{"id":17968,"date":"2014-08-27T10:34:30","date_gmt":"2014-08-27T02:34:30","guid":{"rendered":"http:\/\/buzzorange.com\/citiorange\/2014\/08\/27\/the-changing-of-online-advertisment\/"},"modified":"2014-08-27T10:34:30","modified_gmt":"2014-08-27T02:34:30","slug":"the-changing-of-online-advertisment","status":"publish","type":"post","link":"https:\/\/buzzorange.com\/citiorange\/2014\/08\/27\/the-changing-of-online-advertisment\/","title":{"rendered":"\u5168\u4e16\u754c\u7db2\u6c11\u90fd\u8a0e\u53ad\u5ee3\u544a\uff0c\u7db2\u8def\u5ee3\u544a\u5230\u5e95\u8a72\u600e\u9ebc\u5b58\u6d3b\uff1f"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/farm4.staticflickr.com\/3261\/3107442357_86f3d688f2_o.jpg\" alt=\"\" width=\"600\" height=\"453\" \/><\/p>\n<blockquote>\n<p>\u300c\u5c0d\u4e0d\u8d77\uff0c\u6211\u672c\u610f\u662f\u597d\u7684\u3002\u300d<\/p>\n<\/blockquote>\n<p><a href=\"\/\/tech.qq.com\/a\/20140816\/033401.htm\">Ethan Zuckerman\u00a0<\/a>\u662f\u65e9\u671f\u7db2\u8def\u8a17\u7ba1\u670d\u52d9 Tripod.com \u7684\u4e00\u4f4d\u8a2d\u8a08\u5e2b\u548c\u7a0b\u5f0f\u5e2b\uff0c\u6b63\u662f\u4ed6\uff0c\u7de8\u5beb\u51fa\u4e86\u4e16\u754c\u4e0a\u7b2c\u4e00\u5247\u5f48\u51fa\u5ee3\u544a\u7684\u4ee3\u78bc\u3002\u8aaa\u4ed6\u662f\u5f48\u7a97\u5ee3\u544a\u7684\u5275\u9020\u8005\u4e5f\u4e0d\u70ba\u904e\uff0c8 \u6708 16 \u65e5\uff0c\u4ed6\u9032\u884c\u4e86\u4e0a\u9762\u7684\u516c\u958b\u9053\u6b49\u3002<a href=\"\/\/www.dailymail.co.uk\/news\/article-2726700\/Im-sorry-Man-invented-pop-ad-begs-forgiveness-creating-one-Webs-hated-tools.html\">\u5728\u63a5\u53d7\u5a92\u9ad4\u63a1\u8a2a\u6642<\/a>\uff0cZuckerman\u00a0\u89e3\u91cb\u4e86\u7dda\u4e0a\u5ee3\u544a\u7684\u767c\u5c55\uff0c\u4e26\u5c31\u81ea\u5df1\u7814\u767c\u5f48\u51fa\u5ee3\u544a\u7d66\u4e92\u806f\u7db2\u7528\u6236\u5e36\u4f86\u7684\u56f0\u64fe\u8868\u793a\u5c0d\u4e0d\u8d77\u3002<\/p>\n<p>\u6211\u5011\u70ba\u4ec0\u9ebc\u9019\u9ebc\u8a0e\u53ad\u5ee3\u544a\uff0c\u5f9e\u96fb\u8996\u4e0a\u7684\u300c\u4eca\u5e74\u904e\u7bc0\u4e0d\u6536\u79ae\uff0c\u6536\u79ae\u53ea\u6536\u8166\u767d\u91d1\u300d\uff0c\u5230\u7db2\u8def\u8996\u983b\u8cbc\u7247\u524d\u7684\u300c\u6211\u4e0d\u65b7\u5730\u5c0b\u627e\uff0c\u6709\u4f60\u7684\u4e16\u754c\u5728\u54ea\u88e1\u300d\uff0c\u6211\u5011\u5c0d\u65bc\u5ee3\u544a\u7684\u53e3\u8a85\u7b46\u4f10\u4e00\u76f4\u6c92\u6709\u505c\u6b62\uff0c\u5f48\u7a97\u5ee3\u544a\u66f4\u4e0d\u4f8b\u5916\u3002<\/p>\n<p>\u9664\u4e86\u9019\u4e9b\u5ee3\u544a\u5f62\u5f0f\u4e4b\u5916\uff0c\u300c<a