{"id":18072,"date":"2014-08-14T10:06:34","date_gmt":"2014-08-14T02:06:34","guid":{"rendered":"http:\/\/buzzorange.com\/citiorange\/2014\/08\/14\/real-time-experience-tracking\/"},"modified":"2014-08-14T10:06:34","modified_gmt":"2014-08-14T02:06:34","slug":"real-time-experience-tracking","status":"publish","type":"post","link":"https:\/\/buzzorange.com\/citiorange\/2014\/08\/14\/real-time-experience-tracking\/","title":{"rendered":"\u9023\u6d88\u8cbb\u8005\u559c\u6b61\u7528\u4ec0\u9ebc\u98df\u6750\u716e\u98ef\u90fd\u77e5\u9053\uff1f\u884c\u92b7\u4eba\u5fc5\u5099\u65b0\u6b66\u5668\uff1aRET"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/farm4.staticflickr.com\/3369\/4618523483_89e810d13b_z.jpg\" alt=\"\" width=\"552\" height=\"414\" \/><\/p>\n<p>\u6839\u64da\u8cc7\u7b56\u6703 <a href=\"\/\/www.find.org.tw\/find\/home.aspx?page=many&amp;id=387\" target=\"_blank\" rel=\"noopener\">FIND \u8abf\u67e5<\/a>\uff0c\u76ee\u524d\u667a\u6167\u578b\u624b\u6a5f\u548c\u5e73\u677f\u96fb\u8166\u5728\u53f0\u7063\u7684\u666e\u53ca\u7387\u5df2\u5206\u5225\u9054\u5230 58.7% \u53ca 25.4%\uff0c\u800c\u884c\u52d5\u4e0a\u7db2\u7684\u666e\u53ca\u7387\u4ea6\u9054\u5230 37.7%\u3002\u96a8\u8457\u884c\u52d5\u88dd\u7f6e\u7684\u666e\u53ca\uff0c\u4f7f\u7528\u8005\u8de8\u88dd\u7f6e\u884c\u70ba\u7684\u4e0d\u65b7\u589e\u52a0\uff0c\u300c\u5168\u901a\u8def\u96f6\u552e\uff08Omni-channel Retailing\uff09\u300d\u7684\u6642\u4ee3\u5df2\u7d93\u4f86\u81e8\u3002<\/p>\n<p>\u7136\u800c\uff0c\u76ee\u524d\u771f\u6b63\u7406\u89e3\u4f7f\u7528\u8005\u8de8\u88dd\u7f6e\u884c\u70ba\u7684\u4f01\u696d\u4e26\u4e0d\u591a\u3002\u539f\u56e0\u5728\u65bc\u4f01\u696d\u7121\u6cd5\u900f\u904e\u50b3\u7d71\u7684\u5e02\u5834\u8abf\u67e5\u65b9\u6cd5\uff08\u4f8b\u5982\uff1a\u5b9a\u91cf\u5206\u6790\u3001\u5b58\u53d6\u8a18\u9304\u5206\u6790\u3001\u554f\u5377\u8abf\u67e5\u3001\u7126\u9ede\u8a2a\u8ac7\u7b49\uff09\u638c\u63e1\u95dc\u65bc\u4f7f\u7528\u8005\u8de8\u88dd\u7f6e\u884c\u70ba\u7684\u95dc\u9375\u8cc7\u8a0a\u3002\u672c\u7bc7 beBit \u5c07\u4ecb\u7d39\u7814\u7a76\u8de8\u88dd\u7f6e\u4f7f\u7528\u884c\u70ba\u7684\u6700\u65b0\u8abf\u67e5\u624b\u6cd5\uff08RET\uff0cReal-time Experience