{"id":18893,"date":"2014-06-13T15:55:52","date_gmt":"2014-06-13T07:55:52","guid":{"rendered":"http:\/\/buzzorange.com\/citiorange\/2014\/06\/13\/how-to-build-habits-in-a-multi-device-world\/"},"modified":"2014-06-13T15:55:52","modified_gmt":"2014-06-13T07:55:52","slug":"how-to-build-habits-in-a-multi-device-world","status":"publish","type":"post","link":"https:\/\/buzzorange.com\/citiorange\/2014\/06\/13\/how-to-build-habits-in-a-multi-device-world\/","title":{"rendered":"\u8981\u8a2d\u8a08\u4e00\u6b3e\u8b93\u5927\u5bb6\u4e0a\u766e\u7684 App\uff0c\u4f60\u8003\u616e\u904e\u9019\u56db\u5927\u5143\u7d20\u55ce\uff1f"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/f\/f7\/Chaplin_-_Modern_Times.jpg\/762px-Chaplin_-_Modern_Times.jpg\"><img loading=\"lazy\" class=\"aligncenter\" src=\"\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/f\/f7\/Chaplin_-_Modern_Times.jpg\/762px-Chaplin_-_Modern_Times.jpg\" alt=\"\" width=\"533\" height=\"420\" \/><\/a><\/p>\n<p>\u672c\u6587\u4f5c\u8005\u70ba\u00a0Nir\u00a0Eyal\uff0c\u5167\u5bb9\u7bc0\u9304\u81ea\u00a0Michael\u00a0Levin \u7684\u65b0\u66f8\u300a<a href=\"\/\/www.amazon.com\/gp\/product\/1449340385\/ref=as_li_qf_sp_asin_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1449340385&amp;linkCode=as2&amp;tag=michlevi05-20\" target=\"_blank\" rel=\"noopener\">Designing Multi-Device Experiences<\/a>\u300b\u3002\u540c\u6642\u00a0Nir\u00a0Eyal \u4e5f\u662f\u66f8\u7c4d\u300a<a href=\"\/\/www.hookmodel.com\/\" target=\"_blank\" rel=\"noopener\">Hooked: A Guide to Building Habit Forming Products<\/a>\u300b\u8207\u90e8\u843d\u683c\u00a0<a href=\"\/\/www.nirandfar.com\/\" target=\"_blank\" rel=\"noopener\">NirAndFar.com<\/a>\u00a0\u7684\u4f5c\u8005\u3002\u4ed6\u8aaa\uff0c\u5728\u6578\u4f4d\u6642\u4ee3\u6709\u500b\u53e4\u8001\u7684\u54f2\u5b78\u554f\u984c\u503c\u5f97\u62ff\u51fa\u4f86\u5957\u7528\u4e00\u4e0b\uff1a<\/p>\n<blockquote><p>\u5982\u679c\u4e00\u500b App \u5931\u6557\u4e86\uff0c\u5728 App Store \u4e2d\u5b8c\u5168\u6c92\u6709\u4eba\u4e0b\u8f09\uff0c\u6703\u5c0d\u4ec0\u9ebc\u4e8b\u9020\u6210\u5f71\u97ff\u5462\uff1f<\/p><\/blockquote>\n<p>\u6bd4\u8d77\u53e4\u8001\u7684\u54f2\u5b78\u554f\u984c\uff0c\u9019\u500b\u554f\u984c\u7684\u7b54\u6848\u7c21\u55ae\u591a\u4e86\u3002\u7b54\u6848\u662f