href=\"\/\/wiki.mbalib.com\/zh-tw\/%E8%BD%AF%E6%96%87\" target=\"_blank\" rel=\"noopener\">\u8edf\u6587<\/a>\u300d\u9019\u7a2e\u6bd4\u8f03\u65b0\u7684\u5ee3\u544a\u5f62\u5f0f\u5247\u4f3c\u6709\u904e\u8857\u8001\u9f20\u4e4b\u610f\u3002\u4e0d\u904e\u4f5c\u70ba\u5a92\u9ad4\uff0c\u4e0d\u7ba1\u662f\u50b3\u7d71\u5a92\u9ad4\uff0c\u9084\u662f\u65b0\u5a92\u9ad4\u4e00\u500b\u91cd\u8981\u7684\u6536\u5165\u4f86\u6e90\uff0c\u5ee3\u544a\u5b58\u5728\u7684\u5fc5\u8981\u6027\u4e0d\u9700\u8981\u591a\u63d0\uff0c\u5982\u679c\u6c92\u6709\u5ee3\u544a\uff0c\u5927\u6982\u4e5f\u5c31\u6c92\u6709\u50b3\u5a92\u9019\u7a2e\u5f62\u614b\u4e86\u3002<\/p>\n<p><span style=\"color: #ff6600;\"><strong>\u6211\u5011\u771f\u7684\u8a0e\u53ad\u5ee3\u544a\u55ce\uff1f\u4e0d\uff0c\u6211\u5011\u8a0e\u53ad\u7684\u662f\u300c\u60e1\u4fd7\u3001\u6253\u64fe\u548c\u6b3a\u9a19\u300d\u3002<\/strong><\/span><\/p>\n<p>\u516b\u6708\u4e2d\u5c0f\u7c73 MIUI 6 \u7684\u767c\u4f48\u6703\uff0c\u6309\u7167\u6163\u4f8b\uff0c\u6703\u6709\u4e00\u7bc7\u767c\u4f48\u6703\u7e3d\u7d50\u6587\u7ae0\u51fa\u73fe\u3002\u7136\u5f8c\u6587\u7ae0\u8a55\u8ad6\u88e1\u51fa\u73fe\u4e86\u5169\u7a2e\u8ad6\u8abf\uff1a\u7c73\u7c89\u8a8d\u70ba\u6587\u7ae0\u662f\u5728\u300c\u9ed1\u300d\u5c0f\u7c73\uff0c\u800c\u7c73\u9ed1\u5247\u8a8d\u70ba\u9019\u662f\u7d66\u5c0f\u7c73\u5beb\u7684\u300c\u8edf\u6587\u300d\u3002\u4e8b\u5be6\u537b\u662f\uff0c\u53ea\u8981\u662f\u767c\u4f48\u6703\u5831\u5c0e\uff0c\u6587\u7ae0\u4e2d\u7684\u8cc7\u8a0a\u57fa\u672c\u5fe0\u65bc\u767c\u4f48\u6703\u539f\u8c8c\uff0c\u800c\u6211\u5247\u6703\u523b\u610f\u5254\u9664\u5ee0\u5546\u8a87\u8000\u6027\u7684\u8a9e\u53e5\uff0c\u6216\u8005\u63a1\u7528\u5f15\u7528\u5f62\u5f0f\u6ce8\u660e\u3002\u4e5f\u5c31\u662f\u8aaa\uff0c\u9019\u7a2e\u6587\u7ae0\u57fa\u672c\u4e0d\u6703\u6d89\u53ca\u500b\u4eba\u8a55\u5224\uff0c\u6027\u8cea\u662f\u4e00\u5247\u6d88\u606f\u3002<\/p>\n<p>\u6df1\u53d7\u9019\u7a2e\u56f0\u64fe\u7684\u9084\u6709\u4e2d\u570b\u77e5\u540d\u7db2\u8def\u5beb\u624b<a