{"id":18390,"date":"2014-07-08T11:32:01","date_gmt":"2014-07-08T03:32:01","guid":{"rendered":"http:\/\/buzzorange.com\/citiorange\/2014\/07\/08\/what-lies-behind-air-jordan-and-nike\/"},"modified":"2014-07-08T11:32:01","modified_gmt":"2014-07-08T03:32:01","slug":"what-lies-behind-air-jordan-and-nike","status":"publish","type":"post","link":"https:\/\/buzzorange.com\/citiorange\/2014\/07\/08\/what-lies-behind-air-jordan-and-nike\/","title":{"rendered":"Nike \u5982\u4f55\u628a Jordan \u978b\u5f9e\u9ad4\u80b2\u54c1\u724c\u5347\u7d1a\u6210\u300c\u6f6e\u4eba\u300d\u7b26\u865f\uff1f"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/farm6.staticflickr.com\/5229\/5625106804_6cbe7402c0_z.jpg\" alt=\"\" width=\"581\" height=\"436\" \/><\/p>\n<p>\u300ai \u9ed1\u99ac\u300b\u63a5\u89f8\u7684\u773e\u591a\u5546\u696d\u6848\u4f8b\u4e2d\uff0c\u4e00\u500b\u65e5\u5e38\u6d88\u8cbb\u54c1\u4f01\u696d\uff0c\u60f3\u6210\u70ba\u767e\u5e74\u8001\u5e97\uff0c\u90a3\u9ebc\u4f60\u5c31\u5fc5\u9808\u8b93\u81ea\u5df1\u7684\u54c1\u724c\u6210\u70ba\u4e00\u7a2e\u6587\u5316\u3002\u55ac\u4e39\u978b\uff0c\u6b63\u5728\u7121\u9650\u63a5\u8fd1\u9019\u4e00\u9ede\u30022014 \u5e74 4 \u6708\uff0cAIR JORDAN \u7cfb\u5217\u7b2c 29 \u4ee3\u65b0\u54c1\u5728\u7d10\u7d04\u767c\u5e03\u3002\u9081\u514b\u2022\u55ac\u4e39\u5f9e\u7403\u5834\u7d71\u6cbb\u8005\u8b8a\u8eab\u70ba\u9ad4\u80b2\u7522\u54c1\u7684\u7d71\u6cbb\u8005\uff0c\u9019\u5169\u8005\u4e4b\u9593\u7684\u5dee\u7570\u4f55\u5728\uff1f\u800c\u5f9e\u7d10\u7d04\u5230\u4e2d\u570b\uff0c\u4e00\u96d9\u55ac\u4e39\u978b\u53c8\u662f\u5982\u4f55\u4ee4\u4ed6\u7684\u773e\u591a\u7c89\u7d72\u75f4\u8ff7\u4e0d\u5df2\uff0c\u8acb\u901f\u901f\u7ffb\u95b1\u9019\u500b\u98db\u8d77\u4f86\u7684\u6545\u4e8b\u3002<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter\" src=\"\/\/bbs.iheima.com\/data\/attachment\/forum\/201406\/21\/094849e9wudpekuyggp4pg.jpg.thumb.jpg\" alt=\"\" width=\"219\" height=\"300\" \/><\/p>\n<p>\u96d6\u7136\u300c\u98db\u4eba\u300d\u5df2\u7d93\u9000\u5f79\u96e2\u958b\u7c43\u7403\u8cfd\u5834\u5341\u9918\u5e74\uff0c\u4f46\u9081\u514b\u2022\u55ac\u4e39\uff08Michael Jordan\uff09\u5728\u5411\u4e16\u4eba\u5c55\u73fe\u4ed6\u7684\u672a\u8001\u5bf6\u5200\u2014\u2014\u4e0d\u50c5\u8cfa\u7684\u9322\u6bd4\u4ee5\u5f80\u90fd\u591a\uff0c\u800c\u4e14\u6bd4\u5982\u4eca\u7576\u7d05\u904b\u52d5\u54e1\u4e5f\u4e0d\u9051\u591a\u8b93\u3002<\/p>\n<p>\u4ed6\u53bb\u5e74\u8cfa\u4e86 