Two main reasons for MediaTek to top the 5G smartphone chipset market
Taiwan-based MediaTek had been named a fast-follower in the global cellular baseband processor market in the previous 4G and 3G eras, but when the 5G network arrived, MediaTek went head to head with their largest rival in the market and outperformed Qualcomm for the first time in Q3, 2020 by claiming 31% market share leading the 5G chipset market.
In the early introduction into the 4G era, Qualcomm took the lead in claiming almost 90% market share, contrary to the early stage of 5G entering the market, where Qualcomm contends with HiSilicon, MediaTek, Samsung and Unisoc.
What did MediaTek do right?
First: MediaTek focused on
Second: Mid-end market strategy
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