NO\uff01\u4e0d\u6703\u6709\u4efb\u4f55\u7684\u5f71\u97ff\u3002\u4e00\u500b App \u4e0d\u8ad6\u8a2d\u8a08\u5f97\u591a\u9ebc\u9ad8\u96c5\u3001\u6563\u64ad\u5f97\u591a\u9ebc\u5ee3\u6cdb\uff0c\u5982\u679c\u6c92\u6709\u4efb\u4f55\u4eba\u9858\u610f\u4e0b\u8f09\uff0c\u5c31\u7b49\u540c\u65bc\u4e0d\u66fe\u5b58\u5728\u3002<\/p>\n<p>\u6240\u4ee5\uff0c\u8981\u5982\u4f55\u8a2d\u8a08\u7522\u54c1\u8207 App\uff0c\u8b93\u4f7f\u7528\u8005\u9858\u610f\u4f7f\u7528\u3001\u53c3\u8207\u5176\u4e2d\u5462\uff1f<\/p>\n<p><strong>\u7b54\u6848\u662f\u7fd2\u6163\u3002<\/strong><\/p>\n<p>\u9996\u5148\u4f60\u5fc5\u9808\u4e86\u89e3\u5230\u4e26\u975e\u6240\u6709\u7522\u54c1\u90fd\u53ef\u4ee5\u6210\u70ba\u4f7f\u7528\u8005\u7684\u7fd2\u6163\u3002\u9577\u4e45\u4ee5\u4f86\u8a31\u591a\u4f01\u696d\u900f\u904e\u96fb\u5b50\u90f5\u4ef6\u3001SEO\u3001\u5ee3\u544a\u7b49\u5176\u4ed6\u65b9\u5f0f\u4f86\u589e\u52a0\u6d41\u91cf\u6216\u9020\u8a2a\u7387\u3002\u4f46\u662f\uff0c\u5982\u679c\u8981\u8b93\u4f7f\u7528\u8005\u4e0d\u7d93\u904e\u4efb\u4f55\u7684\u5ee3\u544a\u63a8\u92b7\u800c\u300c\u81ea\u767c\u6027\u300d\u5730\u518d\u6b21\u9020\u8a2a\u6210\u70ba\u56de\u982d\u8a2a\u5ba2\uff0c\u5c31\u5fc5\u9808\u8b93\u4f7f\u7528\u8005\u5f62\u6210\u4e00\u7a2e\u7fd2\u6163\u3002<\/p>\n<p>\u800c\u73fe\u4eca\u591a\u8a2d\u5099\uff08multi-device\uff09\u7684\u4e16\u754c\u53ef\u4ee5\u8b93\u4f7f\u7528\u8005\u983b\u7e41\u5730\u63a5\u89f8\u5230\u4f60\u7684\u7522\u54c1\u8207 App\uff0c\u9032\u800c\u8f03\u5feb\u5730\u5728\u4f7f\u7528\u8005\u5fc3\u4e2d\u990a\u6210\u8eab\u5f8c\u7684\u7fd2\u6163\u8207\u7528\u6236\u53c3\u8207\u5ea6\u3002<\/p>\n<p>\u900f\u904e\u7814\u7a76\uff0c\u6211\u767c\u73fe\u80fd\u5920\u990a\u6210\u4f7f\u7528\u8005\u7fd2\u6163\u7684\u7522\u54c1\u90fd\u5177\u6709\u4e00\u5957\u6a21\u5f0f\uff0c\u6211\u5c07\u6b64\u7a31\u70ba\u5708\u5957\u6a21\u5f0f\uff08Hook model\uff09\u52a0\u4e0a\u5e95\u4e0b\u56db\u500b\u968e\u6bb5\uff1a\u89f8\u767c\uff08Trigger\uff09\u3001\u884c\u52d5\uff08Action\uff09\u3001\u734e\u52f5\uff08Reward\uff09\u3001\u6295\u8cc7\uff08Investment\uff09\u3002\u9019\u56db\u500b\u968e\u6bb5\u5143\u7d20\u5b58\u5728\u65bc\u4efb\u4f55\u751f\u6d3b\u4e2d\u7fd2\u4ee5\u70ba\u5e38\u3001\u4e0d\u52a0\u601d\u7d22\u4fbf\u4f7f\u7528\u7684\u7522\u54c1\u6216 App \u4e2d\u3002<\/p>\n<ul>\n<li><span