9000 \u842c\u7f8e\u5143\u3002\u9019\u500b\u6578\u5b57\u65e2\u8d85\u8d8a\u4e86\u55ac\u4e39\u5728 1997\u20141998 \u5e74\u7684\u904b\u52d5\u54e1\u5dd4\u5cf0\u8cfd\u5b63\u7684 8000 \u842c\u7f8e\u5143\u5e74\u6536\u5165\u7d00\u9304\uff0c\u4e5f\u6230\u52dd\u4e86 2013 \u5e74\u5e7e\u4e4e\u6240\u6709\u73fe\u5f79\u548c\u9000\u5f79\u904b\u52d5\u54e1\u7684\u5438\u91d1\u80fd\u529b\u2014\u2014\u50c5\u50c5\u9664\u4e86\u62f3\u64ca\u9078\u624b\u300c\u6f02\u4eae\u7537\u5b69\u300d\u5f17\u6d1b\u4f0a\u5fb7\u2022\u6885\u5a01\u745f\uff08Floyd Mayweather\uff09\u3002<\/p>\n<p>\u800c 9000 \u842c\u7f8e\u5143\u7684 83% \u4f86\u81ea\u65bc\u4ee5\u55ac\u4e39\u540d\u5b57\u547d\u540d\u7684 JORDAN \u54c1\u724c\u2014\u2014\u9019\u662f\u8010\u514b\u65d7\u4e0b\u4e00\u500b\u978b\u985e\u3001\u670d\u88dd\u548c\u98fe\u54c1\u7684\u9ad8\u7aef\u54c1\u724c\u3002\u6578\u64da\u7db2\u7ad9 Sports One Source \u4f30\u8a08\uff0c\u53bb\u5e74\uff0c\u9019\u4f4d\u300c\u8cfa\u9322\u98db\u4eba\u300d\u5f9e Nike \u62ff\u5230\u7684\u5206\u6210\u81f3\u5c11\u6709 7500 \u842c\u7f8e\u5143\u3002<\/p>\n<p>\u5176\u4e2d\uff0cJORDAN \u54c1\u724c\u7684 AIR JORDAN \uff08\u7c21\u7a31 AJ\uff09\u7cfb\u5217\u7403\u978b\u7684\u300c\u76c8\u5229\u6bcd\u725b\u300d\u3002\u81ea 1985 \u5e74\u63a8\u51fa\u81f3\u4eca\u5df2\u6709 29 \u4ee3\u978b\u6b3e\uff0c\u7403\u978b\u8ff7\u516c\u8a8d\uff1a\u6bcf\u4e00\u4ee3 AJ \u90fd\u878d\u5408\u4e86\u5168\u7403\u6700\u524d\u6cbf\u7684\u7403\u978b\u79d1\u6280\u3001\u8a2d\u8a08\u7406\u5ff5\u548c\u6642\u5c1a\u3002<\/p>\n<p>\u5728 JORDAN \u54c1\u724c\u767c\u6e90\u5730\u7f8e\u570b\uff0c\u7403\u978b\u6c5f\u6e56\u662f\u55ac\u4e39\u7684\u3002<\/p>\n<p>Sports One Source \u986f\u793a\uff0c2013 \u5e74\u6bcf\u8ce3\u51fa\u7684\u5169\u96d9\u7c43\u7403\u978b\u4e2d\uff0c\u5c31\u6709\u4e00\u96d9\u662f Jordan \u54c1\u724c\u2014\u2014\u5728\u9f90\u5927\u7684\u300cNike \u5e1d\u570b\u300d\u53bb\u5e74 260 \u5104\u7f8e\u5143\u71df\u6536\u4e2d\uff0cJordan \u54c1\u724c\u8ca2\u737b\u4e86 20 \u5104\u7f8e\u5143\uff0c\u4e5f\u52a9\u529b Nike \u4f54\u64da\u4e86\u7f8e\u570b\u7c43\u7403\u978b\u5e02\u5834 92% \u7684\u4efd\u984d\u3002<\/p>\n<p>\u8981\u77e5\u9053\uff0c\u5927\u591a\u6578\u56db\u80a2\u767c\u9054\u7684\u904b\u52d5\u54e1\u7f3a\u4e4f\u767c\u9054\u7684\u7406\u8ca1\u982d\u8166\u30022009 \u5e74\uff0c\u300a\u9ad4\u80b2\u756b\u5831\u300b\uff08Sports Illustrated\uff09\u5831\u5c0e\u904e\uff0c\u76f8\u7576\u666e\u904d\u7684\u662f\uff0c\u9000\u5f79\u904b\u52d5\u54e1\u7684\u8ca1\u52d9\u72c0\u6cc1\u4e00\u584c\u7cca\u5857\uff0c\u751a\u81f3\u4e0d\u5c11\u4eba\u9677\u5165\u50b5\u52d9\u5371\u6a5f\u3002<\/p>\n<ul>\n<li>Michael Jordan \u5f9e\u300c\u7403\u5834\u300d\u7d71\u6cbb\u5230\u300c\u5546\u5834\u300d<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/farm4.staticflickr.com\/3918\/14570774972_063db45ac4_z.jpg\" alt=\"\" width=\"576\" height=\"360\" \/><\/p>\n<p>\u800c\u7c43\u7403\u754c\u7684\u300c\u55ac\u5e6b\u4e3b\u300d\uff0c\u5728\u5546\u696d\u4e0a\u662f\u4e00\u628a\u597d\u624b\uff0c\u4ed6\u5c24\u5176\u61c2\u5f97\u7d93\u71df\u597d\u81ea\u5df1\u300c\u982d\u4e0a\u7684\u5149\u74b0\u300d\u3002<\/p>\n<p>\u7403\u5834\u4e0a\u7684\u98db\u4eba\u5f62\u8c61\uff0cNBA \u7e3d\u51a0\u8ecd\u3001\u6700\u4f73\u7403\u54e1\u3001\u5f97\u5206\u738b\u7b49\u591a\u4e0d\u52dd\u6578\u7684\u300c\u9ec3\u888d\u52a0\u8eab\u300d\uff0c\u5176\u7c43\u7403\u4e4b\u795e\u7684\u5f62\u8c61\u81f3\u4eca\u7121\u4eba\u80fd\u6575\u3002<\/p>\n<p>\u5728\u8a55\u50f9\u54c1\u724c\u3001\u540d\u4eba\u3001\u96fb\u8996\u5287\u7b49\u6d41\u884c\u7a0b\u5ea6\u7684\u300cQ Score\u300d\u8a55\u5206\u4e2d\uff0c\u73fe\u5e74 51 \u6b72\u7684\u55ac\u4e39\u4f9d\u7136\u540d\u5217\u524d\u8305\uff1b\u4ed6\u5750\u64c1\u7684 2500 \u842c Facebook \u7c89\u7d72\uff0c\u8b49\u660e\u4ed6\u4eba\u6c23\u4e0d\u6e1b\u7576\u5e74\u3002<\/p>\n<p>2013 \u5e74\uff0c\u55ac\u4e39\u7576\u9078 ESPN \u9ad4\u80b2\u6c11\u610f\u6e2c\u9a57\u4e2d\u6700\u53d7\u6b61\u8fce\u7684\u904b\u52d5\u54e1\uff0c\u800c\u64da ESPN \u96dc\u8a8c\u7684\u97f3\u6a02\u5c08\u520a\u7d71\u8a08\uff0c\u53bb\u5e74\u9081\u514b\u723e\u2022\u55ac\u4e39\u7684\u540d\u5b57\u51fa\u73fe\u5728 50 \u9996\u65b0\u6b4c\u6b4c\u8a5e\u4e2d\uff0c\u8d85\u904e\u4e86\u540d\u5217\u7b2c\u4e8c\u7684 NBA \u7403\u661f\u79d1\u6bd4\u2022\u5e03\u840a\u6069\u7684 18 \u6b21\uff0c\u4ee5\u53ca\u7b2c\u4e09\u4f4d\u52d2\u5e03\u6717\u2022\u8a79\u59c6\u65af\u7684 15 \u6b21\u3002<\/p>\n<p>\u5728 YouTube \u4e0a\uff0c\u55ac\u4e39\u5728 1988 \u5e74\u704c\u7c43\u5927\u8cfd\u7684\u8996\u983b\u662f\u8a72\u7db2\u7ad9\u5341\u5927\u6263\u7c43\u93e1\u982d\u4e4b\u4e00\u3002<\/p>\n<p>\u300c\u6211\u5011\u548c\u5e74\u8f15\u904b\u52d5\u54e1\u4ea4\u8ac7\u6642\u767c\u73fe\uff0c\u9019\u5c31\u662f\u4ed6\u5011\u77e5\u9053\u55ac\u4e39\u7684\u9014\u5f91\uff0c\u4e26\u4e14\u4e86\u89e3\u5230\u4ed6\u662f\u53f2\u4e0a\u6700\u5049\u5927\u7684\u7403\u54e1\u3002\u793e\u4ea4\u5a92\u9ad4\u6301\u7e8c\u5730\u628a\u9081\u514b\u2022\u55ac\u4e39\u4fdd\u6301\u5728\u5e74\u8f15\u7684\u72c0\u614b\u3002\u300dJordan \u54c1\u724c\u5e02\u5834\u526f\u7e3d\u88c1\u5e03\u840a\u6069\u2022\u5967\u5eb7\u7d0d\uff08Brian O&#8217;Connor\uff09\u8aaa\uff0c\u4ed6\u5728\u90a3\u500b\u77ac\u9593\u7684\u5b8c\u7f8e\u5f62\u50cf\u88ab\u6c38\u6046\u5730\u5b9a\u683c\u5728\u90a3\u88e1\u3002<\/p>\n<p>\u8c9d\u514b\u8857\u5ee3\u544a\u516c\u53f8\uff08Baker Street Advertising\uff09\u5275\u610f\u7e3d\u76e3\u9b91\u52c3\u2022\u591a\u723e\u592b\u66fc\uff08Bod Dorfman\uff09\u66fe\u8aaa\u904e\uff0c\u5982\u679c\u4e0d\u767c\u751f\u50cf\u300c\u8001\u864e\u300d\u4f0d\u8332\u90a3\u7a2e\u6027\u8cea\u60e1\u52a3\u7684\u919c\u805e\uff0c\u90a3\u9ebc\u53ea\u6709\u4e00\u4ef6\u4e8b\u624d\u80fd\u596a\u53bb\u55ac\u4e39\u7684\u5149\u8292\u2014\u2014<\/p>\n<p>\u300c\u90a3\u5c31\u662f\u6642\u9593\u3002\u7b49\u5230\u8cfc\u8cb7\u4eba\u7fa4\u8b8a\u6210\u90a3\u4e9b\u5f9e\u4f86\u6c92\u6709\u771f\u7684\u770b\u904e\u4ed6\u6253\u7403\u7684\u5b69\u5b50\uff0c\u4ed6\u624d\u6703\u8b8a\u6210\u4e00\u500b\u7121\u95dc\u7dca\u8981\u7684\u4eba\u3002\u300d<\/p>\n<ul>\n<li>Michael Jordan \u5805\u6301\u53c3\u8207\u6bcf\u4e00\u4ee3 AJ \u7403\u978b\u8a2d\u8a08\uff0c\u5c0d\u81ea\u5df1\u53c3\u8207\u7684\u4e8b\u60c5\u90fd\u4fdd\u6301\u8457\u8cac\u4efb\u5fc3\u548c\u81ea\u8c6a\u611f<\/li>\n<\/ul>\n<p>\u7136\u800c\uff0c\u55ac\u4e39\u751a\u81f3\u8981\u8207\u6642\u9593\u4f86\u5c0d\u6297\uff0c\u4ed6\u6df1\u5ea6\u53c3\u8207\u6bcf\u4e00\u4ee3 AJ \u7403\u978b\u7684\u8a2d\u8a08\u3002\u300c\u8207\u5176\u4ed6\u5927\u90e8\u5206\u904b\u52d5\u54e1\u4e0d\u540c\uff0c\u4ed6\u78ba\u5be6\u5f88\u559c\u6b61\u5750\u4e0b\u4f86\u53c3\u8207\u7522\u54c1\u7684\u8a2d\u8a08\u904e\u7a0b\uff0c\u7d66\u7522\u54c1\u70d9\u4e0b\u5c6c\u65bc\u81ea\u5df1\u7684\u5370\u8a18\u3002\u300dNike \u516c\u53f8\u5275\u610f\u526f\u7e3d\u88c1\u6c40\u514b\u2022\u54c8\u7279\u83f2\u723e\u5fb7\uff08Tinker