{"id":15644,"date":"2015-06-09T16:20:33","date_gmt":"2015-06-09T08:20:33","guid":{"rendered":"http:\/\/buzzorange.com\/citiorange\/2015\/06\/09\/city-marketing-in-taiwan\/"},"modified":"2015-06-09T16:20:33","modified_gmt":"2015-06-09T08:20:33","slug":"city-marketing-in-taiwan","status":"publish","type":"post","link":"https:\/\/buzzorange.com\/citiorange\/2015\/06\/09\/city-marketing-in-taiwan\/","title":{"rendered":"\u5b98\u50da\u5fc3\u614b\u7684\u53f0\u7063\u57ce\u5e02\u884c\u92b7\uff1a\u5ee3\u544a\u653e\u5169\u908a\uff0c\u5e02\u9577\u7ad9\u4e2d\u9593\uff0c\u8ab0\u770b\u4e86\u6703\u60f3\u4f86\uff1f"},"content":{"rendered":"<p><a href=\"\/\/buzzorange.com\/wp-content\/uploads\/2015\/06\/d15995.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-38278\" src=\"\/\/buzzorange.com\/wp-content\/uploads\/2015\/06\/d15995.jpg\" alt=\"d15995\" width=\"600\" height=\"448\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>\uff08\u5716\u7247\u4f86\u6e90\uff1aETtoday\uff09<\/em><\/p>\n<blockquote><p><span style=\"color: #008080;\">\u25ce\u672c\u6587\u4f5c\u8005\uff1a<a href=\"\/\/vikingbar.org\/author\/daniel-wu\/\" target=\"_blank\" rel=\"noopener\">Daniel Wu<\/a><br \/>\n<span style=\"color: #333333;\">\u559c\u6b61\u97f3\u6a02\uff0c\u559c\u6b61\u5275\u4f5c\uff0c\u559c\u6b61\u9748\u611f\uff1b\u5982\u679c\u53ef\u4ee5\uff0c\u60f3\u8d81\u5e74\u8f15\u79c9\u6301\u6642\u96b1\u6642\u73fe\u7684\u71b1\u5ff1\uff0c\u5b78\u7fd2\u751f\u6d3b\u5468\u906d\u7684\u4e8b\u7269\u3002<\/span><br \/>\n<\/span><\/p><\/blockquote>\n<p>2015 \u4e16\u754c\u5927\u5b78\u904b\u52d5\u6703\u5c07\u65bc 7\/3 \u81f3 7\/14 \u5728\u97d3\u570b\u5149\u5dde\u8209\u884c\uff1b\u800c\u70ba\u4e86\u8fce\u63a5 2017 \u5e74\u53f0\u7063\u7684\u4e00\u5927\u76db\u4e8b\u2500\u53f0\u5317\u4e16\u5927\u904b\uff0c\u5927\u8cfd\u7684\u8c61\u5fb5\u6027\u4ee3\u8868\u8056\u706b\u65bc\u524d\u5e7e\u5929\u50b3\u905e\u4f86\u53f0\u3002<span style=\"color: #ff6600;\">\u6bcf\u5230\u9019\u500b\u6642\u5019\uff0c\u6709\u4e00\u500b\u540d\u8a5e\u300c\u57ce\u5e02\u884c\u92b7\u300d\u5c31\u6703\u8b8a\u5f97\u975e\u5e38\u7684\u7d05<\/span>\uff1b\u5e7e\u5e74\u524d\u7684\u82b1\u535a\u3001\u4e16\u904b\u6703\u7b49\u7b49\uff0c\u5e73\u5e38\u4e0d\u898b\u76f8\u95dc\u7576\u5c40\u6709\u591a\u7a4d\u6975\u3001\u591a\u6e34\u671b\u638c\u63e1\u884c\u92b7\u53f0\u7063\u3001\u884c\u92b7\u57ce\