style=\"color: #800000;\"><strong>\u89f8\u767c\uff08Trigger\uff09<\/strong><\/span><\/li>\n<\/ul>\n<p>\u89f8\u767c\u53ef\u4ee5\u5206\u70ba\u5169\u7a2e\uff1a\u5916\u90e8\u89f8\u767c\u4ee5\u53ca\u5167\u90e8\u89f8\u767c\u3002\u5916\u90e8\u89f8\u767c\u5c31\u50cf\u662f App \u7684\u63a8\u64ad\u901a\u77e5\uff0c\u800c\u5167\u90e8\u89f8\u767c\u5c31\u50cf\u662f\u4f60\u5167\u5fc3\u7684\u6e34\u671b\u3002\u4f8b\u5982\u7576\u4f60\u6c92\u4e8b\u505a\u7684\u6642\u5019\uff0c\u5c31\u6703\u6253\u958b Facebook \u6216\u662f ESPN \u983b\u9053\u3002<\/p>\n<p>\u800c\u7522\u54c1\u8a2d\u8a08\u5e2b\u61c9\u8a72\u8981\u8a2d\u6cd5\u4e86\u89e3\u7528\u6236\u7684\u5167\u90e8\u89f8\u767c\u4e8b\u4ef6\uff0c\u5f9e\u800c\u6253\u9020\u7522\u54c1\u4f86\u6eff\u8db3\u9019\u4e9b\u9700\u6c42\u3002\u8209\u500b\u4f8b\u5b50\u4f86\u8aaa\uff0c\u61c9\u8a72\u8981\u80fd\u5920\u586b\u6eff\u4e0b\u9762\u7684\u683c\u5b50\uff1a<\/p>\n<blockquote><p>\u7528\u6236 ____ \u7684\u6642\u5019\uff0c\u4ed6\u5011\u90fd\u6703\u4f7f\u7528\u6211\u7684 App \u6216\u7522\u54c1\u3002<\/p><\/blockquote>\n<p>\u800c\u7a7a\u767d\u8655\u5c31\u662f\u4f60\u8981\u4e0b\u529f\u592b\u7684\u5167\u90e8\u89f8\u767c\u4e8b\u4ef6\u3002<\/p>\n<p>\u8209\u500b\u4f8b\u5b50\u4f86\u8aaa\uff0c\u4f7f\u7528\u8005\u90fd\u60f3\u77e5\u9053\u81ea\u5df1\u904b\u52d5\u7684\u52aa\u529b\u662f\u6709\u6210\u6548\u7684\uff0c\u4fbf\u6703\u8a66\u8457\u4f7f\u7528 Nike \u900f\u904e\u6578\u5b57\u5316\u8a18\u9304\u904b\u52d5\u904e\u7a0b\u7684 App\u3002\u4e45\u800c\u4e45\u4e4b\u4f7f\u7528\u8005\u5c07\u516c\u53f8\u7684\u54c1\u724c\u8207\u751f\u6d3b\u4e2d\u7684\u7279\u5b9a\u6642\u523b\u7d50\u5408\u5728\u4e00\u8d77\uff0c\u6bcf\u4e00\u6b21\u904b\u52d5\u7684\u958b\u59cb\uff0cNike \u7684 App \u90fd\u5728\u6162\u6162\u5730\u5236\u7d04\u7528\u6236\u3002<\/p>\n<ul>\n<li><span style=\"color: #800000;\"><strong>\u884c\u52d5\uff08Action\uff09<\/strong><\/span><\/li>\n<\/ul>\n<p>\u5982\u679c\u4f7f\u7528\u8005\u53ef\u4ee5\u8f15\u9b06\u5730\u4f7f\u7528\u4f60\u7684\u7522\u54c1\uff0c\u5c0d\u65bc\u57f9\u990a\u7fd2\u6163\u4e5f\u6709\u76f8\u7576\u5927\u7684\u5e6b\u52a9\u3002\u7522\u54c1\u3001App \u8a2d\u8a08\u5f97\u8d8a\u8907\u96dc\uff0c\u90fd\u6703\u964d\u4f4e\u4f7f\u7528\u8005\u7684\u7fd2\u6163\u990a\u6210\u3002\u8a66\u8457\u6e1b\u5c11\u4e0d\u5fc5\u8981\u7684\u767b\u9304\u904e\u7a0b\u3001\u512a\u5316 