可口可樂品牌老歸老，論新潮卻一點都不輸人。例如這次為了慶祝 125 周年，就用了十分瞎趴的一招：在亞特蘭大企業總部外牆，覆上一層超巨大 3D 投影螢幕。
3D 投影技術一直都是行銷人員的心頭好，幾乎所有大小品牌都玩過這樣的創意。不過，可口可樂這個 5 月 6 日開始的慶祝活動，可能是現今世界上規模最大的一個。可口可樂發言人指出，這次的活動使用了 45 台投影機，活動也會一直延續至月底，最近有造訪亞特蘭大的讀者們，可以跟分享一下心得喔。
除了實體活動外，可口可樂也在 Facebook 粉絲專頁上，對粉絲徵求照片，投影到這個史上最大螢幕上。想一窺究竟？請看！
（消息來源： Mashable、圖片來源： shoppingblog ）
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