{"id":18593,"date":"2014-07-07T11:21:11","date_gmt":"2014-07-07T03:21:11","guid":{"rendered":"http:\/\/buzzorange.com\/citiorange\/2014\/07\/07\/marketers-are-all-over-the-shop\/"},"modified":"2014-07-07T11:21:11","modified_gmt":"2014-07-07T03:21:11","slug":"marketers-are-all-over-the-shop","status":"publish","type":"post","link":"https:\/\/buzzorange.com\/citiorange\/2014\/07\/07\/marketers-are-all-over-the-shop\/","title":{"rendered":"\u884c\u92b7\u4eba\u5225\u602a\u65b0\u6280\u8853\u591a\u5230\u71d2\u58de\u4f60\u7684\u982d\uff0c\u6578\u4f4d\u884c\u92b7\u662f\u8981\u300c\u6d3b\u7528\u300d\u4e0d\u662f\u300c\u6b7b\u8a18\u300d"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter\" src=\"\/\/im.ft-static.com\/content\/images\/75c67077-fe09-4126-b1d3-0ee8c8b6d0e6.img\" alt=\"\" width=\"600\" height=\"338\" \/><\/p>\n<p>\u4e0b\u5217\u4e8b\u5be6\u5c31\u5920\u4f60\u958b\u59cb\u6688\u982d\u8f49\u5411\uff1a\u7f8e\u570b\u5ee3\u544a\u516c\u53f8<a href=\"\/\/rocketfuel.com\/\" target=\"_blank\" rel=\"noopener\"> Rocket Fuel<\/a> \u7684\u4eba\u5de5\u667a\u6167\u529f\u80fd\u8b93\u5ee3\u544a\u6709\u7acb\u5373\u5feb\u901f\u7684\u6548\u679c\uff1b\u79fb\u52d5\u5ee3\u544a\u5e73\u53f0<a href=\"\/\/www.millennialmedia.com\/\" target=\"_blank\" rel=\"noopener\"> Millennial Media<\/a> \u4ee5\u6a6b\u5c4f\u76ee\u6a19\u9396\u5b9a\u7684\u529f\u80fd\u70ba\u50b2\uff1b\u7db2\u8def\u884c\u92b7\u516c\u53f8 <a href=\"\/\/www.criteo.com\/\" target=\"_blank\" rel=\"noopener\">Criteo<\/a> \u64c1\u6709\u5ee3\u544a\u500b\u4eba\u5316\u7684\u5f37\u5927\u529f\u80fd\uff1b\u7db2\u8def\u5ee3\u544a\u516c\u53f8<a href=\"\/\/www.rubiconproject.com\/\" target=\"_blank\" rel=\"noopener\"> Rubicon Project<\/a> \u5247\u5df2\u6210\u529f\u7814\u767c\u51fa\u80fd\u5920\u627f\u8f09\u9ad8\u6578\u64da\u7684\u5ee3\u544a\u65b9\u6cd5\u3002<\/p>\n<p>\u5c31\u7b97\u6c92\u6709\u5230\u4e0a\u5343\u500b\u597d\u4e86\uff0c\u9019\u4e9b\u516c\u53f8\u81f3\u5c11\u4e5f\u7b97\u662f\u8fd1\u5e7e\u5e74\u4f86\u6578\u767e\u500b\u65b0\u8208\u5ee3\u544a\u4f01\u696d\u7684\u4e00\u90e8\u5206\uff0c\u4ed6\u5011\u92b7\u552e\u5e02\u5834\u6280\u8853\uff0c\u800c\u4e14\u9019\u4e9b\u6280\u8853\u9084\u8acb\u5230\u771f\u6b63\u7684\u822a\u592a\u79d1\u5b78\u5bb6\u4f86\u8a2d\u8a08\u3002<\/p>\n<p>\u4ed6\u5011\u904a\u8aaa\u5230\u4e0a\u767e\u5104\u7684\u8cc7\u91d1\uff0c\u8ced\u5b9a\u7684\u5c31\u662f\u4ed6\u5011\u80fd\u5920\u5beb\u4e0b\u5275\u8209\uff1a\u5728\u6578\u4f4d\u