{"id":18487,"date":"2014-07-02T11:37:44","date_gmt":"2014-07-02T03:37:44","guid":{"rendered":"http:\/\/buzzorange.com\/citiorange\/2014\/07\/02\/read-from-the-recommendations\/"},"modified":"2014-07-02T11:37:44","modified_gmt":"2014-07-02T03:37:44","slug":"read-from-the-recommendations","status":"publish","type":"post","link":"https:\/\/buzzorange.com\/citiorange\/2014\/07\/02\/read-from-the-recommendations\/","title":{"rendered":"\u5168\u7f8e\u9802\u5c16\u5275\u610f\u90e8\u9580\u4e3b\u7ba1\u63a8\u85a6\uff1a\u4e94\u672c\u7d93\u5f97\u8d77\u6642\u4ee3\u8003\u9a57\u7684\u884c\u92b7\u5275\u610f\u66f8"},"content":{"rendered":"<p><a href=\"https:\/\/c1.staticflickr.com\/5\/4029\/5134654297_cb4487f426_z.jpg\"><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/c1.staticflickr.com\/5\/4029\/5134654297_cb4487f426_z.jpg\" alt=\"\" width=\"640\" height=\"453\" \/><\/a><\/p>\n<p style=\"text-align: right\">\u672c\u6587\u4f5c\u8005\uff1a<a href=\"\/\/buzzorange.com\/author\/sallychiens\/\" target=\"_blank\" rel=\"noopener\">Salie<\/a><\/p>\n<p>\u539f\u6587\u4f5c\u8005\u00a0<a href=\"\/\/www.adweek.com\/contributor\/edward-boches\">Edward Boches<\/a>\u00a0\u5148\u524d\u4efb\u8077\u65bc\u00a0<a href=\"\/\/www.mullen.com\/about\/\">Mullen \u5ee3\u544a<\/a>\u00a0\u64d4\u4efb\u5275\u610f\u8207\u5275\u65b0\u90e8\u9580\u9996\u9577\uff0c\u76ee\u524d\u65bc Boston \u5927\u5b78\u5c08\u4efb advertising \u6559\u6388\u3002Mullen \u662f\u4e00\u5bb6\u5ee3\u544a\u884c\u92b7\u516c\u53f8\uff0cGoogle\u3001\u570b\u5bb6\u5730\u7406\u983b\u9053\u300121 \u4e16\u7d00\u3001Timberland \u7b49\u77e5\u540d\u54c1\u724c\u90fd\u662f\u5b83\u7684\u5ba2\u6236\u30022014 \u5e74 Advertising Age \u96dc\u8a8c\u5c07\u5176\u8a55\u70ba\u5168\u7f8e\u7b2c\u4e8c\u3002\u672c\u6587\u4ee5\u7b2c\u4e00\u4eba\u7a31\u7de8\u8b6f\u800c\u6210\u3002<\/p>\n<p>\u5728 Mullen \u5f85\u4e86 31 \u5e74\uff0c\u6211\u6e05\u7406\u6389\u8fa6\u516c\u5ba4\u88e1\u4e00\u90e8\u5206\u7684\u66f8\uff0c\u53e6\u5916\u4e00\u90e8\u5206\u642c\u5bb6\u5230\u6211\u5728 Boston \u5927\u5b78\u7684\u65b0\u8fa6\u516c\u5ba4\u3002\u7576\u6211\u5206\u4eab\u4e86\u6709\u95dc\u6211\u7684\u66f8\u6ac3\u7684\u7167\u7247\uff0c\u6709\u4eba\u554f\u54ea\u4e9b\u6709\u95dc\u884c\u92b7\u3001\u5275\u610f\u7684\u66f8\u7c4d\u88ab\u6211\u4fdd\u5b58\u591a\u5e74\u4ecd\u820a\u653e\u5728\u66f8\u67b6\u4e0a\uff1f<\/p>\n<p>\u65bc\u662f\u6211\u5217\u4e86\u4e00\u500b\u6e05\u55ae\u3002<\/p>\n<p>\u9019\u4efd\u6e05\u55ae\u4e0d\u5305\u542b\u8fd1\u671f\u7684\u66a2\u92b7\u66f8\uff0c\u7562\u7adf\u5982\u6b64\u4e00\u4f86\u4f3c\u4e4e\u592a\u5feb\u5c07\u5b83\u5011\u5217\u5165\u6392\u884c\u3002\u56e0\u6b64\u4f60\u4e0d\u6703\u770b\u5230 