根據廣告系統平台 Strata 2011 年第 4 季度的市場調查數據，在廣告代理商心中 Facebook 仍然是社群行銷平台的最佳首選，有 89% 的廣告代理商都會將 Facebook 納入為客戶企劃的行銷宣傳中，與第 3 季度的數據相同。
至於其他平台表現，39% 代理商會選擇 Twitter，36% 選擇 Youtube，21% 選 LinkedIn，18% 選 Google+，看來 Google+ 還蠻受重視，以一個新興平台來說，創立不過半年多就能有這樣的市場重視度，已經相當不錯。
另外第 4 季度行動廣告的投放也成長了 39%，其中有 83% 的代理商會將目標放在 iPhone 上，顯示不只是社群行銷是重點，行動廣告也是重點。
（消息來源：allfacebook；圖片來源：tgdaily）
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