{"id":18335,"date":"2014-07-14T11:32:51","date_gmt":"2014-07-14T03:32:51","guid":{"rendered":"http:\/\/buzzorange.com\/citiorange\/2014\/07\/14\/identify-build-retain-social-media-influencers\/"},"modified":"2014-07-14T11:32:51","modified_gmt":"2014-07-14T03:32:51","slug":"identify-build-retain-social-media-influencers","status":"publish","type":"post","link":"https:\/\/buzzorange.com\/citiorange\/2014\/07\/14\/identify-build-retain-social-media-influencers\/","title":{"rendered":"\u793e\u7fa4\u7db2\u7ad9\u300c\u589e\u7c89\u300d\u6307\u5357\uff1a\u81ea\u5df1\u7684\u7c89\u7d72\u5718\uff0c\u9760\u5225\u4eba\u6551\uff01"},"content":{"rendered":"<p style=\"text-align: center\"><a href=\"https:\/\/farm9.staticflickr.com\/8350\/8181977908_bbb3c0b698.jpg\"><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/farm9.staticflickr.com\/8350\/8181977908_bbb3c0b698.jpg\" alt=\"\" width=\"500\" height=\"333\" \/><\/a><\/p>\n<p>\u7121\u5eb8\u7f6e\u7591\u7684\uff0c\u793e\u7fa4\u7db2\u7ad9\u73fe\u5728\u5df2\u7d93\u662f\u6700\u91cd\u8981\u767c\u8072\u7ba1\u9053\u4e4b\u4e00\u3002<\/p>\n<p>\u4e0d\u8ad6\u662f\u540d\u4eba\u3001\u7d20\u4eba\u3001\u65b0\u5a92\u9ad4\uff0c\u5f88\u591a\u4eba\u90fd\u6703\u4f7f\u7528 Facebook\u3001Twitter\u3001\u5fae\u535a\u3001\uff08G+?\uff09\u505a\u70ba\u66dd\u5149\u7ba1\u9053\uff0c\u4e26\u8207\u5176\u4ed6\u7528\u6236\u3001\u8ffd\u96a8\u8005\u3001\u7c89\u7d72\u4e92\u52d5\u3002\u56e0\u6b64\u5728\u9019\u500b\u6642\u4ee3\uff0c\u300c\u7c89\u7d72\u6578\u91cf\u300d\u591a\uff0c\u8b1b\u8a71\u5c31\u5927\u8072\u3002\u300c\u7c89\u7d72\u6578\u91cf\u300d\u4e5f\u53ef\u770b\u6210\u5f71\u97ff\u529b\u5927\u5c0f\u7684\u4ee3\u540d\u8a5e\u3002<\/p>\n<p>\u8981\u5982\u4f55\u589e\u52a0\u7c89\u7d72\u6578\u91cf\uff0c\u5c31\u6210\u70ba\u4e86\u5404\u5bb6\u7c89\u7d72\u5718\u3001\u535a\u4e3b\u7684\u5fc5\u5b78\u7955\u7b08\u3002\u7562\u7adf\u4e0d\u662f\u6bcf\u500b\u4eba\u90fd\u53ef\u4ee5\u50cf\u300c<a href=\"https:\/\/www.facebook.com\/pages\/ \u7121\u9650\u671f\u652f\u6301\u65b9\u4ef0\u5be7\u652f\u6301\u8b66\u5bdf \/310212962461242?fref=ts&amp;locale=tw_TW\" target=\"_blank\" rel=\"noopener noreferrer\">\u7121\u9650\u671f\u652f\u6301\u65b9\u4ef0\u5be7\u3001\u652f\u6301\u8b66\u5bdf<\/a>\u300d\u7684\u7c89\u7d72\u5718\u4e00\u6a23\u5728\u4e00\u5915\u4e4b\u9593\u7206\u7d05\uff0c\u5728\u6975\u77ed\u6642\u9593\u5167\u7372\u5f97\u4e94\u5341\u5e7e\u842c\u7c89\u7d72\uff0c\u9084\u8981\u5305\u542b\u5f88\u591a\u4fc4\u7f85\u65af\u4eba\u3002<\/p>\n<p>The