{"id":1899,"date":"2020-08-03T16:48:32","date_gmt":"2020-08-03T08:48:32","guid":{"rendered":"http:\/\/buzzorange.com\/citiorange\/2020\/08\/03\/the-trouble-with-tiktok\/"},"modified":"2021-12-27T09:58:54","modified_gmt":"2021-12-27T01:58:54","slug":"the-trouble-with-tiktok","status":"publish","type":"post","link":"https:\/\/buzzorange.com\/citiorange\/2020\/08\/03\/the-trouble-with-tiktok\/","title":{"rendered":"2021\u7684 TikTok \u6436\u4e0b\u6d41\u91cf\u4e4b\u738b\uff0d\uff0d\u79d1\u6280\u7b56\u7565\u5c08\u5bb6\uff1a\u70ba\u4ec0\u9ebc\u6703\u4e0a\u766e\u7684\u6296\u97f3\uff0c\u6709\u53ef\u80fd\u662f\u7279\u6d1b\u4f0a\u6728\u99ac\uff01"},"content":{"rendered":"

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\u79d1\u6280\u7b56\u7565\u5c08\u5bb6 Ben Thompson \u6709\u4e00\u500b\u77fd\u8c37\u5f88\u591a\u4eba\u8a02\u95b1\u7684\u4ed8\u8cbb\u96fb\u5b50\u5831 Stratechery\uff0c\u5e38\u5e38\u8ac7\u79d1\u6280\u7522\u54c1\u7b56\u7565\uff0c\u76f8\u7576\u6df1\u5165\u3002\u5076\u723e\u4ed6\u6703\u653e\u4e9b\u6587\u7ae0\u5728\u6536\u8cbb\u7246\u5916\uff0c\u56e0\u6b64\u4e0d\u9858\u4ed8\u8cbb\u7684\u5927\u773e\u4e5f\u53ef\u4ee5\u770b\uff0c\u4ed6\u6700\u8fd1\u8ac7 TikTok \u6230\u722d\u7684\u6587\u7ae0<\/a>\uff0c\u525b\u597d\u5c31\u514d\u8cbb\uff0c\u6240\u4ee5\u6211\u4f86\u5206\u4eab\u4e00\u4e0b\u5c08\u5bb6\u7684\u770b\u6cd5\u3002\u9806\u9053\u4e00\u63d0\uff0cThompson \u592a\u592a\u662f\u53f0\u7063\u4eba\uff0c\u4ed6\u662f\u4ee5\u53f0\u7063\u70ba\u57fa\u5730\u7684\u77e5\u540d\u77fd\u8c37\u89c0\u5bdf\u5bb6\u3002<\/p>\n

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Thompson \u7279\u5225\u6307\u51fa\u7f8e\u570b\u4e5f\u6709\u4eba\u6ce8\u610f\u5230\u5c0f\u5f71\u7247\u7684\u91cd\u8981\uff0c\u6bd4\u5982\u8aaa\u597d\u840a\u5862\u540d\u4eba Jefferey Katzenberg\uff08\u5922\u5de5\u5ee0SKG\u88e1\u9762\u7684K\uff09\u641e\u7684 Quibi\uff0c\u4f46\u4ed6\u5011\u6c92\u6709\u770b\u61c2\u9019\u500b\u7528\u6236\u81ea\u88fd\u5f71\u7247\u7684\u8da8\u52e2\uff0c\u800c\u60f3\u8981\u627e\u5c08\u5bb6\u62cd\u3002\u9019\u500b\u662f\u653e\u68c4\u65b0\u6642\u4ee3\u5927\u6578\u64da\u4eba\u5de5\u667a\u6167\u7684\u529f\u80fd\uff0c\u56de\u5230\u820a\u6642\u4ee3\u9760\u5c08\u5bb6\u6311\u9078\u7684\u9006\u52e2\u800c\u70ba\uff0c\u7576\u7136\u4e0d\u80fd\u6210\u529f\u3002<\/p>\n

\u6296\u97f3\uff0fTikTok\u96d6\u7136\u5728\u4e16\u754c\u7206\u7d05\uff0c\u4f46\u8eab\u70ba\u4e2d\u570b\u516c\u53f8\uff0c\u81ea\u7136\u5730\u8981\u88ab\u6372\u5165\u9019\u500b\u7f8e\u4e2d\u7684\u65b0\u51b7\u6230\u3002<\/p>\n

