{"id":15997,"date":"2015-04-30T10:59:27","date_gmt":"2015-04-30T02:59:27","guid":{"rendered":"http:\/\/buzzorange.com\/citiorange\/2015\/04\/30\/museum-of-brand-recognition-remodeling\/"},"modified":"2015-04-30T10:59:27","modified_gmt":"2015-04-30T02:59:27","slug":"museum-of-brand-recognition-remodeling","status":"publish","type":"post","link":"https:\/\/buzzorange.com\/citiorange\/2015\/04\/30\/museum-of-brand-recognition-remodeling\/","title":{"rendered":"\u771f\u6587\u5275\u5728\u9019\uff01\u7f85\u6d6e\u5bae\u6709\u8499\u5a1c\u9e97\u838e\u9084\u4e0d\u5920\u7d05\uff0c\u535a\u7269\u9928\u7ffb\u65b0\u8b93\u6211\u597d\u60f3\u51fa\u570b\u901b"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" aligncenter\" src=\"https:\/\/lh6.googleusercontent.com\/-UX2jfa9va3Y\/VMhXUH2LtQI\/AAAAAAAAA8A\/eKOUBnXVnIo\/w620-h264-no\/artpaulascher2.jpg\" alt=\"\" width=\"601\" height=\"256\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u77e5\u540d\u5ea6\u5e36\u4f86\u4eba\u6f6e\uff01\u6cd5\u570b\u7f85\u6d6e\u5bae\u6709\u8499\u5a1c\u9e97\u838e\uff0c\u7f8e\u570b\u5927\u90fd\u6703\u85dd\u8853\u535a\u7269\u9928\u6709\u8d85\u904e 200 \u842c\u4ef6\u4f86\u81ea\u4e16\u754c\u5404\u5730\u3001\u5404\u6587\u5316\u7684\u85dd\u8853\u54c1\uff0c\u82f1\u570b\u5927\u82f1\u535a\u7269\u9928\u6709\u57c3\u53ca\u53e4\u6587\u7269\u8207\u6728\u4e43\u4f0a\u6536\u85cf\u54c1\uff0c\u535a\u7269\u9928\u8981\u5982\u4f55\u5438\u5f15\u6c11\u773e\u524d\u4f86\u770b\u53c3\u89c0\u770b\u5c55\uff1f<\/p>\n<p>\u4f46\u9664\u4e86\u9019\u4e9b\u8d85\u7d1a\u660e\u661f\u535a\u7269\u9928\u4e4b\u5916\uff0c\u570b\u969b\u535a\u7269\u9928\u754c\u958b\u59cb\u9ad4\u8a8d\u8996\u89ba\u5f62\u8c61\u7684\u91cd\u8981\u6027\uff0c\u628a\u81ea\u8eab\u9928\u6240\u7576\u4f5c\u54c1\u724c\uff0c\u5e0c\u671b\u91cd\u5851\u6574\u9ad4\u5f62\u8c61\u8b93\u4eba\u7522\u751f\u8a18\u61b6\u9ede\u548c\u597d\u611f\u3002\u6b50\u7f8e\u535a\u7269\u9928\u7d1b\u7d1b\u6380\u8d77\u98a8\u6f6e\uff0c\u6aa2\u8996\u5df2\u986f\u5f97\u4e0d\u5408\u6642\u5b9c\u7684\u535a\u7269\u9928\u8b58\u5225\uff0c\u5f15\u5165\u8a2d\u8a08\u7f8e\u5b78\uff0c\u5305\u88dd\u65b0\u5f62\u8c61\uff01<\/p>\n<ul>\n<li><span style=\"color: #993300;\"><strong>\u6539\u982d\u63db\u9762\u3001\u54c1\u724c\u91cd\u5851<\/strong><\/span><\/li>\n<\/ul>\n<p>\u535a\u7269\u9928\u54c1\u724c\u91cd\u5851 (Rebrand) \u5f9e\u8996\u89ba\u8b58\u5225\u7cfb\u7d71 (VI) \u958b\u59cb\u8457\u624b\uff0c\u91cd\u65b0\u6253\u9020\u54c1\u724c\u6a19\u8a8c\u3001\u6574\u9ad4\u8272\u8abf\u3001\u7a7a\u9593\u8207\u6587\u5ba3\u54c1\u7684\u8996\u89ba\u4e00\u81f4\u6027\uff0c\u5927\u5200\u95ca\u65a7\u7ffb\u65b0\u8b58\u5225\u7684\u535a\u7269\u9928\u4e0d\u4f46\u8b49\u660e\u589e\u52a0\u53c3\u89c0\u4eba\u6b21\uff0c\u5438\u5f15\u66f4\u591a\u6703\u54e1\u52a0\u5165\uff0c\u63d0\u5347\u6c11\u773e\u5c0d\u535a\u7269\u9928\u54c1\u724c\u7684\u5fe0\u8aa0\u5ea6\uff0c\u9084\u80fd\u5438\u5f15\u6c11\u773e\u8cfc\u8cb7\u535a\u7269\u9928\u5468\u908a\u7d00\u5ff5\u54c1\u3002\u4ee5\u4e0b\u5e7e\u500b\u900f\u904e\u54c1\u724c\u91cd\u5851\u6539\u982d\u63db\u9762\u7684\u535a\u7269\u9928\uff0c\u5c55\u73fe\u4e86\u54c1\u724c\u5f62\u8c61\u7684\u91cd\u8981\u6027\uff0c\u4ee5\u53ca\u8996\u89ba\u8b58\u5225\u7cfb\u7d71\u53ef\u4ee5\u884d\u751f\u51fa\u7684\u5404\u5f0f\u5546\u54c1\u8207\u61c9\u7528\uff1a<\/p>\n<p><strong><span style=\"color: #000080;\">\u7d10\u7d04 &#8211; \u65b0\u7576\u4ee3\u85dd\u8853\u535a\u7269\u9928 (New Museum)\uff1a<\/span><\/strong><\/p>\n<p>\u5c08\u9580\u5c55\u51fa\u7576\u4ee3\u85dd\u8853\u8207\u6578\u4f4d\u85dd\u8853\uff0c\u8a2d\u8a08\u5e2b\u904b\u7528\u7368\u7279\u7684\u535a\u7269\u9928\u5efa\u7bc9\u5916\u578b\uff0c\u5275\u9020\u4e86\u65b0\u7684 Logo\uff0c\u9bae\u8c54\u7684\u87a2\u5149\u8272\u7cfb\u8b93\u4eba\u773c\u775b\u70ba\u4e4b\u4e00\u4eae\uff0c\u800c\u4e14\u81ea 2012 \u5e74\u767c\u8868\u65b0\u5f62\u8c61\u5f8c\uff0c\u5230\u8a2a\u89c0\u773e\u4eba\u6578\u7206\u589e\u4e86 6 \u500d\u3002<\/p>\n<p><img loading=\"lazy\" class=\" aligncenter\" src=\"https:\/\/lh4.googleusercontent.com\/-a5e8_pzU_uQ\/VMrixq6XKnI\/AAAAAAAAA88\/esI6hvcSuFU\/w676-h542-no\/new-01-01.jpg\" alt=\"\" width=\"576\" height=\"462\" \/><\/p>\n<p><strong><span style=\"color: #000080;\">\u502b\u6566 &#8211; \u7dad\u591a\u5229\u4e9e\u8207\u827e\u4f2f\u7279\u535a\u7269\u9928 (V&amp;A)\uff1a<\/span><\/strong><\/p>\n<p>\u5168\u4e16\u754c\u77e5\u540d\u7684\u5de5\u85dd\u8a2d\u8a08\u535a\u7269\u9928\uff0c\u5c55\u793a\u5de5\u85dd\u3001\u88dd\u7f6e\u53ca\u61c9\u7528\u85dd\u8853\u54c1\u3002\u70ba\u4e86\u540c\u6642\u517c\u5177\u5275\u65b0\u5275\u610f\u7cbe\u795e\uff0c\u4ee5\u53ca\u9928\u85cf\u7684\u53e4\u5178\u7f8e\uff0c\u65b0\u7684\u54c1\u724c\u5f62\u8c61\u63a1\u7528\u512a\u96c5\u53e4\u5178\u7684\u896f\u5b57\u5b57\u9ad4\uff0c\u642d\u914d\u5927\u81bd\u7684\u8277\u9e97\u98fd\u548c\u914d\u8272\uff0c\u5448\u73fe\u885d\u7a81\u7684\u7f8e\u611f\u3002V&amp;A \u7684\u5468\u908a\u5546\u54c1\u6709\u6388\u6b0a\u7d66\u96f6\u552e\u5546\u5e97\u8ca9\u8ce3\uff0c\u56e0\u6b64\uff0c\u6c11\u773e\u5230\u4e00\u822c\u5546\u5e97\u4e5f\u80fd\u8cb7\u5230 V&amp;A \u7684\u884d\u751f\u5546\u54c1\uff0c\u535a\u7269\u9928\u54c1\u724c\u5247\u8f15\u6613\u7684\u6ef2\u900f\u5230\u4eba\u5011\u751f\u6d3b\u4e2d\u3002<\/p>\n<p><img loading=\"lazy\" class=\" aligncenter\" src=\"https:\/\/lh6.googleusercontent.com\/-7DitmHJPuWY\/VMhXTADum5I\/AAAAAAAAA78\/PrPy8xmZ1OQ\/w741-h542-no\/V%26A-01.jpg\" alt=\"\" width=\"601\" height=\"439\" \/><\/p>\n<p><strong><span style=\"color: #000080;\">\u6d77\u7259 &#8211; \u83ab\u91cc\u65af\u5bae\u7687\u5bb6\u7f8e\u8853\u9928 (Mauritshuis)\uff1a<\/span><\/strong><\/p>\n<p>\u64c1\u6709\u7dad\u6885\u723e\u300c\u6234\u73cd\u73e0\u8033\u74b0\u7684\u5c11\u5973\u300d\u771f\u8de1\uff0c\u662f\u8377\u862d\u76f8\u7576\u53d7\u6b61\u8fce\u7684\u535a\u7269\u9928\u4e4b\u4e00\uff0c\u662f\u539f\u5148\u7684 Logo \u8a2d\u8a08\u662f\u535a\u7269\u9928\u5efa\u7bc9\uff0c\u76f8\u8f03\u65bc\u65b0\u7684\u7248\u672c\u986f\u5f97\u5e73\u6de1\u7121\u5947\u3002\u91d1\u5c6c\u8cea\u611f\u7684\u82f1\u6587\u5b57\u6bcd logo\uff0c\u7c21\u6f54\u3001\u5bcc\u6709\u8a2d\u8a08\u611f\uff0c\u8207\u540d\u756b\u7d50\u5408\uff0c\u6216\u55ae\u7368\u88dd\u98fe\u65bc\u8cfc\u7269\u888b\u90fd\u4e0d\u5931\u5178\u96c5\uff0c\u9019\u6a23\u7684\u8a2d\u8a08\u61c9\u7528\u5ee3\u6cdb\u3001\u5f48\u6027\u5927\u3002<\/p>\n<p><img loading=\"lazy\" class=\" aligncenter\" src=\"https:\/\/lh3.googleusercontent.com\/-rc96dGNg3UY\/VMhXS_abzhI\/AAAAAAAAA7w\/Ra1_3Yzivj8\/w644-h429-no\/MH-01.jpg\" alt=\"\" width=\"573\" height=\"382\" \/><\/p>\n<p>\u535a\u7269\u9928\u56e0\u70ba\u5176\u9928\u85cf\u5c55\u54c1\u7368\u7279\u6027\u6216\u662f\u5efa\u7bc9\u7269\u672c\u8eab\u7684\u6b77\u53f2\u6216\u8a2d\u8a08\uff0c\u64c1\u6709\u7368\u7279\u7684\u54c1\u724c\u6a5f\u6703\uff0c\u82e5\u80fd\u5584\u7528\u535a\u7269\u9928\u7279\u8272\u3001\u627e\u5230\u660e\u78ba\u5b9a\u4f4d\uff0c\u518d\u642d\u914d\u54c1\u724c\u884c\u92b7\u7b56\u7565\uff0c\u900f\u904e\u5468\u908a\u5546\u54c1\u3001\u8de8\u9818\u57df\u5408\u4f5c\u3001\u5716\u50cf\u6388\u6b0a\uff0c\u54c1\u724c\u9769\u65b0\u5f8c\u7684\u535a\u7269\u9928\u4fbf\u80fd\u6210\u529f\u7684\u5f15\u8d77\u6c11\u773e\u7684\u6ce8\u610f\u8207\u8a71\u984c\u3002<\/p>\n<ul>\n<li><span