href=\"\/\/baike.baidu.com\/view\/815062.htm\" target=\"_blank\" rel=\"noopener\">\u548c\u83dc\u982d<\/a>\uff0c\u4ee5\u81f3\u65bc\u5728\u77e5\u4e4e\u4e0a\uff0c\u6709\u4e00\u7bc7\u4ed6\u95dc\u65bc<a href=\"\/\/daily.zhihu.com\/story\/1779016\">\u9019\u7a2e\u8edf\u6587\u73fe\u8c61\u7684\u898b\u89e3<\/a>\uff1a<\/p>\n<blockquote>\n<p>\u300c\u4e00\u4e9b\u4eba\u4e0d\u559c\u6b61\u8edf\u6587\uff0c\u56e0\u70ba\u8edf\u6587\u5ba3\u50b3\u7684\u5167\u5bb9\u4e0d\u5be6\uff0c\u6216\u8005\u6709\u6240\u8a87\u5927\u3002\u53e6\u4e00\u4e9b\u4eba\u4e0d\u559c\u6b61\u8edf\u6587\uff0c\u56e0\u70ba\u53ea\u8981\u6709\u9322\u5b58\u5728\u7684\u53ef\u80fd\uff0c\u5c31\u89ba\u5f97\u73b7\u6c61\u4e86\u4ed6\u7684\u773c\u775b\u3002\u5f8c\u4e00\u7a2e\u60c5\u6cc1\u662f\u75c5\uff0c\u5f97\u96fb\uff0c\u800c\u4e14\u5f97\u7528\u4ed6\u81ea\u5df1\u7684\u96fb\u5361\u8cb7\u96fb\u3002\u524d\u4e00\u7a2e\u60c5\u6cc1\u662f\u6b98\uff0c\u5f97\u6cbb\uff0c\u88ab\u6b3a\u9a19\u591a\u4e86\uff0c\u5fc3\u7406\u6b98\u75be\uff0c\u89ba\u5f97\u4e16\u754c\u7e3d\u6709\u9670\u8b00\u3002\u300d<\/p>\n<\/blockquote>\n<p>\u6309\u7167\u4fd7\u7a31\u7684\u8edf\u6587\u5b9a\u7fa9\uff0c\u5c31\u662f\u62ff\u9322\u5beb\u5ba3\u50b3\u6587\u7ae0\u3002\u56e0\u6b64\uff0c\u5c0d\u65bc\u8b80\u8005\u800c\u8a00\uff0c\u5224\u65b7\u662f\u5426\u70ba\u8edf\u6587\u7684\u552f\u4e00\u76f4\u63a5\u8b49\u64da\uff0c\u5c31\u662f\u770b\u5230\u4e00\u624b\u4ea4\u9322\u4e00\u624b\u5beb\u6587\uff0c\u4f46\u662f\u8b80\u8005\u57fa\u672c\u4e0d\u80fd\u7372\u5f97\u9019\u7a2e\u8b49\u64da\u3002\u81f3\u65bc\u4f5c\u8005\uff0c\u66f4\u662f\u4e0d\u80fd\u81ea\u8b49\u6e05\u767d\u3002<\/p>\n<p>\u9019\u7a2e\u56f0\u5c40\u6c92\u6709\u89e3\u6c7a\u65b9\u5f0f\uff0c\u6216\u8005\u53ea\u6709\u4e00\u7a2e\u548c\u83dc\u982d\u6240\u8aaa\u7684\u65b9\u5f0f\uff1a<\/p>\n<blockquote>\n<p>\u300c\u5728\u4e00\u500b\u8cc7\u8a0a\u7a7a\u524d\u8c50\u5bcc\u7684\u6642\u4ee3\u88e1\uff0c\u500b\u4eba\u61c9\u8a72\u5c0d\u500b\u4eba\u7684\u8cc7\u8a0a\u6e90\u8ca0\u8cac\uff0c\u8ca0\u8cac\u5b83\u7684\u7dad\u8b77\u3001\u66f4\u65b0\u3002\u6c92\u6709\u8ab0\u80fd\u7d66\u51fa\u4e00\u7a2e\u53eb\u8edf\u6587