Thompson \u8ac7\u7f8e\u4e2d\u6230\u722d\u7684\u4e00\u500b\u91cd\u9ede\u662f\uff0c\u7f8e\u570b\u8981\u8a8d\u771f\u770b\u5f85\u4e2d\u570b\u7684\u4f01\u5716\u3002<\/strong><\/span>\u800c\u4e14\uff0c\u9019\u6230\u722d\u4e0d\u662f\u7f8e\u570b\u5148\u958b\u69cd\u7684\uff0c\u4e2d\u570b\u5f88\u4e45\u4ee5\u524d\uff0c\u7981\u6b62\u7f8e\u570b\u79d1\u6280\u516c\u53f8\u9032\u5165\u4e2d\u570b\u5e02\u5834\u7684\u6642\u5019\uff0c\u5c31\u958b\u69cd\u4e86\u3002\u7f8e\u570b\u4eba\u5728\u5c0d\u4e2d\u95dc\u4fc2\u4e0a\uff0c\u592a\u5e38\u81ea\u6211\u4e2d\u5fc3\uff0c\u300c\u6240\u6709\u4e8b\u60c5\u90fd\u662f\u7f8e\u570b\u8aaa\u4ec0\u9ebc\uff0c\u7f8e\u570b\u505a\u4ec0\u9ebc\uff0c\u628a\u4e2d\u570b\u7576\u6210\u5c40\u5916\u4eba\u300d\uff0c\u56e0\u6b64\u4e0d\u628a\u4e2d\u570b\u7576\u771f\u3002\u4f46\u4e2d\u570b\u8981\u4e2d\u8208\uff0c\u6062\u5fa9\u904e\u5f80\u69ae\u5149\uff0c\u4e00\u76f4\u662f\u4e2d\u570b\u7684\u76ee\u6a19\uff0c\u800c\u4e2d\u570b\u5171\u7522\u9ee8\u6df1\u4fe1\u99ac\u514b\u601d\u4e3b\u7fa9\u662f\u8b93\u4ed6\u5011\u9054\u6210\u9019\u500b\u76ee\u6a19\u7684\u624b\u6bb5\uff0c\u897f\u65b9\u7684\u81ea\u7531\u50f9\u503c\uff0c\u5c0d\u4e2d\u570b\u7684\u76ee\u6a19\u4f86\u8aaa\uff0c\u662f\u76f8\u6575\u5c0d\u7684\u3002<\/p>\n

\u6240\u4ee5\u5171\u7522\u9ee8\u4e00\u76f4\u5728\u9032\u884c\u8207\u897f\u65b9\u7684\u610f\u8b58\u578b\u614b\u9b25\u722d\uff0c\u56e0\u70ba\u897f\u65b9\u7684\u50f9\u503c\u89c0\uff0c\u624d\u662f\u5171\u7522\u9ee8\u751f\u5b58\u7684\u6700\u5927\u5a01\u8105<\/strong><\/span>\u3002\u300c\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\uff0c\u5c0d\u4e2d\u570b\u4f86\u8aaa\uff0c\u50c5\u50c5\u628a\u81c9\u66f8\u3001\u63a8\u7279\u7b49\u897f\u65b9\u793e\u4ea4\u7db2\u8def\u5c01\u9396\u5728\u4e2d\u570b\u4e4b\u5916\u662f\u4e0d\u5920\u7684\u3002\u4e2d\u570b\u9084\u9700\u8981\u897f\u65b9\u7684\u7d44\u7e54\uff0c\u50cf\u662f NBA\uff0c\u5728\u63a8\u7279\u4e0a\u505a\u5167\u5bb9\u5be9\u67e5\u3002\u300d\u300c\u4e2d\u570b\u4e0d\u53ea\u5728\u62b5\u6297\u897f\u65b9\u7684\u81ea\u7531\u7406\u5ff5\uff0c\u66f4\u5728\u5c0b\u6c42\u65bd\u52a0\u4ed6\u5011\u81ea\u5df1\u7684\u50f9\u503c\u89c0\u3002\u300d<\/p>\n

