{"id":18386,"date":"2014-07-09T11:50:16","date_gmt":"2014-07-09T03:50:16","guid":{"rendered":"http:\/\/buzzorange.com\/citiorange\/2014\/07\/09\/how-mobile-commerce-will-yield-the-next-100b-startup\/"},"modified":"2014-07-09T11:50:16","modified_gmt":"2014-07-09T03:50:16","slug":"how-mobile-commerce-will-yield-the-next-100b-startup","status":"publish","type":"post","link":"https:\/\/buzzorange.com\/citiorange\/2014\/07\/09\/how-mobile-commerce-will-yield-the-next-100b-startup\/","title":{"rendered":"\u4e00\u5f35\u5716\u544a\u8a34\u4f60\uff0c\u884c\u52d5\u5546\u52d9\u5c07\u5982\u4f55\u50ac\u751f\u4e0b\u4e00\u500b\u50f9\u503c\u5343\u5104\u7f8e\u91d1\u7684 Startup"},"content":{"rendered":"<section class=\"single-post-header\" style=\"color: #747f8c;\">\n<header class=\"single-post-header__meta\" style=\"font-style: inherit;\">\n<h1 class=\"single-post__title\" style=\"font-style: inherit; color: #38485a;\"><a href=\"\/\/a.36krcnd.com\/photo\/2014\/2e3d2bcdb368af4212c9872cc5408dee.png\"><img loading=\"lazy\" class=\"aligncenter\" src=\"\/\/a.36krcnd.com\/photo\/2014\/2e3d2bcdb368af4212c9872cc5408dee.png\" alt=\"\" width=\"646\" height=\"694\" \/><\/a><\/h1>\n<\/header>\n<\/section>\n<section class=\"article\">\n<p style=\"font-style: inherit;\"><a class=\"external\" style=\"font-style: inherit; color: #51aded;\" href=\"\/\/a.36krcnd.com\/photo\/2014\/2e3d2bcdb368af4212c9872cc5408dee.png\" target=\"_blank\" data-no-turbolink=\"true\" rel=\"noopener\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u9ede\u6b64\u8655<\/span><\/span><\/a><span style=\"font-style: inherit;\">\u67e5\u770b\u5927\u5716<\/span><\/p>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u79fb\u52d5\u96fb\u5546\u6b63\u5728\u8208\u8d77\uff0c\u9019\u662f\u81ea 20 \u5e74\u524d\u4f01\u696d\u548c\u500b\u4eba\u958b\u59cb\u5728\u7db2\u4e0a\u92b7\u552e\u5546\u54c1\u548c\u670d\u52d9\u4ee5\u4f86\uff0c\u96f6\u552e\u696d\u53c8\u4e00\u80a1\u91cd\u8981\u7684\u5275\u65b0\u6d6a\u6f6e\u3002<\/span><span style=\"font-style: inherit;\">\u80fd\u5920\u9818\u65bc\u5e02\u5834\uff0c\u6700\u5148\u6210\u529f\u5efa\u7acb\u65b0\u79fb\u52d5\u96fb\u5546\u696d\u52d9\u6a21\u5f0f\u7684\u4f01\u696d\uff0c\u5c07\u6709\u6a5f\u6703\u7372\u53d6\u6700\u5927\u7684\u5e02\u5834\u56de\u5831\u3002<\/span><span style=\"font-style: inherit;\">\u5728\u667a\u80fd\u624b\u6a5f\u51fa\u73fe\u4e4b\u524d\u7121\u6cd5\u5be6\u73fe\u7684\u65b0\u578b\u670d\u52d9\uff0c\u6bd4\u5982\u57fa\u65bc\u7528\u6236\u9700\u6c42\u7684\u670d\u52d9\u548c\u57fa\u65bc\u79fb\u52d5\u61c9\u7528\u7684\u670d\u52d9\u90fd\u4ee4\u4eba\u975e\u5e38\u8208\u596e\uff0c\u5728\u9019\u4e9b\u9818\u57df\u4e2d\u4e5f\u7d42\u5c07\u5b55\u80b2\u51fa\u4e00\u500b\u65b0\u7684\u201c\u7368\u89d2\u7378\u201d\u516c\u53f8\u3002<\/span><\/span><\/p>\n<ul>\n<li>\u96c6\u4e2d\u5728\u79d1\u6280\u9818\u57df\u7684\u6295\u8cc7\uff0c\u5df2\u7d93\u9010\u6f38\u5411\u884c\u52d5\u9818\u57df\u9077\u79fb<span style=\"font-size: medium;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u6c92\u6709\u4eba\u53ef\u4ee5\u7cbe\u78ba\u7684\u9810\u6e2c\u4ec0\u9ebc\u6a23\u7684\u79d1\u6280\uff0c\u80fd\u5920\u50ac\u751f\u4e0b\u4e00\u500b\u50f9\u503c\u6578\u5341\u5104\u7f8e\u5143\u7684\u516c\u53f8\uff0c\u66f4\u56f0\u96e3\u7684\u662f\u9810\u6e2c\u9019\u500b\u5de8\u578b\u201c\u7368\u89d2\u7378\u201d\u5c07\u5f9e\u54ea\u88e1\u4f86\u3002<\/span><span style=\"font-style: inherit;\">\u6b77\u53f2\u544a\u8a34\u6211\u5011\uff0c\u5982\u6b64\u91cf\u7d1a\u7684\u516c\u53f8\u5728\u5341\u5e74\u5167\u4e5f\u50c5\u6703\u51fa\u73fe 1 \u5230 2 \u500b\u3002<\/span><\/span><\/p>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u76ee\u524d\uff0c\u7f8e\u570b 3 \u500b\u8d85\u7d1a\u201c\u7368\u89d2\u7378\u201d\u5747\u662f\u4f86\u81ea\u65bc\u79d1\u6280\u9818\u57df\u7684\u516c\u53f8\uff1aFacebook\u3001Google \u548c Amazon\uff0c\u4e26\u4e14\u96c6\u4e2d\u5728\u79d1\u6280\u9818\u57df\u7684\u6295\u8cc7\uff0c\u5df2\u7d93\u9010\u6f38\u5411\u79fb\u52d5\u9818\u57df\u9077\u79fb\u3002<\/span><span style=\"font-style: inherit;\">\u9019\u4f7f\u5f97\u6211\u5011\u53ef\u4ee5\u5c0d\u672a\u4f86\u505a\u51fa\u5408\u7406\u7684\u9810\u6e2c\uff1a\u667a\u80fd\u624b\u6a5f\u5c07\u6210\u70ba\u89e3\u9396\u4e0b\u4e00\u500b\u5343\u5104\u5e02\u5834\u7684\u95dc\u9375\u6280\u8853\u3002<\/span><\/span><\/p>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u505a\u5169\u500b\u5927\u81bd\u7684\u9810\u6e2c\uff1a<\/span><\/span><\/p>\n<blockquote>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u4e00\u3001\u5230 2020 \u5e74\uff0c\u667a\u80fd\u624b\u6a5f\u548c\u5e73\u677f\u96fb\u8166\u5c07\u5360\u5230\u5168\u7403\u5728\u7dda\u4ea4\u6613\u91cf\u7684 75% \u4ee5\u4e0a\uff0c\u800c\u6d88\u8cbb\u91d1\u984d\u5247\u5c07\u8d85\u904e 50%\u3002<\/span><\/span><\/p>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u4e8c\u3001\u5728\u79fb\u52d5\u9818\u57df\u7522\u751f\u7684\u7b2c\u4e00\u500b\u8d85\u7d1a\u7368\u89d2\u7378\uff0c\u4e0d\u6703\u662f\u50cf Google \u548c Facebook \u4e00\u6a23\u7684\u5a92\u9ad4\u5c6c\u6027\u8f03\u5f37\u7684\u516c\u53f8\uff0c\u800c\u6703\u662f\u4e00\u500b\u50cf Amazon \u4e00\u6a23\u7684\u96fb\u5b50\u5546\u52d9\u516c\u53f8\u3002<\/span><\/span><\/p>\n<\/blockquote>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u5982\u679c\u95dc\u6ce8\u79d1\u6280\u7684\u6b77\u53f2\u5b78\u5bb6\u56de\u770b 2010 \u5e74\uff0c\u4ed6\u5011\u6703\u767c\u73fe\uff0c\u5f9e\u73fe\u5728\u8d77\u672a\u4f86 10 \u5e74\u662f\u5c6c\u65bc\u79fb\u52d5\u96fb\u5b50\u5546\u52d9\u7684\u5341\u5e74\u3002<\/span><\/span><\/p>\n<ul>\n<li>\u6293\u4f4f\u884c\u52d5\u96fb\u5546\u7684\u6a5f\u6703\uff1a\u5148\u4e86\u89e3\u884c\u696d\u6982\u6cc1<\/li>\n<\/ul>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u5c0d\u6025\u65bc\u6293\u4f4f\u79fb\u52d5\u96fb\u5b50\u5546\u52d9\u6a5f\u6703\u7684\u5275\u696d\u8005\u4f86\u8aaa\uff0c\u7b2c\u4e00\u6b65\u662f\u8981\u53bb\u4e86\u89e3\u884c\u696d\u6982\u6cc1\u3002<\/span><\/span><\/p>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u79fb\u52d5\u96fb\u5b50\u5546\u52d9\u7684\u7522\u696d\u751f\u614b\u4e3b\u8981\u7531\u516d\u500b\u90e8\u5206\u7d44\u6210\uff1a\u79fb\u52d5\u652f\u4ed8 (Mobile Payments)\u3001\u96f6\u552e\u652f\u6301 (Retail Enablement)\u3001\u79fb\u52d5\u96f6\u552e (Mobile