Next Web \u4fbf\u6574\u7406\u51fa 5 \u500b\u6b65\u9a5f\uff0c\u6211\u518d\u5c07\u5b83\u7c21\u5316\u70ba\u4e09\u500b\u6b65\u9a5f\uff0c\u6559\u4f60\u5982\u4f55\u589e\u52a0\u7c89\u7d72\u3001\u589e\u52a0\u5f71\u97ff\u529b\u3002\u6bd4\u8f03\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u9019\u7bc7\u6587\u7ae0\u4e0d\u540c\u65bc\u904e\u5f80\u7684\u6559\u5b78\u8981\u4f60\u81ea\u7acb\u81ea\u5f37\uff0c\u800c\u662f\u8acb\u4f60\u60f3\u8fa6\u6cd5\u53bb\u300c\u62b1\u5225\u4eba\u7684\u5927\u817f\u300d\u3002<\/p>\n<ul>\n<li><span style=\"color: #800000\"><strong>\u627e\u51fa\u610f\u898b\u9818\u8896\u3001\u627e\u51fa\u6f5b\u5728\u7684\u7c89\u7d72<\/strong><\/span><\/li>\n<\/ul>\n<p>\u5728\u958b\u59cb\u4e4b\u524d\u4f60\u5fc5\u9808\u7406\u89e3\u81ea\u5df1\u7684\u8655\u5883\uff0c\u4e0d\u7ba1\u4f60\u73fe\u5728\u5df2\u7d93\u64c1\u6709\u4e86\u5927\u6279\u7684\u7c89\u7d72\uff0c\u6216\u8005\u9084\u53ea\u662f\u500b\u5c0f\u898f\u6a21\u7684\u793e\u7fa4\u3002\u60f3\u8fa6\u6cd5\u5728\u5176\u4e2d\u627e\u51fa\u76ee\u524d\u7c89\u7d72\u4e2d\u662f\u5426\u5b58\u5728\u610f\u898b\u9818\u8896\u3001\u793e\u7fa4\u9818\u8896\u7b49\u6709\u5f71\u97ff\u529b\u7684\u4eba\uff08Influencers\uff09\u3002<\/p>\n<p>\u5728\u9019\u908a\u53ef\u4ee5\u8a66\u8457\u4f7f\u7528 <a href=\"\/\/klout.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Klout<\/a>\uff0c\u4ed6\u53ef\u4ee5\u5c07\u793e\u7fa4\u5a92\u9ad4\u4e2d\u7684\u6d3b\u8e8d\u7a0b\u5ea6\u6fc3\u7e2e\u6210\u4e00\u500b\u6578\u5b57\uff08\u6709\u9ede\u985e\u4f3c\u5657\u6d6a\u7684 Karma \u503c\uff09\uff0c\u5f9e\u9019\u908a\u51fa\u767c\uff0c\u8a66\u8457\u300c\u627e\u51fa\u7c89\u7d72\u4e2d\u7684\u54ea\u4e00\u500b\u7c89\u7d72\u64c1\u6709\u6700\u591a\u7684\u7c89\u7d72\u300d\u3002\u6211\u77e5\u9053\u5f88\u50cf\u7e5e\u53e3\u4ee4\uff0c\u7c21\u55ae\u4f86\u8aaa\u5c31\u662f\u627e\u51fa\u662f\u5426\u6709\u5df2\u7d93\u6709\u4e9b\u540d\u6c23\u7684\u4eba\u6b63\u5728\u95dc\u6ce8\u4f60\uff0c\u53ef\u4ee5\u653e\u66f4\u591a\u7684\u5fc3\u529b\u5728\u8207\u9019\u4e9b\u5df2\u7d93\u6709\u5f71\u97ff\u529b\u7684\u7c89\u7d72\u4e92\u52d5\u3002<\/p>\n<p>\u4e5f\u53ef\u4ee5\u4e86\u89e3\u5230\u54ea\u4e9b\u610f\u898b\u9818\u8896\u3001Influencers \u95dc\u6ce8\u4f60\uff0c\u537b\u6c92\u6709\u53c3\u8207\u4f60\u7684\u300c\u54c1\u724c\u5efa\u8a2d\u300d\u3001\u9bae\u5c11\u8207\u4f60\u7684\u7c89\u7d72\u5718\u4e92\u52d5\u3002\u9019\u4e9b\u4eba\u5c07\u662f\u7c89\u7d72\u4e2d\u958b\u767c\u6f5b\u529b\u975e\u5e38\u5927\u7684\u4e00\u90e8\u4efd\u3002<\/p>\n<ul>\n<li><span style=\"color: #800000\"><strong>\u62b1\u5927\u817f\uff1a\u8207\u6709\u5f71\u97ff\u529b\u7684\u4eba\u806f\u7e6b\u3001\u5b78\u7fd2\u3001\u5408\u4f5c<\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: center\"><a href=\"\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/f\/fd\/LeBron_James_18112009_1.jpg\/640px-LeBron_James_18112009_1.jpg\"><img loading=\"lazy\" class=\"aligncenter\" src=\"\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/f\/fd\/LeBron_James_18112009_1.jpg\/640px-LeBron_James_18112009_1.jpg\" alt=\"\" width=\"307\" height=\"436\" \/><\/a><\/p>\n<p>\u96d6\u7136\u807d\u8d77\u4f86\u5f88\u96e3\u70ba\u60c5\uff0c\u4e0d\u904e\u60f3\u62ff\u51a0\u8ecd\u7684\u6700\u597d\u65b9\u6cd5\u5c31\u662f\u5927\u5bb6\u4f86\u7d44\u4e00\u968a\u3001\u6216\u662f\u64c1\u6709 4 \u500b\u9078\u79c0\u72c0\u5143\u3002\u9664\u4e86\u627e\u5c0b\u81ea\u5df1\u7c89\u7d72\u4e2d\u6709\u5f71\u97ff\u529b\u7684\u4eba\u4e4b\u5916\uff0c\u8207\u9818\u57df\u4e2d\u7684\u610f\u898b\u9818\u8896\u4e92\u52d5\uff0c\u751a\u81f3\u8acb\u6c42\u5e6b\u52a9\u3001\u806f\u7e6b\u3001\u5408\u4f5c\u4e5f\u662f\u975e\u5e38\u91cd\u8981\u7684\u3002\u7562\u7adf\u5f97\u5230\u793e\u7fa4\u9818\u8896\u7684\u6ce8\u610f\u597d\u8655\u591a\u591a\uff0c\u4e0d\u50c5\u80fd\u8b93\u4f60\u7684\u8072\u97f3\u50b3\u5f97\u66f4\u9060\u3001\u4e5f\u8b8a\u76f8\u5730\u8b93\u4ed6\u5011\u70ba\u4f60\u7684\u500b\u4eba\u54c1\u724c\u80cc\u66f8\u3002<\/p>\n<p><strong><span style=\"color: #ff00ff\">1. \u5408\u4f5c<\/span><\/strong><\/p>\n<p>\u4ee5\u73fe\u5728 Facebook \u4e0a\u5f88\u7d05\u7684\u5716\u6587\u5275\u4f5c\u5bb6\u70ba\u4f8b\uff0c\u99ac\u4f86\u819c\u3001\u63b0\u63b0\u557e\u557e\u3001\u7ffb\u767d\u773c\u5427\uff01\u6eab\u8482\u59ae\u5c0f\u59d0\u7b49\u5e38\u5e38\u4e92\u76f8\u300c\u5716\u6230\u300d\u3001\u4e92\u76f8 tag\uff0c\u64f4\u5c55\u5167\u5bb9\u7684\u5f71\u97ff\u529b\u3002\u900f\u904e\u9019\u985e\u578b\u7684\u5408\u4f5c\uff0c\u53ef\u4ee5\u5c07\u8072\u97f3\u3001\u77e5\u540d\u5ea6\u50b3\u5f97\u66f4\u9060\u3001\u66f4\u5ee3\u3002<\/p>\n<p><span style=\"color: #ff00ff\"><strong>2. \u81ea\u5df1\u7684\u5b58\u5728\u611f\u81ea\u5df1\u5237<\/strong><\/span><\/p>\n<p>\u4e0d\u904e\uff0c\u5982\u679c\u7c89\u7d72\u5718\u5c0f\u5c0f\u7684\uff0c\u4e5f\u4e0d\u8a8d\u8b58\u4ec0\u9ebc\u5927\u5496\u53ef\u4ee5\u5408\u4f5c\uff0c\u8a72\u600e\u9ebc\u8fa6\u5462\uff1f\u6c92\u95dc\u4fc2\u3002\u8a31\u591a\u5973\u661f\u90fd\u77e5\u9053\u8981\u9732\u6771\u9732\u897f\u640f\u7248\u9762\u4e86\uff0c\u66f4\u4f55\u6cc1\u5728\u7af6\u722d\u4e5f\u5f88\u6fc0\u70c8\u7684\u793e\u7fa4\u5708\u3002<\/p>\n<p>\u8209\u500b\u4f8b\u5b50\uff0c\u4e0d\u5f97\u4e0d\u8aaa Facebook \u4e0a\u7684\u5716\u6587\u5275\u4f5c\u5bb6\u591a\u5230\u6709\u9ede\u6c3e\u6feb\u7684\u5730\u6b65\uff0c\u8981\u600e\u9ebc\u5728\u82b8\u82b8\u773e\u751f\u4e2d\u812b\u7a4e\u800c\u51fa\u5462\uff1f\u300c\u5230\u5927\u5496\u7684\u8cbc\u6587\u4e2d\u7559\u8a00\u300d\u6216\u8a31\u662f\u4e00\u7a2e\u8fa6\u6cd5\uff0c\u53ef\u4ee5\u89c0\u5bdf\u5230\u6709\u4e9b\u65b0\u92b3\u7684\u5716\u6587\u5275\u4f5c\u5bb6\u4ee5\u81ea\u5df1\u756b\u7684\u5716\u4f86\u56de\u61c9\u5927\u5496\u7684\u8a0e\u8ad6\u4e32\uff0c\u5982\u679c\u56de\u61c9\u5f97\u7576\uff0c\u4e0d\u50c5\u300c\u8b9a\u300d\u6578\u5927\u589e\uff0c\u4e5f\u6709\u53ef\u80fd\u5f97\u5230\u5927\u5496\u7684\u5206\u4eab\u8207\u8a8d\u540c\u3002<\/p>\n<p>\u9664\u4e86\u4ee5\u4e0a\u5169\u9ede\u4e4b\u5916\uff0c\u5728\u5176\u4e2d\u5b78\u7fd2\u9818\u57df\u4e2d\u7684\u793e\u7fa4\u9818\u8896\u662f\u5982\u4f55\u88fd\u4f5c\u3001\u5206\u4eab\u3001\u5448\u73fe\u5167\u5bb9\u4e5f\u662f\u5341\u5206\u91cd\u8981\u7684\u529f\u8ab2\u3002<\/p>\n<ul>\n<li><span style=\"color: #800000\"><strong>\u5167\u5bb9\u9084\u662f\u6700\u91cd\u8981\u7684\u3001\u6700\u91cd\u8981\u7684\u3001\u6700\u91cd\u8981\u7684<\/strong><\/span><\/li>\n<\/ul>\n<p>\u96d6\u7136\u81ea\u5df1\u7684\u7c89\u7d72\u5718\u9760\u5225\u4eba\uff08\u793e\u7fa4\u9818\u8896\uff09\u6551\uff0c\u4e0d\u904e\u5167\u5bb9\u4ecd\u662f\u6700\u91cd\u8981\u7684\u4e00\u74b0\uff0c\u4e5f\u662f\u53ea\u6709\u81ea\u5df1\u624d\u53ef\u4ee5\u62ef\u6551\u7684\u90e8\u5206\u3002\u4e99\u53e4\u4e0d\u8b8a\u7684\u9053\u7406\uff1a\u5167\u5bb9\u70ba\u738b\u3002<\/p>\n<p>\u8b1b\u7c21\u55ae\u4e00\u9ede\u7d93\u71df\u793e\u7fa4\u6709\u9ede\u50cf\u662f\u7528\u5167\u5bb9\u4f86\u8cfc\u8cb7\u300c\u95dc\u6ce8\u300d\uff0c\u800c\u793e\u7fa4\u9818\u8896\u5c31\u662f\u4f60\u7684\u300c\u4ee3\u8a00\u4eba\u300d\u3002