Tracking\uff09\u8207\u5982\u4f55\u900f\u904e\u6b64\u624b\u6cd5\u5728\u65b0\u96f6\u552e\u6642\u4ee3\u767c\u6398\u6f5b\u5728\u5546\u6a5f\u3002<\/p>\n<ul>\n<li>\u00a0\u638c\u63e1\u4f7f\u7528\u8005\u8de8\u88dd\u7f6e\u884c\u70ba\u7684\u95dc\u9375\u662f\u300c\u7406\u89e3\u4f7f\u7528\u8005\u7576\u4e0b\u7684\u884c\u70ba\u300d<\/li>\n<\/ul>\n<p>\u884c\u52d5\u88dd\u7f6e\u662f\u5e73\u5e38\u5c31\u5e36\u5728\u624b\u908a\u7684\uff0c\u4f7f\u7528\u4e0a\u76f8\u5c0d\u6bd4\u8f03\u96a8\u6027\uff0c\u4e14\u5c0d\u5927\u591a\u6578\u7684\u4f7f\u7528\u8005\u800c\u8a00\uff0c\u624b\u6a5f\u5df2\u6210\u70ba\u751f\u6d3b\u7fd2\u6163\u7684\u4e00\u90e8\u4efd\uff0c\u4f8b\u5982\uff1a\u900f\u904e\u624b\u6a5f\u67e5\u770b\u81c9\u66f8\u3001Twitter\u3001LINE \u7b49\u793e\u7fa4\u5a92\u9ad4\u3001\u96a8\u6027\u700f\u89bd\u670b\u53cb\u5206\u4eab\u7684\u8cc7\u8a0a\u7b49\u884c\u70ba\u3002\u7531\u65bc\uff0c\u9019\u4e9b\u884c\u70ba\u5e38\u5e38\u662f\u4e00\u7a2e\u6163\u6027\uff0c\u4f7f\u7528\u8005\u4e26\u4e0d\u6703\u7279\u5225\u8a18\u5f97\uff0c\u56e0\u6b64\u8981\u900f\u904e\u554f\u5377\u8abf\u67e5\u6216\u96c6\u9ad4\u8a2a\u8ac7\u7b49\u8a18\u61b6\u56de\u9867\u578b\u7684\u8abf\u67e5\uff0c\u53bb\u7406\u89e3\u4f7f\u7528\u8005\u7684\u5b8c\u6574\u884c\u70ba\u5176\u5be6\u6709\u96e3\u5ea6\uff0c\u4e14\u7121\u6cd5\u5f97\u5230\u5b8c\u6574\u7684\u4e8b\u5be6\u3002<\/p>\n<p>\u5fb7\u570b\u7684\u5fc3\u7406\u5b78\u8005 Hermann Ebbinghaus \u7814\u7a76\u7684\u8a18\u61b6\u907a\u5fd8\u66f2\u7dda\u986f\u793a\u300c\u4eba\u7684\u8a18\u61b6\u5728\u4e00\u5929\u4e4b\u5167\u5feb\u901f\u6d41\u5931\u300d\uff08\u5982\u4e0b\u5716\uff09\u3002\u5982\u679c\u6c92\u6709\u7279\u5225\u610f\u8b58\uff0c\u4eba\u5728\u9694\u5929\u5c31\u6703\u5e7e\u4e4e\u907a\u5931\u524d\u4e00\u5929\u7684\u8a18\u61b6\u3002\u4f8b\u5982\uff0c\u591a\u6578\u4eba\u7121\u6cd5\u660e\u78ba\u7684\u56de\u7b54\u300c\u60a8\u9084\u8a18\u5f97\u5728\u4e0a\u4e00\u9031\u9593\u4f7f\u7528\u624b\u6a5f\u505a\u4e86\u54ea\u4e9b\u4e8b\u6216\u700f\u89bd\u4ec0\u9ebc\u7db2\u7ad9\u55ce\uff1f\u300d\u9019\u500b\u554f\u984c\uff0c\u56e0\u6b64\uff0c\u7406\u89e3\u4f7f\u7528\u8005\u7684\u8de8\u88dd\u7f6e\u884c\u70ba\uff0c\u5fc5\u9808\u5728\u4f7f\u7528\u884c\u70ba\u7684\u7576\u4e0b\u9032\u884c\u7d00\u9304\u3002<\/p>\n<p><a href=\"\/\/buzzorange.com\/wp-content\/uploads\/2014\/08\/picc1.png\"><img loading=\"lazy\" class=\"aligncenter  wp-image-8725\" src=\"\/\/buzzorange.com\/wp-content\/uploads\/2014\/08\/picc1.png\" alt=\"picc1\" width=\"573\" height=\"303\" \/><\/a><\/p>\n<ul>\n<li>\u900f\u904e Real-time