{"id":18158,"date":"2014-08-04T10:04:56","date_gmt":"2014-08-04T02:04:56","guid":{"rendered":"http:\/\/buzzorange.com\/citiorange\/2014\/08\/04\/what-is-gamification\/"},"modified":"2014-08-04T10:04:56","modified_gmt":"2014-08-04T02:04:56","slug":"what-is-gamification","status":"publish","type":"post","link":"https:\/\/buzzorange.com\/citiorange\/2014\/08\/04\/what-is-gamification\/","title":{"rendered":"\u3010Viking Bar \u5c08\u6b04\u3011\u793e\u7fa4\u884c\u92b7\u8853\u518d\u9032\u5316\uff1a\u8d85\u7c21\u55ae\u56db\u62db\u300c\u904a\u6232\u6cd5\u300d\u7559\u4f4f\u4f60\u7684\u5ba2\u4eba"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/farm4.staticflickr.com\/3111\/3145776919_74f05d63fd_z.jpg\" alt=\"\" width=\"640\" height=\"427\" \/><\/p>\n<blockquote>\n<p style=\"color: #444444;\">\u4f5c\u8005\uff1aAlison Yeh\u3002\u559c\u6b61\u6253\u7c43\u7403\u3001\u5531\u6b4c\u3001\u5beb\u6771\u897f\u548c\u526a\u982d\u9aee\u7684\u5de5\u5b78\u9662\u5973\u5b69\uff0c\u4e5f\u66fe\u5728\u5e0c\u81d8\u505a\u904e 3 \u5468\u7684\u5fd7\u5de5\uff0c\u6c38\u9060\u90fd\u5fd8\u4e0d\u4e86\u8eba\u5728\u6c99\u7058\u4e0a\u548c\u5e0c\u81d8\u5c0f\u5b69\u4e00\u8d77\u73a9\u800d\u7684\u55ae\u7d14\u3002<\/p>\n<p style=\"color: #444444;\">\u5e0c\u671b\u81ea\u5df1\u7684\u6587\u5b57\u4e2d\u6709\u98fd\u542b\u6eff\u6eff\u7684\u6eab\u6696\u548c\u55ae\u7d14\u3002\u4fe1\u7bb1\uff1aa4667101@gmail.com\uff1bFB \u641c\u5c0b\uff1a\u8449\u6dd1\u5a77\u3002<\/p>\n<\/blockquote>\n<ul>\n<li><strong>\u4ec0\u9ebc\u662f\u904a\u6232\u5316\uff08Gamification\uff09\uff1f<\/strong><\/li>\n<\/ul>\n<p>\u300c\u904a\u6232\u5316\u300d\uff08Gamification\uff09\u4e00\u8a5e\u662f\u7a0b\u5f0f\u8a2d\u8a08\u5e2b Nick Pelling \u5728 2002 \u5e74\u6240\u767c\u660e\uff0c\u76f4\u5230 2010 \u624d\u88ab\u5927\u91cf\u4f7f\u7528\u3002<\/p>\n<p>\u5728 Kevin Werbach \u8207 Dan Hunter \u5408\u8457\u7684\u300a<a href=\"\/\/www.books.com.tw\/exep\/assp.php\/Techorange\/products\/F012823611?utm_source=Techorange&amp;utm_medium=ap-books&amp;utm_content=recommend&amp;utm_campaign=ap-201408\" target=\"_blank\" rel=\"noopener\">For The Win<\/a>\u300b\u4e2d\u662f\u9019\u6a23<a href=\"https:\/\/www.coursera.org\/course\/gamification\" target=\"_blank\" rel=\"noopener\">\u5b9a\u7fa9\u904a\u6232\u5316<\/a>\uff1a\u300cThe use of game elements and game-design techniques in non-game contexts.\u300d\u610f\u5373\u300c\u5728\u975e\u904a\u6232\u7684\u5834\u5408\u4e2d\u4f7f\u7528\u904a\u6232\u7684\u5143\u7d20\u300d\u3002<\/p>\n<p>\u904a\u6232\u5316\u7684\u7d42\u6975\u76ee\u6a19\u4e0d\u662f\u76f4\u63a5\u589e\u52a0\u975e\u904a\u6232\u5834\u5408\u7684\u6a02\u8da3\uff0c\u800c\u662f\u5c07\u904a\u6232\u5f15\u4eba\u5165\u52dd\u7684\u56e0\u5b50\uff0c\u61c9\u7528\u5728\u975e\u904a\u6232\u7684\u5834\u5408\u4e2d\uff0c\u4fc3\u4f7f\u4eba\u5011\u9054\u5230\u4e00\u5b9a\u7684\u76ee\u6a19\uff0c\u4e26\u5728\u9032\u884c\u7684\u904e\u7a0b\u4e2d\u611f\u5230\u6709\u8da3\u3002<\/p>\n<ul>\n<li><b>\u98df\u8863\u4f4f\u884c\u6a23\u6a23\u6709\uff0c\u4f60\u7684\u751f\u6d3b\u65e9\u5c31\u88ab\u904a\u6232\u5316\u4e86<\/b><\/li>\n<\/ul>\n<p>\u8a31\u591a\u516c\u53f8\u5584\u7528\u904a\u6232\u5316\u7b56\u7565\uff0c\u8b93\u4eba\u6c88\u8ff7\u65bc\u4ed6\u5011\u7684\u7522\u54c1\u65bc\u670d\u52d9\uff0c\u4f8b\u5982\u79fb\u52d5\u5b9a\u4f4d\u670d\u52d9\uff08LBS\uff09\u793e\u7fa4\u61c9\u7528 <a