Malcolm Gladwell\uff08\u300a\u7d10\u7d04\u5ba2\u300b\u96dc\u8a8c\u64b0\u7a3f\u4eba\u53ca\u66a2\u92b7\u4f5c\u5bb6\uff09\u3001Clay Shirky\uff08\u7814\u7a76\u7db2\u969b\u7db2\u8def\u6280\u8853\u548c\u7d93\u6fdf\u5f71\u97ff\u7684\u7f8e\u570b\u4f5c\u5bb6\uff09\u3001Steven Johnson\uff08\u66a2\u92b7\u4f5c\u5bb6\uff09\u7b49\u4eba\u7684\u540d\u5b57\uff0c\u7576\u7136\u4e5f\u4e0d\u5305\u62ec\u6211\u500b\u4eba\u504f\u611b\u7684\u5e7e\u672c\u66f8\uff08<a href=\"\/\/www.amazon.com\/Helmut-Krone-The-Book-Direction\/dp\/0954893107\/ref=sr_1_1?ie=UTF8&amp;qid=1399996962&amp;sr=8-1&amp;keywords=helmut+krone\">Helmut Krone, The Book<\/a>\uff0c<a href=\"\/\/www.amazon.com\/gp\/offer-listing\/3836528312\/ref=dp_olp_all_mbc?ie=UTF8&amp;condition=all\">D&amp;AD&#8217;s The Copy Book<\/a>\uff09\uff0c\u6211\u751a\u81f3\u6392\u9664\u4e86\u66fe\u7d93\u7684\u63a8\u85a6\u66f8\u76ee\uff08Ken Segall \u7684\u300a<a href=\"\/\/www.books.com.tw\/exep\/assp.php\/Techorange\/products\/F012638708?utm_source=Techorange&amp;utm_medium=ap-books&amp;utm_content=recommend&amp;utm_campaign=ap-201407\" target=\"_blank\" rel=\"noopener\">Insanely Simple<\/a>\u300b\uff0cKen Auletta \u7684\u300a<a href=\"\/\/www.books.com.tw\/exep\/assp.php\/Techorange\/products\/0010513501?utm_source=Techorange&amp;utm_medium=ap-books&amp;utm_content=recommend&amp;utm_campaign=ap-201407\" target=\"_blank\" rel=\"noopener\">GOOGLE \u5927\u672a\u4f86\uff1a\u5de5\u7a0b\u5e2b\u8207\u4f01\u696d\u5bb6\u7684\u6230\u722d\uff0c\u5c07\u628a\u4e16\u754c\u5e36\u5411\u4f55\u65b9\uff1f<\/a>\u300b\uff09\u3002<\/p>\n<p>\u70ba\u4ec0\u9ebc\u5c07\u4ee5\u4e0a\u6392\u9664\u5728\u5916\uff1f\u7b54\u6848\u5f88\u7c21\u55ae\uff0c\u56e0\u70ba\u554f\u984c\u5f88\u660e\u78ba\uff01\u6240\u4ee5\u6211\u5c07\u6e05\u55ae\u6536\u6582\u70ba\uff1a\u4e94\u672c\u7d93\u5f97\u8d77\u6642\u4ee3\u8003\u9a57\u7684\u884c\u92b7\u5275\u610f\u66f8<\/p>\n<ul>\n<li><strong style=\"font-size: medium\">\u4e00\u3001 <a href=\"\/\/www.books.com.tw\/exep\/assp.php\/Techorange\/products\/0010450016?utm_source=Techorange&amp;utm_medium=ap-books&amp;utm_content=recommend&amp;utm_campaign=ap-201407\" target=\"_blank\" rel=\"noopener\">\u300a\u5275\u610f\u7684\u751f\u6210: \u5ee3\u544a\u5927\u5e2b\u79c1\u5bb6\u50b3\u6388\u7684\u5275\u610f\u555f\u8499\u66f8\u300b<\/a>\uff08<span style=\"font-family: 'Microsoft JhengHei', 'Apple LiGothic Medium', PMingLiU, sans-serif, \u200bHelvetica, \u200bHeiti, 'Open Sans'\">2009\uff09\uff0f<a href=\"\/\/www.books.com.tw\/exep\/assp.php\/Techorange\/products\/F010200258?utm_source=Techorange&amp;utm_medium=ap-books&amp;utm_content=recommend&amp;utm_campaign=ap-201407\" target=\"_blank\" rel=\"noopener\">\u300a<\/a><\/span><\/strong><strong style=\"font-size: medium\"><a href=\"\/\/www.books.com.tw\/exep\/assp.php\/Techorange\/products\/F010200258?utm_source=Techorange&amp;utm_medium=ap-books&amp;utm_content=recommend&amp;utm_campaign=ap-201407\" target=\"_blank\" rel=\"noopener\">A Technique for Producing Ideas\u300b<\/a>, James Webb Young \uff081965\uff09<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: left\"><strong><img loading=\"lazy\" class=\"aligncenter\" src=\"\/\/www.adweek.com\/files\/technique-ideas-2014.jpg\" alt=\"\" width=\"250\" height=\"353\" \/><\/strong><\/p>\n<p>\u9019\u672c\u50c5\u6709 48 \u9801\u7684\u73cd\u66f8\u51fa\u7248\u65bc 1965 \u5e74\uff0c\u4f46\u6211\u76f8\u4fe1\u4f5c\u8005\u5beb\u6210\u7684\u65e5\u671f\u5c11\u8aaa\u518d\u63a8\u524d\u81f3 20 \u5e74\u4ee5\u4e0a\u3002<\/p>\n<p>\u5982\u4f55\u8f15\u9b06\u8ff8\u767c\u5275\u610f\uff1f\u751a\u81f3\u5275\u9020\u7368\u7279\u7684\u60f3\u6cd5\uff1f\u6c92\u6709\u5176\u5b83\u66f8\u80fd\u63d0\u4f9b\u66f4\u597d\u7684\u5efa\u8b70\u4e86\uff01<\/p>\n<p>\u901a\u5e38\u6211\u5011\u7684\u5275\u610f\u90fd\u6e90\u81ea\u65bc\u9748\u5149\u4e4d\u73fe\uff0c\u6216\u8005\u662f\u6d17\u6fa1\u6642\u80e1\u601d\u4e82\u60f3\uff0c\u7e3d\u800c\u8a00\u4e4b\u5c31\u662f\u78b0\u904b\u6c23\uff01\u4e0d\u904e\uff0c\u9019\u672c\u66f8\u4e26\u975e\u544a\u8a34\u4f60\u54ea\u88e1\u627e\u5f97\u5230\u5275\u610f\uff0c\u800c\u662f\u5be6\u969b\u5730\u50b3\u6388\u300c\u8a13\u7df4\u8166\u888b\u7522\u51fa\u5275\u610f\u300d\u7684\u65b9\u6cd5\u3002\u7c21\u55ae\u4f86\u8aaa\uff0c\u5275\u610f\u5c31\u662f\u5c07\u820a\u6709\u7684\u60f3\u6cd5\u91cd\u65b0\u7d44\u88dd\u3001\u4e92\u76f8\u885d\u64ca\uff0c\u5373\u4fbf\u5143\u7d20\u76f8\u540c\u9084\u662f\u6703\u6709\u610f\u60f3\u4e0d\u5230\u7684\u5316\u5b78\u8b8a\u5316\uff01<\/p>\n<p>\u3008\u6458\u9304\u3009\u5275\u610f\u751f\u6210\u7684\u4e94\u6b65\u4fee\u934a\uff1a<br \/>\n1. \u8cc7\u6599\u8490\u96c6\u3002<br \/>\n2. \u6d88\u5316\u5438\u6536\u3002<br \/>\n3. \u8b93\u6f5b\u610f\u8b58\u70ba\u4f60\u5de5\u4f5c\u3002<br \/>\n4. \u5275\u610f\u7684\u8a95\u751f\u3002<br \/>\n5. \u5c07\u5275\u610f\u4f5c\u6700\u5f8c\u4fee\u6b63\uff0c\u4ee5\u7b26\u5408\u5be6\u969b\u7528\u9014\u3002<\/p>\n<ul>\n<li><strong style=\"font-size: medium\">\u4e8c\u3001 <a href=\"\/\/www.books.com.tw\/exep\/assp.php\/Techorange\/products\/F010107492?utm_source=Techorange&amp;utm_medium=ap-books&amp;utm_content=recommend&amp;utm_campaign=ap-201407\" target=\"_blank\" rel=\"noopener\">\u300aThe Soul of a New Machine\u300b<\/a>, Tracy Kidder\uff081981\uff09<\/strong><\/li>\n<\/ul>\n<p><strong style=\"font-size: medium\"><a href=\"\/\/www.adweek.com\/files\/soul-machine-2014.jpg\"><img loading=\"lazy\" class=\"aligncenter\" src=\"\/\/www.adweek.com\/files\/soul-machine-2014.jpg\" alt=\"\" width=\"248\" height=\"388\" \/><\/a><\/strong><\/p>\n<p>\u5b83\u4e0d\u53ea\u8b1b\u884c\u92b7\uff0c\u800c\u662f\u4e00\u672c\u95dc\u65bc\u5275\u65b0\u7684\u66f8\uff01<\/p>\n<p>\u6211\u66fe\u7d93\u5728\u4e00\u5bb6\u5c08\u505a\u5c0f\u578b\u96fb\u8166\u7684\u516c\u53f8\u5f85\u904e\u5e7e\u5e74\uff0c\u4e00\u5982\u5176\u5b83\u79d1\u6280\u516c\u53f8\uff0c\u5de5\u7a0b\u5e2b\u5011\u65e5\u4ee5\u7e7c\u591c\u947d\u7814\u65b0\u6280\u8853\u53ea\u70ba\u4e0d\u88ab\u5c0d\u624b\u8d85\u524d\u3002\u4f5c\u8005 Kidder \u8eab\u70ba\u5718\u968a\u4e00\u54e1\u4ee5\u5207\u8eab\u7d93\u6b77\u544a\u8a34\u6211\u4ed6\u5011\u591a\u62fc\uff0c\u4f46\u66f4\u4ee4\u6211\u4f69\u670d\u7684\u5247\u662f\u4ed6\u5011\u6452\u68c4\u50b3\u7d71\u4e0a\u5c0d\u4e0b\u7684\u7ba1\u7406\u6a21\u5f0f\uff0c\u800c\u5c07\u5275\u9020\u529b\u5ef6\u4f38\u81f3\u6bcf\u500b\u89d2\u843d\u3002<\/p>\n<p>\u5728\u9019\u88e1\u5de5\u4f5c\u7684\u5de5\u7a0b\u5e2b\u5f9e\u4f86\u5c31\u4e0d\u662f\u70ba\u4e86\u9322\uff0c\u4ed6\u5011\u5c0d\u65bc\u7814\u767c\u65b0\u4e8b\u7269\u7684\u6311\u6230\u6a02\u6b64\u4e0d\u75b2\u3002\u5f9e\u4e2d\u6211\u89c0\u5bdf\u5230\u4e00\u4e9b\u6cd5\u5247\uff1a\u901f\u5ea6\u3001\u5408\u4f5c\u3001\u81ea\u7531\u3001\u5c08\u6848\u7ba1\u7406\u3002\u5982\u6b64\u4e00\u4f86\u624d\u80fd\u5728\u5feb\u6b65\u8abf\u7684\u7d44\u7e54\u74b0\u5883\u4e2d\u4e0d\u65b7\u6210\u9577\u3001\u5275\u65b0\uff01<\/p>\n<ul>\n<li><strong style=\"font-size: medium\">\u4e09\u3001 <a