\u8b58\u5225\u7684\u7279\u6b8a\u80fd\u529b\uff0c\u4e00\u500b\u4eba\u53ea\u80fd\u81ea\u5df1\u5c0d\u81ea\u5df1\u8ca0\u8cac\u3002\u300d<\/p>\n<\/blockquote>\n<p>\u907a\u61be\u7684\u662f\uff0c\u4e0d\u662f\u6bcf\u500b\u4eba\u90fd\u80fd\u80fd\u5c0d\u81ea\u5df1\u8ca0\u8cac\uff0c\u800c\u8edf\u5ee3\u544a\u4e0d\u6703\u6d88\u5931\uff0c\u53cd\u800c\u5728\u672a\u4f86\u53ef\u80fd\u6703\u6210\u70ba\u4e00\u7a2e\u4e3b\u6d41\u5ee3\u544a\u5f62\u5f0f\uff0c\u5b83\u9700\u8981\u898f\u7bc4\u3002\u8166\u767d\u91d1\u5ee3\u544a\u518d\u60e1\u4fd7\u7121\u8da3\uff0c\u666e\u901a\u4eba\u4e5f\u80fd\u77e5\u9053\u90a3\u662f\u5ee3\u544a\u3002\u4f46\u662f\u96fb\u8996\u81fa\u8acb\u4f86\u6240\u8b02\u7684\u85cf\u85e5\u5c08\u5bb6\u641e\u4e00\u6a94\u534a\u500b\u5c0f\u6642\u7684\u7bc0\u76ee\uff0c\u4e2d\u9593\u4e0d\u6642\u6709\u795e\u5947\u85cf\u85e5\u51fa\u73fe\uff0c\u8072\u7a31\u80fd\u6cbb\u5404\u7a2e\u7591\u96e3\u96dc\u75c7\uff0c\u4e00\u4f4d\u6b63\u88ab\u75be\u75c5\u56f0\u64fe\uff0c\u4f46\u662f\u79d1\u5b78\u6587\u5316\u7d20\u990a\u4e0d\u9ad8\u7684\u8001\u5e74\u4eba\u80fd\u5206\u8fa8\u55ce\uff1f<\/p>\n<ul>\n<li><strong>\u7db2\u8def\u6642\u4ee3\u7684\u65b0\u7d93\u71df\u6a21\u5f0f\uff1a\u5ee3\u544a\u518d\u898b\uff01\u7121\u5ee3\u544a\u7684\u6536\u8cbb\u670d\u52d9\u5c07\u6210\u70ba\u8da8\u52e2\uff1f<\/strong><\/li>\n<\/ul>\n<p>\u4e00\u7a2e\u7406\u60f3\u5316\u7684\u60c5\u6cc1\u662f\uff0c\u6cd5\u5f8b\u6cd5\u898f\u5c0d\u8edf\u6587\u6703\u6709\u6bd4\u8f03\u660e\u6670\u7684\u898f\u7bc4\u548c\u76e3\u7ba1\uff0c\u4e0d\u6703\u6d89\u53ca\u865b\u5047\u5ba3\u50b3\u3002\u7136\u800c\u73fe\u5be6\u60c5\u6cc1\u662f\uff0c\u9023\u6d89\u53ca\u751f\u547d\u5b89\u5168\u7684\u5047\u85e5\u5ba3\u50b3\u90fd\u5982\u6b64\u7316\u7357\uff0c\u9019\u7a2e\u76e3\u7ba1\u5728\u5229\u76ca\u9762\u524d\u4e26\u4e0d\u594f\u6548\u3002\u56e0\u6b64\uff0c\u5982\u679c\u9084\u662f\u8a8d\u70ba\u8edf\u6587\u662f\u6b3a\u9a19\uff0c\u6700\u7d42\u7684\u8fa6\u6cd5\u9084\u662f\u52aa\u529b\u63d0\u9ad8\u8cc7\u8a0a\u7dad\u8b77\u66f4\u65b0\u80fd\u529b\uff0c\u9078\u51fa\u4fe1\u4efb\u540d\u55ae\uff0c\u5c07\u8edf\u6587\u5254\u9664\u51fa\u81ea\u5df1\u7684\u8cc7\u8a0a\u6e90\u3002<\/p>\n<p>\u53bb\u9664\u8edf\u6587\u9019\u7a2e\u7279\u6b8a\u7684\u5ee3\u544a\u5f62\u5f0f\uff0c\u5f48\u7a97\u5ee3\u544a\u78ba\u662f\u4e0d\u6298\u4e0d\u6263\u7684\u6253\u64fe\uff0c\u4f46\u662f\u4f3c\u4e4e\u6211\u5011\u5c0d\u5b83\u7684\u5bb9\u5fcd\u66f4\u5bec\u5bb9\u4e9b\u3002\u4e0d\u904e\u56e0\u70ba\u975e\u5e38\u640d\u5bb3\u7528\u6236\u9ad4\u9a57\uff0c<span