{"id":18559,"date":"2014-07-21T11:47:10","date_gmt":"2014-07-21T03:47:10","guid":{"rendered":"http:\/\/buzzorange.com\/citiorange\/2014\/07\/21\/starbucks-mobile-payment\/"},"modified":"2014-07-21T11:47:10","modified_gmt":"2014-07-21T03:47:10","slug":"starbucks-mobile-payment","status":"publish","type":"post","link":"https:\/\/buzzorange.com\/citiorange\/2014\/07\/21\/starbucks-mobile-payment\/","title":{"rendered":"\u8cb7\u5496\u5561\u518d\u4e5f\u4e0d\u7528\u6392\u968a\u5566\uff01\u661f\u5df4\u514b\u63a8\u51fa\u300c\u4eba\u5230\uff0c\u5496\u5561\u5373\u62ff\u300d\u670d\u52d9"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/farm1.staticflickr.com\/199\/473295245_79c54d0d58.jpg\"><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/farm1.staticflickr.com\/199\/473295245_79c54d0d58.jpg\" alt=\"\" width=\"500\" height=\"333\" \/><\/a><\/p>\n<p>2011 \u5e74\uff0c<a href=\"\/\/www.ifanr.com\/news\/111883\">\u661f\u5df4\u514b\u958b\u59cb\u70ba Android \u8a2d\u5099\u63d0\u4f9b App<\/a>\uff0c\u7f8e\u570b\u7684\u7528\u6236\u80fd\u5920\u5728\u624b\u6a5f\u4e0a\u652f\u4ed8\u6d88\u8cbb\uff0c\u4ee5\u53ca\u4eab\u53d7\u5176\u4ed6\u670d\u52d9\u9ad4\u9a57\u3002\u4e0d\u904e\uff0c\u9019\u5bb6\u9910\u98f2\u5de8\u982d\u7684\u91ce\u5fc3\u4e26\u975e\u6b62\u65bc\u6b64\u3002<\/p>\n<p><a href=\"\/\/www.forbes.com\/sites\/stevenbertoni\/2014\/02\/21\/how-do-you-win-the-mobile-wallet-war-be-like-starbucks\/\" target=\"_blank\" rel=\"noopener\">\u6839\u64da\u798f\u5e03\u65af\u7684\u5831\u5c0e<\/a>\uff0c\u622a\u81f3\u4eca\u5e74 3 \u6708\uff0c\u5728\u7f8e\u570b\u5883\u5167\uff0c\u6709 1,000 \u842c\u540d\u6d88\u8cbb\u8005\u4f7f\u7528\u661f\u5df4\u514b\u958b\u767c\u7684\u79fb\u52d5\u652f\u4ed8\u61c9\u7528\u8cfc\u8cb7\u5496\u5561\uff0c\u6bcf\u9031\u7684\u4ea4\u6613\u91cf\u8d85\u904e 500 \u842c\u6bd4\u3002\u800c\u6839\u64da BI Intelligence \u7684\u7814\u7a76\u5831\u544a\uff0c\u79fb\u52d5\u652f\u4ed8\u9019\u4e00\u584a\u81f3\u5c11\u70ba\u661f\u5df4\u514b\u8ca2\u737b 10 \u5104\u7f8e\u5143\u7684\u71df\u6536\u3002\u661f\u5df4\u514b\u7684\u79fb\u52d5\u61c9\u7528\uff0c\u662f\u5168\u7f8e\u6700\u53d7\u6b61\u8fce\u7684\u79fb\u52d5\u652f\u4ed8\u61c9\u7528\u4e4b\u4e00\u3002<\/p>\n<ul>\n<li><span style=\"color: #800000;\"><strong>\u7121\u9700\u4efb\u4f55\u7b49\u5f85\u5c31\u80fd\u62ff\u5230\u5496\u5561<\/strong><\/span><\/li>\n<\/ul>\n<p>\u800c\u661f\u5df4\u514b\u6b63\u5728\u7814\u7a76\u66f4\u5f37\u5927\u7684\u529f\u80fd\u3002\u5728<a