Retail)\u3001\u4ea4\u6613\u5e73\u53f0 (Marketplaces)\u3001\u6309\u9700\u670d\u52d9 (On-Demand Services) \uff0c\u4ee5\u53ca\u57fa\u65bc App \u7684\u670d\u52d9 (App-Based Services)\u3002<\/span><\/span><\/p>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u79fb\u52d5\u652f\u4ed8\u548c\u96f6\u552e\u652f\u6301\u7684\u6838\u5fc3\u662f\u8ce6\u4e88\u79fb\u52d5\u8a2d\u5099\u9032\u884c\u4ea4\u6613\u7684\u80fd\u529b\uff08mobile empowering\uff09\uff0c\u4f7f\u667a\u80fd\u624b\u6a5f\u548c\u5e73\u677f\u96fb\u8166\u5177\u5099\u4e00\u5b9a\u7684\u529f\u80fd\u4f86\u652f\u6490\u79fb\u52d5\u8cfc\u7269\u7684\u5b8c\u6210\u200b\u200b\u3002<\/span><span style=\"font-style: inherit;\">\u79fb\u52d5\u96f6\u552e\u548c\u4ea4\u6613\u5e73\u53f0\u7684\u6838\u5fc3\u662f\u512a\u5316\u79fb\u52d5\u7aef\u7684\u96fb\u5546\uff08mobile enhanced\uff09\uff0c\u5305\u62ec\u4e00\u4e9b\u4e3b\u6d41\u79fb\u52d5\u96fb\u5b50\u5546\u52d9\u516c\u53f8\uff0c\u9019\u4e9b\u516c\u53f8\u5927\u591a\u5728\u684c\u9762 Web \u7aef\u4e0a\u5df2\u7d93\u7d93\u71df\u591a\u5e74\uff0c\u4f46\u82e5\u9077\u79fb\u5230\u79fb\u52d5\u7aef\u540e\u5247\u6703\u7372\u5f97\u66f4\u591a\u6a5f\u6703\u3002<\/span><\/span><\/p>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u6309\u9700\u670d\u52d9\u548c\u57fa\u65bc App \u7684\u670d\u52d9\uff0c\u5247\u662f\u5b8c\u5168\u6709\u8cf4\u65bc\u79fb\u52d5\u7684\u6d6a\u6f6e\uff08mobile enabled\uff09\uff1b\u82e5\u4e0d\u662f\u624b\u6a5f\u548c\u5e73\u677f\u7684\u8a95\u751f\uff0c\u9019\u4e9b\u61c9\u7528\u6839\u672c\u4e0d\u53ef\u80fd\u5b58\u5728\u3002<\/span><span style=\"font-style: inherit;\">\uff08\u6211\u5011\u6392\u9664\u4e86\u5a92\u9ad4\u985e\u3001\u904a\u6232\u985e\u3001\u6d88\u606f\u985e\u548c\u793e\u4ea4\u7db2\u7d61\u985e\u61c9\u7528\uff0c\u9019\u4e9b\u61c9\u7528\u66f4\u52a0\u8da8\u8fd1\u65bc\u5a92\u9ad4\u548c\u5167\u5bb9\u9a45\u52d5\u800c\u975e\u4ea4\u6613\u9a45\u52d5\uff0c\u4e26\u4e14\u76f8\u6bd4\u65bc\u96fb\u5b50\u5546\u52d9\u901a\u904e\u5be6\u969b\u7269\u54c1\u548c\u670d\u52d9\u7684\u4ea4\u6613\u9032\u884c\u71df\u5229\u7684\u6a21\u5f0f\u800c\u8a00\uff0c\u524d\u8005\u5247\u66f4\u4f9d\u8cf4\u65bc\u901a\u904e\u5ee3\u544a\u548c\u865b\u64ec\u7269\u54c1\u7684\u4ea4\u6613\u7372\u5229\u3002\uff09<\/span><\/span><\/p>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u6e67\u5411\u79fb\u52d5\u96fb\u5b50\u5546\u52d9\u5e02\u5834\u7684\u4f01\u696d\u5e7e\u4e4e\u6d89\u53ca\u4e86\u6240\u6709\u7684\u670d\u52d9\u9580\u985e\uff0c\u4f46\u662f\u5728\u6309\u9700\u670d\u52d9\u548c\u57fa\u65bc App \u7684\u670d\u52d9\u5169\u500b\u7d30\u5206\u9818\u57df\u7279\u5225\u96c6\u4e2d\uff0c\u4e00\u500b\u539f\u56e0\u662f\u9019\u5169\u500b\u9818\u57df\u76f8\u5c0d\u8f03\u65b0\u3002<\/span><\/span>\u4ee5 Square \u548c RatailMeNot \u70ba\u4ee3\u8868\u7684\u79fb\u52d5\u652f\u4ed8\u548c\u96f6\u552e\u652f\u6301\u985e\u7684\u516c\u53f8\uff0c\u65e9\u65e9\u5c31\u958b\u59cb\u9032\u884c\u5546\u696d\u6a21\u5f0f\u5275\u65b0\uff0c\u6216\u662f\u5c0d\u539f\u6709\u7684\u5546\u696d\u6a21\u5f0f\u9032\u884c\u6539\u9020\u4ee5\u4f7f\u5176\u66f4\u52a0\u9069\u61c9\u667a\u80fd\u624b\u6a5f\u9019\u4e00\u79fb\u52d5\u7d42\u7aef\u3002<\/p>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u540c\u6642\uff0cZulily \u548c Gilt \u7b49\u79fb\u52d5\u96fb\u5b50\u5546\u52d9\u516c\u53f8\u4e5f\u5efa\u7acb\u4e86\u81ea\u5df1\u7684\u5e73\u53f0\u3002<\/span><\/span><span style=\"font-style: inherit;\">\u79fb\u52d5\u8cfc\u7269\u8da8\u52e2\u4e0d\u53ef\u62b5\u64cb\uff0c\u4ed6\u5011\u5247\u5229\u7528\u9019\u500b\u6a5f\u6703\u4f86\u5efa\u7acb\u57fa\u65bc\u667a\u80fd\u624b\u6a5f\u7684\u65b0\u696d\u52d9\u6a21\u5f0f\uff08\u5982\u5718\u8cfc\u7b49\uff09\uff0c\u4ee5\u7372\u53d6\u7af6\u722d\u512a\u52e2\u3002<\/span>\u5728 2013 \u5e74\u7b2c\u56db\u5b63\u5ea6\uff0cZulily \u5728\u5317\u7f8e\u79fb\u52d5\u5e02\u5834\u4e0a\u7684\u4ea4\u6613\u5360\u5176\u6574\u9ad4\u4ea4\u6613\u91cf\u7684 4 5%\uff0c\u9019\u4e00\u6bd4\u4f8b\u5728 2012 \u5e74\u540c\u671f\u70ba 31%\u3002\u5728\u904e\u53bb 18 \u500b\u6708\u88e1\uff0cUber \u548c Lyft \u5169\u5bb6\u63d0\u4f9b\u6309\u9700\u670d\u52d9\u7684\u516c\u53f8\u4e5f\u8fc5\u901f\u5d1b\u8d77\u3002<\/p>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u4f46\u662f\u5728\u63d0\u4f9b\u57fa\u65bc A<\/span>pp \u670d\u52d9\u7684\u4f01\u696d\u4e2d\u5c1a\u6c92\u6709\u51fa\u73fe\u503c\u5f97\u6ce8\u610f\u7684\u660e\u65e5\u4e4b\u661f\u3002<\/p>\n<ul>\n<li>\u5169\u5927\u706b\u71b1\u9818\u57df\uff1a\u6309\u9700\u670d\u52d9\u548c\u57fa\u65bc App \u7684\u670d\u52d9<\/li>\n<\/ul>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u6211\u5011\u9810\u6e2c\u5728\u6309\u9700\u670d\u52d9\u548c\u57fa\u65bc App \u7684\u670d\u52d9\u5169\u500b\u9818\u57df\u4e2d\uff0c\u5c07\u6703\u7522\u751f\u5f88\u591a\u65b0\u7684\u5927\u516c\u53f8\uff0c\u9019\u4e00\u89c0\u9ede\u5f97\u5230\u4e86\u5f88\u591a\u98a8\u96aa\u6295\u8cc7\u4eba\u7684\u7d71\u4e00\u3002<\/span><\/span><\/p>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u5728 Uber \u548c Lyft \u7372\u5f97\u6210\u529f\u4e4b\u5f8c\uff0c\u8cc7\u672c\u5e02\u5834\u76f8\u7e7c\u5411\u6578\u5341\u500b\u805a\u7126\u65bc\u7528\u9910\u548c\u51fa\u884c\u7b49\u9818\u57df\u7684\u521d\u5275\u5718\u968a\uff0c\u5171\u6ce8\u5165\u4e86\u8d85\u904e 1 \u5104\u7f8e\u91d1\u7684\u8cc7\u672c\u3002<\/span><span style=\"font-style: inherit;\">\u51fa\u884c\u670d\u52d9\u548c\u7528\u9910\u670d\u52d9\u5df2\u7d93\u6210\u70ba\u4e86\u6295\u8cc7\u8005\u6700\u9752\u775e\u7684\u521d\u59cb\u6295\u8cc7\u5c0d\u8c61\uff0c\u56e0\u70ba\u9019\u4e9b\u670d\u52d9\u90fd\u662f\u751f\u6d3b\u4e2d\u6703\u983b\u7e41\u4f7f\u7528\u7684\uff0c\u4e26\u4e14\u5177\u6709\u5f88\u5f37\u7684\u6642\u6548\u6027\uff0c\u4e5f\u5c31\u8aaa\u9019\u4e9b\u670d\u52d9\u5c07\u5f9e\u79fb\u52d5\u7d42\u7aef\u7684 GPS \u548c\u5be6\u6642\u63a8\u9001\u901a\u77e5\u7b49\u529f\u80fd\u4e2d\uff0c\u5f97\u5230\u81ea\u8eab\u670d\u52d9\u80fd\u529b\u7684\u589e\u5f37\u3002<\/span><\/span><\/p>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u6309\u9700\u670d\u52d9\u5e02\u5834\u4e2d\u5176\u5b83\u7684\u670d\u52d9\u985e\u5225\u4e5f\u5728\u6162\u6162\u5347\u6eab\uff0c\u5982\u6e05\u6f54\u623f\u5c4b\u3001\u6d17\u8863\u3001\u79c1\u4eba\u5009\u5132\u7b49\u3002<\/span><span style=\"font-style: inherit;\">\u800c\u57fa\u65bc App \u7684\u670d\u52d9\u4e5f\u6d3b\u8e8d\u8d77\u4f86\uff0c\u6bd4\u5982\u6700\u8fd1\u7372\u5f97\u6295\u8cc7\u7684\u5065\u8eab\u985e App\uff08Fitstar\u3001MyFitnessPal\uff09\u548c\u5065\u5eb7\u7ba1\u7406\u985e App (HealthTap, Doctor on Demand)\u3002<\/span><\/span><\/p>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u4e0b\u9762\u6211\u5011\u6703\u5c0d\u5404\u500b\u79fb\u52d5\u96fb\u5b50\u5546\u52d9\u7d30\u5206\u9818\u57df\u9032\u884c\u4e00\u500b\u7c21\u8ff0\uff0c\u4e26\u4e14\u601d\u8003\u5404\u9818\u57df\u5167\u7684\u516c\u53f8\u5982\u4f55\u6210\u70ba\u5e02\u5834\u7684\u9818\u5148\u8005\u3002<\/span><\/p>\n<ul>\n<li>\u884c\u52d5\u652f\u4ed8\u516c\u53f8\u61c9\u8a72\u4fdd\u6301\u88ab\u4f75\u8cfc\u7684\u958b\u653e\u59ff\u614b<\/li>\n<\/ul>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u6211\u5011\u628a\u79fb\u52d5\u652f\u4ed8\u516c\u53f8\u5b9a\u7fa9\u70ba\u63d0\u4f9b\u79fb\u52d5\u652f\u4ed8\u57fa\u790e\u8a2d\u65bd\u3001\u79fb\u52d5 POS \u7cfb\u7d71\u3001\u79fb\u52d5\u652f\u4ed8\u89e3\u6c7a\u65b9\u6848\u7684\u516c\u53f8\u3002<\/span><\/span><\/p>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u9019\u662f\u4e00\u500b\u5bcc\u6709\u6311\u6230\u7684\u9818\u57df\uff0c\u5176\u7279\u9ede\u662f\u5229\u6f64\u7a7a\u9593\u5c0f\u3001\u9700\u8981\u5927\u91cf\u8cc7\u672c\u652f\u6490\u4ee5\u5be6\u73fe\u898f\u6a21\u5316\uff0c\u4e26\u4e14\u9762\u81e8\u4f86\u81ea\u4fe1\u7528\u5361\u516c\u53f8\u548c PayPal \u7684\u6fc0\u70c8\u7af6\u722d\u3002<\/span><span style=\"font-style: inherit;\">\u60f3\u5728\u8a72\u9818\u57df\u7372\u5f97\u6210\u529f\u7684\u516c\u53f8\u5fc5\u9808\u975e\u5e38\u7cbe\u901a\u65bc\u7cbe\u6e96\u8a55\u4f30\u4fe1\u7528\u98a8\u96aa\u3002<\/span><\/span><\/p>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u8003\u616e\u5230\u652f\u4ed8\u985e\u516c\u53f8\u5f88\u96e3\u505a\u5230 IPO \u7684\u898f\u6a21\uff0c\u56e0\u6b64\u4fdd\u6301\u88ab\u4f75\u8cfc\u7684\u958b\u653e\u59ff\u614b\uff0c\u4ee5\u65b9\u4fbf\u9000\u51fa\u4e5f\u5f88\u95dc\u9375\u3002<\/span><span style=\"font-style: inherit;\">\u4e00\u500b\u8fd1\u671f\u9000\u51fa\u8a72\u9818\u57df\u7684\u516c\u53f8 PageOnce \u4fbf\u4ee5 3.6 \u5104\u7f8e\u5143\u8ce3\u7d66\u4e86 Intuit\u3002<\/span><\/span><\/p>\n<ul>\n<li>\u96f6\u552e\u652f\u6301\u985e\u516c\u53f8\uff1a\u4f7f\u884c\u52d5\u96f6\u552e\u4ea4\u6613\u66f4\u65b9\u4fbf\u7684\u670d\u52d9<\/li>\n<\/ul>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u6211\u5011\u628a\u96f6\u552e\u652f\u6301\u985e\u516c\u53f8\u5b9a\u7fa9\u70ba\uff0c\u63d0\u4f9b\u670d\u52d9\u4f7f\u79fb\u52d5\u7aef\u96f6\u552e\u4ea4\u6613\u8b8a\u5f97\u66f4\u52a0\u4fbf\u5229\u7684\u516c\u53f8\u3002<\/span><\/span>\u9019\u4e9b\u670d\u52d9\u5305\u62ec\uff1a\u5e6b\u52a9\u6f5b\u5728\u6d88\u8cbb\u8005\u767c\u73fe\u4ed6\u5011\u9700\u8981\u5728\u7db2\u4e0a\u8cfc\u8cb7\u7684\u7522\u54c1\u3001\u6216\u662f\u5411\u4ed6\u5011\u63d0\u4f9b\u4fbf\u5229\u7684\u7dda\u4e0b\u8cfc\u7269\u670d\u52d9\u7b49\uff08\u5305\u62ec\u5e97\u5167\u4fc3\u92b7\u3001\u79fb\u52d5\u512a\u60e0\u5238\u3001\u57fa\u65bc\u5730\u7406\u4f4d\u7f6e\u7684\u670d\u52d9\uff09\u3002<\/p>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u5927\u90e8\u5206