href=\"\/\/www.amazon.co.uk\/Bill-Bernbachs-Book-Bob-Levenson\/dp\/0394549201\/ref=sr_1_1?ie=UTF8&amp;qid=1404271613&amp;sr=8-1&amp;keywords=Bill+Bernbach%27s+Book\" target=\"_blank\" rel=\"noopener\">\u300aBill Bernbach&#8217;s Book\u300b<\/a>, Bob Levenson\uff081987\uff09<\/strong><\/li>\n<\/ul>\n<p><strong style=\"font-size: medium\"><a href=\"\/\/www.adweek.com\/files\/bernbach-book-2014.jpg\"><img loading=\"lazy\" class=\"aligncenter\" src=\"\/\/www.adweek.com\/files\/bernbach-book-2014.jpg\" alt=\"\" width=\"247\" height=\"339\" \/><\/a><\/strong><\/p>\n<p>27 \u5e74\u524d\u6211\u5c31\u8cb7\u4e0b\u9019\u672c\u66f8\u4e86\uff01\u4e00\u5165\u624b\u6211\u5c31\u5982\u72fc\u541e\u864e\u56a5 K \u5b8c\u6bcf\u500b\u7ae0\u7bc0\u3001\u6bcf\u5247\u5ee3\u544a\uff0c\u5c07\u6bcf\u53e5 Bernbach \u7684\u540d\u8a00\u6620\u5165\u8166\u6d77\u3002<\/p>\n<p>\u7e31\u4f7f\u6bcf\u5247\u5ee3\u544a\u8ddd\u4eca\u5df2\u8d85\u904e 20 \u5e74\u7684\u6b72\u6578\uff0c\u601d\u8003\u7684\u65b9\u5f0f\u7336\u65b0\uff0c\u5957\u7528\u5230\u73fe\u4ee3\u4ecd\u9069\u7528\u3002\u6216\u8a31\u4f60\u65e9\u5c31\u4e00\u4e9b\u5730\u65b9\u8b80\u904e Bernbach \u8aaa\u904e\u7684\u7d93\u5178\u3002\u8209\u6211\u6700\u559c\u6b61\u7684\u5e7e\u6bb5\uff1a\u300c\u54c1\u724c\u3001\u500b\u4eba\u3001\u7522\u54c1\u8ac7\u5f97\u4e0a\u6210\u529f\uff0c\u5fc5\u9808\u5177\u5099\u7368\u4e00\u7121\u4e8c\u7684\u7279\u8cea\uff0c\u5426\u5247\u6c38\u9060\u90fd\u4e0d\u6703\u6709\u4eba\u6ce8\u610f\u5230\u300d\u3001\u300c\u907a\u5fd8\u8207\u9577\u5b58\u4e4b\u9593\u552f\u4e00\u7684\u4e0d\u540c\u662f\uff0d\u7f8e\u300d\u3001\u300c\u7576\u4f60\u5805\u6301\u4e00\u4ef6\u4e8b\u6642\uff0c\u6709\u4e00\u4e9b\u4eba\u6703\u53cd\u5c0d\u4f60\uff0c\u6709\u4e00\u4e9b\u4eba\u6703\u652f\u6301\u4f60\uff1b\u5047\u5982\u4f60\u5c0d\u4efb\u4f55\u4e8b\u90fd\u7121\u6240\u8b02\uff0c\u90a3\u9ebc\u4e0d\u6703\u6709\u4eba\u53cd\u5c0d\u4f60\uff0c\u7576\u7136\u4e5f\u4e0d\u6703\u6709\u4eba\u652f\u6301\u4f60\u300d\u3002\u9019\u5c31\u662f\u6211\u53cd\u8986\u5480\u56bc Bernbach \u6587\u5b57\u7684\u539f\u56e0\u3002<\/p>\n<ul>\n<li><strong style=\"font-size: medium\">\u56db\u3001 <a href=\"\/\/www.books.com.tw\/exep\/assp.php\/Techorange\/products\/F011018580?utm_source=Techorange&amp;utm_medium=ap-books&amp;utm_content=recommend&amp;utm_campaign=ap-201407\" target=\"_blank\" rel=\"noopener\">\u300aThe Book of Gossage\u300b<\/a>, Howard Gossage, edited by Bruce Bendinger \uff081995\uff09<\/strong><\/li>\n<\/ul>\n<p><strong><a