Experience Tracking \u8abf\u67e5\uff0c\u5168\u9762\u7406\u89e3\u4f7f\u7528\u8005\u7684\u8de8\u88dd\u7f6e\u884c\u70ba<\/li>\n<\/ul>\n<p>\u8df3\u812b\u50b3\u7d71\u7684\u8abf\u67e5\u65b9\u6cd5\uff0c\u76ee\u524d\u6709\u4e00\u7a2e\u53eb\u505a\u300cReal-time Experience Tracking\uff08RET\uff09\u300d\u7684\u8abf\u67e5\u65b9\u6cd5\uff0c\u662f\u7528\u4f86\u7406\u89e3\u4f7f\u7528\u8005\u7684\u8de8\u88dd\u7f6e\u884c\u70ba\u7684\u6709\u529b\u5de5\u5177\u3002\u4e0d\u540c\u65bc\u4ee5\u5f80\u7684\u56de\u9867\u6027\u8abf\u67e5\uff0cRET \u8abf\u67e5\u900f\u904e\u96fb\u5b50\u88dd\u7f6e\u8207\u4f7f\u7528\u8005\u806f\u7e6b\uff0c\u8b93\u4f7f\u7528\u8005\u4ee5\u5404\u7a2e\u96fb\u5b50\u88dd\u7f6e\u300c\u5373\u6642\u56de\u5831\u300d\u8207\u8abf\u67e5\u4e3b\u984c\u76f8\u95dc\u7684\u601d\u8003\u6216\u5be6\u969b\u7684\u884c\u70ba\u3002<\/p>\n<p>RET \u8abf\u67e5\u80fd\u5920\u8b93\u6211\u5011\u5373\u6642\u8ffd\u8e64\u4f7f\u7528\u8005\u7684\u9ad4\u9a57\u53ca\u884c\u70ba\u3001\u7406\u89e3\u4f7f\u7528\u8005\u548c\u5546\u54c1\uff0f\u670d\u52d9\u7684\u63a5\u89f8\u9ede\uff0c\u4ee5\u53ca\u4f7f\u7528\u8005\u9700\u6c42\u7684\u8b8a\u5316\u7b49\u3002\u4e0b\u5716\u70ba\u900f\u904e RET \u8abf\u67e5\u300c\u8003\u616e\u8cb7\u8eca\u4f7f\u7528\u8005\u300d\u7684\u610f\u8c61\u5716\uff0c\u6211\u5011\u53ef\u4ee5\u767c\u6398\u9664\u4e86\u96dc\u8a8c\u5ee3\u544a\u4ee5\u5916\u7684\u63a5\u89f8\u9ede\uff0c\u5982\u8207\u5bb6\u4eba\u548c\u670b\u53cb\u9593\u7684\u8ac7\u8a71\uff0c\u800c\u66f4\u9032\u4e00\u6b65\u64ec\u8a02\u4e0d\u540c\u7684\u6e9d\u901a\u7b56\u7565\u3002<\/p>\n<p><a href=\"\/\/buzzorange.com\/wp-content\/uploads\/2014\/08\/picc2.png\"><img loading=\"lazy\" class=\"aligncenter  wp-image-8730\" src=\"\/\/buzzorange.com\/wp-content\/uploads\/2014\/08\/picc2.png\" alt=\"picc2\" width=\"587\" height=\"366\" \/><\/a><\/p>\n<p>\u6b64\u5916\uff0cRET \u8abf\u67e5\u5831\u544a\u7684\u5167\u5bb9\u4e0d\u9650\u65bc\u667a\u6167\u578b\u624b\u6a5f\u6216\u96fb\u8166\u7b49\u96fb\u5b50\u88dd\u7f6e\u4e0a\u7684\u884c\u70ba\uff0c\u96fb\u8996\u3001\u96dc\u8a8c\u3001\u5e73\u9762\u5ee3\u544a\u3001\u8ddf\u670b\u53cb\u7684\u5c0d\u8a71\u7b49\uff0c\u5831\u544a\u5167\u5bb9\u6db5\u84cb\u6240\u6709\u4e3b\u984c\u76f8\u95dc\u7684\u6d3b\u52d5\u3002\u5982\u679c\u6709\u9700\u8981\uff0c\u9084\u53ef\u4ee5\u9032\u4e00\u6b65\u91dd\u5c0d\u7279\u5225\u91cd\u8981\u7684\u884c\u70ba\u9032\u884c\u6df1\u5165\u7814\u7a76\uff0c\u6700\u5f8c\u64ec\u5b9a\u5177\u9ad4\u7684\u8209\u63aa\u3002<\/p>\n<ul>\n<li>RET\u00a0\u8abf\u67e5\u80fd\u767c\u73fe\u91cd\u8981\u6f5b\u5728\u5546\u6a5f<\/li>\n<\/ul>\n<p>RET \u7684\u512a\u52e2\u4e0d\u53ea\u662f\u53ef\u4ee5\u6b63\u78ba\u6355\u6349\u4f7f\u7528\u8005\u884c\u70ba\uff0c\u4e26\u6c7a\u5b9a\u5404\u88dd\u7f6e\u7684\u512a\u5148\u5ea6\u6216\u64ec\u5b9a\u8de8\u88dd\u7f6e\u7b56\u7565\uff0c\u540c\u6642\u9084\u53ef\u4ee5\u7406\u89e3\u4f7f\u7528\u8005\u5728\u7db2\u8def\u4e4b\u5916\u7684\u884c\u70ba\uff1a\u5982\u96fb\u8996\u3001\u96dc\u8a8c\u3001\u8ddf\u670b\u53cb\u7684\u5c0d\u8a71\u6216\u611f\u53d7\u7b49\uff0c\u85c9\u6b64\u63a2\u8a0e\u6574\u9ad4\u884c\u92b7\u6d41\u7a0b\u4e2d\u7684\u6539\u5584\u9ede\u6216\u65b0\u5546\u6a5f\u3002\u4f8b\u5982\uff0c\u5728\u904e\u53bb\u751f\u9bae\u5b85\u914d\u516c\u53f8\u7684 RET \u8abf\u67e5\u4e2d\uff0cbeBit \u8490\u96c6\u5230\u4f7f\u7528\u8005\u5728\u5bb6\u4f7f\u7528\u98df\u6750\u7684\u884c\u70ba\uff0c\u9664\u4e86\u8a2d\u8a08\u51fa\u63d0\u9ad8\u9867\u5ba2\u6eff\u610f\u5ea6\u7684\u670d\u52d9\u4e4b\u5916\uff0c\u540c\u6642\u4e5f\u5f97\u5230\u53ef\u4ee5\u5927\u5e45\u964d\u4f4e\u89e3\u7d04\u7387\u7684\u6709\u6548\u65b9\u6cd5\u3002<\/p>\n<p>\u6b64\u5916\uff0cRET \u8abf\u67e5\u4e2d\u767c\u73fe\u4f7f\u7528\u8005\u5fc3\u7406\u96a8\u8457\u74b0\u5883\u8b8a\u5316\uff0c\u6709\u8208\u8da3\u7684\u5ee3\u544a\u7a2e\u985e\u4e5f\u6703\u96a8\u8457\u5fc3\u7406\u7121\u610f\u8b58\u8b8a\u5316\u7684\u73fe\u8c61\u3002\u4f8b\u5982\uff0c\u4f7f\u7528\u8005\u5728\u516c\u53f8\u9644\u8fd1\u901a\u5e38\u662f\u5de5\u4f5c\u6a21\u5f0f\uff0c\u6bd4\u8f03\u5bb9\u6613\u6ce8\u610f\u5230\u82f1\u8a9e\u6559\u5ba4\u3001\u81ea\u6211\u555f\u767c\u7b49\u985e\u578b\u7684\u5ee3\u544a\uff1b\u4f46\u662f\u5728\u81ea\u5bb6\u9644\u8fd1\u5c31\u6703\u958b\u59cb\u6ce8\u610f\u5230\u9152\u985e\u3001\u6f2b\u756b\u7b49\u5a1b\u6a02\u6027\u8cea\u9019\u985e\u5728\u516c\u53f8\u9644\u8fd1\u5e38\u88ab\u5ffd\u7565\u7684\u5ee3\u544a\uff08\u4e0b\u5716\uff09\u3002\u672a\u4f86\uff0c\u4f01\u696d\u53ef\u4ee5\u900f\u904e\u7406\u89e3\u4f7f\u7528\u8005\u9019\u7a2e\u5fc3\u7406\u7684\u8b8a\u5316\uff0c\u61c9\u7528\u5728\u5ee3\u544a\u8cc7\u6e90\u914d\u7f6e\u7684\u512a\u5316\u4e0a\u3002<\/p>\n<p><a href=\"\/\/buzzorange.com\/wp-content\/uploads\/2014\/08\/piccc3.png\"><img loading=\"lazy\" class=\"aligncenter  