href=\"\/\/www.techbang.com\/posts\/2758-equestrian-city-with-friends-enjoy-the-pleasure-of-covering-for-the-king-foursquare\" target=\"_blank\" rel=\"noopener\">Foursquare<\/a>\uff0c\u5c31\u662f\u904a\u6232\u5316\u7684\u4f8b\u5b50\u4e4b\u4e00\uff1b\u4f7f\u7528\u8005\u5728\u9644\u8fd1\u7684\u5496\u5561\u5ef3\u6216\u9910\u5ef3\u6253\u5361\u5c31\u53ef\u4ee5\u5f97\u5230\u865b\u64ec\u52f3\u7ae0\u3002<\/p>\n<p>\u9084\u6709<a href=\"\/\/opower.com\/\" target=\"_blank\" rel=\"noopener\">Opower<\/a>\u516c\u53f8\uff0c\u53ea\u8981\u7bc0\u7d04\u7528\u96fb\uff0c\u5c31\u53ef\u4ee5\u5f97\u5230\u865b\u64ec\u52f3\u7ae0\uff0c<a href=\"\/\/www.seinsights.asia\/story\/649\/8\/1471\" target=\"_blank\" rel=\"noopener\">\u9084\u53ef\u4ee5\u5728\u81c9\u66f8\u4e0a\u5206\u4eab\u4ed6\u5011\u7684\u6210\u7e3e\uff0c\u548c\u9130\u5c45\u8f03\u52c1<\/a>\u3002\u53c8\u4f8b\u5982\u7a0b\u5f0f\u8ad6\u58c7 <a href=\"\/\/stackoverflow.com\/\" target=\"_blank\" rel=\"noopener\">Stack Overflow<\/a>\uff0c\u4ed6\u5011\u7d71\u8a08\u4f7f\u7528\u8005\u7684\u63a8\u5653\u6587\u7e3d\u6578\uff0c\u9f13\u52f5\u5927\u5bb6\u56de\u61c9\u3001\u767c\u8868\u512a\u8cea\u6587\u7ae0\uff0c\u4e26\u4ee5\u5206\u6578\u70ba\u9580\u6abb\u4f86\u8ce6\u4e88\u4f7f\u7528\u8005\u300c\u7279\u6b0a\u300d\uff0cStack Overflow \u904b\u7528\u734e\u7ae0\u9f13\u52f5\u4f7f\u7528\u8005\u4e92\u52a9\u6216\u767c\u554f\uff0c\u5982\u734e\u52f5\u300c\u554f\u4e86\u5343\u4eba\u95b1\u89bd\u7684\u554f\u984c\u300d\u6216\u300c\u56de\u4e86\u767e\u63a8\u7684\u89e3\u7b54\u300d\u3002<\/p>\n<p>\u5176\u5be6\uff0c\u9019\u4e5f\u4e0d\u662f\u65b0\u62db\uff0c\u5c31\u50cf\u5c0f\u5b69\u505a\u5bb6\u4e8b\uff0c\u7238\u5abd\u4e5f\u6709\u7528\u8cbc\u7d19\u734e\u52f5\uff0c\u6216\u662f\u5546\u52d9\u65c5\u5ba2\u7684\u54e9\u7a0b\u916c\u8cd3\u8a08\u5283\u3002\u4f46\u96a8\u8457\u667a\u6167\u578b\u624b\u6a5f\u3001\u7db2\u8def\u7684\u666e\u53ca\u518d\u52a0\u4e0a\u300c\u7cbe\u6e96\u7684\u904a\u6232\u8a2d\u8a08\u300d\uff0c\u628a\u9019\u6a23\u7684\u5883\u754c\u63d0\u5347\uff0c\u865b\u64ec\u7684\u7a4d\u5206\u3001\u52f3\u7ae0\u7b49\u904a\u6232\u734e\u52f5\u6a5f\u5236\uff0c\u4f7f\u5f97\u6210\u4eba\u5c0f\u5b69\u5c0d\u904a\u6232\u5316\u7684\u7522\u54c1\u6b32\u7f77\u4e0d\u80fd\u3002\u9019\u500b\u6642\u4ee3\uff0c\u904a\u6232\u8d8a\u8b8a\u8d8a\u903c\u771f\uff0c\u73fe\u5be6\u751f\u6d3b\u8d8a\u8b8a\u8d8a\u50cf\u73a9\u904a\u6232\u3002<\/p>\n<ul>\n<li><strong>\u793e\u7fa4\u884c\u92b7\u4e0b\u4e00\u6b65\uff0c\u7528\u300c\u904a\u6232\u300d\u7559\u4f4f\u5ba2\u4eba<\/strong><\/li>\n<\/ul>\n<p>\u6703\u60f3\u5230\u7528\u904a\u6232\u5316\u4f86\u884c\u92b7\u4e0d\u662f\u6c92\u6709\u9053\u7406\u7684\uff0c\u9019\u53ef\u4ee5\u5f9e\u904e\u53bb\u7684\u884c\u92b7\u7b56\u7565\u4e2d\u7aba\u77e5\u4e00\u4e8c\u3002<\/p>\n<p>\u904e\u53bb\u5728\u884c\u92b7\u7b56\u7565\u4e2d\uff0c\u8b93\u6d88\u8cbb\u8005\u6709\u6240\u884c\u52d5\u6700\u6709\u6548\u7684\u65b9\u6cd5\u5c31\u662f\u5f62\u8c61\u7b56\u7565\uff1b\u8207\u5ee3\u544a\u4ee3\u7406\u5546\u806f\u624b\u88fd\u4f5c\u96fb\u8996\u5ee3\u544a\uff0c\u5728\u5ee3\u544a\u4e2d\u6558\u8ff0\u5546\u54c1\u7684\u300c\u6545\u4e8b\u300d\uff0c\u6216\u662f\u88fd\u4f5c\u5bb9\u6613\u53e3\u8033\u76f8\u50b3\u7684\u300c\u6545\u4e8b\u300d\u900f\u904e\u5927\u773e\u50b3\u64ad\u5a92\u9ad4\u6563\u64ad\u3002\u7e3d\u4e4b\uff0c\u5c0d\u6d88\u8cbb\u8005\u8a34\u8aaa\u5305\u88dd\u8457\u54c1\u724c\u50f9\u503c\u7684\u300c\u6545\u4e8b\u300d\u662f\u6700\u5e38\u7528\u7684\u7b56\u7565\u3002<\/p>\n<p><a