href=\"\/\/www.adweek.com\/files\/book-gossage-2014.jpg\"><img loading=\"lazy\" class=\"aligncenter\" src=\"\/\/www.adweek.com\/files\/book-gossage-2014.jpg\" alt=\"\" width=\"248\" height=\"312\" \/><\/a><\/strong><\/p>\n<p>\u300c\u4eba\u5011\u4e0d\u662f\u5728\u8b80\u5ee3\u544a\uff01\u6709\u8da3\u7684\u4e8b\u7269\u4ed6\u5011\u624d\u6709\u8208\u8da3\uff0c\u800c\u5927\u591a\u7684\u6642\u5019\u5c31\u662f\u5ee3\u544a\u300d\u6211\u5e38\u807d\u5230 Jim Mullen \u8b1b\u9019\u53e5\u8a71\uff0c\u9084\u4ee5\u70ba\u662f\u4ed6\u81ea\u5df1\u7684\u9818\u609f\uff0c\u76f4\u5230\u6211\u5728\u9019\u672c\u66f8\u88e1\u8b80\u5230\u3002<\/p>\n<p>1960 \u5e74\u4ee3\uff0cGossage \u6279\u8a55\u696d\u754c\u5c0d\u5ee3\u544a\u7684\u5b9a\u7fa9\uff0c\u4ed6\u4e3b\u5f35\u5ee3\u544a\u662f\u8207\u4eba\u5011\u6e9d\u901a\uff0c\u4f46\u90a3\u6642\u7684\u4eba\u591a\u50c5\u5c07\u5ee3\u544a\u8996\u70ba\u63a8\u92b7\u7528\u9014\u70ba\u4e3b\u7684\u6298\u50f9\u5377\u3002<\/p>\n<p>\u4ed6\u5c07\u5ee3\u544a\u7684\u5b9a\u7fa9\u8af8\u52a0\u4e0a\u5a1b\u6a02\u6027\uff0c\u7121\u610f\u7fa9\u53c8\u91cd\u8907\u6027\u7684\u7522\u7269\u6beb\u7121\u5438\u5f15\u529b\uff0c\u7136\u800c\u5920\u6709\u8da3\u5c31\u6703\u6293\u4f4f\u4eba\u5011\u7684\u76ee\u5149\uff0c\u53cd\u4e4b\u6703\u66b4\u9732\u7f3a\u9ede\u3002\u5feb\u901f\u56de\u9867\u4e00\u4e0b\u5169\u500b\u89c0\u5ff5\uff1a\u8003\u91cf\u76ee\u6a19\u7fa4\u773e\uff0b\u6709\u8da3\uff01<\/p>\n<ul>\n<li><strong style=\"font-size: medium\">\u4e94\u3001<a href=\"\/\/www.books.com.tw\/products\/F012345921\" target=\"_blank\" rel=\"noopener\">\u300aThe Cluetrain Manifesto\u300b<\/a>, Rick Levine, Christopher Locke, David &#8220;Doc&#8221; Searls, David Weinberger \uff082000\uff09<\/strong><\/li>\n<\/ul>\n<p><strong style=\"font-size: medium\"><a href=\"\/\/www.adweek.com\/files\/cluetrain-manifesto-2014.jpg\"><img loading=\"lazy\" class=\"aligncenter\" src=\"\/\/www.adweek.com\/files\/cluetrain-manifesto-2014.jpg\" alt=\"\" width=\"261\" height=\"402\" \/><\/a><\/strong><\/p>\n<p>14 \u5e74\u524d\u9019\u672c\u66f8\u5c31\u9810\u6e2c\u4e26\u89e3\u91cb\u4e86\u5f97\u4ee5\u9a57\u8b49\u7684 95 \u500b\u7406\u8ad6\uff0c\u5176\u4e2d\u5305\u62ec\uff1a<\/p>\n<p style=\"padding-left: 30px\">\u7406\u8ad6 16\uff1a\u9084\u7528\u540c\u4e00\u7a2e\u65b9\u5f0f\u50b3\u9054\u6982\u5ff5\u7684\u4f01\u696d\uff0c\u65e9\u5c31\u6c92\u6709\u6a5f\u6703\u518d\u6f14\u7d66\u8ab0\u770b\u4e86\u3002\uff08\u6d88\u8cbb\u8005\u7576\u7136\u4e0d\u60f3\u807d\uff09<\/p>\n<p