{"id":17416,"date":"2014-11-03T09:48:33","date_gmt":"2014-11-03T01:48:33","guid":{"rendered":"http:\/\/buzzorange.com\/citiorange\/2014\/11\/03\/analyze-how-people-decide-and-purchase-behaviour\/"},"modified":"2014-11-03T09:48:33","modified_gmt":"2014-11-03T01:48:33","slug":"analyze-how-people-decide-and-purchase-behaviour","status":"publish","type":"post","link":"https:\/\/buzzorange.com\/citiorange\/2014\/11\/03\/analyze-how-people-decide-and-purchase-behaviour\/","title":{"rendered":"\u9867\u5ba2\u6d88\u8cbb\u5fc3\u614b\u5927\u89e3\u6790\uff1a\u8ce3\u6771\u897f\u8981\u600e\u9ebc\u704c\u8ff7\u85e5\u5c31\u770b\u9019\u7bc7\u4e86"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/farm6.staticflickr.com\/5274\/14604351814_c431543fd1_z.jpg\" alt=\"\" width=\"600\" height=\"394\" \/><\/p>\n<p>\u6d88\u8cbb\u8005\u8cfc\u8cb7\u7522\u54c1\u6216\u670d\u52d9\u4e4b\u524d\u90fd\u6703\u5148\u8490\u96c6\u76f8\u95dc\u8cc7\u8a0a\uff0c\u7d93\u904e\u5be9\u614e\u8a55\u4f30\u8207\u6bd4\u8f03\u4e4b\u5f8c\u624d\u4e0b\u5b9a\u8cfc\u8cb7\u6c7a\u7b56\u3002<strong><span style=\"color: #ff6600;\">\u8cfc\u8cb7\u6c7a\u7b56\u662f\u6307\u6d88\u8cbb\u8005\u5b8c\u6210\u8cfc\u8cb7\u884c\u52d5\u7684\u4e00\u9023\u4e32\u6c7a\u5b9a<\/span><\/strong>\uff0c\u5305\u62ec\uff1a\u6c7a\u5b9a\u662f\u5426\u8981\u8cfc\u8cb7\uff0c\u7531\u8ab0\u8cfc\u8cb7\uff08\u81ea\u5df1\u8cfc\u8cb7\u6216\u5bb6\u4eba\u8cfc\u8cb7\uff09\uff0c\u8cfc\u8cb7\u4ec0\u9ebc\u7522\u54c1\uff0c\u9078\u64c7\u54ea\u4e00\u500b\u54c1\u724c\uff0c\u60e0\u9867\u54ea\u4e00\u5bb6\u5546\u5e97\uff0c\u4ec0\u9ebc\u6642\u5019\u8cfc\u8cb7\uff0c\u8cfc\u8cb7\u65b9\u5f0f\uff08\u89aa\u81ea\u9078\u8cfc\u6216\u900f\u904e\u90f5\u8cfc\u3001\u96fb\u8a71\u3001\u7db2\u8def\u8a02\u8cfc\uff09\uff0c\u4ed8\u6b3e\u65b9\u5f0f\uff08\u4ed8\u73fe\u91d1\u3001\u7c3d\u5e33\u6216\u5206\u671f\u4ed8\u6b3e\uff09\u7b49\u3002<\/p>\n<p>\u6d88\u8cbb\u8005\u4e0b\u5b9a\u8cfc\u8cb7\u6c7a\u7b56\u6240\u82b1\u8cbb\u7684\u6642\u9593\u9577\u77ed\uff0c\u8996\u500b\u4eba\u8cfc\u8cb7\u7fd2\u6163\u8207\u8cfc\u8cb7\u98a8\u96aa\u9ad8\u4f4e\uff0c\u5404\u7570\u5176\u8da3\uff0c\u6709\u4e9b\u4eba\u975e\u5e38\u7d30\u5fc3\u3001\u5be9\u614e\uff0c\u53ea\u8981\u6d89\u53ca\u8cfc\u8cb7\uff0c\u7121\u8ad6\u91d1\u984d\u5927\u5c0f\uff0c\u90fd\u6703\u9010\u4e00\u8a55\u4f30\uff0c\u5e0c\u671b\u76e1\u53ef\u80fd\u505a\u5230\u7406\u6027\u8cfc\u8cb7\u3002\u6709\u4e9b\u4eba\u6703\u8996\u8cfc\u8cb7\u98a8\u96aa\u5927\u5c0f\u6c7a\u5b9a\u8cfc\u8cb7\u6c7a\u7b56\u65b9\u5f0f\uff0c\u8cfc\u8cb7\u8010\u4e45\u8ca1\u6216\u6d88\u8cbb\u8ca1\u7684\u6c7a\u7b56\u6a21\u5f0f\u5c31\u5927\u4e0d\u76f8\u540c\uff0c\u524d\u8005\u504f\u5411\u9010\u4e00\u91d0\u6e05\u7684\u7406\u6027\u6c7a\u7b56\uff0c\u4e0b\u5b9a\u6c7a\u7b56\u6240\u82b1\u8cbb\u6642\u9593\u6bd4\u8f03\u9577\uff0c\u5f8c\u8005\u53c3\u96dc\u6709\u611f\u6027\u6210\u5206\uff0c\u901a\u5e38\u90fd\u6703\u8fc5\u901f\u4e0b\u5b9a\u8cfc\u8cb7\u6c7a\u7b56\u3002<\/p>\n<p><span style=\"color: #ff6600;\"><strong>\u6d88\u8cbb\u8005\u4e0b\u5b9a\u8cfc\u8cb7\u6c7a\u7b56\u6240\u82b1\u8cbb\u6642\u9593\u9577\u77ed\uff0c\u548c\u6d88\u8cbb\u8005\u6d89\u5165\u7a0b\u5ea6\u6709\u5bc6\u5207\u95dc\u4fc2\u3002<\/strong><\/span>\u6d89\u5165\u662f\u6307\u6d88\u8cbb\u8005\u5c0d\u8cfc\u8cb7\u6a19\u7684\u7269\u53ca\u8cfc\u8cb7\u6c7a\u7b56\u95dc\u5207\u7684\u7a0b\u5ea6\uff0c\u95dc\u5207\u7a0b\u5ea6\u9ad8\u8005\u7a31\u70ba\u300c\u9ad8\u6d89\u5165\u300d\uff0c\u95dc\u5207\u7a0b\u5ea6\u4f4e\u8005\u7a31\u70ba\u300c\u4f4e\u6d89\u5165\u300d\u3002\u6d88\u8cbb\u8005\u8cfc\u8cb7\u9ad8\u6d89\u5165\u7522\u54c1\uff0c\u56e0\u70ba\u82b1\u8cbb\u591a\u3001\u98a8\u96aa\u9ad8\uff0c\u6240\u4ee5\u901a\u5e38\u9858\u610f\u591a\u82b1\u4e9b\u6642\u9593\u53ca\u7cbe\u529b\uff0c\u52aa\u529b\u8490\u96c6\u8cc7\u8a0a\u3001\u8a55\u4f30\u3001\u6bd4\u8f03\uff0c\u4e26\u4e14\u89aa\u81ea\u9032\u884c\u8a55\u4f30\uff0c\u76e1\u53ef\u80fd\u505a\u5230\u7406\u6027\u6c7a\u7b56\uff0c\u9019\u7a2e\u6c7a\u7b56\u6a21\u5f0f\u4e5f\u7a31\u70ba\u300c\u4e2d\u592e\u8def\u5f91\u6a21\u5f0f\u300d\u3002<\/p>\n<p>\u81f3\u65bc\u8cfc\u8cb7\u4f4e\u6d89\u5165\u7522\u54c1\uff0c\u5247\u56e0\u70ba\u82b1\u8cbb\u5c11\u3001\u98a8\u96aa\u4f4e\uff0c\u6240\u4ee5\u901a\u5e38\u4e0d\u6703\u82b1\u8cbb\u592a\u591a\u6642\u9593\u8207\u7cbe\u529b\u9032\u884c\u5be9\u614e\u8a55\u4f30\uff0c\u7c21\u55ae\u601d\u8003\u6216\u53c3\u8003\u4ed6\u4eba\u7684\u610f\u898b\u5c31\u8cfc\u8cb7\u8005\u6bd4\u6bd4\u7686\u662f\uff0c\u751a\u81f3\u62b1\u8457\u300c\u53ea\u8981\u6211\u559c\u6b61\u5c31\u8cfc\u8cb7\u300d\u7684\u611f\u6027\u6c7a\u7b56\u5fc3\u614b\uff0c\u9019\u7a2e\u6c7a\u7b56\u6a21\u5f0f\u4e5f\u7a31\u70ba\u300c\u908a\u9672\u8def\u5f91\u6a21\u5f0f\u300d\u3002<\/p>\n<p>\u8cfc\u8cb7\u6c7a\u7b56\u6a21\u5f0f\uff1a<strong><span