href=\"\/\/www.gvm.com.tw\/Boardcontent_14967_1.html\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter\" src=\"\/\/www.brandinlabs.com\/wp-content\/uploads\/2013\/07\/LV-Art-of-Packing.jpg\" alt=\"\" width=\"637\" height=\"347\" \/><\/a><\/p>\n<p>\u9032\u5165 2000 \u5e74\uff0c\u7576\u7db2\u969b\u7db2\u8def\u76db\u884c\u4e4b\u5f8c\uff0c\u8a71\u984c\u5168\u90fd\u8f49\u5411\u300c\u793e\u7fa4\u300d\u3002<\/p>\n<p>\u5229\u7528\u5927\u91cf\u7684\u7528\u6236\u6578\u8207\u767b\u5165\u6578\u78ba\u4fdd\u91cf\u5316\u50b3\u64ad\u6210\u6548\uff0c\u300c\u793e\u7fa4\u300d\u5728\u50b3\u64ad\u54c1\u724c\u548c\u7522\u54c1\u90fd\u6709\u5176\u8209\u8db3\u8f15\u91cd\u7684\u5730\u4f4d\u3002\u5982\u540c\u524d\u8ff0\uff0c\u900f\u904e\u793e\u7fa4\u5a92\u9ad4\u6216\u5927\u773e\u50b3\u64ad\u5a92\u9ad4\u64f4\u5927\u898f\u6a21\u7684\u5546\u54c1\u670d\u52d9\uff0c\u7528\u300c\u6545\u4e8b\u300d\u5305\u88dd\u7522\u54c1\u8207\u54c1\u724c\u50f9\u503c\uff0c\u5df2\u7d93\u7372\u5f97\u773e\u591a\u7528\u6236\u7684\u8a8d\u77e5\uff0c\u540c\u6642\u4e5f\u5438\u5f15\u4e86\u8a31\u591a\u4f7f\u7528\u8005\u3002<\/p>\n<p>\u4f46\u662f\uff0c\u5982\u4f55\u8b93\u7528\u6236\u505c\u7559\u5728\u8a72\u9805\u670d\u52d9\uff0c\u9019\u500b\u554f\u984c\u9084\u6c92\u89e3\u6c7a\u3002\u9032\u5165 2010 \u5e74\u5f8c\uff0c\u300c\u904a\u6232\u5316\u300d\u53ef\u8aaa\u662f\u4e0a\u8ff0\u554f\u984c\u7684\u6700\u597d\u89e3\u7b54\u3002\u73fe\u5728\uff0c\u5728\u5404\u500b\u793e\u7fa4\u7db2\u8def\u7684\u5927\u578b\u670d\u52d9\u5e7e\u4e4e\u90fd\u5c0e\u5165\u904a\u6232\u7684\u7d50\u69cb\uff0c\u4f01\u696d\u4e5f\u9078\u64c7\u5728\u7522\u54c1\u5c0e\u5165\u904a\u6232\u7d50\u69cb\uff0c\u4ee5\u5438\u5f15\u7528\u6236\u9577\u671f\u7e7c\u7e8c\u4f7f\u7528\u3002<\/p>\n<p>\u5f9e\u300c\u6545\u4e8b\u300d\u5230\u300c\u793e\u7fa4\u300d\u5ba3\u50b3\u54c1\u724c\uff0c\u518d\u7528\u300c\u904a\u6232\u300d\u7559\u4f4f\u5ba2\u4eba\uff0c\u9019\u4e26\u975e\u53ea\u662f\u77ed\u671f\u73fe\u8c61\uff0c\u800c\u662f\u9577\u671f\u7684\u8da8\u52e2\uff0c\u4e26\u6703\u5f71\u97ff\u6211\u5011\u672a\u4f86\u751f\u6d3b\u7684\u6bcf\u500b\u5c64\u9762\u3002<\/p>\n<ul>\n<li><strong>\u600e\u9ebc\u7528\u300c\u904a\u6232\u300d\u7559\u4f4f\u4f60\u7684\u5ba2\u4eba\uff1f\u7c21\u55ae\uff0c\u56db\u62db\u641e\u5b9a\u4e00\u5207\uff01<\/strong><\/li>\n<\/ul>\n<p>\u7522\u54c1\u904a\u6232\u5316\u4f7f\u5f97\u7522\u54c1\u8b8a\u6709\u8da3\uff0c\u5728\u904a\u6232\u7684\u904e\u7a0b\u4e2d\uff0c\u8b93\u4f7f\u7528\u8005\u4e0d\u77e5\u4e0d\u89ba\u5c0d\u7522\u54c1\u7522\u751f\u4f9d\u8cf4\uff0c\u9032\u800c\u5c0d\u54c1\u724c\u5efa\u7acb\u597d\u611f\uff0c\u9019\u662f\u7528\u904a\u6232\u5316\u5be6\u73fe\u7522\u54c1\u884c\u92b7\u6240\u9810\u671f\u9054\u5230\u7684\u5922\u5e7b\u5883\u754c\u3002<\/p>\n<p>\u7136\u800c\uff0c\u5982\u4f55\u958b\u59cb\uff1f\u662f\u7121\u6b62\u5883\u7684\u628a\u904a\u6232\u7f6e\u5165\u7db2\u7ad9\u55ce\uff1f\u4e0d\u7ba1\u5b83\u662f\u751a\u9ebc\u7522\u54c1\uff0c\u628a\u5b83\u8b8a\u6210\u904a\u6232\u5c31\u5c0d\u4e86\uff0c\u9084\u662f\u8aaa\u53ea\u8981\u5728 App \u904a\u6232\u88e1\u4e00\u76f4\u51fa\u73fe\u7522\u54c1\u7684 Logo\uff0c\u6a19\u8a9e\u7b49\u5b57\u773c\u5c31\u597d\u4e86 \u2026 \u2026 \uff1f<\/p>\n<p>\u5225\u50bb\u4e86\uff0c\u9019\u6a23\u8ddf\u5f37\u5236\u6027\u7684\u5ee3\u544a\u7f6e\u5165\u6709\u751a\u9ebc\u5dee\u5225\uff01<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter\" src=\"\/\/www.edudemic.com\/wp-content\/uploads\/2014\/02\/gamification-large.jpg\" alt=\"\" width=\"514\" height=\"343\" \/><\/p>\n<p>\u904a\u6232\u5316\u7684\u904e\u7a0b\u5fc5\u9808\u662f\u795e\u4e0d\u77e5\u9b3c\u4e0d\u89ba\uff0c\u8981\u505a\u5230\u904a\u6232\u5316\u7684\u95dc\u9375\u662f \u2014\u2014\u4e86\u89e3\u904a\u6232\u7684\u5143\u7d20\u3002\u5fc5\u9808\u5f9e\u7522\u54c1\u5f62\u6210\u7684\u7d50\u69cb\u4e2d\uff0c\u647b\u5165\u904a\u6232\u5143\u7d20\uff0c\u5982\u6b64\u624d\u6709\u53ef\u80fd\u9054\u5230\u6e3e\u7136\u4e00\u9ad4\u7684\u6709\u8da3\u3002\u904a\u6232\u5316\u9664\u4e86\u8da3\u5473\u4ee5\u5916\uff0c\u4e3b\u8981\u5143\u7d20\u6709\u56db\u500b\uff1a<span style=\"color: #000000;\"><strong>\u76ee\u6a19\uff0c\u898f\u5247\uff0c\u6311\u6230\u4ee5\u53ca\u4e92\u52d5\u3002\u00a0<\/strong><\/span><\/p>\n<p>\u904a\u6232\u4e26\u975e\u53ea\u5c40\u9650\u65bc\u7dda\u4e0a\u6216\u55ae\u6a5f\u7248\u96fb\u8166\u904a\u6232\uff0c<a href=\"\/\/www.inside.com.tw\/2011\/01\/23\/nature-of-gamification\" target=\"_blank\" rel=\"noopener\">\u6240\u8b02\u7684\u904a\u6232\u662f\u4e00\u7a2e\u6982\u5ff5<\/a>\uff0c\u5f9e\u904b\u52d5\uff0c\u5982\u8db3\u7403\u3001\u7c43\u7403\u3001\u68d2\u7403\u7b49\uff0c\u7248\u5716\u904a\u6232\uff0c\u5982\u68cb\u76e4\u904a\u6232\u3001\u5927\u5bcc\u7fc1\u53ca\u5730\u7522\u5927\u4ea8\uff0c\u5230\u7d19\u724c\u904a\u6232\u90fd\u904a\u6232\u7684\u4e00\u7a2e\u3002\u800c\u4e0a\u8ff0\u7684\u904a\u6232\u90fd\u662f\u7531\u300c\u76ee\u6a19\u300d\u3001\u300c\u898f\u5247\u300d\u3001\u300c\u6311\u6230\u300d\u53ca\u300c\u4e92\u52d5\u300d\u56db\u7a2e\u5143\u7d20\u6240\u7d44\u6210\u7684\u3002<\/p>\n<p><strong><span style=\"color: #008000;\">\u904a\u6232\u7684\u300c\u76ee\u6a19\u300d<\/span><\/strong>\u2014\u2014 \u6697\u4e2d\u63a8\u92b7\u81ea\u5bb6\u7522\u54c1\uff1b\u904a\u6232\u5275\u7acb\u8005\u6700\u5728\u4e4e\u7684\u5c31\u662f\u8a72\u904a\u6232\u662f\u5426\u80fd\u9054\u5230\u4ed6\u5011\u8981\u6c42\u7684\u76ee\u6a19\u3002<\/p>\n<blockquote><p>\u5047\u8a2d\u662f\u904a\u6232\u5316\u7684\u884c\u92b7\uff0c\u904a\u6232\u7684\u76ee\u6a19\u5c31\u662f\uff1a\u73a9\u5bb6\u73a9\u5b8c\u904a\u6232\u5f8c\uff0c\u80fd\u5c0d\u7522\u54c1\u6709\u6bd4\u8f03\u7406\u89e3\uff0c\u6216\u662f\u5c0d\u7522\u54c1\u8207\u54c1\u724c\u6709\u6b63\u9762\u56de\u994b\uff1b\u82e5\u662f\u904a\u6232\u5316\u7684\u6559\u5b78\uff0c\u904a\u6232\u7684\u76ee\u6a19\u5c31\u662f\uff0c\u73a9\u5bb6\u900f\u904e\u904a\u6232\u5316\u7684\u5b78\u7fd2\uff0c\u5c0d\u5b78\u7fd2\u7522\u751f\u6b63\u5411\u56de\u994b\uff0c\u5b78\u5f97\u66f4\u7d2e\u5be6\u7b49\u3002<\/p><\/blockquote>\n<p><span style=\"color: #008000;\"><strong>\u904a\u6232\u7684\u300c\u898f\u5247\u300d<\/strong><\/span>\u2014\u2014 \u63a7\u5236\u8cc7\u8a0a\u7684\u8d70\u5411\u3002\u8a2d\u8a08\u4e00\u500b\u904a\u6232\uff0c\u5fc5\u9808\u9810\u8a2d\u4e00\u500b\u904a\u6232\u74b0\u5883\u8b93\u73a9\u5bb6\u5728\u7576\u4e2d\u9032\u884c\u904a\u6232\uff0c\u6309\u7167\u904a\u6232\u898f\u5247\u4f86\u78ba\u4fdd\u50b3\u9054\u7d66\u73a9\u5bb6\u7684\u8cc7\u8a0a\u6c92\u6709\u7f3a\u5931\u3002<\/p>\n<p>\u4f8b\u5982 Dropbox \u7684 <a href=\"https:\/\/www.dropbox.com\/gs\" target=\"_blank\" rel=\"noopener\">Dropbox Quest<\/a>\u3002\u4ed6\u5011\u76ee\u7684\u662f\u8981\u8b93\u4f7f\u7528\u8005\u77ad\u89e3 Dropbox \u7684\u4e00\u5207\uff0c\u4ee5\u53ca\u4ed4\u7d30\u7684\u700f\u89bd\u4ed6\u5011\u7684\u7db2\u7ad9\u548c\u7559\u8a00\u7248\uff0c\u4f9d\u7167\u6307\u793a\u8dd1\u5b8c\u904a\u6232\u6d41\u7a0b\u7684\u4eba\u5c31\u53ef\u4ee5\u5f97\u5230\u514d\u8cbb\u7684\u984d\u5916\u5b58\u653e\u7a7a\u9593\u3002\u898f\u5247\u7684\u91cd\u8981\u6027\u5728\u65bc\u78ba\u4fdd\u9032\u884c\u904a\u6232\u7684\u5c0d\u8c61\u5728\u904a\u6232\u7684\u6d41\u7a0b\u7576\u4e2d\u662f\u671d\u8457\u696d\u8005\u7684\u76ee\u6a19\u524d\u9032\u3002<\/p>\n<p><span