7522\u54c1\u7684\u6fc0\u589e\u4e0b\uff0c\u628a\u5ee3\u544a\u7684\u88fd\u9020\u548c\u8cb7\u8ce3\u904e\u7a0b\u7cbe\u7c21\u5316\uff0c\u7136\u5f8c\u99ac\u4e0a\u6e2c\u8a66\u8a72\u5ee3\u544a\u7b56\u7565\u7684\u6709\u6548\u5ea6\u3002<\/p>\n<p>\u5c0d\u65bc\u5ee3\u544a\u6280\u8853\u7684\u9ad8\u591a\u8b8a\u6027\uff0c\u65b0\u5275\u7acb\u7684\u884c\u92b7\u79d1\u6280\u516c\u53f8\u6b63\u611f\u5230\u614c\u4e82\u7121\u9996\uff0c\u800c\u9019\u6a23\u7684\u4e0d\u5b89\uff0c\u7167\u7406\u8aaa\u61c9\u8a72\u6703\u6210\u70ba\u5c07\u5ee3\u544a\u8b8a\u6210\u79d1\u5b78\u7684\u63a8\u624b\u3002<\/p>\n<p>\u4f46\u4e8b\u5be6\u537b\u4e0d\u7136\u3002<\/p>\n<ul>\n<li>\u70ba\u4ec0\u9ebc\u6280\u8853\u7684\u9769\u65b0\u5e6b\u52a9\u4e0d\u4e86\u5ee3\u544a\u4f01\u696d\uff1f<\/li>\n<\/ul>\n<p>Quentin George \u8aaa\uff1a\u300c\u8a31\u591a\u4eba\u5c0d\u9019\u6a23\u5feb\u901f\u7684\u6539\u8b8a\u6839\u672c\u6478\u4e0d\u8457\u982d\u7dd2\u3002\u300d Quentin \u662f\u4e00\u4f4d\u6578\u4f4d\u5ee3\u544a\u7684\u8001\u624b\uff0c\u4ed6\u96e2\u958b\u4e00\u9593\u9817\u5177\u898f\u6a21\u7684\u5ee3\u544a\u516c\u53f8\uff0c\u5f8c\u4f86\u81ea\u5df1\u5275\u7acb Unbound\u00a0 \u9867\u554f\u516c\u53f8\uff0c\u5c08\u9580\u5e6b\u52a9\u884c\u92b7\u4eba\u54e1\u4e86\u89e3\u73fe\u5728\u6c42\u65b0\u6c42\u8b8a\u7684\u5ee3\u544a\u6280\u8853\u3002<\/p>\n<p>\u4ed6\u63a5\u8457\u8aaa\uff1a\u300c\u4ed6\u5011\u6839\u672c\u7121\u5f9e\u4e86\u89e3\u3002\u5c31\u7b97\u4f60\u628a\u5341\u9593\u516c\u53f8\u5728\u4ed6\u5011\u9762\u524d\u5c55\u793a\u958b\u4f86\uff0c\u4ed6\u5011\u9084\u662f\u4e0d\u77e5\u9053\u54ea\u9593\u6bd4\u8f03\u597d\u3002\u300d<\/p>\n<p>\u884c\u92b7\u4eba\u54e1\u81ea\u5df1\u8868\u660e\u8aaa\uff0c\u4e0d\u65b7\u7ac4\u8d77\u7684\u5a92\u9ad4\u548c\u65b0\u79d1\u6280\u8b93\u4ed6\u5011\u611f\u5230\u524d\u6240\u672a\u6709\u7684\u300c\u9727\u715e\u715e\u300d\uff1b\u9664\u6b64\u4e4b\u5916\uff0c\u9084\u6709\u6301\u7e8c\u589e\u9577\u7684\u4e0d\u78ba\u5b9a\u6027\uff0c\u4ed6\u5011\u4e0d\u77e5\u9053\u6578\u4f4d\u884c\u92b7\u5230\u5e95\u6703\u4e0d\u6703\u5e6b\u52a9\u4f01\u696d\u589e\u52a0\u6536\u76ca\u3002<\/p>\n<p>\u6839\u64da\u8edf\u9ad4\u516c\u53f8 Adobe \u8fd1\u671f\u7684\u8abf\u67e5\uff0c\u53ea\u6709\u4e09\u5206\u4e4b\u4e00\u7684\u884c\u92b7\u4eba\u54e1\u76f8\u4fe1\u4ed6\u5011\u7684\u516c\u53f8\u53ef\u4ee5\u5c07\u6578\u4f4d\u884c\u92b7\u767c\u63ee\u5230\u6700\u5927\u6548\u7528\u3002\u5c0d\u65bc\u500b\u4eba\u5316\u3001\u76ee\u6a19\u9396\u5b9a\u79d1\u6280\u3001\u591a\u7a2e\u7684\u5a92\u9ad4\u5ee3\u544a\uff0c\u9084\u6709\u793e\u7fa4\u53ca\u624b\u6a5f\u884c\u92b7\uff0c\u4ed6\u5011\u611f\u5230\u7121\u6240\u9069\u5f9e\u3002\u91cd\u9ede\u662f\uff0c\u5c0d\u65bc\u5982\u4f55\u62ff\u634f\u5ee3\u544a\u884c\u92b7\u7684\u5c3a\u5ea6\u548c\u7bc4\u570d\uff0c\u4ed6\u5011\u4e5f\u6beb\u7121\u982d\u7dd2\u3002<\/p>\n<p>\u4e0d\u904e\uff0c\u8abf\u67e5\u4e5f\u8aaa\uff0c\u4ecd\u7136\u6709\u4e09\u5206\u4e4b\u4e8c\u7684\u884c\u92b7\u4eba\u54e1\u8a8d\u70ba\uff0c\u64c1\u6709\u6578\u4f4d\u884c\u92b7\u7684\u76f8\u95dc\u7b56\u7565\u6703\u662f\u4e00\u9593\u516c\u53f8\u6210\u529f\u7684\u95dc\u9375\u3002<\/p>\n<ul>\n<li>\u65b0\u79d1\u6280\u5e36\u4f86\u7684\u5f71\u97ff\u662f\u4ec0\u9ebc\uff1f<\/li>\n<\/ul>\n<p><span style=\"color: #ff00ff;\">1. \u50f9\u503c\u5206\u5316<\/span><\/p>\n<p>\u300c\u5c0d\u76f8\u95dc\u4eba\u54e1\u4f86\u8aaa\uff0c\u5206\u5316\u662f\u6700\u68d8\u624b\u7684\u554f\u984c\u3002\u6bcf\u4e00\u500b\u5ee3\u544a\u6f5b\u5728\u7684\u50f9\u503c\u958b\u59cb\u4e0b\u964d\uff0c\u5df2\u7d93\u4e0d\u662f\u505c\u5728\u539f\u5730\u4e86\uff0c\u662f\u958b\u59cb\u8d70\u4e0b\u5761\u3002\u300d\u5275\u696d\u516c\u53f8\u7814\u7a76\u6a5f\u69cb\u00a0<a href=\"\/\/triton-research.com\/\" target=\"_blank\" rel=\"noopener\">Triton Research<\/a> \u7684\u57f7\u884c\u9577 Rett Wallace\u00a0 \u8aaa\u3002<\/p>\n<p><span style=\"color: #ff00ff;\">2. \u8cc7\u91d1\u8f49\u79fb<\/span><\/p>\n<p>\u65b0\u79d1\u6280\u5e36\u4f86\u7684\u4e0d\u78ba\u5b9a\u6027\u8d8a\u4f86\u8d8a\u9ad8\uff0c\u5c0d\u65bc\u6295\u5165\u5927\u91cf\u6578\u4f4d\u5ee3\u544a\u9810\u7b97\u7684\u884c\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u60c5\u6cc1\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u60f1\u4eba\u3002\u6839\u64da\u7814\u7a76\u516c\u53f8 eMarketer \u7684\u8abf\u67e5\uff0c\u5168\u7403\u6578\u4f4d\u5ee3\u544a\u7684\u9810\u7b97\u9810\u8a08\u6703\u5728\u4eca\u5e74\u63d0\u9ad8 15%\uff0c\u5230\u9054 1 \u5146 3 \u5343 8 \u767e\u5104\uff0c\u5e7e\u4e4e\u662f\u6240\u6709\u5ee3\u544a\u9810\u7b97\u7684\u56db\u5206\u4e4b\u4e00\u3002\u5230 2018 \u5e74\uff0c\u5c31\u53ef\u4ee5\u9810\u671f\u6578\u4f4d\u5ee3\u544a\u7684\u9810\u7b97\u63d0\u5347\u81f3\u5168\u90e8\u5ee3\u544a\u9810\u7b97\u7684\u4e09\u5206\u4e4b\u4e00\u3002<\/p>\n<p>\u50cf\u662f\u7db2\u8def\u516c\u53f8 AOL \uff0c\u4ed6\u5011\u6b63\u8457\u624b\u628a\u91cd\u5fc3\u653e\u5728\u5ee3\u544a\u6280\u8853\uff0c\u4e26\u5f37\u8abf\u6240\u8b02\u7684\u300c\u79d1\u6280\u7a05\u300d\u3002\u5118\u7ba1\u9020\u6210\u4e00\u9663\u9a37\u52d5\uff0c\u4f46\u76ee\u7684\u5728\u65bc\u9810\u7b97\u7684\u8f49\u79fb\uff0c\u628a\u672c\u4f86\u7528\u65bc\u96dc\u8a8c\u548c\u96fb\u8996\u7684\u5ee3\u544a\u8cc7\u91d1\uff0c\u6539\u6210\u6295\u8cc7\u6578\u4f4d\u76f8\u95dc\u7684\u9805\u76ee\u3002<\/p>\n<p>\u591a\u9054 75% \u7684\u6578\u4f4d\u5ee3\u544a\u8cc7\u91d1\u9810\u8a08\u6703\u88ab\u4f7f\u7528\u5728\u6280\u8853\u4e0a\uff0c\u800c\u4e0d\u662f\u5728\u8cfc\u8cb7\u520a\u767b\u5ee3\u544a\u7684\u7a7a\u9593\u3002\u9019\u6a23\u7684\u6578\u64da\uff0c\u53cd\u904e\u4f86\uff0c\u5c31\u662f\u96fb\u8996\u5ee3\u544a\u8cc7\u91d1\u7684\u4f7f\u7528\uff1a 75% \u7684\u9810\u7b97\u7528\u5728\u8cb7\u5ee3\u544a\u6642\u6bb5\uff0c\u800c\u975e\u6280\u8853\u7814\u767c\u3002<\/p>\n<p><span style=\"color: #ff00ff;\">3.\u00a0<strong>\u7121\u6240\u4e0d\u5728\u7684\u7db2\u8def\u8a50\u9a19<\/strong><\/span><\/p>\n<p>\u8b93\u60c5\u6cc1\u8b8a\u5f97\u66f4\u96e3\u4ee5\u8655\u7406\u7684\uff0c\u5c31\u662f\u4e0d\u65b7\u52a0\u5287\u7684\u6578\u4f4d\u5ee3\u544a\u8a50\u9a19\u3002\u50cf\u662f\u60e1\u6027\u8edf\u9ad4 Botnets \uff0c\u9084\u6709\u5176\u4ed6\u591a\u5982\u904e\u6c5f\u4e4b\u9bfd\u7684\u8a50\u9a19\u7cfb\u7d71\uff0c\u5c31\u662f\u8a50\u9a19\u8005\u8a66\u5716\u5f9e\u9019\u584a\u5927\u5e02\u5834\u5206\u4e00\u676f\u7fb9\u7684\u8b49\u660e\u3002\u8fd1\u671f\u5c31\u6709\u4e00\u500b\u4f8b\u5b50\uff1a\u6839\u64da Financial Times \u7684\u8abf\u67e5\uff0cMercedes-Benz \u7684\u7db2\u8def\u5ee3\u544a\u88ab\u81ea\u52d5\u7cfb\u7d71\u770b\u7684\u6b21\u6578\u6bd4\u88ab\u4eba\u770b\u7684\u9084\u591a\uff01\u4ed6\u5011\u7684\u5ee3\u544a\u5728\u795e\u4e0d\u77e5\u9b3c\u4e0d\u89ba\u7684\u60c5\u6cc1\u4e0b\u88ab Rocket Fuel \u653e\u5230\u8a50\u9a19\u7db2\u7ad9\u4e0a\u4e86\u3002<\/p>\n<p>\u6839\u64da\u5de5\u5546\u7d44\u7e54 IAB\uff08Internet Advertising Bureau\uff09\u8fd1\u671f\u7684\u8abf\u67e5\uff0c\u5728\u7db2\u8def\u4e0a\uff0c\u8d85\u904e\u4e09\u5206\u4e4b\u4e00\u7684\u6d41\u901a\u8cc7\u8a0a\u90fd\u53ef\u80fd\u662f\u8a50\u9a19\u8cc7\u8a0a\u3002\u5728\u7f8e\u570b\uff0c\u55ae\u55ae\u9019\u4e9b\u5c31\u82b1\u4e86\u5ee3\u544a\u516c\u53f8\u5c07\u8fd1\u4e00\u5343\u5104\u3002\u9019\u6a23\u7684\u60c5\u6cc1\u8b93\u8a31\u591a\u5927\u898f\u6a21\u7684\u5ee3\u544a\u516c\u53f8\u958b\u59cb\u6295\u6ce8\u66f4\u591a\u5fc3\u529b\uff0c\u8a66\u5716\u5728\u9019\u500b\u79d1\u6280\u4e16\u4ee3\uff0c\u8a2d\u8a08\u51fa\u529f\u80fd\u5f37\u5927\u7684\u9632\u8a50\u9a19\u7cfb\u7d71\u3002<\/p>\n<ul>\n<li>\u5e6b\u52a9\u5ee3\u544a\u4f01\u696d\u66f4\u4e0a\u4e00\u5c64\u6a13\uff0c\u9700\u8981\u7684\u662f\u4ec0\u9ebc\uff1f<\/li>\n<\/ul>\n<p>\u7576\u5ee3\u544a\u516c\u53f8 <a href=\"\/\/www.publicis.com\/\" target=\"_blank\" rel=\"noopener\">Publicis <\/a>\u548c <a href=\"\/\/www.omnicomgroup.com\/home\" target=\"_blank\" rel=\"noopener\">Omnicom<\/a> \u7684 3 \u5343 5 \u767e\u5104\u5408\u4f75\u6848\u5931\u6557\u5f8c\uff0c\u6211\u60f3\u5927\u5bb6\u90fd\u5728\u731c\u6e2c\uff0c\u5982\u679c\u771f\u7684\u6709\u4e00\u500b\u65b0\u7684\u5ee3\u544a\u5de8\u64d8\u51fa\u73fe\uff0c\u5c0d\u65bc\u73fe\u4eca\u7684\u5a92\u9ad4\u884c\u92b7\u5e02\u5834\uff0c\u90a3\u6703\u6709\u591a\u5927\u7684\u5f71\u97ff\u3002<\/p>\n<p><span style=\"color: #ff00ff;\">1. \u5c0b\u627e\u5c08\u696d\u8207\u5c08\u696d\u7684\u5408\u4f5c<\/span><\/p>\n<p>Omnicom \u7684\u57f7\u884c\u9577 John Wren \u8aaa\uff1a\u300c Publicis \u548c Omnicom \u6709\u7684\u662f Mad Men \u548c Math Men \u7684\u7d44\u5408\uff0c\u9019\u6a23\u7684\u642d\u914d\uff0c\u4ee3\u8868\u7684\u5c31\u662f\u4e00\u500b\u5168\u76db\u7684\u6642\u4ee3\u3002\u300d\u4ed6\u6240\u63d0\u53ca\u7684 Mad Men \u6307\u7684\u662f\u5ee3\u53d7\u6b61\u8fce\u7684\u540c\u540d\u5f71\u96c6\uff0c\u6558\u8ff0\u7d10\u7d04\u5728 1960 \u5e74\u4ee3\u7684\u5ee3\u544a\u696d\u3002\u300d<\/p>\n<p>\u9019\u500b\u5408\u4f75\u6848\u7167\u7406\u8aaa\uff0c\u6703\u5275\u9020\u51fa\u5168\u7403\u6700\u5927\u7684\u5ee3\u544a\u4f01\u696d\uff1b\u5118\u7ba1\u7121\u7de3\u6210\u5c31\u76db\u5927\u7684\u5c40\u9762\uff0c <a href=\"\/\/www.publicis.com\/\" target=\"_blank\" rel=\"noopener\">Publicis\u00a0<\/a>\u548c\u00a0<a href=\"\/\/www.omnicomgroup.com\/home\" target=\"_blank\" rel=\"noopener\">Omnicom<\/a>\u00a0\u5169\u9593\u516c\u53f8\u4ecd\u8aaa\u660e\u4ed6\u5011\u6703\u7e7c\u7e8c\u52aa\u529b\u6295\u8cc7\u65b0\u79d1\u6280\u548c\u65b0\u7cfb\u7d71\u7684\u7814\u767c\uff0c\u9032\u800c\u5e6b\u52a9\u5ba2\u6236\u5728\u6578\u4f4d\u5316\u7684\u672a\u4f86\u4e2d\uff0c\u4ecd\u80fd\u6e38\u5203\u6709\u9918\u3002<\/p>\n<p>\u300c\u6211\u5011\u7684\u9032\u5c55\u8d8a\u4f86\u8d8a\u597d\uff0c\u800c\u4e14\u6211\u76f8\u4fe1\u9019\u6a23\u597d\u7684\u60c5\u6cc1\u6703\u6301\u7e8c\u4e0b\u53bb\u3002\u300d Omnicom \u7684\u57f7\u884c\u9577 JohnWren \u5728\u8fd1\u671f\u7684\u8a2a\u8ac7\u4e2d\u8aaa\u3002\u300c\u6211\u5011\u9700\u8981\u8b39\u8a18\u7684\u662f\uff0c\u9019\u4e00\u5207\u95dc\u4e4e\u7684\u4e0d\u55ae\u55ae\u53ea\u662f\u6578\u64da\uff0c\u800c\u662f\u6211\u5011\u7684\u89c0\u5bdf\u548c\u6d1e\u5bdf\u529b\u3002\u300d<\/p>\n<p>\u6709\u4e9b\u79d1\u6280\u516c\u53f8\u4e5f\u958b\u59cb\u63a1\u53d6\u884c\u52d5\u3002\u50cf\u662f AOL \uff0c\u4ed6\u5011\u5efa\u7acb\u4e86\u4e00\u500b\u5e73\u53f0\uff0c\u4f7f\u7528\u7684\u5c31\u662f\u73fe\u4eca\u96fb\u8996\u3001\u7db2\u8def\u3001\u624b\u6a5f\uff0c\u9084\u6709\u793e\u7fa4\u5a92\u9ad4\u6703\u7528\u5230\u7684\u65b0\u79d1\u6280\uff0c\u8b93\u8cfc\u8cb7\u5ee3\u544a\u53ef\u4ee5\u4e00\u6b21\u5230\u4f4d\uff0c\u5982\u6b64\u4e00\u4f86\uff0c\u5c31\u80fd\u6e1b\u4f4e\u884c\u92b7\u4eba\u54e1\u7684\u64d4\u6182\u3002\u9664\u6b64\u4e4b\u5916\uff0c AOL \u8fd1\u671f\u9084\u548c <a href=\"\/\/www.convertro.com\/\" target=\"_blank\" rel=\"noopener\">Convertro<\/a> \u4ea4\u6613\uff0c\u82b1\u4e86 1 \u5104 1 \u767e\u842c\uff0c\u70ba\u7684\u662f\u63d0\u4f9b\u884c\u92b7\u4eba\u54e1\u4e00\u500b\u7ba1\u9053\uff0c\u8b93\u4ed6\u5011\u80fd\u5920\u66f4\u4e86\u89e3\u5ee3\u544a\u5be6\u969b\u7684\u6548\u80fd\u3002<\/p>\n<p>Convertro \u7684\u5c08\u696d\u5728\u65bc\u8861\u91cf\u4e00\u500b\u884c\u92b7\u5ee3\u544a\u7684\u771f\u6b63\u6548\u7528\uff1a\u5f9e\u6d88\u8cbb\u8005\u7b2c\u4e00\u773c\u770b\u5230\u5ee3\u544a\uff0c\u76f4\u5230\u5546\u54c1\u6700\u5f8c\u771f\u7684\u8ce3\u4e86\u51fa\u53bb\u3002\u9019\u500b\u65b9\u6cd5\u70ba\u7684\u5c31\u662f\u8b93\u884c\u92b7\u4eba\u54e1\u80fd\u5920\u5206\u6790\u4e00\u500b\u5ee3\u544a\u7684\u5168\u9762\u6027\u50f9\u503c\uff0c\u800c\u4e0d\u662f\u4e7e\u5750\uff0c\u67af\u7b49\u9801\u9762\u51fa\u73fe\u300c\u5546\u54c1\u552e\u51fa\u300d\u3002<\/p>\n<p>AOL \u7684\u57f7\u884c\u9577 Tim Armstrong \u5728\u8fd1\u671f\u7684\u8a2a\u8ac7\u4e2d\u8aaa\uff1a\u300c\u73fe\u4eca\uff0c\u6211\u5011\u8861\u91cf\u5ee3\u544a\u7684\u65b9\u5f0f\u662f\u67b6\u69cb\u5728\u4ed6\u6700\u5f8c\u7684\u9ede\u64ca\u7387\u662f\u591a\u5c11\u3002\u9577\u4e45\u4e0b\u4f86\uff0c\u9019\u6703\u986f\u5f97\u592a\u904e\u8349\u7387\u3002Convertro \u4e4b\u6240\u4ee5\u91cd\u8981\uff0c\u662f\u56e0\u70ba\u5b83\u63d0\u4f9b\u4e86\u91cd\u8981\u7684\u7b56\u7565\u6027\u79d1\u6280\u3002\u300d<\/p>\n<p><span style=\"color: #ff00ff;\">2. \u8b39\u614e\u5206\u6790\uff0c\u505a\u51fa\u6700\u4f73\u6c7a\u5b9a<\/span><\/p>\n<p>\u300c\u5927\u773e\u61f7\u7591\u7684\u662f\u4ed6\u5011\u8cb7\u7684\u5546\u54c1\u53ef\u4ee5\u62ff\u4f86\u505a\u4ec0\u9ebc\uff0c\u6703\u4e0d\u6703\u8cb7\u5230\u721b\u8ca8\uff0c\u6839\u672c\u548c\u5546\u54c1\u63cf\u8ff0\u4e0d\u4e00\u3002\u300d\u5de5\u4f5c\u65bc