\u8a72\u985e\u516c\u53f8\u4f9d\u8cf4\u65bc\u5730\u7406\u4f4d\u7f6e\u5b9a\u4f4d\u6216\u6d88\u606f\u63a8\u9001\u7b49\u529f\u80fd\uff0c\u4f7f\u5176\u80fd\u5920\u628a\u76f8\u61c9\u7684\u670d\u52d9\u548c\u7522\u54c1\u5728\u6b63\u78ba\u7684\u6642\u9593\u3001\u6b63\u78ba\u7684\u5730\u9ede\u63a8\u9001\u5230\u771f\u6b63\u9700\u8981\u5b83\u5011\u7684\u6d88\u8cbb\u8005\u624b\u4e2d\u3002<\/span><\/span><\/p>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u60f3\u5728\u8a72\u9818\u57df\u52dd\u51fa\u7684\u95dc\u9375\u5c31\u662f\uff0c\u4ee5\u66f4\u52a0\u667a\u80fd\u7684\u65b9\u5f0f\u8207\u6d88\u8cbb\u8005\u5c0d\u8a71\uff0c\u5728\u4e0d\u6253\u64fe\u6d88\u8cbb\u8005\u7684\u524d\u63d0\u4e0b\u4e86\u89e3\u5230\u6d88\u8cbb\u8005\u7684\u8208\u8da3\u8207\u6d88\u8cbb\u884c\u70ba\u7279\u9ede\u3002<\/span><\/span><\/p>\n<ul>\n<li>\u884c\u52d5\u96f6\u552e\u670d\u52d9\u7684\u81f4\u52dd\u91cd\u9ede\uff1a\u63d0\u4f9b\u5dee\u7570\u5316\u7684\u9ad4\u9a57<\/li>\n<\/ul>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u6211\u5011\u5c07\u79fb\u52d5\u96f6\u552e\u985e\u516c\u53f8\u5b9a\u7fa9\u70ba\uff0c<\/span><\/span><span style=\"font-style: inherit;\">\u5c07\u684c\u9762\u7aef Web \u96f6\u552e\u5e73\u53f0\u64f4\u5c55\u5230\u79fb\u52d5\u7aef\uff0c\u4e26\u5efa\u7acb\u79fb\u52d5\u8cfc\u7269\u61c9\u7528\u7a0b\u5e8f\u5728\u667a\u80fd\u624b\u6a5f\u6216\u5e73\u677f\u96fb\u8166\u4e0a\uff0c\u5411\u6d88\u8cbb\u8005\u92b7\u552e\u7269\u54c1\u7684\u516c\u53f8\u3002<\/span><\/p>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u5728\u201cE-Commerce is a Bear\u201d\u4e00\u6587\u4e2d\uff0cBonobos \u7684 CEO Andy Dunn \u767c\u8868\u4e86\u4e00\u500b\u89c0\u9ede\uff0c\u4ed6\u8a8d\u70ba\u79fb\u52d5\u96fb\u5b50\u5546\u52d9\u7684\u521d\u5275\u516c\u53f8\u6709\u56db\u500b\u751f\u5b58\u7b56\u7565\u53ef\u4ee5\u5c0d\u6297\u4e9e\u99ac\u905c\uff1a<span style=\"color: #ff6600;\"><strong>\u5c08\u6709\u7684\u9078\u64c7\u3001\u5c08\u6709\u7684\u5b9a\u50f9\u3001\u5c08\u6709\u7684\u9ad4\u9a57\u4ee5\u53ca\u5c08\u6709\u7684\u5546\u54c1<\/strong><\/span>\u3002<\/span><\/p>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u9019\u56db\u500b\u7b56\u7565\u53ef\u4ee5\u4f7f\u79fb\u52d5\u5e73\u53f0\u7684\u8cfc\u7269\u670d\u52d9\u5f97\u5230\u63d0\u5347\u3002<\/span><span style=\"font-style: inherit;\">\u4e5f\u5c31\u662f\u8aaa\uff0c\u76ee\u524d\u805a\u7126\u65bc\u79fb\u52d5\u96f6\u552e\u9818\u57df\u7684\u516c\u53f8\u90fd\u5728\u601d\u8003\uff0c\u5982\u4f55\u63d0\u4f9b\u5dee\u7570\u5316\u7684\u9ad4\u9a57\u3002<\/span><span style=\"font-style: inherit;\">\u9019\u4e9b\u516c\u53f8\u6b63\u5728\u901a\u904e\u5d4c\u5165\u62cd\u7167\u3001\u767c\u4fe1\u606f\u7b49\u667a\u80fd\u624b\u6a5f\u81ea\u6709\u7684\u670d\u52d9\u4f86\u6539\u8b8a\u6d88\u8cbb\u8005\u5728\u79fb\u52d5\u7aef\u7684\u8cfc\u7269\u9ad4\u9a57\u3002<\/span><\/p>\n<ul>\n<li>\u4ea4\u6613\u5e73\u53f0\u5fc5\u9808\u81f4\u529b\u65bc\u4f7f\u4ea4\u6613\u6469\u64e6\u964d\u5230\u6700\u4f4e<\/li>\n<\/ul>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u6211\u5011\u628a\u4ea4\u6613\u5e73\u53f0\u985e\u516c\u53f8\u5b9a\u7fa9\u70ba\uff0c\u4f7f\u5f97\u8cb7\u65b9\u548c\u8ce3\u65b9\u4e4b\u9593\u7684\u4ea4\u6613\u66f4\u52a0\u4fbf\u5229\u7684\u516c\u53f8\uff0c\u9019\u7a2e\u4ea4\u6613\u53ef\u4ee5\u57fa\u65bc