你也是個跑步愛好者嗎？那你應該會對於 Nike Mexico 和 JWT（智威湯遜廣告公司）合作推出了這款 Subasta #makeitcount 最新行銷活動感興趣。
什麼是 Subasta #makeitcount？其實這是一項競標活動，但不是以金額的高低來決定誰獲得該商品，而是用你的里程數來競標。想參加活動請先到 Nike 的 Facebook 頁面，並連結你的 Nike+ App，之後就能在以十五天都週期的競標時間內，以這段期間內你 Nike+ App 上所紀錄的里程數做為競標出價，價高者得。
（資料來源：socialcommercetoday；圖片截自 subastadekilometros）
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