Unbound \u7684 Mr. George \u8aaa\u3002\u300c\u773e\u591a\u7684\u5ee3\u544a\u516c\u53f8\u90fd\u8072\u7a31\u4ed6\u5011\u53ef\u4ee5\u63d0\u4f9b\u6240\u6709\u4f60\u9700\u8981\u7684\u670d\u52d9\u3002\u56e0\u6b64\u5c0d\u8a31\u591a\u884c\u92b7\u4eba\u54e1\u800c\u8a00\uff0c\u7576\u4f60\u624b\u982d\u4e0a\u6709 255 \u500b\u516c\u53f8\u4efb\u4f60\u6311\uff0c\u6700\u96e3\u7684\u5c31\u662f\u505a\u51fa\u6700\u5f8c\u9078\u64c7\u3002\u300d<\/p>\n<p>\u300c\u6211\u5011\u4e4b\u6240\u4ee5\u6703\u6709\u73fe\u5728\u9019\u6a23\u7684\u8ac7\u8a71\uff0c\u6b63\u662f\u56e0\u70ba\u6578\u4f4d\u884c\u92b7\u662f\u6709\u7528\u7684\u3002\u300d\u4ed6\u63a5\u8457\u8aaa\uff1a\u300c\u79d1\u6280\u5f15\u9818\u4eba\u5fc3\uff0c\u6578\u4f4d\u5728\u54ea\uff0c\u6d88\u8cbb\u5c31\u5728\u54ea\u3002\u4e00\u65e6\u4f60\u505a\u5c0d\u4e86\uff0c\u597d\u8655\u7d55\u5c0d\u4eab\u4e0d\u5b8c\u3002\u300d<\/p>\n<p>\uff08\u8cc7\u6599\u8207\u5716\u7247\u4f86\u6e90\uff1a<a href=\"\/\/www.ft.com\/intl\/cms\/s\/2\/19d4bbcc-df60-11e3-86a4-00144feabdc0.html#axzz34saVB4sb\" target=\"_blank\" rel=\"noopener\">FT<\/a>\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e0b\u5217\u4e8b\u5be6\u5c31\u5920\u4f60\u958b\u59cb\u6688\u982d\u8f49\u5411\uff1a\u7f8e\u570b\u5ee3\u544a\u516c\u53f8 Rocket Fuel \u7684\u4eba\u5de5\u667a\u6167\u529f\u80fd\u8b93\u5ee3\u544a\u6709\u7acb\u5373\u5feb\u901f\u7684\u6548\u679c\uff1b\u79fb\u52d5\u5ee3\u544a\u5e73\u53f0 Millennial Media \u4ee5\u6a6b\u5c4f\u76ee\u6a19\u9396\u5b9a\u7684\u529f\u80fd\u70ba\u50b2\uff1b\u7db2\u8def\u884c\u92b7\u516c\u53f8 Crit[&#8230;]<\/p>\n","protected":false},"author":254,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[29012,23618,24776],"_links":{"self":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts\/18593"}],"collection":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/users\/254"}],"replies":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/comments?post=18593"}],"version-history":[{"count":0,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts\/18593\/revisions"}],"wp:attachment":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/media?parent=18593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/categories?post=18593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/tags?post=18593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}