style=\"color: #993300;\"><strong>\u535a\u7269\u9928\u54c1\u724c\u529b<\/strong><\/span><\/li>\n<\/ul>\n<p>\u800c\u73fe\u5728\u6642\u4ee3\u8173\u6b65\u5feb\u901f\u3001\u8cc7\u8a0a\u7684\u53d6\u5f97\u8207\u6d41\u52d5\u7121\u9060\u5f17\u5c46\uff0c\u535a\u7269\u9928\u5df2\u7d93\u4e0d\u80fd\u88ab\u52d5\u7684\u7b49\u5f85\u6c11\u773e\u7684\u5149\u81e8\uff0c\u8981\u7a4d\u6975\u7684\u5c55\u73fe\u81ea\u6211\u7279\u8272\uff0c\u5c0e\u5165\u54c1\u724c\u6982\u5ff5\uff0c\u5f37\u5316\u5dee\u7570\u548c\u54c1\u724c\u8b58\u5225\uff0c\u4ee5\u5438\u5f15\u6c11\u773e\u6155\u540d\u800c\u4f86\uff0c\u4e26\u4e00\u518d\u56de\u8a2a\u3002<\/p>\n<p>\u535a\u7269\u9928\u7d93\u71df\u50cf\u54c1\u724c\u4e00\u6a23\u9700\u8981\u5305\u88dd\u8207\u884c\u92b7\uff0c\u904b\u7528\u85dd\u8853\u884c\u92b7\u7b56\u7565\u6293\u4f4f\u89c0\u773e\u7684\u6ce8\u610f\u529b\uff0c\u89c0\u773e\u589e\u52a0\uff0c\u5247\u535a\u7269\u9928\u5f71\u97ff\u529b\u5c07\u66f4\u6210\u9577\u3002\u800c\u5168\u7403\u5404\u5730\u6709\u8a31\u591a\u535a\u7269\u9928\u65e9\u5df2\u770b\u6e96\u8da8\u52e2\uff0c\u9032\u884c\u6574\u9ad4\u7684\u54c1\u724c\u91cd\u5851\uff0c\u4ee5\u8996\u89ba\u884c\u92b7\u5e36\u7d66\u5927\u5bb6\u5168\u65b0\u5f62\u8c61\u3002<\/p>\n<ul>\n<li><strong>\u5ef6\u4f38\u95b1\u8b80\uff1a<\/strong><\/li>\n<\/ul>\n<p class=\"entry-title\"><a href=\"\/\/buzzorange.com\/2015\/04\/16\/art-selfie\/?utm_source=relatedboc\" target=\"_blank\" rel=\"noopener\">FB \u9700\u8981\u65b0\u982d\u8cbc\uff1a\u53bb\u535a\u7269\u9928\u8ddf\u85dd\u8853\u54c1\u81ea\u62cd\uff0c\u554a\u4e0d\u8981\u5e36\u81ea\u62cd\u795e\u5668\u5537<\/a><\/p>\n<p class=\"entry-title\"><a href=\"\/\/buzzorange.com\/2015\/04\/27\/hello-kitty-designer\/?utm_source=relatedboc\" target=\"_blank\" rel=\"noopener\">\u5361\u901a\u660e\u661f\u4e5f\u6703\u8001\uff0c\u4ed6\u5982\u4f55\u5e6b Hello Kitty\u300c\u5fae\u6574\u5f62\u300d\u518d\u5438\u775b\uff1f<\/a><\/p>\n<p class=\"entry-title\"><a href=\"\/\/buzzorange.com\/2015\/04\/17\/german-zeche-zollverein\/?utm_source=relatedboc\" target=\"_blank\" rel=\"noopener\">\u90fd\u5e02\u8a2d\u8a08\u4e0d\u53ea\u662f\u84cb\u65b0\u5927\u6a13\uff1a\u5f9e\u5fb7\u570b\u5ee2\u68c4\u7926\u5340\u518d\u9020\u60f3\u50cf\u53f0\u9435\u53f0\u5317\u6a5f\u5ee0\u672a\u4f86<\/a><\/p>\n<p>(\u5716\u7247\u4f86\u6e90\uff1a<a