href=\"\/\/recode.net\/2014\/07\/17\/starbucks-has-bigger-plans-in-mobile-payments-than-most-people-realize\/\" target=\"_blank\" rel=\"noopener\">\u63a5\u53d7 Re\/code \u7684\u8a2a\u554f<\/a>\u6642\uff0c\u661f\u5df4\u514b\u9996\u5e2d\u6578\u4f4d\u5b98 Adam Brotman \u900f\u9732\uff0c\u661f\u5df4\u514b\u6b63\u5728\u958b\u767c\u4e00\u9805\u65b0\u7684\u61c9\u7528\u529f\u80fd\uff0c\u5141\u8a31\u7528\u6236\u5728\u6c92\u6709\u5230\u9054\u5be6\u9ad4\u5e97\u524d\uff0c\u63d0\u524d\u4e0b\u55ae\u652f\u4ed8\u3002\u7b49\u5230\u7528\u6236\u5230\u9054\u6642\uff0c\u7121\u9700\u7b49\u5f85\u5c31\u80fd\u62ff\u5230\u5496\u5561\u3002<\/p>\n<p>\u661f\u5df4\u514b\u6b63\u5728\u6e2c\u8a66\u8a72\u9805\u76ee\uff0c\u540c\u6642\u8a08\u5283\u5728\u5168\u7f8e\u63a8\u5ee3\u3002 \u300c\u6211\u5011\u6b63\u81f4\u529b\u65bc\u9019\u4ef6\u4e8b\uff0c\u540c\u6642\u6703\u628a\u5b83\u505a\u597d\u300dAdam Brotman \u8aaa\u3002<\/p>\n<p>Adam Brotman \u8868\u793a\uff0c\u8fd1\u5e7e\u5e74\uff0c\u5ba2\u6236\u4e00\u76f4\u8981\u6c42\u661f\u5df4\u514b\u80fd\u6709\u985e\u4f3c\u7684\u529f\u80fd\uff0c\u53ef\u662f\u661f\u5df4\u200b\u200b\u514b\u6700\u8fd1\u624d\u9054\u5230\u4e86\u76f8\u95dc\u7684\u6280\u8853\u548c\u904b\u71df\u80fd\u529b\u3002\u5982\u679c\u904b\u71df\u6210\u529f\uff0c\u661f\u5df4\u514b\u76f8\u4fe1\u9019\u6703\u6709\u6548\u63d0\u5347\u7528\u6236\u5c0d\u54c1\u724c\u7684\u4fe1\u4efb\u5ea6\uff0c\u6e1b\u5c11\u7528\u6236\u6392\u968a\u7b49\u5019\u7684\u6642\u9593\u3002<\/p>\n<p>\u4e0d\u904e\u5c0d\u661f\u5df4\u514b\u4f86\u8aaa\uff0c\u9019\u4e00\u8209\u52d5\u98a8\u96aa\u4e5f\u4e0d\u5c0f\u3002\u5982\u679c\u7528\u6236\u4e0b\u55ae\u3001\u5230\u9054\u5e97\u9762\uff0c\u800c\u5496\u5561\u5c1a\u672a\u6e96\u5099\u597d\uff0c\u7528\u6236\u4ecd\u7136\u9700\u8981\u7b49\u5f85\u3002\u9019\u6a23\u4e00\u4f86\u5c31\u9020\u6210\u4e86\u7cdf\u7cd5\u7684\u7528\u6236\u9ad4\u9a57\uff0c\u5c0d\u54c1\u724c\u9020\u6210\u5341\u5206\u8ca0\u9762\u7684\u5f71\u97ff\u3002<\/p>\n<p>\u7528\u6236\u4f86\u65e9\u4e86\u4e0d\u884c\uff0c\u4f86\u665a\u4e86\u4e5f\u4e0d\u597d\u3002\u7531\u65bc\u5496\u5561\u7684\u53e3\u611f\u548c\u65b0\u9bae\u5ea6\u5bc6\u5207\u76f8\u95dc\uff0c\u5982\u679c\u5496\u5561\u6ce1\u597d\uff0c\u800c\u7528\u6236\u9084\u6c92\u4f86\uff0c\u52e2\u5fc5\u6703\u5f71\u97ff\u5496\u5561\u7684\u53e3\u5473\u3002<\/p>\n<p>Adam Brotman \u4e5f\u627f\u8a8d\u4e86\u9019\u6a23\u7684\u98a8\u96aa\uff0c\u300c\u6211\u5011\u5e0c\u671b\u80fd\u6309\u898f\u5f8b\u8fa6\u4e8b\u300d\u3002\u661f\u5df4\u514b\u6b63\u5728\u6e2c\u8a66\u4e0d\u540c\u7a2e\u985e\u7684\u5496\u5561\u8b8a\u6dbc\u7684\u6642\u9593\u3002\u63a8\u5411\u5e02\u5834\u5f8c\uff0c\u9019\u6b3e\u61c9\u7528\u4e00\u5b9a\u6703\u9047\u5230\u5404\u7a2e\u5404\u6a23\u7684\u554f\u984c\uff0cAdam Brotman \u8868\u793a\u661f\u5df4\u514b\u6703\u82b1\u8cbb\u5927\u91cf\u7684\u6642\u9593\u548c\u7cbe\u529b\u4f86\u7814\u7a76\u89e3\u6c7a\u65b9\u6848\u3002<\/p>\n<p>\u73fe\u5728\uff0c\u9019\u500b\u5718\u968a\u96c6\u5408\u4e86\u591a\u500b\u90e8\u9580\u7684\u6210\u54e1\uff0c\u5305\u62ec\u5e97\u92ea\u904b\u71df\u53ca\u6280\u8853\u652f\u6301\u3002 \u300c\u9019\u662f\u6211\u53c3\u8207\u904e\u7684\u8077\u80fd\u8de8\u5ea6\u6700\u5927\u7684\u5718\u968a\uff0c\u4e5f\u662f\u6211\u505a\u904e\u7684\u6700\u91cd\u8981\u7684\u9805\u76ee\u300dAdam Brotman \u8aaa\u3002<\/p>\n<ul>\n<li><span style=\"color: #800000;\"><strong>\u672a\u4f86\u5c07\u6d89\u8db3\u4e92\u806f\u7db2\u91d1\u878d\u9818\u57df\uff1f<\/strong><\/span><\/li>\n<\/ul>\n<p>\u661f\u5df4\u514b\u5341\u5206\u91cd\u8996\u6578\u4f4d\u5316\u7684\u904b\u4f5c\uff0c\u9664\u4e86 App \u652f\u4ed8\u8207\u8cfc\u8cb7\uff0c\u661f\u5df4\u514b\u7684\u300c\u96a8\u884c\u5361\u300d\u8b93\u5176\u6709\u6a5f\u6703\u6d89\u8db3\u4e92\u806f\u7db2\u91d1\u878d\u3002\u300c\u96a8\u884c\u5361\u300d\u548c\u9280\u884c\u6240\u767c\u884c\u7684\u501f\u8a18\u5361\u76f8\u7576\u63a5\u8fd1\uff0c\u53ef\u4ee5\u8b93\u6d88\u8cbb\u8005\u5728\u88e1\u9762\u5132\u503c\uff0c\u4e26\u5728\u5404\u8655\u661f\u5df4\u514b\u7db2\u9ede\u5237\u5361\u6d88\u8cbb\uff0c\u5b83\u751a\u81f3\u5141\u8a31\u6211\u5011\u5e6b\u670b\u53cb\u5011\u8cb7\u661f\u5df4\u514b\u5496\u5561\uff0c\u65bc\u662f\u5b83\u9084\u5177\u5099\u985e\u4f3c\u300c\u8f49\u5e33\u300d\u4e00\u822c\u7684\u529f\u80fd\u3002<\/p>\n<p>\u661f\u5df4\u514b\u6b63\u5728\u8a66\u5716\u540c\u6f5b\u5728\u7684\u5408\u4f5c\u5925\u4f34\u6e9d\u901a\uff0c\u7e7c\u7e8c\u64f4\u5927\u5176 App \u7684\u5f71\u97ff\u529b\uff1a\u8b93\u5176\u4ed6\u5546\u5bb6\u901a\u904e\u661f\u5df4\u514b\u7684 App \u5b8c\u6210\u652f\u4ed8\u3002 Adam Brotman \u5728\u63a1\u8a2a\u6642\u62d2\u7d55\u900f\u9732\u5177\u9ad4\u7684\u5408\u4f5c\u5c0d\u8c61\u3002<\/p>\n<p>\u79df\u8eca\u670d\u52d9 Uber \u548c Lyft \u5df2\u7d93\u5e2d\u6372\u5168\u7f8e\u5404\u5927\u57ce\u5e02\uff0cChipotle \u7b49\u9910\u98f2\u9023\u9396\u4e5f\u5927\u5e45\u63d0\u5347\u4e86\u9810\u5148\u4e0b\u55ae\u529f\u80fd\u7684\u4f7f\u7528\u7387\u3002\u50b3\u7d71\u7684\u9910\u98f2\u7b49\u670d\u52d9\u696d\u6b63\u5728\u9762\u81e8\u8457\u6578\u4f4d\u5316\u6d6a\u6f6e\u3002\u6beb\u7121\u7591\u554f\uff0c\u661f\u5df4\u514b\u4e0d\u9858\u53ea\u505a\u65c1\u89c0\u8005\uff0c\u8a66\u5716\u5728\u4e92\u806f\u7db2\u91d1\u878d\u9818\u57df\u5206\u5f97\u4e00\u676f\u7fb9\u4e26\u7ad9\u7a69\u8173\u8ddf\u3002\u661f\u5df4\u514b\u50b3\u7d71\u7684\u904b\u71df\u3001\u92b7\u552e\u6a21\u5f0f\u5df2\u7d93\u5341\u5206\u6210\u719f\uff0c\u5e36\u4f86\u4e86\u6709\u53e3\u7686\u7891\u7684\u7528\u6236\u9ad4\u9a57\uff0c\u82e5\u60f3\u8981\u5728\u6578\u4f4d\u9818\u57df\u5ef6\u7e8c\u9019\u6a23\u7684\u54c1\u724c\u5f71\u97ff\u529b\uff0c\u661f\u5df4\u514b\u8981\u9762\u81e8\u7684\u6311\u6230\u4e0d\u5c0f\u3002<\/p>\n<p>\uff08\u672c\u6587\u8f49\u8f09\u81ea\u5408\u4f5c\u5a92\u9ad4 <a href=\"\/\/www.ifanr.com\/434162\" target=\"_blank\" rel=\"noopener\">ifanr<\/a>\uff1b\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/www.flickr.com\/photos\/rudolf_schuba\/473295245\/sizes\/m\/in\/photostream\/\" target=\"_blank\" rel=\"noopener\">rudolf_schuba<\/a>, CC Licensed\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2011 \u5e74\uff0c\u661f\u5df4\u514b\u958b\u59cb\u70ba Android \u8a2d\u5099\u63d0\u4f9b App\uff0c\u7f8e\u570b\u7684\u7528\u6236\u80fd\u5920\u5728\u624b\u6a5f\u4e0a\u652f\u4ed8\u6d88\u8cbb\uff0c\u4ee5\u53ca\u4eab\u53d7\u5176\u4ed6\u670d\u52d9\u9ad4\u9a57\u3002\u4e0d\u904e\uff0c\u9019\u5bb6\u9910\u98f2\u5de8\u982d\u7684\u91ce\u5fc3\u4e26\u975e\u6b62\u65bc\u6b64\u3002 \u6839\u64da\u798f\u5e03\u65af\u7684\u5831\u5c0e\uff0c\u622a\u81f3\u4eca\u5e74 3 \u6708\uff0c\u5728\u7f8e\u570b\u5883\u5167[&#8230;]<\/p>\n","protected":false},"author":234,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[5514,661],"_links":{"self":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts\/18559"}],"collection":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/comments?post=18559"}],"version-history":[{"count":0,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts\/18559\/revisions"}],"wp:attachment":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/media?parent=18559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/categories?post=18559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/tags?post=18559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}