Web \u5728\u7dda\u4ea4\u6613\u5e73\u53f0\u5728\u79fb\u52d5\u7aef\u7684\u64f4\u5c55\u5e73\u53f0\uff0c\u4e5f\u53ef\u4ee5\u57fa\u65bc\u4e00\u500b\u79fb\u52d5\u61c9\u7528\u7a0b\u5e8f\u3002<\/span><\/span><\/p>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u4efb\u4f55\u4e00\u500b\u4ea4\u6613\u5e73\u53f0\u516c\u53f8\u60f3\u8981\u53d6\u52dd\u7684\u95dc\u9375\uff0c\u5c31\u5728\u65bc\u662f\u52a0\u5f37\u4ea4\u6613\u5e02\u5834\u7684\u6d41\u52d5\u6027\uff0c\u4e5f\u5c31\u662f\u54ea\u4e00\u5bb6\u516c\u53f8\u80fd\u5920\u66f4\u5feb\u66f4\u597d\u7684\uff0c\u628a\u4ed6\u5011\u7684\u4ea4\u6613\u5e02\u5834\u9077\u79fb\u5230\u79fb\u52d5\u7aef\u3002<\/span><\/span>\u5982 HotelTonight \u548c FOBO \u7b49\u4ea4\u6613\u5e73\u53f0\u5c31\u52a0\u5165\u4e86\u672c\u5730\u5316\u3001\u6642\u6548\u6027\u7b49\u5143\u7d20\uff0c\u4e26\u4e14\u5176\u4ea4\u6613\u50c5\u80fd\u5728\u79fb\u52d5\u7aef\u5b8c\u6210\uff0c\u9019\u8b93\u7528\u6236\u9ad4\u9a57\u5230\u4ed6\u5011\u7684\u670d\u52d9\u5728\u667a\u80fd\u624b\u6a5f\u4e0a\u7684\u51fa\u8272\u8868\u73fe\u3002<\/p>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u5728\u9019\u500b\u9818\u57df\u4e2d\u7372\u52dd\u7684\u95dc\u9375\u5247\u662f\uff0c\u80fd\u5920\u5411\u8cb7\u5bb6\u548c\u8ce3\u5bb6\u63d0\u4f9b\u4f4e\u6210\u672c\u7684\u3001\u9700\u6c42\u5339\u914d\u9ad8\u6548\u7684\u670d\u52d9\uff0c\u4f7f\u5f97\u4ea4\u6613\u6469\u64e6\u964d\u5230\u6700\u4f4e\u3002<\/span><\/span><\/p>\n<ul>\n<li>\u6309\u9700\u670d\u52d9\uff1a\u80fd\u50cf\u8cb7\u52a0\u63d0\u4f9b\u6642\u6548\u6027\u5f37\u3001\u5782\u76f4\u65bc\u67d0\u9818\u57df\u7684\u670d\u52d9<\/li>\n<\/ul>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u6211\u5011\u628a\u6309\u9700\u670d\u52d9\u985e\u516c\u53f8\u5b9a\u7fa9\u70ba\uff0c\u5411\u8cb7\u5bb6\u63d0\u4f9b\u6642\u6548\u6027\u8f03\u5f37\u7684\u3001\u805a\u7126\u65bc\u67d0\u4e00\u5782\u76f4\u9818\u57df\u5167\u7684\u670d\u52d9\u7684\u516c\u53f8\u3002<\/span><\/span>\u5982\u679c\u4ea4\u6613\u5e73\u53f0\u985e\u7684\u516c\u53f8\u80fd\u5920\u63d0\u4f9b\u6309\u9700\u7684\u670d\u52d9\uff08\u670d\u52d9\u901a\u5e38\u5728\u6578\u5206\u9418\u6216\u6578\u5c0f\u6642\u5167\u63d0\u4f9b\uff09\uff0c\u6216\u80fd\u5920\u5411\u8cb7\u5bb6\u63d0\u4f9b\u5be6\u6642\u7684\u670d\u52d9\u66f4\u65b0\uff0c\u6211\u5011\u4e5f\u628a\u9019\u4e9b\u516c\u53f8\u653e\u5728\u9019\u4e00\u7d30\u5206\u9818\u57df\u4e2d\u3002<\/p>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u5b9a\u4f4d\u3001\u5c0e\u822a\u3001\u63a8\u9001\u4fe1\u606f\u7b49\u667a\u80fd\u624b\u6a5f\u7684\u7279\u9ede\u4f7f\u5f97\u9019\u985e\u670d\u52d9\u5728\u8fd1\u5e7e\u5e74\u4e2d\u6210\u70ba\u53ef\u80fd\uff0c\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\u8a72\u7d30\u5206\u9818\u57df\u5167\u7684\u516c\u53f8\u64c1\u6709\u5982\u6b64\u5927\u7684\u5e02\u5834\u6a5f\u9047\u3002<\/span><span style=\"font-style: inherit;\">\u5f88\u591a\u8a72\u985e\u516c\u53f8\u63d0\u4f9b\u7684\u670d\u52d9\u90fd\u975e\u5e38\u5177\u6709\u5be6\u7528\u6027\u3002<\/span><span