style=\"padding-left: 30px\">\u7406\u8ad6 17\uff1a\u4e0d\u9858\u5c07\u7db2\u8def\u5e02\u5834\u770b\u5728\u773c\u88e1\u7684\u4f01\u696d\uff0c\u5982\u540c\u66f4\u65e9\u4ee5\u524d\u5c07\u96fb\u8996\u5ee3\u544a\u8996\u70ba\u7b11\u8a71\u822c\u770b\u5f85\u662f\u76f8\u540c\u7684\u9053\u7406\u3002<\/p>\n<p style=\"padding-left: 30px\">\u7406\u8ad6 23\uff1a\u4f01\u696d\u7e3d\u662f\u559c\u6b61\u70ba\u81ea\u5df1\u300c\u5b9a\u4f4d\u300d\u3002\u7136\u800c\u7406\u60f3\u7684\u60c5\u6cc1\u4e0b\uff0c\u90a3\u4e9b\u61c9\u8a72\u548c\u5e02\u5834\u4e0a\u771f\u6b63\u7684\u9700\u6c42\u6709\u95dc\u3002<\/p>\n<p>\u53ea\u8981\u4f60\u6709\u610f\u641e\u61c2\u6578\u4f4d\u5316\u6642\u4ee3\u5982\u4f55\u505a\u884c\u92b7\uff0c\u9019\u672c\u66f8\u503c\u5f97\u4e00\u8b80\uff01\u5b83\u4e0d\u8b1b\u6280\u8853\uff0c\u800c\u8a0e\u8ad6\u5be6\u969b\u4e0a\u7684\u884c\u70ba\u3002<\/p>\n<blockquote><p><span style=\"color: #ff0000\"><strong><span style=\"color: #008000\">\u638c\u63e1\u6545\u4e8b\u884c\u92b7\u5beb\u4f5c\u95dc\u9375\uff0c\u6a58\u5b50\u5b78\u9662\u6587\u6848\u5be6\u4f5c\u574a\u5831\u540d\u4e2d<\/span><br \/>\n<\/strong><\/span><strong><span style=\"color: #ff0000\">&gt;&gt; \u5f9e\u65e5\u5e38\u751f\u6d3b\u96a8\u624b\u637b\u8d77\u5beb\u4f5c\u5275\u610f\uff0c\u5c0f\u73ed\u5be6\u4f5c\u62db\u751f\uff0c\u984d\u6eff\u5373\u6b62\uff01<\/span><span style=\"text-decoration: underline\"><span style=\"color: #0000ff\"><a style=\"color: #0000ff;text-decoration: underline\" href=\"\/\/buzzorange.com\/techorange\/creative_copywriter_2016\/\" target=\"_blank\" rel=\"noopener\">\u9ede\u6211\u5831\u540d<\/a><\/span><\/span><\/strong><\/p>\n<p><a href=\"\/\/buzzorange.com\/techorange\/creative_copywriter_2016\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter wp-image-182649 size-full\" src=\"\/\/buzzorange.com\/techorange\/wp-content\/uploads\/2015\/05\/cw_600x100.png\" alt=\"cw_600x100\" width=\"600\" height=\"100\" \/><\/a><\/p><\/blockquote>\n<ul>\n<li><b>\u5176\u4ed6\u63a8\u85a6<\/b><\/li>\n<\/ul>\n<p>\u300a<a href=\"\/\/www.books.com.tw\/products\/F010125729\">The Hero and the Outlaw<\/a>\u300b<br \/>\n\u300a<a href=\"\/\/www.books.com.tw\/exep\/assp.php\/Techorange\/products\/0010197468?utm_source=Techorange&amp;utm_medium=ap-books&amp;utm_content=recommend&amp;utm_campaign=ap-201407\" target=\"_blank\" rel=\"noopener\">\u5ee3\u544a\u7684\u771f\u5be6\u8207\u8b0a\u8a00<\/a>\u300b\uff0f\u300a<a