style=\"color: #ff6600;\">\u8907\u96dc\u578b\u3001\u6709\u9650\u578b\u3001\u5fe0\u8aa0\u578b\u3001\u9072\u920d\u578b<\/span><\/strong>\u9078\u64c7\u60e0\u9867\u7684\u516c\u53f8\u8207\u54c1\u724c\u4e5f\u662f\u8cfc\u8cb7\u6c7a\u7b56\u7684\u91cd\u8981\u6289\u64c7\uff0c\u5728\u81ea\u7531\u7d93\u6fdf\u9ad4\u7cfb\u4e0b\uff0c\u540c\u985e\u7522\u54c1\u7af6\u722d\u5ee0\u5546\u6709\u5982\u904e\u6c5f\u4e4b\u9bfd\uff0c\u96d6\u7136\u4ee4\u4eba\u773c\u82b1\u7e5a\u4e82\uff0c\u537b\u8b93\u6d88\u8cbb\u8005\u4eab\u6709\u5ee3\u6cdb\u9078\u64c7\u7684\u6a5f\u6703\u3002\u6d88\u8cbb\u8005\u8cfc\u8cb7\u6642\u901a\u5e38\u6703\u5728\u773e\u591a\u54c1\u724c\u4e4b\u9593\u505a\u9078\u64c7\uff0c\u56e0\u6b64\u54c1\u724c\u4e4b\u9593\u7684\u5dee\u7570\u6027\u3001\u54c1\u724c\u8072\u8b7d\u8207\u5f62\u8c61\u3001\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u719f\u6089\u7a0b\u5ea6\uff0c\u90fd\u662f\u5f71\u97ff\u8cfc\u8cb7\u6c7a\u7b56\u7684\u91cd\u8981\u56e0\u7d20\u3002<\/p>\n<p>\u7f8e\u570b\u7d10\u7d04\u5927\u5b78\u4f01\u7ba1\u7814\u7a76\u6240\u884c\u92b7\u5b78\u6559\u6388\u963f\u85a9\u723e (Henry Assael)\uff0c\u6839\u64da\u6d88\u8cbb\u8005\u8cfc\u8cb7\u7684\u6d89\u5165\u7a0b\u5ea6\u9ad8\u4f4e\uff0c\u54c1\u724c\u9593\u5dee\u7570\u7a0b\u5ea6\u5927\u5c0f\uff0c\u7d44\u5408\u6210\u56db\u500b\u65b9\u683c\u7684\u8cfc\u8cb7\u6c7a\u7b56\u6a21\u5f0f\u77e9\u9663\uff0c\u5982\u5716\u6240\u793a\uff0c\u5206\u5225\u7a31\u70ba\u8907\u96dc\u578b\u6c7a\u7b56\u3001\u6709\u9650\u578b\u6c7a\u7b56\u3001\u5fe0\u8aa0\u578b\u6c7a\u7b56\u3001\u9072\u920d\u578b\u6c7a\u7b56\u3002<\/p>\n<h2>\u4e00\u3001\u8907\u96dc\u578b\u6c7a\u7b56<\/h2>\n<p><strong><span style=\"color: #ff6600;\">\u6d88\u8cbb\u8005\u8cfc\u8cb7\u7684\u6d89\u5165\u7a0b\u5ea6\u9ad8\uff0c\u5099\u9078\u54c1\u724c\u4e4b\u9593\u7684\u5dee\u7570\u7a0b\u5ea6\u9ad8\uff0c\u9019\u7a2e\u6c7a\u7b56\u986f\u7136\u662f\u6700\u9700\u8981\u82b1\u6642\u9593\u601d\u8003\u3001\u8a55\u4f30\u8207\u6bd4\u8f03\uff0c\u7a31\u70ba\u8907\u96dc\u578b\u6c7a\u7b56\u3002<\/span><\/strong><\/p>\n<p>\u6d89\u5165\u7a0b\u5ea6\u9ad8\u8868\u793a\u6c7a\u7b56\u98a8\u96aa\u9ad8\uff0c\u6d88\u8cbb\u8005\u901a\u5e38\u90fd\u9858\u610f\u591a\u82b1\u4e9b\u6642\u9593\u8207\u7cbe\u529b\u8490\u96c6\u76f8\u95dc\u8cc7\u8a0a\uff0c\u5be9\u614e\u8a55\u4f30\u3001\u6bd4\u8f03\uff0c\u624d\u4e0b\u5b9a\u8cfc\u8cb7\u6c7a\u7b56\u3002\u5099\u9078\u54c1\u724c\u4e4b\u9593\u7684\u5dee\u7570\u7a0b\u5ea6\u9ad8\uff0c\u8868\u793a\u4f9b\u61c9\u5ee0\u5546\uff0f\u54c1\u724c\u5b58\u6709\u5f88\u9ad8\u7684\u5dee\u7570\u6027\uff0c\u6d88\u8cbb\u8005\u9700\u8981\u591a\u8cbb\u5fc3\u601d\u8207\u7cbe\u529b\u6bd4\u8f03\u624d\u80fd\u5206\u8fa8\u5176\u7279\u6027\u8207\u512a\u52a3\u3002<\/p>\n<p>\u8209\u4f8b\u800c\u8a00\uff0c\u6d88\u8cbb\u8005\u8cfc\u8cb7\u623f\u5730\u7522\u3001\u6c7d\u8eca\u3001\u73e0\u5bf6\u3001\u7cbe\u54c1\u3001\u80a1\u7968\u3001\u57fa\u91d1\u6642\uff0c\u90fd\u6703\u56e0\u70ba\u6295\u5165\u91d1\u984d\u5927\uff0c\u9858\u610f\u82b1\u8cbb\u6bd4\u8f03\u9577\u7684\u6642\u9593\u8490\u96c6\u76f8\u95dc\u8cc7\u8a0a\uff0c\u800c\u4e14\u6703\u89aa\u81ea\u505a\u529f\u8ab2\uff0c\u8a55\u4f30\u518d\u8a55\u4f30\uff0c\u6bd4\u8f03\u518d\u6bd4\u8f03\uff0c\u8003\u616e\u6e05\u695a\u4e86\uff0c\u624d\u4e0b\u5b9a\u8cfc\u8cb7\u6c7a\u7b56\u3002<\/p>\n<h2>\u4e8c\u3001\u6709\u9650\u578b\u6c7a\u7b56<\/h2>\n<p><strong><span style=\"color: #ff6600;\">\u6d88\u8cbb\u8005\u8cfc\u8cb7\u7684\u6d89\u5165\u7a0b\u5ea6\u4f4e\uff0c\u5099\u9078\u54c1\u724c\u4e4b\u9593\u7684\u5dee\u7570\u7a0b\u5ea6\u9ad8\uff0c\u9019\u7a2e\u6c7a\u7b56\u7a31\u70ba\u6709\u9650\u578b\u6c7a\u7b56\u3002<\/span><\/strong><\/p>\n<p>\u6d88\u8cbb\u8005\u8cfc\u8cb7\u7684\u6d89\u5165\u7a0b\u5ea6\u4f4e\uff0c\u8868\u793a\u8cfc\u8cb7\u98a8\u96aa\u4f4e\uff0c\u54c1\u724c\u5fe0\u8aa0\u5ea6\u4f4e\uff0c\u56e0\u6b64\u666e\u904d\u5b58\u6709\u5617\u65b0\u8a66\u9bae\u7684\u5fc3\u7406\uff0c\u559c\u6b61\u5c0b\u6c42\u65b0\u523a\u6fc0\uff0c\u65bc\u662f\u8f49\u63db\u54c1\u724c\u3001\u5c0b\u6c42\u65b0\u7522\u54c1\uff0c\u6210\u70ba\u4e00\u7a2e\u7fd2\u6163\u52d5\u4f5c\u3002\u9019\u7a2e\u73fe\u8c61\u4ee4\u65e2\u6709\u5ee0\u5546\u6700\u611f\