{"id":18651,"date":"2014-06-30T10:02:00","date_gmt":"2014-06-30T02:02:00","guid":{"rendered":"http:\/\/buzzorange.com\/citiorange\/2014\/06\/30\/what-i-learned-about-pr-from-working-with-steve-jobs\/"},"modified":"2014-06-30T10:02:00","modified_gmt":"2014-06-30T02:02:00","slug":"what-i-learned-about-pr-from-working-with-steve-jobs","status":"publish","type":"post","link":"https:\/\/buzzorange.com\/citiorange\/2014\/06\/30\/what-i-learned-about-pr-from-working-with-steve-jobs\/","title":{"rendered":"\u90a3\u4e00\u5e74\uff0c\u6211\u548c Steve Jobs \u5408\u4f5c\u6240\u5b78\u5230\u7684\u516c\u95dc\u8853"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter\" src=\"\/\/www.entrepreneur.com\/dbimages\/article\/topimage\/1397243483-what-i-learned-about-pr-from-working-with-steve-jobs-fred-cook-2.jpg\" alt=\"\" width=\"619\" height=\"284\" \/><\/p>\n<p>\u5728\u65b0\u66f8<em>\u00a0<\/em><a href=\"\/\/www.amazon.com\/Improvise-Unconventional-Career-Advice-Unlikely\/dp\/1932841822\" target=\"_blank\" rel=\"noopener\">IMPROVISE: Unconventional Career Advice from an Unlikely CEO<em>\u00a0<\/em><\/a>\u4e2d\uff0c\u4f5c\u8005 Fred Cook \u6559\u5927\u5bb6\u5982\u4f55\u5728\u7d93\u6fdf\u4e0d\u666f\u6c23\u4e2d\u6c42\u751f\u5b58\u3002\u800c\u9019\u4e9b\u5efa\u8b70\u5168\u4f86\u81ea\u4ed6\u81ea\u8eab\u7684\u9ad4\u9a57\u3002\u4e0d\u7ba1\u5176\u4ed6\u4eba\u600e\u9ebc\u60f3\uff0c\u4ed6\u5f9e\u6253\u96f6\u5de5\u958b\u59cb\uff0c\u5728\u649e\u7403\u623f\u548c\u76ae\u9769\u92b7\u552e\u90e8\u90fd\u5de5\u4f5c\u904e\uff0c\u4e00\u76f4\u5230\u9032\u5165\u516c\u95dc\u7522\u696d\uff0c\u4ed6\u624d\u767c\u73fe\u81ea\u5df1\u7684\u71b1\u60c5\u6240\u5728\u3002<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter\" src=\"\/\/www.entrepreneur.com\/dbimages\/article\/1397248044-what-i-learned-about-pr-from-working-with-steve-jobs-fred-cook-improvise-book.jpg\" alt=\"\" width=\"359\" height=\"539\" \/><\/p>\n<p>\u56e0\u6b64\uff0c\u4ed6\u5275\u7acb\u4e86 <a href=\"\/\/golinharris.com\/#!\/\" target=\"_blank\" rel=\"noopener\">GolinHarris<\/a> \u516c\u95dc\u516c\u53f8\uff0c\u76ee\u524d\u5df2\u7d93\u548c\u5927\u516c\u53f8 Nintendo\u3001 Wal-Mart\uff0c\u548c Toyota \u5408\u4f5c\u904e\uff1b\u79c1\u5e95\u4e0b\uff0c\u4e5f\u548c Jeff Bezos\u3001 Michael Eisner\uff0c\u548c Steve Jobs \u6709\u4e0d\u5c11\u5f80\u4f86\u3002 \u4f5c\u8005\u5728\u6b64\u6574\u7406\u4e86\u4ed6\u548c Steve Jobs \u5408\u4f5c\u6642\u6240\u89c0\u5bdf\u5230\u7684\u4e8b\u3002<\/p>\n<ul>\n<li><span style=\"font-size: medium;\">\u4ed6\u76f8\u4fe1\u66dd\u5149\u7387\u7684\u529b\u91cf<\/span><\/li>\n<\/ul>\n<p>\u5728\u300c\u81ea\u6211\u884c\u92b7\u300d\u7684\u7ae0\u7bc0\u4e2d\uff0c Cook \u63d0\u5230\u7576\u521d\u548c Steve Jobs \u5728 Pixar \u5de5\u4f5c\u7684\u7d93\u9a57\uff1a \u300c