style=\"color: #008000;\"><strong>\u904a\u6232\u7684\u300c\u6311\u6230\u300d<\/strong><\/span>\u2014\u2014 \u5f15\u8d77\u73a9\u5bb6\u8208\u8da3\u3002\u904a\u6232\u5fc5\u9808\u8981\u6709\u4e00\u5b9a\u7684\u96e3\u5ea6\u624d\u80fd\u8b93\u73a9\u5bb6\u5011\u66f4\u6709\u9b25\u5fd7\u4ee5\u53ca\u597d\u5947\u5fc3\u53bb\u6df1\u5165\u63a2\u7a76\uff0c\u4f46\u662f\u96e3\u5ea6\u592a\u9ad8\u7684\u8a71\u53cd\u800c\u6703\u6709\u53cd\u6548\u679c\u3002<\/p>\n<p>\u540c\u6642\u5fc5\u9808\u91d0\u6e05\uff0c\u4eca\u5929\u662f\u8981\u7f6e\u5165\u904a\u6232\u5316\u4f86\u884c\u92b7\uff0c\u800c\u4e26\u975e\u8981\u505a\u51fa\u4e00\u500b\u7d14\u7cb9\u53ea\u70ba\u4e86\u73a9\u5bb6\u4eab\u53d7\u7684\u904a\u6232\u3002\u4ee5 Nike \u70ba\u4f8b\uff0cNike \u7684\u90e8\u4efd\u7522\u54c1\u53ef\u4ee5\u8b93\u4f7f\u7528\u8005\u8a18\u9304\u904b\u52d5\u91cf\uff0c\u6bd4\u5982\u8dd1\u6b65\u7684\u8def\u7dda\u8ecc\u8de1\u6216\u6240\u82b1\u6642\u9593\u7b49\uff0c\u9019\u4e9b\u90fd\u662f\u904a\u6232\u60c5\u5883\u7684\u7f6e\u5165\uff0c\u4e0d\u53ea\u80fd\u8b93\u4f7f\u7528\u8005\u81ea\u5df1\u8d85\u8d8a\u81ea\u5df1\uff0c\u4e5f\u80fd\u8ddf\u5225\u4eba\u7af6\u722d\uff0c\u5f15\u8d77\u4f7f\u7528\u8005\u8208\u8da3\uff0c\u8b93\u4f7f\u7528\u8005\u611b\u4e0a\u904b\u52d5\u7684\u540c\u6642\uff0c\u4e5f\u9ed8\u9ed8\u5730\u611b\u4e0a Nike\u3002<\/p>\n<p><span style=\"color: #008000;\"><strong>\u904a\u6232\u7684\u300c\u4e92\u52d5\u300d<\/strong><\/span>\u2014\u2014 \u5584\u7528\u793e\u7fa4\u7684\u529b\u91cf\u3002<\/p>\n<p>\u5728\u4e0a\u6bb5\u63d0\u5230\u7684 LBS \u904a\u6232\u88e1\uff0c\u6211\u5011\u770b\u5230\u6709 Mayorship\uff08\u5e02\u9577\uff09\u8ddf Badges\uff08\u52f3\u7ae0\uff09\u9019\u4e9b\u734e\u52f5\uff0c\u7576\u73a9\u5bb6\u7d2f\u7a4d\u4e00\u5b9a\u7684\u734e\u52f5\u4e4b\u5f8c\uff0c\u80af\u5b9a\u6703\u60f3\u8981\u597d\u597d\u70ab\u8000\u4e00\u756a\u8207\u670b\u53cb\u5206\u4eab\u559c\u6085\uff0c\u900f\u904e\u7db2\u7ad9\u6216\u793e\u7fa4\u5a92\u9ad4\uff0c\u73a9\u5bb6\u53ef\u4ee5\u9ad8\u8abf\u5730\u63d0\u8d77\u904a\u6232\u9ad4\u9a57\uff0c\u696d\u8005\u4e5f\u80fd\u7372\u5f97\u984d\u5916\u7684\u7522\u54c1\u5ba3\u50b3\u6548\u679c\u3002<\/p>\n<ul>\n<li><strong>\u7269\u806f\u7db2\u4e32\u9023\uff0c\u904a\u6232\u5316\u7684\u793e\u7fa4\u751f\u6d3b\u66f4<\/strong><strong>\u6df1\u5165\u3001\u5f37\u5316\u3001\u66f4\u52a0\u6709\u8da3<\/strong><\/li>\n<\/ul>\n<p>\u65e9\u4e0a\u8d77\u5e8a\u5237\u7259\u6642\uff0c\u9644\u5728\u7259\u5237\u4e0a\u7684\u611f\u61c9\u5668\u5075\u6e2c\u5230\u5237\u7259\u7684\u52d5\u4f5c\uff0c\u7259\u818f\u5ee0\u5546\u5c31\u99ac\u4e0a\u50b3\u4f86\u300c\u597d\u68d2\uff01\u9ede\u6578\u5341\u9ede\u300d\uff1b\u65e9\u9910\u5403\u4e86\u7389\u7c73\u7247\u5f8c\uff0c\u5bb6\u6a02\u6c0f\u516c\u53f8\u4e5f\u50b3\u4f86\u9ede\u6578\u5341\u9ede\uff1b\u642d\u516c\u8eca\u4e0a\u73ed\u6642\uff0c\u653f\u5e9c\u4e5f\u9812\u7d66\u74b0\u4fdd\u9ede\u6578\uff0c\u53ef\u4ee5\u4f9d\u74b0\u4fdd\u9ede\u6578\u6263\u62b5\u6240\u5f97\u7a05\uff1b\u6e96\u6642\u4e0a\u73ed\u516c\u53f8\u4e5f\u9812\u767c\u9ede\u6578\uff1b\u4e0d\u642d\u516c\u8eca\u800c\u4ee5\u6b65\u884c\u6d3d\u516c\u7684\u4eba\uff0c\u4e5f\u6703\u7372\u8d08\u91ab\u7642\u4fdd\u96aa\u516c\u53f8\u63d0\u4f9b\u7684\u7d2f\u7a4d\u9ede\u6578\u7b49\u3002<\/p>\n<p><a