u982d\u75db\uff0c\u4f46\u662f\u537b\u7d66\u65b0\u5ee0\u5546\u6709\u9032\u5165\u5e02\u5834\u7684\u6a5f\u6703\uff0c\u65b0\u54c1\u724c\u88ab\u9078\u8cfc\u7684\u6a5f\u7387\u4e5f\u96a8\u8457\u63d0\u9ad8\u3002<\/p>\n<p>\u500b\u4eba\u6e05\u6f54\u7528\u54c1\u5145\u65a5\u8ce3\u5834\u8ca8\u67b6\uff0c\u9019\u4e9b\u7522\u54c1\u90fd\u5c6c\u65bc\u4f4e\u6d89\u5165\u7522\u54c1\uff0c\u6d88\u8cbb\u8005\u5e38\u6839\u64da\u81ea\u5df1\u7684\u9700\u6c42\u7279\u5fb5\uff0c\u9078\u8cfc\u4e0d\u540c\u54c1\u724c\u6216\u4e0d\u540c\u529f\u80fd\u7684\u7522\u54c1\uff0c\u4e0a\u6b21\u8cfc\u8cb7\u6709\u52a9\u65bc\u6d88\u9664\u982d\u76ae\u5c51\u7684\u6d17\u9aee\u7cbe\uff0c\u9019\u6b21\u8cfc\u8cb7\u7684\u662f\u53ef\u9632\u6b62\u9aee\u6839\u65b7\u843d\u7684\u6d17\u9aee\u4e73\uff0c\u4e0b\u6b21\u53ef\u80fd\u8cfc\u8cb7\u53ef\u4f7f\u982d\u9aee\u70cf\u9ed1\u67d4\u9806\u7684\u6f64\u9aee\u4e73\uff0c\u5118\u7ba1\u4e0d\u540c\u5ee0\u5546\u7684\u54c1\u724c\u5dee\u7570\u5f88\u5927\uff0c\u4f46\u662f\u54c1\u724c\u5fe0\u8aa0\u5ea6\u76f8\u5c0d\u504f\u4f4e\u3002<\/p>\n<h2>\u4e09\u3001\u5fe0\u8aa0\u578b\u6c7a\u7b56<\/h2>\n<p><span style=\"color: #ff6600;\"><strong>\u6d88\u8cbb\u8005\u8cfc\u8cb7\u7684\u6d89\u5165\u7a0b\u5ea6\u9ad8\uff0c\u5099\u9078\u54c1\u724c\u4e4b\u9593\u7684\u5dee\u7570\u7a0b\u5ea6\u4f4e\uff0c\u6b64\u6642\u516c\u53f8\u8072\u8b7d\u4f73\uff0c\u54c1\u724c\u5f62\u8c61\u597d\u8005\u5f80\u5f80\u6210\u70ba\u6d88\u8cbb\u8005\u7684\u6700\u611b\uff0c\u9019\u7a2e\u6c7a\u7b56\u7a31\u70ba\u54c1\u724c\u5fe0\u8aa0\u578b\u6c7a\u7b56\u3002<\/strong><\/span><\/p>\n<p>\u6d88\u8cbb\u8005\u8cfc\u8cb7\u9ad8\u6d89\u5165\u7522\u54c1\u5f80\u5f80\u4f34\u96a8\u8457\u76f8\u5c0d\u9ad8\u7a0b\u5ea6\u7684\u8ca1\u52d9\u98a8\u96aa\u3001\u5fc3\u7406\u98a8\u96aa\u8207\u793e\u6703\u98a8\u96aa\uff0c\u56e0\u6b64\u6703\u8003\u616e\u6240\u652f\u4ed8\u91d1\u9322\u662f\u5426\u503c\u5f97\uff0c\u4ee5\u53ca\u6240\u8cfc\u8cb7\u7684\u7522\u54c1\u662f\u5426\u6703\u5f71\u97ff\u5230\u81ea\u5c0a\u5fc3\uff0c\u6df1\u6050\u56e0\u70ba\u8cfc\u8cb7\u4e0d\u719f\u6089\u7684\u54c1\u724c\u800c\u9020\u6210\u793e\u4ea4\u4e0a\u7684\u56f0\u7a98\uff0c\u751a\u81f3\u6210\u70ba\u540c\u5115\u3001\u670b\u53cb\u8ac7\u8ad6\u6216\u5632\u7b11\u7684\u5c0d\u8c61\uff0c\u6240\u4ee5\u5c0d\u54c1\u724c\u6703\u6709\u6240\u5805\u6301\uff0c\u986f\u7136\u662f\u5c6c\u65bc\u9ad8\u54c1\u724c\u5fe0\u8aa0\u5ea6\u7684\u6d88\u8cbb\u8005\u3002<\/p>\n<p>\u4eba\u5011\u611b\u7f8e\u7684\u5929\u6027\u5c0e\u81f4\u8fd1\u5e74\u4f86\u91ab\u7f8e\u7522\u696d\u84ec\u52c3\u767c\u5c55\uff0c\u91ab\u7f8e\u8a3a\u6240\u6709\u5982\u96e8\u5f8c\u6625\u7b4d\u822c\u5230\u8655\u6797\u7acb\uff0c\u6574\u578b\u7f8e\u5bb9\u670d\u52d9\u662f\u5178\u578b\u7684\u9ad8\u6d89\u5165\u7522\u54c1 (\u670d\u52d9)\uff0c\u5c0d\u6d88\u8cbb\u8005\u800c\u8a00\u662f\u4e00\u7a2e\u9ad8\u98a8\u96aa\u7684\u9ad4\u9a57\uff0c\u521d\u6b21\u60e0\u9867\u7684\u9867\u5ba2\u90fd\u6703\u62b1\u6301\u9ad8\u5ea6\u614e\u91cd\u7684\u614b\u5ea6\uff0c\u5ee3\u6cdb\u8490\u96c6\u76f8\u95dc\u8cc7\u8a0a\uff0c\u4e00\u4e00\u8a55\u4f30\uff0c\u518d\u4e09\u6bd4\u8f03\uff0c\u5be9\u614e\u9078\u64c7\u8072\u8b7d\u7d55\u4f73\u3001\u53e3\u7891\u826f\u597d\u7684\u8a3a\u6240\u3002\u66fe\u7d93\u60e0\u9867\u800c\u611f\u5230\u6eff\u610f\u7684\u9867\u5ba2\uff0c\u901a\u5e38\u90fd\u4e0d\u6703\u8f15\u6613\u8f49\u63db\u54c1\u724c\uff08\u8a3a\u6240\uff09\uff0c\u56e0\u800c\u6210\u70ba\u5fe0\u8aa0\u7684\u9867\u5ba2\u3002<\/p>\n<h2>\u56db\u3001\u9072\u920d\u578b\u6c7a\u7b56<\/h2>\n<p><span style=\"color: #ff6600;\"><strong>\u6d88\u8cbb\u8005\u8cfc\u8cb7\u7684\u6d89\u5165\u7a0b\u5ea6\u4f4e\uff0c\u5099\u9078\u54c1\u724c\u4e4b\u9593\u7684\u5dee\u7570\u7a0b\u5ea6\u4f4e\uff0c\u8868\u793a\u6d88\u8cbb\u8005\u6240\u9078\u64c7\u7684\u662f\u7d93\u5e38\u9700\u8981\u8cfc\u8cb7\u7684\u4f4e\u55ae\u50f9\u4fbf\u5229\u54c1\u3002<\/strong><\/span>\u56e0\u70ba\u8cfc\u8cb7\u98a8\u96aa\u4f4e\uff0c\u6240\u4ee5\u7121\u9808\u82b1\u8cbb\u592a\u591a\u5fc3\u601d\u523b\u610f\u9078\u8cfc\uff0c\u7af6\u722d\u54c1\u724c\u4e4b\u9593\u7684\u5dee\u7570\u6027\u4e0d\u660e\u986f\uff0c\u8b93\u6d88\u8cbb\u8005\u8cfc\u8cb7\u6642\u4eab\u6709\u66f4\u5927\u7684\u6e38\u96e2\u7a7a\u9593\uff0c\u6210\u70ba\u54c1\u724c\u5fe0\u8aa0\u5ea6\u4f4e\u7684\u9867\u5ba2\uff0c\u9019\u7a2e\u6c7a\u7b56\u7a31\u70ba\u9072\u920d\u578b\u6c7a\u7b56\u3002<\/p>\n<p>\u5bb6\u5ead\u4e3b\u5a66\u8cfc\u8cb7\u5c45\u5bb6\u65e5\u5e38\u751f\u6d3b\u7528\u54c1\uff0c\u8003\u91cf\u65b9\u4fbf\u6027\u3001\u7d93\u6fdf\u6027\u3001\u7fd2\u6163\u6027\u3001\u5be6\u7528\u6027\uff0c\u9060\u52dd\u904e\u54c1\u724c\u5805\u6301\uff0c\u5c24\u5176\u662f\u4e0a\u73ed\u65cf\u5a66\u5973\uff0c\u5e73\u6642\u5fd9\u65bc\u5de5\u4f5c\uff0c\u9592\u6687\u8cfc\u7269\u6642\u9593\u76f8\u5c0d\u6e1b\u5c11\uff0c\u6240\u9078\u8cfc\u7684\u53c8\u662f\u5dee\u7570\u6027\u4e0d\u5927\u7684\u65e5\u7528\u54c1\uff0c\u5f88\u81ea\u7136\u6703\u4ee5\u65b9\u4fbf\u3001\u7d93\u6fdf\u70ba\u6700\u512a\u5148\u8003\u91cf\u3002<\/p>\n<blockquote><p>\u5f71\u97ff\u6c7a\u7b56\u91cd\u8981\u7684\u95dc\u9375\uff0c\u5c31\u662f\u5beb\u51fa\u90a3\u53e5\u6d88\u8cbb\u8005\u4e00\u770b\u5c31\u60f3\u8a8d\u8b58\u4f60\u7684\u6587\u6848<br \/>\n\u6a58\u5b50\u5b78\u9662\u6587\u6848\u5be6\u4f5c\u574a&gt;&gt;&gt;<a href=\"https:\/\/buzzorange.com\/techorange\/2016\/09\/01\/how-to-write-copywriter\/\">\u71b1\u70c8\u5831\u540d\u4e2d<\/a><\/p><\/blockquote>\n<h2>\u6d1e\u6089\u8cfc\u8cb7\u884c\u70ba\u6c7a\u7b56\u6a21\u5f0f\uff0c\u6210\u70ba\u6700\u5927\u8d0f\u5bb6<\/h2>\n<p>\u8cfc\u8cb7\u884c\u70ba\u6c7a\u7b56\u6a21\u5f0f\u63d0\u4f9b\u7d66\u884c\u92b7\u9577\u5f88\u591a\u91cd\u8981\u7684\u555f\u793a\uff1a<\/p>\n<p><strong><span style=\"color: #ff6600;\">\u7b2c\u4e00\u3001<\/span><\/strong>\u6d88\u8cbb\u8005\u8cfc\u8cb7\u7684\u6d89\u5165\u7a0b\u5ea6\u4e0d\u540c\uff0c\u8868\u73fe\u51fa\u4f86\u7684\u8cfc\u8cb7\u884c\u70ba\u6709\u5f88\u5927\u5dee\u7570\uff0c\u5256\u6790\u6d89\u5165\u7a0b\u5ea6\u53ef\u5e6b\u52a9\u9867\u5ba2\u505a\u6700\u4f73\u9078\u64c7\u3002<\/p>\n<p><span style=\"color: #ff6600;\"><strong>\u7b2c\u4e8c\u3001<\/strong><\/span>\u54c1\u724c\u5c0d\u6d88\u8cbb\u8005\u8cfc\u8cb7\u6c7a\u7b56\u6709\u91cd\u5927\u5f71\u97ff\uff0c\u578b\u5851\u54c1\u724c\u5f62\u8c61\u3001\u843d\u5be6\u54c1\u724c\u884c\u92b7\u662f\u884c\u92b7\u9577\u7684\u8cac\u4efb\u3002<\/p>\n<p><span style=\"color: #ff6600;\"><strong>\u7b2c\u4e09\u3001<\/strong><\/span>\u4e86\u89e3\u8cfc\u8cb7\u6c7a\u7b56\u6a21\u5f0f\u5f62\u6210\u7684\u8981\u56e0\uff0c\u53ef\u5e6b\u52a9\u516c\u53f8\u7814\u64ec\u8d0f\u5f97\u9867\u5ba2\u9752\u775e\u7684\u884c\u92b7\u7b56\u7565\u3002<\/p>\n<p><span style=\"color: #ff6600;\"><strong>\u7b2c\u56db\u3001<\/strong><\/span>\u4e0d\u540c\u8cfc\u8cb7\u6c7a\u7b56\u6a21\u5f0f\u5404\u6709\u5176\u884c\u92b7\u610f\u7fa9\uff0c\u638c\u63e1\u6838\u5fc3\u610f\u7fa9\u662f\u884c\u92b7\u52dd\u51fa\u7684\u95dc\u9375\u3002<\/p>\n<p><span style=\"color: #ff6600;\"><strong>\u7b2c\u4e94\u3001<\/strong><\/span>\u6d1e\u6089\u9867\u5ba2\u8cfc\u8cb7\u7af6\u722d\u7522\u54c1\u7684\u6c7a\u7b56\u6a21\u5f0f\uff0c\u53ef\u4ee5\u6536\u5230\u77e5\u5df1\u77e5\u5f7c\u6548\u679c\u3002<\/p>\n<p>\u6d88\u8cbb\u8005\u662f\u516c\u53f8\u7d93\u71df\u6210\u6557\u7684\u6700\u7d42\u5224\u5b9a\u8005\uff0c\u4ed6\u5011\u7684\u559c\u597d\u8207\u8cfc\u8cb7\u884c\u70ba\u76f4\u63a5\u5f71\u97ff\u884c\u92b7\u7e3e\u6548\uff0c\u56e0\u6b64\u4f01\u696d\u90fd\u4e0d\u907a\u9918\u529b\u5730\u5728\u7814\u7a76\u6d88\u8cbb\u8005\u884c\u70ba\uff0c\u7af6\u76f8\u63a1\u7528\u79d1\u5b78\u65b9\u6cd5\u60f3\u8981\u4e86\u89e3\u4ed6\u5011\u5728\u8cfc\u8cb7\u904e\u7a0b\u5404\u968e\u6bb5\u7684\u6c7a\u7b56\u6a21\u5f0f\u3002<\/p>\n<p>\u6d88\u8cbb\u8005\u8cfc\u8cb7\u6c7a\u7b56\u6a21\u5f0f\u770b\u4f3c\u7c21\u55ae\u4e14\u5e73\u51e1\uff0c\u5176\u5be6\u96b1\u85cf\u8a31\u591a\u5b78\u554f\u8207\u5967\u5999\uff0c\u8cfc\u8cb7\u6c7a\u7b56\u6a21\u5f0f\u529f\u8ab2\u505a\u5f97\u6108\u6df1\u5165\u7684\u516c\u53f8\uff0c\u6108\u6709\u52a9\u65bc\u4e86\u89e3\u6d88\u8cbb\u8005\u7684\u8cfc\u8cb7\u884c\u70ba\uff1b\u800c\u6108\u6709\u80fd\u529b\u638c\u63e1\u6d88\u8cbb\u8005\u8cfc\u8cb7\u884c\u70ba\u7684\u516c\u53f8\uff0c\u5c31\u6108\u6709\u6a5f\u6703\u6210\u70ba\u7af6\u722d\u7684\u5927\u8d0f\u5bb6\u3002<\/p>\n<h2>\u7528\u300c\u6bd4\u8f03\u5ee3\u544a\u300d\uff0c\u628a\u7af6\u722d\u8005\u6bd4\u4e0b\u53bb<\/h2>\n<p>\u5c31\u50cf\u5584\u65bc\u6bd4\u8f03\u662f\u4eba\u5011\u7684\u5929\u6027\u3001\u5b78\u6703\u7cbe\u6253\u7d30\u7b97\u662f\u4eba\u5011\u7684\u672c\u80fd\uff0c\u56e0\u6b64\uff0c\u64c5\u9577\u6bd4\u8f03\u5ee0\u5546\u7279\u6027\u3001\u7cbe\u65bc\u6bd4\u8f03\u7522\u54c1\u512a\u52a3\uff0c\u5f9e\u4e2d\u505a\u6700\u4f73\u9078\u64c7\uff0c\u9032\u800c\u7372\u5f97\u6700\u5927\u7d93\u6fdf\u5229\u76ca\uff0c\u4e5f\u662f\u6d88\u8cbb\u8005\u8cfc\u8cb7\u7684\u672c\u4e8b\u3002\u5ee0\u5546\u6df1\u8af3\u500b\u4e2d\u5967\u5999\uff0c\u5c07\u6bd4\u8f03\u624b\u6cd5\u61c9\u7528\u65bc\u4f01\u5283\u5ee3\u544a\u6d3b\u52d5\uff0c\u7a81\u986f\u81ea\u5df1\u6bd4\u7af6\u722d\u54c1\u724c\uff08\u7522\u54c1\uff09\u66f4\u512a\u8d8a\u7684\u7279\u6027\uff0c\u6210\u529f\u9032\u5165\u6d88\u8cbb\u8005\u7684\u5fc3\u7406\u5360\u6709\uff0c\u722d\u53d6\u6d88\u8cbb\u8005\u7684\u9752\u775e\u3002<\/p>\n<p>\u300c\u6bd4\u8f03\u5ee3\u544a\u300d\u662f\u5ee0\u5546\u628a\u81ea\u5df1\u7684\u54c1\u724c \uff08\u7522\u54c1\uff09\u548c\u7af6\u722d\u8005\u7684\u54c1\u724c\uff08\u7522\u54c1\uff09\u5728\u5a92\u9ad4\u4e0a\u516c\u958b\u505a\u6bd4\u8f03\uff0c\u5f37\u8abf\u81ea\u5df1\u7684\u7522\u54c1\u986f\u8457\u512a\u65bc\u7af6\u722d\u8005\u7684\u7522\u54c1\uff0c\u4e26\u4e14\u63d0\u51fa\u5177\u9ad4\u800c\u6709\u529b\u7684\u6578\u64da (\u8cc7\u6599) \u4f50\u8b49\u4e4b\u3002<span style=\"color: #ff6600;\"><strong>\u9019\u7a2e\u767c\u63ee\u5f37\u70c8\u8aaa\u670d\u6548\u679c\u7684\u5ee3\u544a\u8868\u73fe\u65b9\u5f0f\uff0c\u9817\u6709\u516c\u958b\u6311\u6230\u7684\u610f\u5473\uff0c\u6240\u4ee5\u53c8\u7a31\u70ba\u300c\u6311\u6230\u6027\u5ee3\u544a\u300d\u3002<\/strong><\/span><\/p>\n<p>\u4f01\u696d\u7d93\u71df\u74b0\u5883\u8a6d\u8b4e\u591a\u8b8a\uff0c\u5ee0\u5546\u70ba\u4e86\u5728\u7af6\u722d\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u6642\u523b\u90fd\u5728\u601d\u7d22\u8d0f\u7684\u7b56\u7565\uff0c\u767c\u5c55\u51fa\u82b1\u6a23\u7e41\u591a\u7684\u5ee3\u544a\u8a34\u6c42\u7b56\u7565\uff0c\u4ee4\u6d88\u8cbb\u8005\u6709\u76ee\u4e0d\u6687\u63a5\u7684\u611f\u89ba\uff0c\u6bd4\u8f03\u5ee3\u544a\u5c31\u662f\u5176\u4e2d\u7684\u4ee3\u8868\u4f5c\u4e4b\u4e00\u3002<\/p>\n<p>\u6bd4\u8f03\u5ee3\u544a\u6700\u5e38\u898b\u7684\u8868\u73fe\u65b9\u5f0f\uff0c\u5c31\u662f\u628a\u516c\u53f8\u7522\u54c1\u7279\u6027\u7684\u5e7e\u500b\u69cb\u9762\uff0c\u548c\u7af6\u722d\u8005\u7522\u54c1\u7684\u7279\u6027\u516c\u958b\u5448\u73fe\u5728\u5a92\u9ad4\u4e0a\uff08\u5c24\u5176\u662f\u5728\u5e73\u9762\u5a92\u9ad4\u4e0a\uff09\uff0c\u9010\u4e00\u6bd4\u8f03\uff0c\u722d\u53d6\u6d88\u8cbb\u8005\u7684\u5f37\u70c8\u8a8d\u540c\uff0c\u9032\u800c\u6fc0\u8d77\u8cfc\u8cb7\u884c\u52d5\u3002\u6bd4\u8f03\u65b9\u5f0f\u82e5\u5177\u6709\u4fe1\u8cf4\u6027\uff0c\u6bd4\u8f03\u6578\u64da\u82e5\u5177\u6709\u516c\u4fe1\u529b\uff0c\u5f80\u5f80\u53ef\u4ee5\u7372\u5f97\u8a8d\u540c\uff0c\u6fc0\u8d77\u5ee3\u5927\u8ff4\u97ff\uff0c\u6240\u4ee5\u5ee3\u53d7\u5ee0\u5546\u559c\u611b\u3002<\/p>\n<h2>\u5c0d\u8cb7\u8ce3\u96d9\u65b9\u90fd\u6709\u52a9\u76ca<\/h2>\n<p>\u6bd4\u8f03\u5ee3\u544a\u901a\u5e38\u662f\u5f8c\u767c\u54c1\u724c\u70ba\u7a81\u7834\u91cd\u570d\u6240\u767c\u8d77\u7684\u5ee3\u544a\u7b56\u7565\uff0c\u5e38\u898b\u7684\u6bd4\u8f03\u5c0d\u8c61\u6709\u4e00\u5c0d\u4e00\uff0c\u4e5f\u6709\u4e00\u5c0d\u591a\uff0c\u8996\u516c\u53f8\u5ee3\u544a\u7b56\u7565\u8207\u76ee\u6a19\u800c\u5b9a\u3002\u7121\u8ad6\u6bd4\u8f03\u5c0d\u8c61\u70ba\u4f55\uff0c\u90fd\u4e3b\u5f35\u63a1\u53d6\u76f4\u63a5\u6bd4\u8f03\u7522\u54c1\u5c6c\u6027\u7684\u91cd\u8981\u7279\u6027\uff0c\u5c07\u516c\u53f8\u7522\u54c1\u548c\u7af6\u722d\u8005\u7684\u7522\u54c1\u6524\u5728\u967d\u5149\u4e0b\uff0c\u516c\u958b\u6aa2\u8996\uff0c\u4e00\u4e00\u6bd4\u8f03\u3002<\/p>\n<p>\u9019\u7a2e\u8a34\u6c42\u65b9\u5f0f\u7684\u57fa\u672c\u908f\u8f2f\u8a8d\u70ba\uff0c\u53ef\u4ee5\u8b93\u6d88\u8cbb\u8005\u6e05\u695a\u7406\u89e3\u5ee3\u544a\u7522\u54c1\u7684\u7279\u6027\u8207\u512a\u9ede\uff0c\u5e6b\u52a9\u6d88\u8cbb\u8005\u505a\u6bd4\u8f03\uff0c\u52a0\u901f\u8cfc\u8cb7\u6c7a\u7b56\uff0c\u5c0d\u8cb7\u8ce3\u96d9\u65b9\u90fd\u6709\u52a9\u76ca\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u6bd4\u8f03\u5ee3\u544a\u5177\u6709\u4e0b\u5217\u512a\u9ede\uff0c\u56e0\u6b64\u5438\u5f15\u5ee0\u5546\u6a02\u65bc\u63a1\u7528\uff1a<\/p>\n<p>\u4e00\u3001\u5c31\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u8a00\uff0c\u6bd4\u8f03\u5ee3\u544a\u512a\u65bc\u975e\u6bd4\u8f03\u5ee3\u544a\u3002<\/p>\n<p>\u4e8c\u3001\u5728\u56de\u61b6\u5ee3\u544a\u8a0a\u606f\u65b9\u9762\uff0c\u6bd4\u8f03\u5ee3\u544a\u6548\u679c\u8f03\u4f73\u3002<\/p>\n<p>\u4e09\u3001\u6709\u52a9\u65bc\u63d0\u9ad8\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u504f\u597d\u5ea6\uff0c\u5c24\u5176\u662f\u5f37\u5316\u65b0\u54c1\u724c\u504f\u597d\u5ea6\u66f4\u6709\u6548\u3002<\/p>\n<p>\u56db\u3001\u589e\u5f37\u6d88\u8cbb\u8005\u5c0d\u5ee3\u544a\u54c1\u724c\u7684\u8cfc\u8cb7\u610f\u9858\u3002<\/p>\n<p>\u4e94\u3001\u6709\u52a9\u65bc\u6fc0\u8d77\u9867\u5ba2