style=\"color: #000000;\"><strong>\u5982\u4eca\u63a1\u7528\u9019\u7a2e\u5ee3\u544a\u5f62\u5f0f\u7684\u53ef\u4fe1\u4efb\u7db2\u7ad9\u4e26\u4e0d\u7b97\u591a\uff0c\u4ecd\u5728\u63a1\u7528\u9019\u7a2e\u5f62\u5f0f\u7684\u8981\u9ebc\u662f\u6d41\u91cf\u7a69\u5b9a\u4e14\u5de8\u5927\u7684\u9580\u6236\uff0c\u8981\u9ebc\u662f\u5167\u5bb9\u6253\u64e6\u908a\u7403\u7684\u5c0f\u7db2\u7ad9<\/strong><\/span>\u3002<\/p>\n<p>\u5728\u4eca\u5e74\u521d<a href=\"\/\/www.ifanr.com\/404575\" target=\"_blank\" rel=\"noopener\">\u512a\u9177\u7db2\u548c\u50b2\u904a\u6d41\u89bd\u5668\u4e4b\u9593\u7684\u7cfe\u845b\u4e2d<\/a>\uff0c\u50b2\u904a\u6d41\u89bd\u5668\u63d0\u4f9b\u4e86\u8df3\u904e\u8996\u983b\u5f48\u8df3\u5f0f\u5ee3\u544a\u529f\u80fd\uff0c\u7834\u58de\u4e86\u512a\u9177\u5408\u6cd5\u7684\u76c8\u5229\u6a21\u5f0f\u3002\u6309\u7167\u9ed8\u8a8d\u7684\u5546\u696d\u9053\u5fb7\uff0c\u4e00\u822c\u7406\u6027\u7528\u6236\u61c9\u8a72\u7ad9\u5728\u512a\u9177\u9019\u908a\uff0c\u53ea\u662f\u8a31\u591a\u7528\u6236\u8a8d\u70ba\uff0c\u7121\u8ad6\u662f\u5f48\u8df3\u5f0f\u5ee3\u544a\u6642\u9577\u9084\u662f\u5167\u5bb9\u4e0a\uff0c\u512a\u9177\u7b49\u8996\u983b\u7db2\u7ad9\u7684\u8a31\u591a\u5ee3\u544a\u662f\u4e0d\u80fd\u5fcd\u53d7\u7684\u3002\u5176\u4e2d\u5c24\u5176\u662f\u4e00\u4e9b\u7db2\u9801\u904a\u6232\u5ee3\u544a\uff0c\u5167\u5bb9\u60e1\u4fd7\u7121\u8da3\uff0c\u8b93\u4eba\u53cd\u611f\u3002\u6b63\u662f\u5728\u5ee3\u544a\u5f62\u5f0f\u548c\u5167\u5bb9\u4e0a\u7684\u653e\u8086\uff0c\u8b93\u4f7f\u7528\u8005\u7ad9\u5728\u4e86\u8996\u983b\u7db2\u7ad9\u7684\u5c0d\u7acb\u9762\u3002<\/p>\n<p>\u6b63\u662f\u9019\u7a2e\u5de8\u5927\u7684\u722d\u8b70\u6027\uff0c\u5728\u627f\u8a8d\u5ee3\u544a\u662f\u4e00\u7a2e\u4e0d\u53ef\u7f3a\u5c11\u7684\u6a21\u5f0f\u4e4b\u5f8c\uff0c\u4e00\u4e9b\u65b0\u8208\u7684\u7db2\u8def\u670d\u52d9\u6709\u4e86\u4e00\u5c0f\u80a1<a 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