href=\"\/\/www.inside.com.tw\/2011\/01\/19\/gamification-future\" target=\"_blank\" rel=\"noopener\">\u4ee5\u4e0a\u662f\u5361\u5167\u57fa\u7f8e\u9686\u5927\u5b78\u6559\u6388\u5091\u897f\u2027\u8b1d\u723e\uff08Jesse Schell\uff09\u5728 2010 \u5e74\u6f14\u8b1b\u767c\u8868\u7684\u672a\u4f86\u85cd\u5716<\/a>\uff0c\u7576\u904a\u6232\u5316\u64f4\u5c55\u5230\u6211\u5011\u65e5\u5e38\u751f\u6d3b\u4e2d\u7684\u6bcf\u500b\u89d2\u843d\uff0c\u6211\u5011\u7684\u793e\u6703\u4e5f\u8a31\u5c31\u6703\u50cf\u8b1d\u723e\u8aaa\u7684\u90a3\u6a23\u3002<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter\" src=\"\/\/thisismyjoystick.com\/wp-content\/uploads\/2010\/07\/Jesse_Schell.jpg\" alt=\"\" width=\"440\" height=\"250\" \/><\/p>\n<p>\u8b1d\u723e\u6240\u63cf\u7e6a\u7684\u904a\u6232\u5316\u672a\u4f86\u7d55\u4e0d\u662f\u6191\u7a7a\u60f3\u50cf\uff0c\u4e8b\u5be6\u4e0a\u6211\u5011\u7684\u751f\u6d3b\u4e2d\u5df2\u7d93\u6709\u5f88\u591a\u904a\u6232\u5b58\u5728\u4e86\uff1a\u5b78\u6821\u7684\u667a\u529b\u6e2c\u9a57\u5206\u73ed\u3001\u8003\u5927\u5b78\u3001\u51fa\u793e\u6703\u627e\u5de5\u4f5c\u90fd\u8981\u7af6\u722d\u3001\u9032\u516c\u53f8\u958b\u59cb\u5de5\u4f5c\u8981\u6bd4\u696d\u7e3e\u3001\u5728\u80a1\u7968\u5e02\u5834\u4e2d\u8981\u96a8\u6642\u6ce8\u610f\u80a1\u50f9\u8b8a\u63db\u4f86\u8cb7\u9032\u8ce3\u51fa\u624b\u4e2d\u7684\u7c4c\u78bc\u7b49\uff0c\u9019\u4e9b\u90fd\u662f\u751f\u6d3b\u5df2\u7d93\u5b58\u5728\u7684\u904a\u6232\u3002<\/p>\n<p>\u4f46\u662f\uff0c\u904a\u6232\u4e5f\u53ea\u662f\u300c\u5b58\u5728\u300d\u800c\u5df2\uff0c2010 \u63d0\u8d77\u7684\u300c\u904a\u6232\u5316\u300d\u6982\u5ff5\u5c07\u6703\u6df1\u5165\u6211\u5011\u7684\u65e5\u5e38\uff0c\u5c07\u751f\u6d3b\u4e2d\u5df2\u5b58\u5728\u7684\u904a\u6232\u52a0\u4ee5\u5f37\u5316\u3002<\/p>\n<p>\u8a66\u8457\u60f3\u50cf\uff0c\u67d0\u9593\u516c\u53f8\u70ba\u8a55\u4f30\u54e1\u5de5\u8003\u7e3e\u7684\u904a\u6232\u5316\u8a2d\u5b9a\u662f\uff0c\u54e1\u5de5\u5de5\u4f5c\u6642\u6578\u8d8a\u591a\uff0c\u5f97\u5230\u7684\u734e\u7ae0\u8d8a\u591a\u3001\u5347\u9077\u7684\u8d8a\u5feb\uff0c\u65bc\u662f\u54e1\u5de5\u5011\u5fc5\u9808\u6210\u70ba\u6c92\u65e5\u6c92\u591c\u7684\u5de5\u4f5c\u72c2\u3002\u8fea\u58eb\u5c3c\u5728 Anaheim, CA \u7684\u65c5\u9928\u66fe\u5e0c\u671b\u589e\u52a0\u54e1\u5de5\u6253\u6383\u623f\u9593\u7684\u6548\u7387\uff0c\u800c\u8a2d\u7acb\u4e00\u500b\u300c\u6253\u6383\u7e3e\u6548\u6392\u884c\u699c\u300d\uff0c\u516c\u5e03\u6bcf\u500b\u4eba\u7684\u6253\u6383\u901f\u5ea6\uff0c\u4e26\u4e14\u52a0\u4ee5\u6392\u540d\u3002\u6b64\u7cfb\u7d71\u52a0\u6df1\u4e86\u54e1\u5de5\u6015\u88ab\u958b\u9664\u7684\u6050\u61fc\uff0c\u5c0e\u81f4\u54e1\u5de5\u4e0d\u7766\uff0c\u751a\u81f3\u5f37\u5fcd\u70ba\u4e86\u300c\u7e3e\u6548\u300d\u800c\u4e0d\u53bb\u4e0a\u5ec1\u6240\uff0c\u9019\u662f\u55ae\u55ae\u4f7f\u7528\u904a\u6232\u5143\u7d20\u5982\u300c\u5206\u6578\u3001\u734e\u7ae0\u3001\u6392\u884c\u699c\u300d\uff0c\u800c\u672a\u52a0\u4ee5\u6df1\u601d\u719f\u616e\u7684\u904a\u6232\u5316\u4f8b\u5b50\u3002<\/p>\n<p>\u8b1d\u723e\u6240\u63d0\u51fa\u7684\u904a\u6232\u5316\u672a\u4f86\uff0c\u53ef\u4ee5\u662f\u5922\u60f3\u7684\u70cf\u6258\u90a6\uff0c\u904a\u6232\u5316\u8b93\u4eba\u7684\u751f\u6d3b\u8b8a\u5f97\u66f4\u6709\u8da3\uff0c\u4f7f\u4eba\u7684\u751f\u6d3b\u5f9e\u54c1\u8cea\u5230\u6548\u7387\u90fd\u8b8a\u5f97\u66f4\u7f8e\u597d\uff0c\u4f46\u540c\u6642\uff0c\u904a\u6232\u5316\u7684\u672a\u4f86\u4e5f\u53ef\u80fd\u8b8a\