\u591a\u91cf\u8cfc\u8cb7\u5ee3\u544a\u7684\u7522\u54c1\u3002<\/p>\n<h2>\u6bd4\u8f03\u524d\uff0c\u4e09\u601d\u5f8c\u884c<\/h2>\n<p>\u6bd4\u8f03\u5ee3\u544a\u96d6\u7136\u5177\u6709\u8a31\u591a\u512a\u9ede\uff0c\u4f46\u662f\u537b\u6709\u5982\u5169\u9762\u5200\u5203\uff0c\u4e5f\u6709\u5176\u7f3a\u9ede\u8207\u9650\u5236\uff0c\u4e0d\u80fd\u70ba\u4e86\u6bd4\u8f03\u800c\u6bd4\u8f03\uff0c\u4e0d\u5b9c\u60f3\u6bd4\u8f03\u4ec0\u9ebc\u5c31\u96a8\u8208\u6bd4\u8f03\u4ec0\u9ebc\uff0c\u66f4\u4e0d\u5b9c\u7121\u4e2d\u751f\u6709\u5730\u76f2\u76ee\u6bd4\u8f03\u3002\u56e0\u6b64\uff0c\u5ee0\u5546\u5728\u4f01\u5283\u5ee3\u544a\u6642\u5fc5\u9808\u5be9\u614e\u601d\u8003\u53ca\u56de\u7b54\u4e0b\u5217\u554f\u984c\uff0c\u4e09\u601d\u800c\u5f8c\u884c\uff0c\u624d\u4e0d\u81f4\u65bc\u6536\u5230\u53cd\u6548\u679c\u3002<\/p>\n<p>\u4e00\u3001\u5c0d\u54c1\u724c\u77e5\u540d\u5ea6\u8207\u4fe1\u8cf4\u5ea6\u6709\u4f55\u5f71\u97ff\uff1f<\/p>\n<p>\u4e8c\u3001\u6bd4\u8f03\u5167\u5bb9\u7684\u53ef\u4fe1\u5ea6\u53ca\u5176\u4f86\u6e90\u70ba\u4f55\uff1f<\/p>\n<p>\u4e09\u3001\u6d88\u8cbb\u8005\u770b\u5f97\u61c2\u6bd4\u8f03\u5167\u5bb9\u8207\u8b49\u64da\u55ce\uff1f\u80fd\u5920\u63a5\u53d7\u55ce\uff1f<\/p>\n<p>\u56db\u3001\u6bd4\u8f03\u5167\u5bb9\u8207\u8b49\u64da\u5c0d\u5ee3\u544a\u6709\u8db3\u5920\u5f37\u70c8\u5f71\u97ff\u6548\u679c\u55ce\uff1f<\/p>\n<p>\u4e94\u3001\u5c0d\u54c1\u724c\u504f\u597d\u3001\u8cfc\u8cb7\u610f\u9858\u8207\u8cfc\u8cb7\u884c\u70ba\u6709\u4f55\u5f71\u97ff\uff1f<\/p>\n<p>\u516d\u3001\u6d88\u8cbb\u8005\u7684\u54c1\u724c\u504f\u597d\u6703\u5f71\u97ff\u6bd4\u8f03\u6548\u679c\u55ce\uff1f<\/p>\n<p>\u4e03\u3001\u5ee3\u544a\u4e3b\u7684\u7af6\u722d\u5730\u4f4d\u6703\u5f71\u97ff\u6bd4\u8f03\u6548\u679c\u55ce\uff1f<\/p>\n<p>\u516b\u3001\u4ec0\u9ebc\u60c5\u6cc1\u4e4b\u4e0b\u63a1\u7528\u6bd4\u8f03\u5ee3\u544a\u8a34\u6c42\uff1f<\/p>\n<p>\u4e5d\u3001\u6703\u6fc0\u8d77\u7af6\u722d\u8005\u7684\u53cd\u64ca\u55ce\uff1f\u56e0\u61c9\u5c0d\u7b56\u5982\u4f55\uff1f<\/p>\n<p>\u5341\u3001\u6709\u5176\u4ed6\u66f4\u597d\u7684\u5ee3\u544a\u8a34\u6c42\u65b9\u5f0f\u55ce\uff1f<\/p>\n<p>\u5ee0\u5546\u7d93\u904e\u5be9\u614e\u601d\u8003\uff0c\u6c7a\u5b9a\u63a1\u7528\u6bd4\u8f03\u5ee3\u544a\u8a34\u6c42\u65b9\u5f0f\uff0c\u63a5\u4e0b\u4f86\u5fc5\u9808\u601d\u8003\u5e7e\u500b\u95dc\u9375\u8ab2\u984c\uff0c\u5145\u5206\u767c\u63ee\u6bd4\u8f03\u5ee3\u544a\u7684\u512a\u9ede\uff0c\u9632\u7bc4\u53ca\u907f\u958b\u53ef\u80fd\u7684\u7f3a\u9ede\uff0c\u624d\u80fd\u9054\u5230\u6bd4\u8f03\u5ee3\u544a\u8a34\u6c42\u7684\u76ee\u7684\u3002\u5ee0\u5546\u5728\u4f01\u5283\u6bd4\u8f03\u5ee3\u544a\u6587\u6848\u6642\u9700\u8981\u601d\u8003\u7684\u6838\u5fc3\u8ab2\u984c\u81f3\u5c11\u5305\u62ec\u4e0b\u5217\u8981\u9ede\uff1a<\/p>\n<p>\u4e00\u3001\u7368\u7279\u5275\u610f\uff1a\u5ee3\u544a\u65e8\u5728\u8ce3\u5275\u610f\uff0c\u4ee5\u4fbf\u5f9e\u300c\u7522\u751f\u5275\u610f\u300d\u4e2d\u5275\u9020\u53ca\u638c\u63e1\u300c\u751f\u610f\u300d\u6a5f\u6703\u3002<\/p>\n<p>\u5ee3\u544a\u7684\u4efb\u52d9\u662f\u8981\u548c\u76ee\u6a19\u6d88\u8cbb\u7fa4\u9032\u884c\u6709\u6548\u7684\u6e9d\u901a\uff0c\u6bd4\u8f03\u5ee3\u544a\u5fc5\u9808\u5177\u6709\u7368\u7279\u5275\u610f\u624d\u6709\u8ce3\u9ede\u8207\u6e9d\u901a\u50f9\u503c\uff0c\u5305\u62ec\u6bd4\u8f03\u5167\u5bb9\u3001\u65b9\u5f0f\u3001\u6642\u6a5f\u3001\u5834\u5408\u3001\u5a92\u9ad4\u9078\u64c7\uff0c\u90fd\u9700\u8981\u6709\u5b8c\u7f8e\u7684\u914d\u5408\u3002<\/p>\n<p>\u4e8c\u3001\u4fe1\u8cf4\u8b49\u64da\uff1a\u96d6\u8aaa\u8b49\u64da\u6703\u8aaa\u8a71\uff0c\u4f46\u662f\u53ea\u6709\u9ad8\u4fe1\u8cf4\u5ea6\u7684\u8b49\u64da\u624d\u5177\u6709\u8aaa\u670d\u6548\u679c\uff0c\u9019\u4e00\u9ede\u7121\u5eb8\u7f6e\u7591\u3002\u9ad8\u4fe1\u8cf4\u5ea6\u7684\u8b49\u64da\uff0c\u4f8b\u5982\uff1a\u516c\u4fe1\u55ae\u4f4d\u3001\u79d1\u5b78\u8b49\u64da\u3001\u8b49\u64da\u6642\u6548\u3001\u8207\u6d88\u8cbb\u8005\u6538\u95dc\u3001\u5ee3\u544a\u4e3b\u3001\u50b3\u64ad\u5a92\u9ad4\uff0c\u6bd4\u8f03\u5ee3\u544a\u672c\u8eab\u5fc5\u9808\u5148\u7d93\u5f97\u8d77\u300c\u6bd4\u8f03\u300d\uff0c\u624d\u6703\u6709\u8aaa\u670d\u6548\u679c\u3002<\/p>\n<p>\u4e09\u3001\u9069\u7528\u5834\u5408\uff1a\u520a\u64ad\u5ee3\u544a\u7684\u5834\u5408\u8207\u6642\u6a5f\uff0c\u548c\u6bd4\u8f03\u5ee3\u544a\u7684\u50b3\u64ad\u6548\u679c\u6709\u5bc6\u5207\u95dc\u4fc2\uff0c\u56e0\u6b64\u5ee0\u5546\u5728\u9078\u64c7\u5ee3\u544a\u520a\u64ad\u5834\u5408\u8207\u6642\u6a5f\u6642\u5fc5\u9808\u683