根據市調公司 Asymco 的研究，目前 Apple iPhone 2012 Q1 的市佔率為 8.8%，但是這不到百分之十的市佔率，卻為 Apple 獲取了整體手機產業利潤的 73%。
從上圖中可以看出 2007 Q2 至 2011 Q4，各季度各廠商在整體手機產業（包含功能及智慧手機）佔獲得的利潤比例。Apple 自 2007 年發表 iPhone 至今，版圖不斷擴大，Samsung 也有不錯的成長，在 2012 Q1 分別佔了整體手機產業利潤的 73% 和 26%，剩下的 1% 由 HTC 拿下；其他廠商如Nokia、RIM 則都是賠錢，沒有獲利。
根據 Apple 觀察者 Horace Dediu 的看法，其認為會讓 Apple 有這樣亮眼的表現，是由於消費者對於手機觀念的大轉變，消費者不再把手機僅僅視為通訊裝置，而是成為能像電腦般運作的裝置。
（資料來源：tech.fortune；圖片來源：asymco）
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