u6210\u4e00\u500b\u53cd\u70cf\u6258\u90a6\u3002<\/p>\n<p>\u540c\u6a23\u7684\u4f8b\u5b50\uff0c\u6211\u5011\u63db\u500b\u904a\u6232\u5316\u8a2d\u8a08\u4f86\u505a\u54e1\u5de5\u8003\u7e3e\u8a55\u4f30\u3002\u674e\u592a\u592a\u662f\u500b\u5fc5\u9808\u81ea\u5df1\u5e36\u5c0f\u5b69\u53c8\u8981\u517c\u9867\u5de5\u4f5c\u7684\u8077\u696d\u5a66\u5973\uff0c\u82e5\u80b2\u5152\u548c\u5de5\u4f5c\u90fd\u80fd\u517c\u9867\u7576\u7136\u662f\u518d\u597d\u4e0d\u904e\uff0c\u4f46\u662f\u516c\u53f8\u7d42\u7a76\u662f\u8981\u4ee5\u696d\u7e3e\u8003\u8a55\uff0c\u70ba\u4e86\u7167\u9867\u5c0f\u5b69\u975e\u5f97\u6bcf\u5929\u6e96\u6642\u4e0b\u73ed\u7684\u4eba\uff0c\u901a\u5e38\u6703\u88ab\u516c\u53f8\u8a8d\u70ba\u300c\u4e0d\u597d\u7528\u300d\u3002<\/p>\n<p>\u82e5\u9019\u6642\u674e\u592a\u592a\u548c\u540c\u4e8b\u5011\u80fd\u5171\u540c\u64c1\u6709\u300c\u508d\u665a\u4e94\u9ede\u6e96\u6642\u4e0b\u73ed\u300d\u7684\u904a\u6232\u6a5f\u5236\uff0c\u90a3\u6703\u662f\u4ec0\u9ebc\u60c5\u6cc1\u5462\uff1f\u53ef\u4ee5\u5229\u7528\u652f\u63f4\u7d44\u7e54\u904a\u6232\u5316\u5de5\u5177 <a href=\"\/\/www.crunchbase.com\/organization\/rypple\" target=\"_blank\" rel=\"noopener\">Rypple<\/a>\uff0c\u5c07\u4f01\u756b\u6848\u7684\u5176\u4e2d\u4e00\u9805\u8a2d\u5b9a\u70ba\u300c\u8b93\u674e\u592a\u592a\u65e9\u9ede\u56de\u5bb6\u300d\uff0c\u5e6b\u52a9\u674e\u592a\u592a\u8b93\u5979\u65e9\u9ede\u56de\u5bb6\u7684\u4eba\uff0c\u53ef\u4ee5\u7372\u5f97\u4e00\u679a\u300c\u5609\u734e\u300d\u5fbd\u7ae0\u3002<\/p>\n<p>\u7576\u7136\uff0c\u9019\u500b\u904a\u6232\u6210\u529f\u8207\u5426\uff0c\u9700\u8981\u7aef\u770b\u516c\u53f8\u5167\u90e8\u7684\u6c23\u6c1b\uff0c\u4f46\u662f\u53ea\u8981\u6b64\u904a\u6232\u80fd\u5920\u6210\u529f\u904b\u4f5c\uff0c\u6709\u5c0f\u5b69\u7684\u8077\u696d\u5a66\u5973\u540c\u4e8b\u5011\u80fd\u5920\u6e96\u6642\u5728\u508d\u665a\u4e94\u9ede\u4e0b\u73ed\uff0c\u4e0d\u4f46\u80fd\u517c\u9867\u6559\u990a\u5152\u5973\u548c\u63d0\u5347\u696d\u7e3e\uff0c\u516c\u53f8\u5168\u9ad4\u54e1\u5de5\u4e5f\u80fd\u5920\u81ea\u7136\u800c\u7136\u5730\u80fd\u5920\u540c\u7518\u5171\u82e6\uff0c\u9019\u624d\u662f\u500b\u6700\u7406\u60f3\u7684\u60c5\u5f62\u5427\uff01<\/p>\n<p>\u53c8\u4f8b\u5982\u51fa\u7248\u5546\u611b\u65af\u552f\u723e\uff08Reed Elsevier\uff09\u5c31\u50f1\u7528 Keas \u7db2\u8def\u904a\u6232\u670d\u52d9\uff0c\u8b93 6 \u4eba\u4e00\u7d44\uff0c\u52aa\u529b\u9054\u5230\u8eab\u5fc3\u5065\u5eb7\u7684\u76ee\u6a19\uff0c\u8d0f\u7684\u968a\u4f0d\u53ef\u4ee5\u7372\u5f97\u7f8e\u91d1 200 \u7684\u79ae\u52b5\uff0c\u5176\u4e2d\u7684\u6311\u6230\u662f\u96a8\u6642\u5927\u7b11 30 \u79d2\u3002\u9019\u662f\u53e6\u4e00\u500b\u8b93\u751f\u6d3b\u8b8a\u5f97\u66f4\u7f8e\u597d\u7684\u904a\u6232\u5316\u4f8b\u5b50\u3002<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter\" src=\"\/\/gamification.co\/wp-content\/uploads\/2011\/02\/mindbloom-1.jpg\" alt=\"\" width=\"587\" height=\"375\" \/><\/p>\n<p>\u53ef\u898b\uff0c\u60f3\u8981\u4ec0\u9ebc\u6a23\u7684\u904a\u6232\u5316\u793e\u6703\uff0c\u6c7a\u5b9a\u6b0a\u90fd\u5728\u6211\u5011\u7684\u624b\u4e0a\u3002\u904a\u6232\u5316\u53ea\u662f\u4e00\u500b\u5de5\u5177\uff0c\u662f\u4e00\u628a\u96d9\u9762\u5203\uff0c\u4ed6\u6709\u4ed6\u7684\u512a\u9ede\uff0c\u4e5f\u53ef\u4ee5\u88ab\u6feb\u7528\uff0c\u662f\u597d\u662f\u58de\uff0c\u53d6\u6c7a\u65bc\u904a\u6232\u5316\u80cc\u5f8c\u7684\u52d5\u6a5f\uff0c\u800c\u975e\u904a\u6232\u5316\u672c\u8eab\u3002<\/p>\n<p>\u6216\u8a31\u7f8e\u597d\u7684\u904a\u6232\u5316\u672a\u4f86\uff0c\u61c9\u8a72\u8981\u50cf\u8b1d\u723e\u6240\u8aaa\u7684\u4e00\u6a23\uff0c\u300c\u6211\u5011\u7684\u5e78\u798f\u5c31\u662f\u6211\u5011\u6649\u5347\u5230\u8b93\u4e8b\u60c5\u8b8a\u5f97\u597d\u73a9\uff0c\u800c\u4e0d\u662f\u6709\u6548\u7387\u3002\u300d<\/p>\n<ul>\n<li><strong>\u5ef6\u4f38\u95b1\u8b80<\/strong><\/li>\n<\/ul>\n<p><a