c\u5916\u8b39\u614e\uff0c\u624d\u80fd\u767c\u63ee\u6bd4\u8f03\u6548\u679c\u3002\u4f8b\u5982\uff1a\u64c1\u6709\u6700\u5148\u9032\u3001\u6700\u65b0\u9bae\u3001\u6700\u6709\u5229\u7684\u79d1\u5b78\u8b49\u64da\u6642\uff0c\u5ee3\u544a\u8aaa\u670d\u6548\u679c\u6700\u4f73\uff1b\u9078\u64c7\u516c\u4fe1\u529b\u6700\u53d7\u80af\u5b9a\u7684\u8b49\u64da\u4f86\u6e90\uff0c\u53ef\u4ee5\u63d0\u9ad8\u8aaa\u670d\u6548\u679c\uff1b\u9078\u64c7\u76ee\u6a19\u9867\u5ba2\u95b1\u8b80\u7387\u6700\u9ad8\u7684\u50b3\u64ad\u5a92\u9ad4\uff0c\u6700\u5bb9\u6613\u548c\u6d88\u8cbb\u8005\u5c0d\u8a71\u3002<\/p>\n<p>\u56db\u3001\u8a55\u4f30\u6548\u679c\uff1a\u5ee3\u544a\u6295\u8cc7\u9810\u7b97\u76f8\u7576\u53ef\u89c0\uff0c\u6240\u4ee5\u5fc5\u9808\u505a\u5230\u5f48\u7121\u865b\u767c\uff0c\u547d\u4e2d\u76ee\u6a19\u7684\u5883\u754c\u3002<\/p>\n<p>\u5ee0\u5546\u5728\u9032\u884c\u5ee3\u544a\u4f01\u5283\u524d\uff0c\u5fc5\u9808\u5be9\u614e\u601d\u8003\u4e0a\u8ff0\u554f\u984c\uff0c\u5ee3\u544a\u520a\u64ad\u4e4b\u524d\u4e5f\u8981\u9810\u5148\u8a55\u4f30\u5ee3\u544a\u6548\u679c\uff0c\u6bd4\u8f03\u5ee3\u544a\u4e5f\u4e0d\u4f8b\u5916\u3002\u7121\u8ad6\u662f\u5ee3\u544a\u4f01\u5283\u524d\u6216\u5ee3\u544a\u520a\u64ad\u4e4b\u524d\u9810\u5148\u8a55\u4f30\u6548\u679c\uff0c\u90fd\u662f\u6aa2\u8996\u5ee3\u544a\u6548\u679c\u7684\u826f\u597d\u6642\u6a5f\uff0c\u62b1\u6301\u300c\u591a\u7b97\u52dd\uff0c\u5c11\u7b97\u4e0d\u52dd\u300d\u7684\u4fe1\u5ff5\uff0c\u591a\u4e00\u5206\u6aa2\u8996\uff0c\u591a\u4e00\u5206\u6210\u529f\u7684\u52dd\u7b97\u3002<\/p>\n<h2>\u9069\u7528\u5e73\u9762\u5a92\u9ad4\uff0c\u5448\u73fe\u6bd4\u8f03\u6578\u64da<\/h2>\n<p>\u5229\u7528\u4eba\u5011\u5584\u65bc\u6bd4\u8f03\u7684\u672c\u80fd\u4f86\u4f01\u5283\u6bd4\u8f03\u5ee3\u544a\uff0c\u5c0d\u5ee0\u5546\u800c\u8a00\u662f\u4e00\u7a2e\u7d55\u4f73\u7684\u5275\u610f\uff0c\u540c\u6642\u4e5f\u53ef\u4ee5\u5e6b\u52a9\u6d88\u8cbb\u8005\u505a\u8cfc\u8cb7\u6c7a\u7b56\uff0c\u662f\u4e00\u8209\u5169\u5f97\u7684\u5ee3\u544a\u8a34\u6c42\u7b56\u7565\u3002\u6bd4\u8f03\u5ee3\u544a\u6240\u6bd4\u8f03\u7684\u5167\u5bb9\u5f88\u96e3\u7528\u4e00\u53e5\u5ee3\u544a\u8a5e\u4ea4\u4ee3\u6e05\u695a\uff0c\u6240\u4ee5\u901a\u5e38\u90fd\u662f\u520a\u64ad\u5728\u5e73\u9762\u5a92\u9ad4\u4e0a\uff0c\u5c24\u5176\u662f\u5370\u5237\u5a92\u9ad4\uff0c\u65b9\u4fbf\u5448\u73fe\u6bd4\u8f03\u6578\u64da\uff08\u8cc7\u6599\uff09\u3002<\/p>\n<p>\u5e73\u9762\u5a92\u9ad4\u5ee3\u544a\u4fdd\u5b58\u671f\u9593\u53ef\u4ee5\u5ef6\u7e8c\u6bd4\u8f03\u9577\u7684\u6642\u9593\uff0c\u53ef\u4ee5\u6eff\u8db3\u6709\u8208\u8da3\u7684\u6d88\u8cbb\u8005\u53cd\u8986\u6aa2\u8996\u8207\u6c42\u8b49\u7684\u9700\u6c42\uff0c\u76f8\u5c0d\u800c\u8a00\u6bd4\u8f03\u5bb9\u6613\u6536\u5230\u5ee3\u544a\u6548\u679c\u3002\u4f46\u662f\u6bd4\u8f03\u5167\u5bb9\u5bb9\u6613\u88ab\u6b78\u985e\u70ba\u4eba\u70ba\u64cd\u7e31\uff0c\u5bb9\u6613\u8499\u4e0a\u4fe1\u8cf4\u6027\u53d7\u8cea\u7591\u7684\u9670\u5f71\uff0c\u56e0\u6b64\u5ee0\u5546\u5728\u9078\u64c7\u63a1\u7528\u6bd4\u8f03\u5ee3\u544a\u8a34\u6c42\u6642\uff0c\u5fc5\u9808\u638c\u63e1\u7531\u516c\u4fe1\u55ae\u4f4d\u6240\u57f7\u884c\uff0c\u800c\u4e14\u5177\u6709\u79d1\u5b78\u8b49\u64da\u53ef\u4f9b\u67e5\u8003\u7684\u6578\u64da\uff08\u8cc7\u6599\uff09\uff0c\u624d\u5bb9\u6613\u6536\u5230\u300c\u8b49\u64da\u6703\u8aaa\u8a71\u300d\u7684\u6bd4\u8f03\u6548\u679c\u3002<\/p>\n<p style=\"text-align: right;\">&#8211; \u6458\u9304\u81ea\u300a<a href=\"\/\/www.books.com.tw\/exep\/assp.php\/Techorange\/products\/0010648044?utm_source=Techorange&amp;utm_medium=ap-books&amp;utm_content=recommend&amp;utm_campaign=ap-201410\" target=\"_blank\" rel=\"noopener\">\u884c\u92b7\u65b0\u624b\u5fc5\u5099\u7684 38 \u5957\u57fa\u672c\u529f<\/a>\u300b<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><a href=\"\/\/buzzorange.com\/wp-content\/uploads\/2014\/10\/38tips.