u5e02\u7684\u6a5f\u6703\uff0c\u800c\u5230\u4e86\u9019\u7a2e\u5927\u4e8b\u4ef6\u7684\u6642\u5019\u537b\u53c8\u7de8\u5217\u5927\u7b46\u7d93\u8cbb\u3001\u96c6\u601d\u5ee3\u76ca\u5730\u8b93\u4e16\u754c\u770b\u898b\u53f0\u7063\u3002\u6c92\u932f\uff0c\u5728\u9019\u7a2e\u91cd\u8981\u6642\u523b\uff0c\u89c0\u5149\u5c40\u7e3d\u662f\u63a8\u51fa\u4e86\u8a31\u591a\u5927\u578b\u770b\u677f\uff0c\u62cd\u651d\u4e86\u8a31\u591a\u5ba3\u50b3\u5ee3\u544a\u3001\u60f3\u4e86\u8a31\u591a\u6eab\u99a8\u7684\u53e3\u865f\u3001\u751a\u81f3\u8acb\u4eba\u5beb\u4e86\u4e3b\u984c\u66f2\uff1b\u4f46\u662f\u5f88\u62b1\u6b49\uff1a<\/p>\n<p><span style=\"color: #800080;\">\u53f0\u7063\u7684\u516c\u90e8\u9580\u884c\u92b7\u505a\u5f97\u5be6\u5728\u4ee4\u4eba\u5931\u671b\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u5ee3\u544a\u4e94\u8981\u7d20<\/li>\n<\/ul>\n<p>\u6709\u8a00\uff1a<span style=\"color: #ff6600;\">\u300c\u53f0\u7063\u653f\u5e9c\u4e3b\u5f35\u4f01\u696d\u61c9\u8a72\u8ffd\u6c42\u7af6\u722d\u529b\uff0c\u4f46\u537b\u6c92\u6709\u767c\u73fe\u9a45\u52d5\u4f01\u696d\u7af6\u722d\u7684\u5f15\u64ce\u3002\u4f01\u696d\u7684\u7af6\u722d\u529b\u662f\u5f88\u5bb9\u6613\u6d88\u901d\u7684\uff0c\u56e0\u70ba\u4e00\u822c\u7684\u884c\u92b7\u884c\u70ba\u5f88\u5bb9\u6613\u6a21\u4eff\uff0c\u4f46\u662f\u7531\u54c1\u724c\u767c\u52d5\u7684\u884c\u92b7\u884c\u52d5\u537b\u4e0d\u5bb9\u6613\u6a21\u4eff\uff0c\u4e5f\u6a21\u4eff\u4e0d\u4f86\u3002\u300d<\/span>\u54c1\u724c\u4e4b\u65bc\u516c\u53f8\uff0c\u5c31\u50cf\u53f0\u5317\u4e4b\u65bc\u5e02\u653f\u5e9c\u3001\u53f0\u7063\u4e4b\u65bc\u653f\u5e9c\u671d\u91ce\uff1b\u6211\u5011\u7684\u54c1\u724c\uff0c\u6211\u5011\u7684\u57ce\u5e02\u4ee5\u53ca\u570b\u5bb6\u5177\u6709\u9019\u9ebc\u591a\u7684\u7279\u8272\u4ee5\u53ca\u512a\u9ede\uff0c\u7136\u800c\u516c\u53f8\u7684\u7d93\u7406\u4eba (\u653f\u5e9c\u7576\u5c40) \u537b\u6c92\u80fd\u900f\u904e\u89f8\u52d5\u4eba\u6c11\u5fc3\u4e2d\u60c5\u611f\u50f9\u503c\u7684\u884c\u92b7\u5ba3\u50b3\uff0c\u5c07\u54c1\u724c\u767c\u63da\u5149\u5927\u3002\u7531\u65bc\u5ee3\u544a\u64ad\u9001\u7684\u89f8\u53ca\u7bc4\u570d\u6700\u70ba\u5ee3\u5927\uff0c\u4ee5\u4e0b\u5c07\u805a\u7126\u5728\u4e00\u4e9b\u53f0\u7063\u3001\u4ee5\u53ca\u570b\u5916\u7684\u516c\u90e8\u9580\u5ee3\u544a\u4f5c\u70ba\u4f8b\u5b50\u8a0e\u8ad6\u3002<\/p>\n<p><a href=\"\/\/buzzorange.com\/wp-content\/uploads\/2015\/06\/aida.