UI \u8207\u4f7f\u7528\u8005\u7d93\u9a57\uff0c\u8b93\u4f7f\u7528\u8005\u53ef\u4ee5\u66f4\u7c21\u55ae\u7684\u53c3\u8207\u5176\u4e2d\u3002<\/p>\n<p>\u4f60\u61c9\u8a72\u7121\u6cd5\u60f3\u50cf\u7528\u4e00\u500b App \u9084\u8981\u62ff\u51fa\u8aaa\u660e\u66f8\u7684\u60c5\u666f\u5427\u3002<\/p>\n<ul>\n<li><strong style=\"color: #800000;\">\u734e\u52f5\uff08Reward\uff09<\/strong><\/li>\n<\/ul>\n<p>\u734e\u52f5\u610f\u6307\u4f7f\u7528\u8005\u7684\u5167\u90e8\u89f8\u767c\u7372\u5f97\u4e86\u6eff\u8db3\u3002\u5982\u679c\u4f7f\u7528\u8005\u7684\u5167\u90e8\u89f8\u767c\u662f\u70ba\u4e86\u89e3\u60b6\uff0c\u958b\u5fc3\u7684\u5fc3\u60c5\u5c31\u662f\u4ed6\u7684\u734e\u52f5\uff1b\u5982\u679c\u662f\u70ba\u4e86\u597d\u5947\u5fc3\uff0c\u90a3\u4ed6\u5c31\u5e0c\u671b\u7372\u5f97\u671f\u671b\u4e2d\u7684\u7b54\u6848\u3002<\/p>\n<p>\u734e\u52f5\u7528\u6236\u7372\u5f97\u4ed6\u60f3\u8981\u7684\u3002<\/p>\n<p>\u5728\u9019\u90e8\u5206\u5f88\u591a\u7522\u54c1\u90fd\u6703\u8a2d\u8a08\u7684\u5177\u6709\u53ef\u8b8a\u6027\u4ee5\u53ca\u9a5a\u559c\u7684\u5143\u7d20\uff0c\u9019\u5c07\u8b93\u7522\u54c1\u8b8a\u5f97\u66f4\u6709\u8da3\u4e26\u5438\u5f15\u7528\u6236\u53c3\u8207\u3002\u4f8b\u5982\u795e\u9b54\u4e4b\u5854\u3001\u9f8d\u65cf\u62fc\u5716\u5145\u6eff\u8b8a\u6578\u7684\u62bd\u734e\uff0c\u6b63\u56e0\u9019\u7a2e\u62bd\u734e\u5145\u6eff\u4e86\u4e0d\u78ba\u5b9a\u8207\u9a5a\u559c\u7684\u5143\u7d20\uff0c\u591a\u5c11\u4eba\u7838\u4e86\u5927\u91cf\u7684\u91d1\u9322\u8207\u6642\u9593\u5728\u9019\u4e0a\u9762\u3002<\/p>\n<ul>\n<li><span style=\"color: #800000;\"><strong>\u6295\u8cc7\uff08Investment\uff09<\/strong><\/span><\/li>\n<\/ul>\n<p>\u6700\u5f8c\uff0c\u8981\u8b93\u4f7f\u7528\u8005\u6301\u7e8c\u4f7f\u7528\u67d0\u9805\u7522\u54c1\u7684\u56e0\u7d20\u4e4b\u4e00\uff0c\u5c31\u662f\u6295\u8cc7\u611f\u3002\u82b1\u4e86\u5169\u3001\u4e09\u767e\u5929\u73a9\u904a\u6232\u7372\u5f97\u7684\u5b58\u6a94\uff1b\u6216\u662f\u5df2\u7d93\u7d2f\u7a4d\u4e86 500 \u516c\u91cc\u8dd1\u6b65\u8a18\u9304\u7684 App\uff0c\u9019\u4e9b\u6709\u50f9\u503c\u7684\u5167\u5bb9\u90fd\u8b93\u4f7f\u7528\u8005\u9858\u610f\u6301\u7e8c\u6295\u8cc7\uff0c\u9032\u800c\u990a\u6210\u7fd2\u6163\u3002<\/p>\n<p>\u96a8\u8457\u7528\u5f97\u8d8a\u4e45\uff0c\u5167\u5bb9\u8d8a\u986f\u5f97\u6709\u50f9\u503c\uff0c\u4f7f\u7528\u8005\u5c31\u8d8a\u96e2\u4e0d\u958b\u3002<\/p>\n<ul>\n<li><span