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-17170\" src=\"\/\/buzzorange.com\/wp-content\/uploads\/2014\/10\/38tips.jpg\" alt=\"38tips\" width=\"229\" height=\"327\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #ff6600;\">\u8ac7\u5230\u884c\u92b7\u529b\uff0c\u5beb\u6587\u6848\u7d55\u5c0d\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u74b0\u3002<\/span><\/strong><strong><span style=\"color: #ff6600;\"><br \/>\n<\/span><\/strong><span style=\"color: #ff6600;\"> <strong> \u5feb\u4f86\u5831\u540d<span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/buzzorange.com\/techorange\/2016\/09\/01\/how-to-write-copywriter\/\">\u3010\u6a58\u5b50\u5b78\u9662\u3011\u4e00\u53e5\u8a71\u5c31\u6253\u5f97\u52d5\u5ba2\u6236\u3001\u8ce3\u5f97\u52d5\u7522\u54c1\u6587\u6848\u5be6\u4f5c\u574a\uff01<\/a><\/span><br \/>\n<\/strong><\/span><span style=\"color: #ff6600;\"><strong>\u75286\u5c0f\u6642\u63db\u5f97\u8d85\u7d2e\u5be6\u6587\u6848\u5beb\u4f5c\u529b\uff01<\/strong><\/span><\/p>\n<p>[kktix]https:\/\/kktix.com\/tickets_widget?slug=copywriter2016[\/kktix]<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>\u5ef6\u4f38\u95b1\u8b80<\/strong><\/li>\n<\/ul>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"\/\/buzzorange.com\/2014\/05\/02\/8-tips-for-writing\/\">\u8981\u5275\u696d\u5c31\u8981\u300c\u5beb\u300d\uff1a\u541e\u9019 8 \u9846\u5beb\u4f5c\u5927\u529b\u4e38\u5c31\u4e0d\u6015\u4f5c\u6587\u4e86<\/a><a style=\"color: #3366ff;\" href=\"\/\/buzzorange.com\/techorange\/2015-pro-presentation-2\/\"><br \/>\n<\/a><a style=\"color: #3366ff;\" href=\"\/\/buzzorange.com\/techorange\/2015\/05\/19\/good-pr-writing\/\">\u64ca\u6557\u5167\u5bb9\u8fb2\u5834\uff0c3 \u62db\u8b93\u4f60\u5beb\u51fa\u6709\u5167\u5bb9\u53c8\u5438\u5f15\u4eba\u7684\u6587\u6848<\/a><\/span><br \/>\n<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"\/\/buzzorange.com\/techorange\/2015\/05\/12\/interview-a-lifu\/\">\u6211\u76f8\u4fe1\u6bcf\u500b\u4eba\u90fd\u6709\u5275\u610f\uff0c\u4f46\u4e0d\u898b\u5f97\u90fd\u6709\u5275\u610f\u7684\u57f7\u884c\u529b\uff0d\u5c08\u8a2a\u5ee3\u544a\u6587\u6848\u9673\u7acb\u6668<\/a><\/span><\/p>\n<p style=\"text-align: left;\">\uff08\u8cc7\u6599\u4f86\u6e90\uff1a\u5546\u5468\u51fa\u7248\uff0c\u4e0d\u5f97\u8f49\u8f09\uff1b\u9996\u5716\u4f86\u6e90\uff1a<a href=\"https:\/\/www.flickr.com\/photos\/dtanist\/14604351814\/sizes\/z\/\" target=\"_blank\" rel=\"noopener\">dtanist<\/a>, CC Licensed\uff09<\/p>\n<div id=\"Leyout101\" style=\"text-indent: -26529px; width: 0px; height: 0px; color: #ffffff; font-size: 0.1px;\">\/\/ <a href=\"\/\/goldsmithjewelers.com\/weddings\/gallery\/archived\/cl.php?p=18\">louboutin sale <\/a><br \/>\n<a href=\"\/\/autozach.ro\/wp-content\/gallery\/page.php?p=23\">prada portafoglio donna<\/a><br \/>\n<a href=\"\/\/astridbio.com\/wp-content\/gallery\/it.php?p=30\">occhiali persol <\/a><br \/>\n<a href=\"\/\/generalconstructions.co.uk\/wp-content\/languages\/uk\/fashion.php?p=24\">mulbery<\/a><br \/>\n<a href=\"\/\/www.outstandingpoker.com\/htmlfiles\/poker\/hermes-shop.php?p=65\">hermes belts <\/a><br \/>\n<a href=\"\/\/massvisionsunglassblog.com\/wp-content\/cache\/meta\/heit.php?p=30\">cravatte hermes <\/a><\/p>\n<h2><a href=\"\/\/qa29.it\/\">outlet prada<\/a><\/h2>\n<p><a href=\"\/\/afluxled.com\/wp-content\/ewww\/hermes.php?p=28\">the greek god hermes<\/a><br \/>\n<a href=\"\/\/fotoucilnica.com\/www\/sunglass.php?p=14\">wholesale ray ban sunglasses<\/a><br \/>\n<a href=\"\/\/autozach.ro\/wp-content\/gallery\/page.php?p=23\">prada portafoglio donna<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u6d88\u8cbb\u8005\u8cfc\u8cb7\u7522\u54c1\u6216\u670d\u52d9\u4e4b\u524d\u90fd\u6703\u5148\u8490\u96c6\u76f8\u95dc\u8cc7\u8a0a\uff0c\u7d93\u904e\u5be9\u614e\u8a55\u4f30\u8207\u6bd4\u8f03\u4e4b\u5f8c\u624d\u4e0b\u5b9a\u8cfc\u8cb7\u6c7a\u7b56\u3002\u8cfc\u8cb7\u6c7a\u7b56\u662f\u6307\u6d88\u8cbb\u8005\u5b8c\u6210\u8cfc\u8cb7\u884c\u52d5\u7684\u4e00\u9023\u4e32\u6c7a\u5b9a\uff0c\u5305\u62ec\uff1a\u6c7a\u5b9a\u662f\u5426\u8981\u8cfc\u8cb7\uff0c\u7531\u8ab0\u8cfc\u8cb7\uff08\u81ea\u5df1\u8cfc\u8cb7\u6216\u5bb6\u4eba\u8cfc\u8cb7\uff09\uff0c\u8cfc\u8cb7\u4ec0\u9ebc\u7522\u54c1\uff0c\u9078\u64c7\u54ea[&#8230;]<\/p>\n","protected":false},"author":109,"featured_media":39431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[22047],"_links":{"self":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts\/17416"}],"collection":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/comments?post=17416"}],"version-history":[{"count":0,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts\/17416\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/media\/39431"}],"wp:attachment":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/media?parent=17416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/categories?post=17416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/tags?post=17416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}