6700\u5927\u5316\u8005\uff1f\u9084\u662f\u5b8c\u7f8e\u4e3b\u7fa9\u8005 \uff1f \u300c\u9078\u64c7\u300d\u5c0d\u4f60\u7684\u6298\u78e8\uff0c\u53c8\u6709\u5e7e\u5206\u5462\uff1f\u7559\u8a00\u544a\u8a34\u6211\u5011\u5427\uff01<\/p>\n

\uff08\u672c\u6587\u7d93\u5408\u4f5c\u5925\u4f34 \u7c21\u55ae\u5fc3\u7406 \u6388\u6b0a\u8f49\u8f09\uff0c\u4e26\u540c\u610f VidaOrange \u7de8\u5beb\u5c0e\u8b80\u8207\u4fee\u8a02\u6a19\u984c\uff0c\u539f\u6587\u6a19\u984c\u70ba \u3008\u4e3a\u4ec0\u4e48\u5728\u90a3\u4e48\u591a\u7684\u9009\u62e9\u91cc\uff0c\u4f60\u9009\u7684\u603b\u662f\u8ba9\u4f60\u4e0d\u5feb\u4e50\uff1f<\/a>\u3009\u3002\u9996\u5716\u5716\u7247\u4f86\u6e90\uff1a\u300a\u837c\u863c\u300b\u5287\u7167\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"

\u3010\u70ba\u4ec0\u9ebc\u6311\u9078\u9019\u7bc7\u6587\u7ae0\u3011 \u300c\u4e0d\u77e5\u9053\u4f60\u6703\u4e0d\u6703\u4e5f\u548c\u6211\u4e00\u6a23\uff0c\u611f\u89ba\u5230\uff0c\u6c7a\u5b9a\u6211\u5011\u4eba\u751f\u7684\uff0c\u7121\u975e\u662f\u90a3\u5e7e\u500b\u77ac\u9593\uff1a\u9078\u64c7\u54ea\u5ea7\u57ce\u5e02\uff0c\u9047\u898b\u4ec0\u9ebc\u4eba\uff0c\u751a\u81f3\u8f49\u8eab\u9032\u4e86\u54ea\u9593\u9152\u5427\u3002\u4f46\u5728\u7576\u6642\uff0c\u6211\u5011\u6beb\u4e0d\u81ea\u77e5\uff0c\u53ea\u4ee5\u70ba\u662f\u5c0b\u5e38\u7684\u4e00\u5929\u3002\u300d\u9019\u4e9b\u5f71\u97ff\u6df1\u9060[…]<\/p>\n","protected":false},"author":156,"featured_media":40588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,16304],"tags":[5152],"coauthors":[16303],"_links":{"self":[{"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/posts\/12231"}],"collection":[{"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/users\/156"}],"replies":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/comments?post=12231"}],"version-history":[{"count":3,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/posts\/12231\/revisions"}],"predecessor-version":[{"id":40589,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/posts\/12231\/revisions\/40589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/media\/40588"}],"wp:attachment":[{"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/media?parent=12231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/categories?post=12231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/tags?post=12231"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/buzzorange.com\/vidaorange\/wp-json\/wp\/v2\/coauthors?post=12231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}