style=\"font-style: inherit;\">\u4e5f\u5c31\u662f\u8aaa\uff0c\u60f3\u5728\u8a72\u9818\u57df\u5167\u53d6\u5f97\u6210\u529f\u7684\u95dc\u9375\u5c31\u662f\uff0c\u670d\u52d9\u7684\u4fbf\u5229\u6027\u548c\u50f9\u683c\u53cb\u597d\u5ea6\u3002<\/span><span style=\"font-style: inherit;\">\u60f3\u8981\u505a\u5230\u9019\u5169\u9ede\u5247\u9700\u8981\u4f9d\u9760\u898f\u6a21\u7684\u9a45\u52d5\u4ee5\u53ca\u4f9d\u8cf4\u65bc\u7cbe\u78ba\u7b97\u6cd5\u6240\u5f97\u51fa\u7684\u53f8\u6a5f\u8abf\u5ea6\u65b9\u6848\u3001\u914d\u9001\u8def\u7dda\u7b49\u3002<\/span><\/span><\/p>\n<ul>\n<li>\u57fa\u65bc App \u7684\u670d\u52d9<\/li>\n<\/ul>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u6211\u5011\u628a\u63d0\u4f9b\u57fa\u65bc App \u670d\u52d9\u7684\u516c\u53f8<\/span><\/span><span style=\"font-style: inherit;\">\u5b9a\u7fa9\u70ba\uff0c\u90a3\u4e9b\u5411\u7528\u6236\u63d0\u4f9b\u5b8c\u5168\u57fa\u65bc\u539f\u751f\u79fb\u52d5\u61c9\u7528\u670d\u52d9\u7684\u516c\u53f8\u3002<\/span><span style=\"font-style: inherit;\">\u7531\u65bc\u7528\u6236\u5c07\u5728\u4ed6\u5011\u7684\u667a\u80fd\u624b\u6a5f\u4e0a\u4f7f\u7528\u9019\u4e9b\u670d\u52d9\uff0c\u56e0\u6b64\u80fd\u5426\u70ba App 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inherit;\">\u7d93\u904e\u4e0d\u65b7\u7684\u7a4d\u7d2f\uff0c\u9019\u4e9b\u6539\u9032\u5c07\u8f49\u8b8a\u70ba\u6d88\u8cbb\u8005\u6109\u5feb\u7684\u4f7f\u7528\u9ad4\u9a57\u548c\u66f4\u5177\u5438\u5f15\u529b\u7684\u50f9\u683c\u512a\u52e2\u3002<\/span><\/p>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u79fb\u52d5\u96fb\u5b50\u5546\u52d9\u7684\u5d1b\u8d77\u662f\u81ea 20 \u5e74\u524d\u4f01\u696d\u548c\u500b\u4eba\uff0c\u958b\u59cb\u5728\u7db2\u4e0a\u92b7\u552e\u5546\u54c1\u548c\u670d\u52d9\u4ee5\u4f86\uff0c\u96f6\u552e\u696d\u53c8\u4e00\u80a1\u91cd\u8981\u7684\u5275\u65b0\u6d6a\u6f6e\u3002<\/span><\/span>\u80fd\u5920\u9818\u65bc\u5e02\u5834\uff0c\u6700\u5148\u6210\u529f\u5efa\u7acb\u65b0\u79fb\u52d5\u96fb\u5546\u696d\u52d9\u6a21\u5f0f\u7684\u4f01\u696d\uff0c\u5c07\u6709\u6a5f\u6703\u7372\u53d6\u6700\u5927\u7684\u5e02\u5834\u56de\u5831\u3002<\/p>\n<p style=\"font-style: inherit;\"><span style=\"font-style: inherit;\"><span style=\"font-style: inherit;\">\u65b0\u7684\u670d\u52d9\u985e\u578b\uff0c\u5982\u5728\u667a\u80fd\u624b\u6a5f\u51fa\u73fe\u4e4b\u524d\u7121\u6cd5\u5be6\u73fe\u7684\u3001\u57fa\u65bc\u7528\u6236\u9700\u6c42\u7684\u670d\u52d9\u548c\u57fa\u65bc\u79fb\u52d5\u61c9\u7528\u7684\u670d\u52d9\uff0c\u90fd\u975e\u5e38\u4ee4\u4eba\u8208\u596e\uff0c\u4e26\u4e14\u5728\u9019\u4e9b\u9818\u57df\u4e2d\u4e5f\u7d42\u5c07\u5b55\u80b2\u51fa\u4e00\u500b\u65b0\u7684\u8209\u4e16\u77da\u76ee\u7684\u201c\u7368\u89d2\u7378\u201d\u3002<\/span><\/span><\/p>\n<p style=\"font-style: inherit;\">\uff08\u672c\u6587\u8f49\u8f09\u81ea\u5408\u4f5c\u5925\u4f34 <a href=\"\/\/www.36kr.com\/p\/212821.html\" target=\"_blank\" rel=\"noopener\">36Kr<\/a>\uff09<\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u9ede\u6b64\u8655\u67e5\u770b\u5927\u5716 \u79fb\u52d5\u96fb\u5546\u6b63\u5728\u8208\u8d77\uff0c\u9019\u662f\u81ea 20 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