href=\"\/\/uk.phaidon.com\/agenda\/design\/articles\/2014\/july\/09\/paula-scher-on-her-philly-art-museum-rebrand\/\" target=\"_blank\" rel=\"noopener\">P<\/a><a href=\"\/\/uk.phaidon.com\/agenda\/design\/articles\/2014\/july\/09\/paula-scher-on-her-philly-art-museum-rebrand\/\" target=\"_blank\" rel=\"noopener\">hiladelphia Museum of Art<\/a>\u00a0\/\u00a0<a href=\"\/\/www.hexanine.com\/zeroside\/the-future-is-fluid-inside-dynamic-logos\/\" target=\"_blank\" rel=\"noopener\">Hexanine<\/a>\u00a0\u00a0\/\u00a0<a href=\"\/\/bpando.org\/2014\/08\/20\/logo-mauritshuis\/\" target=\"_blank\" rel=\"noopener\">Studio Dumbar<\/a>\u00a0\/\u00a0<a href=\"\/\/archive.wolffolins.com\/work\/va?ghost=1#\" target=\"_blank\" rel=\"noopener\">V&amp;A<\/a>\u00a0)<\/p>\n<p>&nbsp;<\/p>\n<p><center><a id=\"btnSupport\" href=\"#\"><img id=\"divSupport\" alt=\"\" \/><\/a><\/center><br \/>\n<script src=\"\/support\/checkLink.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u77e5\u540d\u5ea6\u5e36\u4f86\u4eba\u6f6e\uff01\u6cd5\u570b\u7f85\u6d6e\u5bae\u6709\u8499\u5a1c\u9e97\u838e\uff0c\u7f8e\u570b\u5927\u90fd\u6703\u85dd\u8853\u535a\u7269\u9928\u6709\u8d85\u904e 200 \u842c\u4ef6\u4f86\u81ea\u4e16\u754c\u5404\u5730\u3001\u5404\u6587\u5316\u7684\u85dd\u8853\u54c1\uff0c\u82f1\u570b\u5927\u82f1\u535a\u7269\u9928\u6709\u57c3\u53ca\u53e4\u6587\u7269\u8207\u6728\u4e43\u4f0a\u6536\u85cf\u54c1\uff0c\u535a\u7269\u9928\u8981\u5982\u4f55\u5438\u5f15\u6c11\u773e\u524d\u4f86\u770b\u53c3\u89c0\u770b\u5c55\uff1f[&#8230;]<\/p>\n","protected":false},"author":233,"featured_media":38263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[4692],"_links":{"self":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts\/15997"}],"collection":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/users\/233"}],"replies":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/comments?post=15997"}],"version-history":[{"count":0,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts\/15997\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/media\/38263"}],"wp:attachment":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/media?parent=15997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/categories?post=15997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/tags?post=15997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}