\u5982\u679c\u4f60\u60f3\u6301\u7e8c\u4fdd\u6301\u9ad8\u5ea6\u7684\u300c\u95dc\u6ce8\u300d\uff0c\u90a3\u5c31\u8981\u63d0\u4f9b\u9ad8\u65bc\u5e02\u5834\u6a19\u6e96\u7684\u5167\u5bb9\u4f5c\u70ba\u300c\u5831\u916c\u300d\u3002\u6301\u7e8c\u7684\u767c\u4f48\u7368\u5bb6\u3001\u6709\u50f9\u503c\u7684\u5167\u5bb9\uff0c\u4e26\u4fdd\u6301\u8207\u7c89\u7d72\u9593\u7684\u4e92\u52d5\u3002<\/p>\n<p>\uff08\u8cc7\u6599\u4f86\u6e90\uff1a <a href=\"\/\/thenextweb.com\/socialmedia\/2014\/06\/19\/identify-build-retain-social-media-influencers\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Next Web<\/a>\uff1b\u5716\u7247\u4f86\u6e90\uff1a\u00a0<a href=\"https:\/\/www.flickr.com\/photos\/usnavy\/8181977908\/sizes\/m\/in\/photostream\/\" target=\"_blank\" rel=\"noopener noreferrer\">Official U.S. Navy Imagery<\/a>\u3001<a href=\"LeBron_James_18112009_1.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">Wiki<\/a>, CC Licnesed\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7121\u5eb8\u7f6e\u7591\u7684\uff0c\u793e\u7fa4\u7db2\u7ad9\u73fe\u5728\u5df2\u7d93\u662f\u6700\u91cd\u8981\u767c\u8072\u7ba1\u9053\u4e4b\u4e00\u3002 \u4e0d\u8ad6\u662f\u540d\u4eba\u3001\u7d20\u4eba\u3001\u65b0\u5a92\u9ad4\uff0c\u5f88\u591a\u4eba\u90fd\u6703\u4f7f\u7528 Facebook\u3001Twitter\u3001\u5fae\u535a\u3001\uff08G+?\uff09\u505a\u70ba\u66dd\u5149\u7ba1\u9053\uff0c\u4e26\u8207\u5176\u4ed6\u7528\u6236\u3001\u8ffd\u96a8\u8005\u3001\u7c89\u7d72\u4e92\u52d5\u3002\u56e0\u6b64\u5728\u9019\u500b[&#8230;]<\/p>\n","protected":false},"author":284,"featured_media":40164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[29467,29468,539,137],"_links":{"self":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts\/18335"}],"collection":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/users\/284"}],"replies":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/comments?post=18335"}],"version-history":[{"count":0,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts\/18335\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/media\/40164"}],"wp:attachment":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/media?parent=18335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/categories?post=18335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/tags?post=18335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}