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-38277\" src=\"\/\/buzzorange.com\/wp-content\/uploads\/2015\/06\/aida.jpg\" alt=\"aida\" width=\"400\" height=\"250\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\uff08\u5716\u7247\u4f86\u6e90\uff1aprospectz\uff09<\/p>\n<p><span style=\"color: #ff6600;\">\u884c\u92b7\u4e2d\u6709\u6240\u8b02\u7684\u5ee3\u544a\u884c\u92b7\u4e94\u8981\u7d20 AIDAS\u3002<\/span><\/p>\n<p><span style=\"color: #008080;\">\u25ceAttention (\u6ce8\u610f\u529b) \uff1a<\/span>\u5ee3\u544a\u5438\u5f15\u6d88\u8cbb\u8005\u7684\u76ee\u5149\uff0c\u4f7f\u5176\u99d0\u8db3\u9032\u800c\u60f3\u8981\u9032\u4e00\u6b65\u4e86\u89e3\u5ee3\u544a\u50b3\u9054\u7684\u8a0a\u606f\u3002<br \/>\n<span style=\"color: #008080;\">\u25ceInterest (\u523a\u6fc0\u5ba2\u6236\u8208\u8da3) \uff1a<\/span>\u5c0d\u5ee3\u544a\u6240\u50b3\u905e\u7684\u8a0a\u606f\u3001\u4ecb\u7d39\u7684\u7522\u54c1\u7522\u751f\u8208\u8da3\u3002<br \/>\n<span style=\"color: #008080;\">\u25ceDesire (\u5c0d\u5546\u54c1\u7684\u617e\u671b) \uff1a<\/span>\u60f3\u8981\u64c1\u6709\u5546\u54c1\uff0c\u5c0d\u5546\u54c1\u7522\u751f\u8cfc\u8cb7\u7684\u617e\u671b\u3002<br \/>\n<span style=\"color: #008080;\">\u25ceAction (\u7522\u751f\u8cfc\u8cb7\u884c\u52d5) \uff1a<\/span>\u6d88\u8cbb\u8005\u5be6\u969b\u7522\u751f\u8cfc\u8cb7\u884c\u70ba\u3002<br \/>\n<span style=\"color: #008080;\">\u25ceSatisfaction (\u6d88\u8cbb\u6eff\u8db3) \uff1a<\/span>\u6d88\u8cbb\u8005\u5fc3\u4e2d\u50f9\u503c\u80fd\u88ab\u6eff\u8db3\uff0c\u751a\u81f3\u8207\u54c1\u724c\u7522\u751f\u9577\u671f\u7684\u9023\u7d50\u3002<\/p>\n<p>\u7b46\u8005\u627e\u4e86\u4e00\u4e9b\u4f86\u81ea\u4e0d\u540c\u516c\u90e8\u9580\u55ae\u4f4d\u6240\u51fa\u9322\u3001\u51fa\u529b\u62cd\u651d\u7684\u5ee3\u544a\u5f71\u7247\uff0c\u4e26\u5617\u8a66\u7528\u4ee5\u4e0a\u7684 AIDAS \u4f86\u63a2\u8a0e\u5ee3\u544a\u5167\u5bb9\u7684\u5404\u500b\u9762\u5411\u3002\u800c\u6bcf\u652f\u5ee3\u544a\u90fd\u6709\u500b\u5171\u540c\u7684\u76ee\u7684\uff1a\u884c\u92b7\u57ce\u5e02 (\u570b\u5bb6)\uff1b\u7121\u8ad6\u662f\u5c0d\u5167\u884c\u92b7\u7d66\u5e02\u6c11\u3001\u9084\u662f\u5c0d\u5916\u884c\u92b7\u7d66\u570b\u969b\u3002\u7136\u800c\uff0c\u884c\u92b7\u4e0d\u53ea\u662f\u55ae\u55ae\u7684\u8b93\u5916\u570b\u5927\u773e\u8a8d\u77e5\u5230\u53f0\u7063\u3001\u8b1b\u5f97\u51fa\u5e7e\u500b\u53f0\u7063\u7c60\u7d71\u7684\u7279\u8272\u800c\u5df2\uff1b\u66f4\u91cd\u8981\u7684\u662f\u54c1\u724c\u806f\u60f3\uff0c\u4ee5\u53ca\u8cc7\u8a0a\u63a5\u6536\u8005\u5fc3\u4e2d\u7684\u60c5\u611f\u50f9\u503c\uff0c\u662f\u5426\u6709\u88ab\u5ee3\u544a\u5167\u5bb9\u6240\u89f8\u52d5\u5230\uff1f\u8d8a\u5ee3\u7684\u54c1\u724c\u806f\u60f3\u3001\u8d8a\u80fd\u6253\u52d5\u6d88\u8cbb\u8005\u7684\u5ee3\u544a\u60c5\u7bc0\uff0c\u624d\u80fd\u8b93\u53f0\u7063\u3001\u57ce\u5e02\u5728\u666e\u7f85\u5927\u773e\u5fc3\u4e2d\u7559\u4e0b\u6df1\u523b\u7684\u5370\u8c61\u3002<\/p>\n<p><span style=\"color: #008000;\">\u9996\u5148\uff0c\u4f86\u770b\u770b 2017 \u53f0\u5317\u5e02\u754c\u5927\u5b78\u904b\u52d5\u6703\u7684\u5ba3\u50b3\u7247\uff1a<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/kozm-EgPFlU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u8981\u6aa2\u8996\u5ee3\u544a\u6709\u6c92\u6709\u5438\u5f15\u5230\u6ce8\u610f\u529b\uff0c\u4e00\u500b\u5f88\u597d\u7684\u65b9\u5f0f\u662f\uff0c\u60f3\u50cf\u4e00\u4e0b\u5728 Youtube \u6bcf\u6bb5\u5f71\u7247\u958b\u59cb\u524d\u7684\u5ee3\u544a\uff0c\u4f60\u6709\u611f\u5230\u5f37\u70c8\u4e0d\u60f3\u8981\u6309\u4e0b\u300c\u8df3\u904e\u300d\u7684\u885d\u52d5\u55ce\uff1f\u81f3\u5c11\u5c0d\u7b46\u8005\u800c\u8a00\uff0c\u9019\u5ee3\u544a\u662f\u6c92\u6709\u7684\u3002<span style=\"color: #ff6600;\">\u5dee\u4e0d\u591a\u7684\u8001\u5957\u5ba3\u50b3\u624b\u6cd5\uff1a\u8b93\u5ba3\u50b3\u4eba\u7269\u51fa\u73fe\u3001\u642d\u914d\u5e7e\u500b\u9752\u6625\u6d0b\u6ea2\u7684\u52d5\u4f5c\u756b\u9762\uff0c\u6700\u5f8c\u518d\u79c0\u51fa\u5e7e\u53e5\u53e3\u865f\u3001\u6587\u5b57\u896f\u6258\u51fa\u5ee3\u544a\u4e3b\u89d2 (\u53f0\u5317)\u3002<\/span>\u9019\u6a23\u7684\u5167\u5bb9\u7de8\u6392\u5728\u5168\u4e16\u754c\u90fd\u5df2\u7d93\u53cd\u8986\u7528\u904e\u7121\u6578\u6b21\uff0c\u5c31\u7b97\u89c0\u773e\u8010\u5fc3\u770b\u5b8c\uff0c\u4e5f\u5c31\u50cf\u904e\u773c\u96f2\u7159\u822c\u5e7e\u5206\u9418\u5f8c\u5c31\u4e0d\u8a18\u5f97\u5ee3\u544a\u7684\u5167\u5bb9\u4e86\u3002<\/p>\n<p>\u518d\u4f86\uff0c\u8981\u9054\u5230\u7b2c\u4e8c\u500b\u5143\u7d20\uff0c\u523a\u6fc0\u89c0\u773e\u7684\u8208\u8da3 (Interest)\uff0c\u9664\u4e86\u5ee3\u544a\u5167\u5bb9\u7de8\u6392\u3001\u6545\u4e8b\u60c5\u7bc0\u7684\u5438\u5f15\u5ea6\uff0c\u5c55\u73fe\u884c\u92b7\u6a19\u7684\u7684\u7279\u8272\u3001\u512a\u7570\u7279\u6b8a\u4e4b\u8655\u4e5f\u662f\u5f88\u91cd\u8981\u7684\u4e00\u500b\u74b0\u7bc0\u3002\u5ee3\u544a\u4e2d\u52c9\u5f37\u6490\u7684\u4e0a\u6545\u4e8b\u60c5\u7bc0\u7684\u53ea\u6709\u300c\u5169\u4eba\u5728\u7f8e\u570b\u76f8\u9047\u300d\uff1b\u7136\u800c<span