\u5982\u679c\u6c92\u6709\u5f9e\u9019\u6a23\u7684\u89c0\u9ede\u4e86\u89e3\u4e2d\u570b\uff0c\u5c31\u6703\u7ce2\u7cca\u4e86\u6253 TikTok \u7684\u91cd\u9ede\u3002<\/p>\n

TikTok \u5fc5\u6703\u88ab\u4e2d\u570b\u5171\u7522\u9ee8\u653f\u5e9c\u6240\u5229\u7528<\/h2>\n

TikTok \u6709\u8490\u96c6\u7528\u6236\u8cc7\u6599\u3002\u73fe\u5728\u7684\u624b\u6a5f\u548c\u96fb\u8166\uff0c\u56e0\u70ba\u8a2d\u8a08\u7684\u95dc\u4fc2\uff0c\u90fd\u628a\u61c9\u7528\u7a0b\u5f0f\u7684\u5340\u9694\u505a\u7684\u5f88\u597d\uff0c\u4e0d\u592a\u5bb9\u6613\u53d6\u5f97\u6700\u6838\u5fc3\u7684\u500b\u4eba\u8cc7\u6599\u3002\u4f46\u9019\u4e0d\u4ee3\u8868 TikTok \u6c92\u6709\u8490\u96c6\u8cc7\u6599\uff0c\u4f4d\u7f6e\u3001IP\u3001\u4f7f\u7528\u8cc7\u6599\u7b49\uff0cTikTok \u90fd\u6709\u5728\u6536\u96c6\uff0c\u4e00\u5982\u81c9\u66f8\u3002\u4f46\u9019\u4e5f\u662f\u4e00\u4e9b\u8a55\u8ad6\u5bb6\u641e\u932f\u7684\u91cd\u9ede\u3002\u91cd\u9ede\u4e0d\u662f\u8490\u96c6\u7684\u8cc7\u6599\u662f\u4e0d\u662f\u6bd4\u81c9\u66f8\u591a\uff0c\u800c\u662f TikTok \u662f\u4e2d\u570b\u516c\u53f8\uff0c\u800c\u81c9\u66f8\u662f\u7f8e\u570b\u516c\u53f8\u3002<\/p>\n

\u7f8e\u570b\u662f\u6cd5\u6cbb\u7684\u570b\u5bb6\uff0c\u9664\u4e86\u53f8\u6cd5\u7684\u529b\u91cf\u63a7\u5236\u81c9\u66f8\u7684\u884c\u70ba\u5916\uff0c\u9084\u6709\u6c11\u610f\u6a5f\u95dc\u7684\u76e3\u7763\u3002\u4f46 TikTok \u7684\u7956\u570b\u662f\u4e2d\u570b<\/strong><\/span>\uff0c\u4f9d\u64da\u4e2d\u570b\u7684\u6cd5\u5f8b\uff0c\u5b57\u7bc0\u8df3\u52d5\u5f97\u61c9\u653f\u5e9c\u8981\u6c42\uff0c\u800c\u4ea4\u51fa\u8cc7\u6599\uff0c\u9019\u662f\u4e00\u500b\u6c92\u6709\u516c\u958b\u900f\u660e\u7684\u7a0b\u5e8f\uff0c\u66f4\u4f55\u6cc1\uff0c\u9019\u662f\u4e00\u500b\u548c\u897f\u65b9\u6b63\u5728\u9b25\u722d\u7684\u653f\u5e9c\uff0c\u518d\u591a\u7684\u4fdd\u8b49\uff0c\u4e5f\u6c92\u6709\u963b\u64cb\u5171\u7522\u9ee8\u7684\u80fd\u529b\u3002<\/p>\n

\u4e2d\u570b\u81ea\u53e4\u4ee5\u4f86\uff0c\u5c31\u4ee5\u8490\u96c6\u4eba\u6c11\u8cc7\u6599\u70ba\u7d71\u6cbb\u7684\u624b\u6bb5\uff0c\u79d1\u6280\u53ea\u662f\u8b93\u5a01\u6b0a\u7d71\u6cbb\u5982\u864e\u6dfb\u7ffc\u800c\u5df2\u3002<\/strong><\/span><\/p>\n