Hatfield\uff09\u8aaa\uff0c\u55ac\u4e39\u751a\u81f3\u6df1\u591c\u81f4\u96fb\u8a0e\u8ad6\u8a2d\u8a08\u7684\u7d30\u7bc0\u3002<\/p>\n<p>\u300c\u9019\u4e0d\u80fd\u53eb\u505a\u63a7\u5236\u6b32\u5f37\uff0c\u800c\u662f\u5c0d\u81ea\u5df1\u53c3\u8207\u7684\u4e8b\u60c5\u90fd\u4fdd\u6301\u8457\u8cac\u4efb\u5fc3\u548c\u81ea\u8c6a\u611f\uff0c\u9019\u4e5f\u662f\u4ed6\u5728\u7c43\u7403\u9818\u57df\u5167\u53d6\u5f97\u5049\u5927\u6210\u5c31\u7684\u539f\u56e0\u3002\u300d<\/p>\n<p>1980 \u5e74\u4ee3\uff0cAJ \u7cfb\u5217\u63a8\u51fa\u4e4b\u6642\uff0c\u9806\u61c9\u4e86\u7f8e\u570b\u4eba\u8d77\u6b65\u5c0d\u7403\u978b\u6587\u5316\u7684\u8ffd\u6c42\u3002\u800c\u7403\u978b\u6587\u5316\u9032\u5165\u4e2d\u570b\u4e3b\u6d41\u5a92\u9ad4\uff0c\u6b63\u662f\u6e90\u81ea 2004 \u5e74\u8a2a\u83ef\u7684\u9081\u514b\u2022\u55ac\u4e39\u4ee5\u53ca\u4ed6\u63a8\u92b7\u7684\u904b\u52d5\u978b\u3002<\/p>\n<p>\u5f9e\u90a3\u6642\u8d77\uff0c\u8cfc\u8cb7\u6210\u767e\u4e0a\u5343\u96d9\u904b\u52d5\u978b\u4e0d\u662f\u53e6\u985e\u7684\u602a\u7656\uff0c\u800c\u662f\u4e00\u7a2e\u6587\u5316\u3002<\/p>\n<p>\u73fe\u5728\u7403\u978b\u66f4\u7a81\u986f\u4e86\u6642\u5c1a\u548c\u6f6e\u6d41\u7684\u7279\u6027\u2014\u2014\u56e0\u96fb\u8996\u7bc0\u76ee\u300a\u7238\u7238\u53bb\u54ea\u5152\u300b\u800c\u8d70\u7d05\u7684\u6797\u5fd7\u7a4e\u7236\u5b50\uff0c\u7a7f\u4e0a\u4e86 JORDAN \u54c1\u724c\u7236\u5b50\u88dd\u904b\u52d5\u978b\uff0c\u8fc5\u901f \u200b\u200b\u5f15\u4f86\u4e86\u4e00\u5927\u6ce2\u6f6e\u4eba\u8ddf\u98a8\u3002<\/p>\n<p>\u800c\u88ab\u7a31\u70ba\u300c\u6f6e\u6d41\u6559\u7236\u300d\u7684\u9673\u51a0\u5e0c\u4e00\u65e6\u7a7f\u4e0a\u67d0\u6b3e AJ \u904b\u52d5\u978b\uff0c\u8a72\u6b3e\u978b\u4e5f\u6703\u99ac\u4e0a\u8eab\u50f9\u4e0a\u5347\u3002JORDAN \u54c1\u724c\u904b\u52d5\u978b\u8207\u6642\u5c1a\u660e\u661f\u5011\u76f8\u5f97\u76ca\u5f70\uff0c\u52a0\u901f\u4e86\u7403\u978b\u6587\u5316\u7684\u50b3\u64ad\u3002<\/p>\n<p>\u8e0f\u8457\u5411\u4e0a\u7684\u8da8\u52e2\uff0c\u4f34\u96a8\u55ac\u4e39\u7403\u978b\u8d70\u7684\u6bcf\u4e00\u6b65\uff0c\u65e2\u662f\u5275\u65b0\uff0c\u4e5f\u662f\u8ca1\u6e90\u6efe\u6efe\u3002<\/p>\n<p>\uff08\u8f49\u8f09\u81ea\u5408\u4f5c\u5a92\u9ad4\u300a<a href=\"\/\/bbs.iheima.com\/thread-31973-1-1.html\" target=\"_blank\" rel=\"noopener\">i \u9ed1\u99ac<\/a>\u300b\uff1b\u5716\u7247\u4f86\u6e90\uff1a<a style=\"color: #0063dc;\" href=\"https:\/\/farm6.staticflickr.com\/5229\/5625106804_6cbe7402c0_z.jpg\" target=\"_blank\" rel=\"noopener\">B. 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