href=\"\/\/buzzorange.com\/2014\/08\/01\/how-lego-overcame-its-creativity-crisis\/\" target=\"_blank\" rel=\"noopener\">\u3010Viking Bar \u5c08\u6b04\u3011\u6a02\u9ad8\u54c1\u724c\u8840\u6dda\u53f2\uff1a\u7f3a\u4e4f\u6838\u5fc3\u50f9\u503c\u7684\u5275\u65b0\uff0c\u6bd4\u5b88\u820a\u66f4\u81f4\u547d\uff01<\/a><\/p>\n<p style=\"color: #666666;\"><a style=\"color: #0088cc;\" href=\"\/\/buzzorange.com\/2014\/07\/28\/why-the-long-tail-theory-is-that-important\/\" target=\"_blank\" rel=\"noopener\">\u3010Viking Bar \u5c08\u6b04\u3011\u7db2\u8def\u4e16\u4ee3\u6700\u91cd\u8981\u7684\u7d93\u6fdf\u7406\u8ad6\uff1a\u518d\u5c0f\u773e\u7684\u7522\u54c1\u90fd\u80fd\u662f\u92b7\u552e\u6551\u661f\uff01<\/a><\/p>\n<p style=\"color: #666666;\"><a style=\"color: #0088cc;\" href=\"\/\/buzzorange.com\/2014\/07\/18\/how-to-sponsor-a-national-sport-event\/\" target=\"_blank\" rel=\"noopener\">\u3010Viking Bar \u5c08\u6b04\u3011\u9ad8\u9054 30% \u7684\u56de\u5831\u7387\uff0c\u96e3\u602a\u9ea5\u7576\u52de\u3001\u73fe\u4ee3\u548c\u4e2d\u570b\u82f1\u5229\u6025\u8457\u7838\u9322\u8d0a\u52a9\u4e16\u8db3<\/a><\/p>\n<p>\uff08\u8f49\u8f09\u81ea\u5408\u4f5c\u5925\u4f34\u300a<a href=\"\/\/vikingbar.org\/2014\/03\/%E8%AE%93%E4%BD%A0%E6%84%9B%E4%B8%8D%E9%87%8B%E6%89%8B%E7%9A%84%E9%81%8A%E6%88%B2%E5%8C%96gamification%E6%9C%AA%E4%BE%86\/\" target=\"_blank\" rel=\"noopener\">\u7dad\u4eac\u4eba\u9152\u5427<\/a>\u300b\uff1b\u5716\u7247\u4f86\u6e90\uff1a<a style=\"color: #0063dc;\" href=\"https:\/\/www.flickr.com\/photos\/marcoarment\/3145776919\/sizes\/z\/\" target=\"_blank\" rel=\"noopener\">Marco Arment<\/a>\uff0cCC Licensed\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4f5c\u8005\uff1aAlison Yeh\u3002\u559c\u6b61\u6253\u7c43\u7403\u3001\u5531\u6b4c\u3001\u5beb\u6771\u897f\u548c\u526a\u982d\u9aee\u7684\u5de5\u5b78\u9662\u5973\u5b69\uff0c\u4e5f\u66fe\u5728\u5e0c\u81d8\u505a\u904e 3 \u5468\u7684\u5fd7\u5de5\uff0c\u6c38\u9060\u90fd\u5fd8\u4e0d\u4e86\u8eba\u5728\u6c99\u7058\u4e0a\u548c\u5e0c\u81d8\u5c0f\u5b69\u4e00\u8d77\u73a9\u800d\u7684\u55ae\u7d14\u3002 \u5e0c\u671b\u81ea\u5df1\u7684\u6587\u5b57\u4e2d\u6709\u98fd\u542b\u6eff\u6eff\u7684\u6eab\u6696\u548c\u55ae\u7d14\u3002\u4fe1\u7bb1\uff1a[&#8230;]<\/p>\n","protected":false},"author":143,"featured_media":40028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[1373,23618,24776],"_links":{"self":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts\/18158"}],"collection":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/users\/143"}],"replies":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/comments?post=18158"}],"version-history":[{"count":0,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts\/18158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/media\/40028"}],"wp:attachment":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/media?parent=18158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/categories?post=18158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/tags?post=18158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}