\u800c\u5982\u679c\u4e2d\u570b\u6b63\u5728\u548c\u897f\u65b9\u9032\u884c\u610f\u8b58\u578b\u614b\u7684\u9b25\u722d\uff0cTikTok \u7684\u79d1\u6280\uff0c\u5b9a\u6703\u70ba\u4e2d\u570b\u5171\u7522\u9ee8\u653f\u5e9c\u5229\u7528\u3002Thompson \u7279\u5225\u63d0\u5230\u4e0d\u4e45\u524d\u7684\u4e00\u500b\u65b0\u805e\u3002\u5ddd\u666e\u5728\u5967\u514b\u62c9\u8377\u99ac\u5dde\u7684\u9020\u52e2\u5834\u5408\uff0c\u64da\u8aaa\u7968\u5148\u88ab\u4e00\u5927\u5806\u5c0f\u670b\u53cb\u7d66\u8a02\u8d70\u4e86\uff0c\u9020\u6210\u9ad4\u80b2\u9928\u7a7a\u7a7a\u8569\u8569\u7684\u7a98\u6a23\u3002\u800c\u9019\u4e9b\u5c0f\u670b\u53cb\u662f\u600e\u9ebc\u88ab\u52d5\u54e1\u7684\uff1fK-pop \u7c89\u7d72\u548c TikTok \u7528\u6236\u3002\u6211\u5011\u4e0d\u77e5\u9053 TikTok \u662f\u4e0d\u662f\u6709\u4eba\u70ba\u7684\u64cd\u7e31\uff0c\u6545\u610f\u8b93\u5ddd\u666e\u96e3\u770b\uff0c\u4f46\u300cTikTok \u5c0d\u9020\u52e2\u6d3b\u52d5\u6709\u9019\u6a23\u7684\u5f71\u97ff\u529b\uff0c\u5c31\u8a72\u8b93\u6240\u6709\u5f9e\u4e8b\u653f\u6cbb\u7684\u4eba\u5bb3\u6015\u3002\u300d<\/p>\n

\u300cTikTok \u5df2\u7d93\u88ab\u626e\u6210\u6728\u99ac\u63a8\u4e86\u9032\u4f86\uff0c\u7576\u65ac\u5247\u65ac\u300d<\/h2>\n

TikTok \u5728\u8a00\u8ad6\u5be9\u67e5\u4e0a\uff0c\u672c\u4f86\u5c31\u524d\u79d1\u7d2f\u7d2f\uff0c\u7d55\u5c0d\u662f\u7121\u6cd5\u76f8\u4fe1\u4ed6\u5011\u7684\u4efb\u4f55\u4fdd\u8b49\u3002\u91cd\u9ede\u5728\u65bc\uff0c\u7f8e\u570b\u8981\u628a\u4e2d\u570b\u7576\u771f\u3002\u5171\u7522\u9ee8\u8b1b\u5f97\u9019\u9ebc\u6e05\u695a\uff0c\u505a\u5f97\u9019\u9ebc\u660e\u767d\uff0c\u4ed6\u5011\u5c31\u662f\u8981\u63a7\u5236\u8cc7\u8a0a\u7684\u6d41\u901a\uff0c\u600e\u9ebc\u53ef\u4ee5\u8f15\u6613\u653e\u904e TikTok\u3002\u300c\u8a72\u662f\u8a8d\u771f\u5730\uff0c\u4e26\u4e14\u7167\u5b57\u9762\u4e0a\u610f\u7fa9\uff0c\u4f86\u597d\u597d\u5c0d\u4ed8\u4e2d\u570b\u7684\u6642\u5019\u4e86\u3002\u300d<\/p>\n

Thompson \u6700\u5f8c\u958b\u51fa\u653f\u7b56\u5efa\u8b70\u3002<\/p>\n

\u8cc7\u6599\u5b89\u5168\u6700\u91cd\u8981\u3002\u4efb\u4f55\u6709\u8655\u7406\u570b\u5bb6\u5b89\u5168\u3001\u667a\u6167\u8ca1\u7522\u7684\u6a5f\u95dc\uff0c\u8981\u5148\u7981\u54e1\u5de5\u4f7f\u7528\u5fae\u4fe1\u3002\u5982\u679c Zoom \u4e0d\u628a\u904b\u4f5c\uff0c\u5f9e\u4e2d\u570b\u642c\u96e2\uff0c\u4e5f\u8981\u7981\u6b62\u9019\u4e9b\u6a5f\u95dc\u4f7f\u7528 Zoom\u3002<\/p>\n