Jobs \u662f\u6211\u9047\u904e\u6703\u61c2\u5f97\u5584\u7528\u5a92\u9ad4\u7684\u57f7\u884c\u9577\u3002\u5f9e Pixar \u958b\u59cb\u9032\u5165\u73a9\u5177\u7e3d\u52d5\u54e1\u6642\u4ee3\u5f8c\uff0c\u6211\u77e5\u9053\u6211\u300e\u4e00\u5b9a\u300f\u8981\u548c\u4ed6\u4e00\u8d77\u5de5\u4f5c\u3002\u300d\u4ed6\u8aaa\u3002 \u300cJobs \u76f8\u4fe1\u66dd\u5149\u7387\u7684\u529b\u91cf\uff1b\u4ed6\u6703\u89aa\u81ea\u53c3\u52a0\u6bcf\u5834\u516c\u95dc\u90e8\u9580\u7684\u6703\u8b70\uff0c\u800c\u4e14\u5834\u5834\u7cbe\u5f69\u3002\u6211\u9084\u8a18\u5f97\u5176\u4e2d\u6709\u4e00\u5834\uff0c Jobs \u5c0d\u65bc\u4ed6\u5011\u5718\u968a\u5341\u5206\u4e0d\u6eff\uff0c\u56e0\u70ba\u4ed6\u5011\u5728\u300aNew York Times\u300b\u7684\u5ba3\u50b3\u90e8\u5206\uff0c\u4e26\u6c92\u6709\u597d\u597d\u8655\u7406\u4e00\u7bc7\u95dc\u65bc Pixar \u6536\u76ca\u7684\u6587\u7ae0\u3002\u5c0d\u4ed6\u4f86\u8aaa\uff0c\u9019\u5c31\u662f\u500b\u5931\u6557\uff0c\u539f\u56e0\u4e0d\u5728\u65bc\u4e0d\u5920\u7cbe\u6e96\uff0c\u800c\u662f\u56e0\u70ba\u90a3\u7bc7\u6587\u7ae0\u6c92\u6709\u4e0a\u982d\u7248\uff01\u300d<\/p>\n<ul>\n<li><span style=\"font-size: medium;\">\u5de5\u4f5c\u4e0d\u80fd\u627c\u6bba\u5275\u610f\u548c\u8207\u4eba\u7684\u4e92\u52d5<\/span><\/li>\n<\/ul>\n<p>\u300c\u90a3\u5834\u6703\u8b70\u7d50\u675f\u5f8c\uff0c Steve \u9080\u8acb\u6211\u548c\u6211\u7684\u540c\u4e8b\u4e00\u8d77\u548c\u4ed6\u53c3\u89c0\u65b0\u7684 Pixar \u5712\u5340\uff0c\u90a3\u6642\u5019\u9084\u5728\u65bd\u5de5\u4e2d\u3002\u6211\u5011\u7576\u4e0b\u89ba\u5f97\u5f88\u610f\u5916\uff0c\u4f46\u9084\u662f\u8ddf\u8457\u4ed6\u7684\u8cd3\u58eb\u8eca\u5230\u9054\u52a0\u5dde\u7684 Emeryville\uff0c\u4e5f\u5c31\u662f Pixar \u65b0\u7684\u5de5\u4f5c\u5340\u3002\u63a5\u4e0b\u4f86\u7684\u90a3\u4e00\u500b\u5c0f\u6642\uff0c\u6211\u5011\u770b\u8457 Steve \u5f9e\u4e00\u500b\u8de9\u8001\u95c6\u8b8a\u6210\u4e00\u500b\u597d\u50cf\u525b\u5165\u5b78\u7684\u5c0f\u5b69\uff0c\u4ed6\u958b\u59cb\u5206\u4eab\u4ed6\u7684\u6bcf\u500b\u4f5c\u54c1\uff0c\u5305\u62ec\u9023\u63a5\u6240\u6709\u8fa6\u516c\u5ba4\u7684\u91d1\u5c6c\u8d70\u9053\uff0c\u9084\u6709\u4ed6\u89aa\u81ea\u8a2d\u8a08\u7d66\u54e1\u5de5\u7684\u624b\u5de5\u62ab\u85a9\u70e4\u7bb1\u3002\u6211\u90a3\u6642\u5019\u5c31\u89ba\u5f97\uff0c\u96d6\u7136\u4f0d\u8fea\u548c\u5df4\u65af\u5149\u5e74\u4e0d\u662f\u4ed6\u7684\u767c\u60f3\uff0c\u4f46\u5f9e\u9019\u5834\u5730\u8a2d\u8a08\u4f86\u770b\uff0c\u5c31\u77e5\u9053\u9019\u4e9b\u89d2\u8272\u4f4f\u7684\u5730\u65b9\u4e00\u5b9a\u4f86\u81ea\u4ed6\u7684\u5275\u610f\u3002\u300d\u4ed6\u7e7c\u7e8c\u8aaa\u9053\u3002<\/p>\n<ul>\n<li><span style=\"font-size: medium;\">\u4ed6\u91cd\u8996\u8207\u5a92\u9ad4\u55ae\u4f4d\u7684\u4ea4\u6d41\u548c\u7d93\u71df<\/span><\/li>\n<\/ul>\n<p>\u300cJobs \u5c0d\u65bc\u5a92\u9ad4\u4e5f\u6709\u7121\u53ef\u6bd4\u64ec\u7684\u71b1\u5ff1\u3002\u5c0d\u65bc\u516c\u95dc\u7522\u696d\u4f86\u8aaa\uff0c\u6700\u7e41\u7463\u7684\u5c31\u662f\u5217\u51fa\u6240\u6709\u4f60\u8981\u958b\u59cb\u9023\u7d61\u7684\u8a18\u8005\u9084\u6709\u5ba3\u50b3\u55ae\u4f4d\uff0c\u591a\u6578\u4f86\u8b1b\uff0c\u8cc7\u6df1\u54e1\u5de5\u6703\u628a\u9019\u4efd\u5de5\u4f5c\u4e1f\u7d66\u83dc\u9ce5\uff1b\u4f46 Steve \u4e0d\u6703\u3002\u4ed6\u6703\u6839\u64da\u76f8\u95dc\u55ae\u4f4d\u7684\u7279\u6027\u4f86\u6c7a\u5b9a\u6587\u7ae0\u7de8\u5beb\u7684\u89d2\u5ea6\uff0c\u7576\u4ed6\u4e00\u4e00\u8b80\u904e\u6240\u6709\u5a92\u9ad4\u55ae\u4f4d\u5f8c\uff0c\u4ed6\u6703\u7a81\u7136\u505c\u5728\u67d0\u500b\u540d\u5b57\uff0c\u7136\u5f8c\u8aaa\uff1a\u300e\u6211\u4f86\u8ca0\u8cac\u806f\u7d61\u4ed6\u3002\u300f\u4e5f\u5c31\u662f\u8aaa\uff0c\u4ed6\u6703\u7528\u500b\u4eba\u540d\u7fa9\u6253\u96fb\u8a71\u7d66\u90a3\u4f4d\u8a18\u8005\u3002\u300d<\/p>\n<p>\u300c\u6211\u5f9e\u4f86\u6c92\u6709\u770b\u904e\u4efb\u4f55\u4e00\u4f4d\u7e3d\u88c1\u6703\u9858\u610f\u79c1\u5e95\u4e0b\u6253\u96fb\u8a71\u7d66\u8a18\u8005\uff0c\u4e5f\u4e0d\u9867\u4ec0\u9ebc\u5730\u4f4d\uff0c\u53ea\u56e0\u70ba\u4ea4\u6d41\u5f88\u91cd\u8981\u3002 Steve \u5c31\u5f9e\u5bb9\u4e0d\u8feb\u5730\u62ff\u8d77\u96fb\u8a71\uff0c\u7136\u5f8c\u958b\u59cb\u64a5\u865f\u78bc\u3002\u4f60\u81ea\u5df1\u60f3\u60f3\u770b\uff0c\u9019\u96e3\u9053\u4e0d\u662f\u6700\u5b8c\u5584\u7684\u624b\u6cd5\u55ce\uff1f\u5982\u679c\u4f60\u662f\u4e00\u4f4d\u8981\u5beb\u5831\u5c0e\u7684\u8a18\u8005\uff0c\u63a5\u5230 Steve \u7684\u96fb\u8a71\u7e3d\u6bd4\u63a5\u5230\u67d0\u5ba3\u50b3\u516c\u53f8\u7684\u96fb\u8a71\u597d\u5427\uff1f\u300d\u4ed6\u8aaa\u3002<\/p>\n<p>\u300cSteve \u81ea\u5df1\u672c\u8eab\u6709\u4e00\u500b\u540d\u55ae\uff0c\u4e0a\u9762\u5217\u51fa\u6240\u6709\u4ed6\u89ba\u5f97\u6975\u5176\u91cd\u8981\u7684\u5ba3\u50b3\u55ae\u4f4d\u3002\u6709\u8da3\u7684\u662f\uff0c\u4e00\u500b\u8eab\u70ba\u63a8\u5ee3\u5927\u773e\u5a92\u9ad4\u7684\u4eba\uff0c\u5176\u5be6\u5c0d\u66f8\u9762\u5ba3\u50b3\u6bd4\u8f03\u6709\u8208\u8da3\u3002\u4ed6\u6700\u559c\u6b61\u7684\u55ae\u4f4d\u662f Time \u96dc\u8a8c\uff0c\u6bcf\u7576\u4ed6\u6709\u91cd\u5927\u6d88\u606f\u8981\u767c\u4f48\uff0c\u4ed6\u7b2c\u4e00\u500b\u4e00\u5b9a\u662f\u6253\u7d66\u300aTime\u300b\u96dc\u8a8c\u3002\u4ed6\u9664\u4e86\u5e0c\u671b\u5c0d\u6545\u4e8b\u8981\u6709\u6df1\u5165\u5831\u5c0e\uff0c\u9084\u6703\u8981\u6c42\u81ea\u5df1\u4e5f\u8981\u4e0a\u7248\u9762\uff1b\u7e3d\u8a08\u5171\u6709\u516b\u6b21\uff0c\u5305\u62ec\u4ed6\u53bb\u4e16\u5f8c\u7684\u5831\u5c0e\u3002\u300d<\/p>\n<p>\u6700\u5f8c\uff0c Cook \u8aaa\uff1a\u300c\u73fe\u5728\uff0c\u6211\u6709\u81ea\u5df1\u7684\u90e8\u843d\u683c\u3001\u81c9\u66f8\u3001\u63a8\u7279\uff0c\u9084\u6709 Pinterest \u7684\u500b\u4eba\u4ecb\u9762\u3002\u60f3\u50cf\u4e00\u4e0b\uff0c\u53ea\u8981\u4f60\u4e0d\u6015\u6253\u901a\u96fb\u8a71\u6216\u662f\u9ede\u500b\u6ed1\u9f20\uff0c\u4f60\u5c31\u53ef\u4ee5\u64c1\u6709\u4e00\u500b\u80fd\u8aaa\u6545\u4e8b\u7684\u5730\u65b9\u3002\u4e0d\u7ba1\u4f60\u662f\u5728\u4e8b\u696d\u7684\u9802\u9ede\u6216\u662f\u4f4e\u6f6e\uff0c\u8a66\u8a66\u5411 Steve Jobs \u7684\u614b\u5ea6\u5b78\u7fd2\u3002\u4ed6\u6df1\u77e5\u5a92\u9ad4\u7684\u5f71\u97ff\u529b\uff0c\u65bc\u662f\u4ed6\u958b\u59cb\u904b\u7528\u5a92\u9ad4\u5ba3\u50b3\u7684\u512a\u52e2\u3002\u8ddf\u8457\u4ed6\u7684\u8173\u6b65\u8d70\uff0c\u6216\u8a31\u6709\u5929\uff0c\u51fa\u73fe\u5728\u300aTime\u300b\u5c01\u9762\u7684\u4eba\u5c31\u662f\u4f60\u3002\u300d<\/p>\n<p>\uff08\u8cc7\u6599\u8207\u5716\u7247\u4f86\u6e90\uff1a<a href=\"\/\/www.entrepreneur.com\/article\/233002\">Entrepreneur<\/a>\uff09<\/p>\n<p><span style=\"color: #666666;\">\u2013<\/span><br style=\"color: #666666;\" \/><span style=\"color: #008000;\">\u79d1\u6280\u4e0d\u80fd\u89e3\u6c7a\u7684\u4e8b\uff0c\u5c31\u4ea4\u7d66\u300aBuzzOrange\u300b\u5427\uff01<\/span><br style=\"color: #666666;\" \/><span style=\"color: #008000;\">\u653f\u6cbb\u3001\u793e\u6703\u3001\u7d93\u6fdf\u3001\u5546\u696d\u3001\u751f\u6d3b\uff0c\u300aBO\u300b\u7d66\u4f60\u8ddf\u5225\u4eba\u4e0d\u4e00\u6a23\u7684\u8996\u91ce\u8207\u89c0\u9ede\uff0c\u52a0\u5165\u6211\u5011\u7684\u7c89\u7d72\u5718\uff0c\u4e00\u8d77 BUZZ\uff01<\/span><br style=\"color: #666666;\" \/><span style=\"color: #008000;\">Facebook \u7c89\u7d72\u5718\uff1a<a style=\"color: #0088cc;\" href=\"https:\/\/www.facebook.com\/buzzorange\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #008000;\">https:\/\/www.facebook.com\/buzzorange<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u65b0\u66f8\u00a0IMPROVISE: Unconventional Career Advice from an Unlikely CEO\u00a0\u4e2d\uff0c\u4f5c\u8005 Fred Cook \u6559\u5927\u5bb6\u5982\u4f55\u5728\u7d93\u6fdf\u4e0d\u666f\u6c23\u4e2d\u6c42\u751f\u5b58\u3002\u800c\u9019\u4e9b\u5efa[&#8230;]<\/p>\n","protected":false},"author":254,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[29426,1284,29012],"_links":{"self":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts\/18651"}],"collection":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/users\/254"}],"replies":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/comments?post=18651"}],"version-history":[{"count":0,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts\/18651\/revisions"}],"wp:attachment":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/media?parent=18651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/categories?post=18651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/tags?post=18651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}