style=\"color: #800000;\"><strong>\u5c0f\u738b\u5b50\u6559\u6211\u7684\u8a2d\u8a08\u7406\u5ff5\uff1f<\/strong><\/span><\/li>\n<\/ul>\n<p>\u9084\u8a18\u5f97\u5c0f\u738b\u5b50\u7684\u72d0\u72f8\u55ce\uff1f\u900f\u904e\u6bcf\u5929\u56fa\u5b9a\u7684\u898b\u9762\u6642\u9593\uff0c\u6162\u6162\u4f54\u64da\u5c0d\u65b9\u5fc3\u4e2d\u7684\u4e00\u5c0f\u584a\u4f4d\u5b50\uff0c\u5176\u5be6\u9019\u4e5f\u8ddf\u00a0Nir\u00a0Eyal \u7684\u5708\u5957\u6a21\u5f0f\u6709\u7570\u66f2\u540c\u5de5\u4e4b\u5999\u3002\u91cd\u9ede\u5c31\u5728\u5982\u4f55\u6709\u6548\u5730\u5236\u7d04\u4f60\u7684\u76ee\u6a19\uff0c\u4f60\u7684\u76ee\u6a19\u53ef\u4ee5\u662f\u5168\u4e16\u754c\u7684\u4f7f\u7528\u8005\uff0c\u6216\u662f\u9810\u5148\u8a2d\u5b9a\u597d\u7684\u76ee\u6a19\u7528\u6236\uff0c\u751a\u81f3\u4e5f\u53ef\u4ee5\u662f\u60f3\u8981\u8ffd\u7684\u5973\u5b69\u5b50\u3002<\/p>\n<p>\u6211\u60f3\u5728\u53f0\u7063\u76ee\u524d\u505a\u5f97\u6700\u6210\u529f\u7684\uff0c\u5927\u6982\u5c31\u662f Facebook \u5427\u3002\u6709\u591a\u5c11\u4eba\u50cf\u662f\u4f5c\u696d\u54e1\u4e00\u6a23\uff0c\u6bcf\u5929\u4ee5\u6253\u958b \u00a0Facebook \u70ba\u5df1\u4efb\u3001\u89ba\u5f97\u53ea\u8981\u4e94\u5206\u9418\u6c92\u770b Facebook \u5c31\u89ba\u5f97\u6e3e\u8eab\u4e0d\u5c0d\u52c1\u3002<\/p>\n<p>\u990a\u6210\u76ee\u6a19\u7684\u7fd2\u6163\uff0c\u5c31\u662f\u6700\u91cd\u8981\u7684\u539f\u5247\u3002\u96d6\u7136\u9019\u6a23\u8b1b\u8d77\u4f86\u6709\u9ede\u7c60\u7d71\uff0c\u4e0d\u904e\u6709\u4e00\u5929\u7576\u4f7f\u7528\u8005\u5b8c\u5168\u88ab\u5236\u7d04\uff0c\u7528\u4f5c\u696d\u54e1\u7684\u7cbe\u795e\u6bcf\u5929\u4f7f\u7528\u4f60\u7684\u7522\u54c1\u6642\uff0c\u4f60\u5c31\u6210\u529f\u4e86\u3002<\/p>\n<p><strong><span style=\"color: #800000;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><\/strong><\/p>\n<p><a href=\"\/\/techorange.com\/2014\/03\/14\/best-apps-for-toilet\/\">\u4e0a\u5927\u865f\u611b\u6ed1\u624b\u6a5f\uff0c\u9019\u500b 6 \u500b App \u966a\u4f60\u6d88\u78e8\u99ac\u6876\u4e0a\u7684\u6642\u5149<\/a><\/p>\n<div>\n<p><a href=\"\/\/techorange.com\/2013\/11\/01\/top-10-mobile-ec-design\/\">App UI \u8a2d\u8a08\u8d85\u8a73\u89e3\uff01\u8a72\u600e\u9ebc\u8a2d\u8a08\u884c\u52d5\u5546\u52d9 