\u7136\u5f8c\uff0c\u5b57\u7bc0\u8df3\u52d5\u7d55\u5c0d\u4e0d\u80fd\u518d\u64c1\u6709 TikTok\uff0c\u6700\u597d\u662f\u8ce3\u7d66\u975e\u4e2d\u570b\u7684\u516c\u53f8\u6216\u662f\u500b\u4eba\u3002\u56e0\u70ba TikTok \u80fd\u6311\u6230\u81c9\u66f8\u7684\u7368\u9738\uff0c\u6240\u4ee5\u4e5f\u4e0d\u80fd\u8ce3\u7d66\u81c9\u66f8\u3002\u7981 TikTok\u4e5f\u4e0d\u597d\uff0c\u56e0\u70ba\u5c31\u6703\u8b93\u81c9\u66f8\u7684 Instagram Reels\uff0c\u9019\u500b\u6284\u8972\u54c1\u64bf\u4e86\u4fbf\u5b9c\u3002\u5982\u679c\u5b57\u7bc0\u8df3\u52d5\u4e0d\u8ce3\uff0c\u7f8e\u570b\u653f\u5e9c\u8981\u8003\u616e\u7528 CFIUS\uff0c\u56de\u6eaf\u7ba1\u7406 Musical.ly \u8ce3\u7d66\u5b57\u7bc0\u8df3\u52d5\u7684\u5be9\u67e5\uff0c\u6216\u8005\u662f\u7531\u570b\u6703\u555f\u52d5\u300c\u570b\u969b\u7dca\u6025\u7d93\u6fdf\u6cd5\u4ee4\u300d\uff0c\u7981\u6b62 Musical.ly \u7684\u51fa\u8ce3\u3002<\/p>\n

\u5c0d\u4e2d\u570b\u5171\u7522\u9ee8\u7684\u8b66\u89ba\u5fc3\uff0c\u6c92\u6709\u4eba\u6bd4\u53f0\u7063\u66f4\u9ad8\uff0c\u4e5f\u56e0\u70ba\u6709\u9019\u500b\u8b66\u89ba\u5fc3\uff0c\u6240\u4ee5\u64cb\u4f4f\u4e86\u51a0\u72c0\u75c5\u6bd2\u7684\u5165\u4fb5\u3002\u4e5f\u8a31 Ben Thompson \u4f4f\u53f0\u7063\u4e45\u4e86\uff0c\u6240\u4ee5\u4e5f\u6bd4\u5927\u591a\u6578\u7684\u7f8e\u570b\u4eba\uff0c\u5c0d\u5171\u7522\u9ee8\u66f4\u8b66\u6113\u3002\u4ed6\u8aaa\u7684\uff0c\u4e00\u9ede\u90fd\u6c92\u932f\uff0c\u5168\u4e16\u754c\u90fd\u8981\u628a\u5171\u7522\u9ee8\u8b1b\u7684\u8a71\u7576\u771f\u3002<\/p>\n

\u9019\u662f\u6230\u722d\uff0cTikTok \u5df2\u7d93\u88ab\u626e\u6210\u6728\u99ac\u63a8\u4e86\u9032\u4f86\uff0c\u7576\u65ac\u5247\u65ac\uff0c\u4e0d\u8981\u7336\u8c6b\u4e0d\u6c7a\u3002<\/p>\n

\u63a8\u85a6\u95b1\u8b80<\/h2>\n

\u3010\u860b\u679c\u6293\u5305\u6296\u97f3\u5728\u8aaa\u8b0a\u3011\u5f9e\u526a\u8cbc\u7c3f\u5c31\u80fd\u628a\u500b\u8cc7\u770b\u5149\uff01\u6296\u97f3\u5077\u6a5f\u5bc6\u624b\u6cd5\u6bd4\u4f60\u60f3\u7684\u66f4\u9670\u96aa<\/a><\/p>\n

\u3010\u7f8e\u570b\u5e74\u8f15\u4eba\u885d\u5eb7\u5ddd\u666e\u3011\u9020\u52e2\u767e\u842c\u4eba\u9818\u7968\uff0c\u6700\u5f8c\u537b\u7a7a\u4f4d\u4e00\u5806\uff0c\u5ddd\u666e\u9019\u6b21\u88ab\u6296\u97f3\u5f04\u6158<\/a><\/p>\n

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