href=\"\/\/www.books.com.tw\/exep\/assp.php\/Techorange\/products\/F010071288?utm_source=Techorange&amp;utm_medium=ap-books&amp;utm_content=recommend&amp;utm_campaign=ap-201407\" target=\"_blank\" rel=\"noopener\">Truth, Lies and Advertising<\/a>\u300b by Jon Steel<br \/>\n\u300a<a href=\"\/\/www.books.com.tw\/exep\/assp.php\/Techorange\/products\/F013138311?utm_source=Techorange&amp;utm_medium=ap-books&amp;utm_content=recommend&amp;utm_campaign=ap-201407\" target=\"_blank\" rel=\"noopener\">Creativity, Inc.<\/a>\u300b\u00a0by Ed Catmull<br \/>\n\u300a<a href=\"\/\/www.books.com.tw\/exep\/assp.php\/Techorange\/products\/F013088589?utm_source=Techorange&amp;utm_medium=ap-books&amp;utm_content=recommend&amp;utm_campaign=ap-201407\" target=\"_blank\" rel=\"noopener\">A More Beautiful Question<\/a>\u300b\u00a0by Warren Berger<\/p>\n<p>\uff08\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"\/\/www.adweek.com\/adfreak\/5-marketing-and-creativity-books-stand-test-time-157640\" target=\"_blank\" rel=\"noopener\">ADWEEK<\/a>\uff0c\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/www.flickr.com\/photos\/khalidalbaih\/\">khalid Albaih<\/a>,\u00a0CC licenced\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u672c\u6587\u4f5c\u8005\uff1aSalie \u539f\u6587\u4f5c\u8005\u00a0Edward Boches\u00a0\u5148\u524d\u4efb\u8077\u65bc\u00a0Mullen \u5ee3\u544a\u00a0\u64d4\u4efb\u5275\u610f\u8207\u5275\u65b0\u90e8\u9580\u9996\u9577\uff0c\u76ee\u524d\u65bc Boston \u5927\u5b78\u5c08\u4efb advertising \u6559\u6388\u3002Mullen \u662f\u4e00\u5bb6\u5ee3[&#8230;]<\/p>\n","protected":false},"author":109,"featured_media":40273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[717,28759],"_links":{"self":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts\/18487"}],"collection":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/comments?post=18487"}],"version-history":[{"count":0,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts\/18487\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/media\/40273"}],"wp:attachment":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/media?parent=18487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/categories?post=18487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/tags?post=18487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}