App \u624d\u4e0d\u6703\u60f9\u706b\u6d88\u8cbb\u8005\uff1f<\/a><\/p>\n<\/div>\n<p>\uff08\u53c3\u8003\u8cc7\u6599\uff1a<a href=\"\/\/techcrunch.com\/2014\/03\/08\/how-to-build-habits-in-a-multi-device-world\/\" target=\"_blank\" rel=\"noopener\">TechCrunch<\/a>\uff1b\u9801\u9996\u5716\u7247\u4f86\u6e90\uff1a<a href=\"Chaplin_-_Modern_Times.jpg\" target=\"_blank\" rel=\"noopener\">Wiki<\/a>, CC Licensed\uff09<br \/>\n\u2013<br \/>\n<span style=\"color: #008000;\">\u79d1\u6280\u4e0d\u80fd\u89e3\u6c7a\u7684\u4e8b\uff0c\u5c31\u4ea4\u7d66\u300aBuzzOrange\u300b\u5427\uff01<\/span><br \/>\n<span style=\"color: #008000;\">\u653f\u6cbb\u3001\u793e\u6703\u3001\u7d93\u6fdf\u3001\u5546\u696d\u3001\u751f\u6d3b\uff0c\u300aBO\u300b\u7d66\u4f60\u8ddf\u5225\u4eba\u4e0d\u4e00\u6a23\u7684\u8996\u91ce\u8207\u89c0\u9ede\uff0c\u52a0\u5165\u6211\u5011\u7684\u7c89\u7d72\u5718\uff0c\u4e00\u8d77 BUZZ\uff01<\/span><br \/>\n<span style=\"color: #008000;\">Facebook \u7c89\u7d72\u5718\uff1a<a style=\"color: #0088cc;\" href=\"https:\/\/www.facebook.com\/buzzorange\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #008000;\">https:\/\/www.facebook.com\/buzzorange<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u672c\u6587\u4f5c\u8005\u70ba\u00a0Nir\u00a0Eyal\uff0c\u5167\u5bb9\u7bc0\u9304\u81ea\u00a0Michael\u00a0Levin \u7684\u65b0\u66f8\u300aDesigning Multi-Device Experiences\u300b\u3002\u540c\u6642\u00a0Nir\u00a0Eyal \u4e5f\u662f\u66f8\u7c4d\u300aHooked:[&#8230;]<\/p>\n","protected":false},"author":284,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[1329,23618,24776],"_links":{"self":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts\/18893"}],"collection":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/users\/284"}],"replies":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/comments?post=18893"}],"version-history":[{"count":0,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts\/18893\/revisions"}],"wp:attachment":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/media?parent=18893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/categories?post=18893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/tags?post=18893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}