wp-image-8733\" src=\"\/\/buzzorange.com\/wp-content\/uploads\/2014\/08\/piccc3.png\" alt=\"piccc3\" width=\"585\" height=\"346\" \/><\/a><\/p>\n<p>\u901a\u8def\u7b56\u7565\u4e00\u8def\u5f9e\u5be6\u9ad4\u8d70\u5230\u7db2\u8def\u4e0a\uff0c\u4e0b\u4e00\u500b\u968e\u6bb5\u7121\u7591\u7684\u4fbf\u662f\u300c\u5168\u901a\u8def\u4e32\u806f\u300d\uff0c\u800c\u4e32\u806f\u7684\u76ee\u6a19\u4e4b\u4e00\u5728\u5275\u9020\u7d9c\u6548\u3002\u7d9c\u6548\u53ef\u4ee5\u5f9e\u4f01\u696d\u7d93\u71df\u9762\u4f86\u770b\uff0c\u4e5f\u53ef\u4ee5\u5f9e\u6d88\u8cbb\u8005\u4fbf\u5229\u9762\u4f86\u770b\uff0c\u524d\u8005\u662f\u6574\u5408\u5404\u901a\u8def\u8cc7\u6e90\uff0c\u7701\u53bb\u4e0d\u9700\u8981\u7684\u6d6a\u8cbb\u8207\u7d44\u7e54\u4e0d\u6548\u7387\uff1b\u5f8c\u8005\u662f\u5f9e\u6eff\u8db3\u6d88\u8cbb\u8005\u4e0d\u540c\u751f\u6d3b\u6642\u9ede\u6240\u9700\u7684\u670d\u52d9\u8207\u5167\u5bb9\uff0c\u4ee5\u63d0\u9ad8\u5c0d\u5546\u54c1\u3001\u670d\u52d9\u9ecf\u6027\uff0c\u4ee5\u53ca\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3002\u4e0b\u4e00\u500b\u4e16\u4ee3\u7684\u901a\u8def\u7b56\u7565\u89e3\u6cd5\u80af\u5b9a\u662f\u5f9e\u5168\u9762\u4e86\u89e3\u6d88\u8cbb\u8005\u884c\u70ba\u8207\u9700\u6c42\u51fa\u767c\uff0c\u8a2d\u8a08\u51fa\u300c\u5168\u9762\u6027\u7684\u6e9d\u901a\u7b56\u7565\u300d\uff0c\u56e0\u6b64\u4f01\u696d\u4e3b\u5011\u66f4\u61c9\u8a72\u7a4d\u6975\u7684\u5c0b\u627e\u7372\u5f97\u5168\u65b9\u4f4d\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u7814\u7a76\u65b9\u6cd5\uff0cRET \u4fbf\u662f\u53ef\u4ee5\u53c3\u8003\u7684\u5176\u4e2d\u4e00\u7a2e\u3002<\/p>\n<p>\uff08\u6587\u7ae0\u7d93\u00a0<a href=\"\/\/www.bebit.com.tw\/\">beBit<\/a>\u00a0\u6388\u6b0a\u520a\u767b\uff0c\u4e0d\u5f97\u8f49\u8f09\uff1b\u9996\u5716\u4f86\u6e90\uff1a<span style=\"color: #000000;\">\u00a0<\/span><a style=\"color: #0063dc;\" href=\"https:\/\/www.flickr.com\/photos\/iamxahorror\/\">YamiPaperDreams!.-<\/a>, CC Licensed\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6839\u64da\u8cc7\u7b56\u6703 FIND \u8abf\u67e5\uff0c\u76ee\u524d\u667a\u6167\u578b\u624b\u6a5f\u548c\u5e73\u677f\u96fb\u8166\u5728\u53f0\u7063\u7684\u666e\u53ca\u7387\u5df2\u5206\u5225\u9054\u5230 58.7% \u53ca 25.4%\uff0c\u800c\u884c\u52d5\u4e0a\u7db2\u7684\u666e\u53ca\u7387\u4ea6\u9054\u5230 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