style=\"color: #ff6600;\">\u8b93\u5169\u500b\u5f62\u8c61\u4eba\u7269\u5728\u7f8e\u570b\u76f8\u9047\u6709\u751a\u9ebc\u7528\u9014\uff1f\u662f\u8981\u5ba3\u50b3\u53f0\u7063\u9084\u662f\u7f8e\u570b\uff1f<\/span>\u65e2\u7136\u8b1b\u5230\u4e86\u8b93\u5169\u4eba\u5728\u7f8e\u570b\u76f8\u9047\uff0c\u4e5f\u6c92\u6709\u505a\u66f4\u6df1\u5165\u7684\u60c5\u7bc0\u5ef6\u4f38\uff1b\u6709\u9ede\u591a\u6b64\u4e00\u8209\u7684\u611f\u89ba\u3002<\/p>\n<p>\u518d\u4f86\u770b\u770b\u5ba3\u50b3\u53f0\u5317\u7684\u53e3\u865f\u90e8\u5206\uff0c\u56b4\u683c\u8aaa\u8d77\u4f86\uff0c\u54ea\u500b\u57ce\u5e02\u4e0d\u7528\u904b\u52d5\u8b49\u660e\u81ea\u5df1\uff1f\u54ea\u500b\u57ce\u5e02\u4e0d\u7528\u904b\u52d5\u8a8d\u8b58\u670b\u53cb\uff1f\u54ea\u500b\u57ce\u5e02\u4e0d\u5e0c\u671b\u7528\u904b\u52d5\u4f86\u8d70\u5411\u570b\u969b\u7684\u821e\u53f0\uff1f\u9019\u4e9b\u53e3\u865f\u96e3\u514d\u6d41\u65bc\u5f62\u5f0f\uff0c\u4e26\u6c92\u6709\u5c07\u53f0\u5317\u7684\u771f\u6b63\u7279\u8272\u3001\u5438\u5f15\u4eba\u7684\u5730\u65b9\u8868\u73fe\u51fa\u4f86\u3002<span style=\"color: #ff6600;\">\u66f4\u597d\u7684\u65b9\u5f0f\u61c9\u70ba\uff0c\u5c07\u53f0\u5317\u771f\u6b63\u8207\u5176\u4ed6\u5730\u65b9\u5dee\u7570\u6240\u5728\uff0c\u85c9\u7531\u904b\u52d5\u9019\u500b\u4e3b\u984c\u5305\u88dd\u5f8c\uff0c\u518d\u50b3\u9054\u7d66\u63a5\u53d7\u8a0a\u606f\u7684\u89c0\u773e\u3002<\/span>\u7c21\u55ae\u7684\u8aaa\uff0c\u9019\u652f\u5ee3\u544a\u65e2\u6c92\u6709\u523a\u6fc0\u5230\u89c0\u773e\u7684\u8208\u8da3\uff0c\u4e5f\u5f88\u96e3\u5438\u5f15\u5230\u89c0\u773e\u6ce8\u610f\u5728\u5176\u5fc3\u4e2d\u7559\u4e0b\u5370\u8c61\uff1b\u5982\u679c\u9023\u4e00\u4e8c\u9ede\u90fd\u6c92\u6709\u9054\u5230\uff0c\u90a3\u66f4\u4e0d\u7528\u8aaa\u66f4\u6df1\u5165\u3001\u66f4\u9577\u9060\u7684\u884c\u52d5\u3001\u6eff\u8db3\u7684\u90e8\u5206\u4e86\u3002<\/p>\n<p><span style=\"color: #008000;\">\u518d\u4f86\uff0c\u770b\u770b\u53f0\u5317\u5e02\u653f\u5e9c\u6240\u62cd\u651d\u7684\u53f0\u5317\u597d\u597d\u770b\uff1a<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/bVJqfI8m6i4\" width=\"420\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u9019\u652f\u5ee3\u544a\u7684\u6027\u8cea\u6bd4\u8f03\u50cf\u662f\u5e02\u653f\u5e9c\u62cd\u651d\u7684\u53f0\u5317\u5f62\u8c61\u5ba3\u50b3\u5ee3\u544a\uff0c\u65e8\u5728\u4ee5\u524d\u5f8c\u5c0d\u6bd4\u986f\u793a\u51fa\u5e02\u653f\u5e9c\u7684\u52aa\u529b\u4ee5\u53ca\u53f0\u5317\u7684\u666f\u8272\u8b8a\u5316\u3002\u57fa\u672c\u4e0a\u9019\u652f\u5ee3\u544a\u7684\u5448\u73fe\u65b9\u5f0f\u8ddf\u4e0a\u4e00\u500b\u4e00\u6a23\uff0c\u4ee5\u9023\u7dbf\u7684\u6587\u5b57\u53e3\u865f\u642d\u914d\u6b63\u9762\u3001\u9752\u6625\u6c23\u606f\u7684\u756b\u9762\u5ba3\u9054\u53f0\u5317\u5e02\u4e00\u4e9b\u5730\u65b9\u7684\u8b8a\u5316\u3002\u7136\u800c\u5f71\u7247\u4e2d\u6240\u5f37\u8abf\u7684\u8b8a\u5316\uff0c\u5305\u542b\u591c\u666f\u3001\u5efa\u7bc9\u5916\u89c0\u3001\u5b78\u6821\u8212\u9069\u7b49\u7b49\uff0c\u986f\u7136\u90fd\u904e\u65bc\u8868\u9762\u819a\u6dfa\uff0c\u96e3\u4ee5\u5207\u8eab\u89f8\u53ca\u5230\u6c11\u773e\u7684\u5167\u5fc3\uff1b<span style=\"color: #ff6600;\">\u6bcf\u4e00\u500b\u57ce\u5e02\u90fd\u53ef\u4ee5\u5957\u7528\u540c\u6a23\u7684\u53e3\u865f\u3001\u6bcf\u4e00\u5e74\u5ea6\u7684\u5f71\u7247\u90fd\u53ef\u4ee5\u8907\u88fd\u8cbc\u4e0a\u76f8\u540c\u6587\u5b57\uff0c\u90a3\u9ebc\u53f0\u5317\u5e02\u4e0d\u540c\u7684\u5730\u65b9\u5728\u54ea\u88e1\uff1f<\/span>\u66f4\u5be6\u969b\u7684\u8aaa\uff0c\u6c11\u773e\u66f4\u95dc\u5fc3\u7684\u662f\u8cbc\u8fd1\u81ea\u8eab\u7684\u6cbb\u5b89\u3001\u7269\u50f9\u3001\u793e\u6703\u8b70\u984c\u7b49\u7b49\uff1b\u800c\u9019\u986f\u7136\u548c\u5f71\u7247\u4e2d\u6240\u5f37\u8abf\u7684\u662f\u5b8c\u5168\u4e0d\u540c\u7684\u5c64\u6b21\u3002<\/p>\n<p>\u5982\u679c\u8981\u4f7f\u5f71\u7247\u4e2d\u6240\u5f37\u8abf\u7684\u9762\u5411\u89f8\u52d5\u5230\u8cc7\u8a0a\u63a5\u6536\u8005\uff0c\u4ee5\u6545\u4e8b\u60c5\u7bc0\u4f86\u896f\u6258\u51fa\u53f0\u5317\u5e02\u7684\u91cd\u8981\u8b8a\u5316\u6703\u662f\u66f4\u597d\u7684\u9078\u64c7\uff1b\u800c\u5982\u540c\u4e0a\u5247\u5ee3\u544a\u4e00\u6a23\uff0c<span style=\"color: #ff6600;\">\u5f71\u7247\u50c5\u50c5\u53ea\u662f\u505a\u51fa\u6392\u6bd4\u6027\u7684\u6587\u5b57\u5ba3\u50b3\u800c\u5df2\u3002\u8001\u8abf\u91cd\u5f48\u7684\u53e3\u865f\u7121\u6cd5\u5438\u5f15\u89c0\u770b\u8005\u7684\u8208\u8da3\u3001\u751a\u81f3\u7121\u6cd5\u5f15\u8d77\u89c0\u770b\u8005\u7684\u6ce8\u610f\u529b<\/span>\uff1b\u5c24\u5176\u662f\u5c0d\u65bc\u8207\u884c\u92b7\u6a19\u7684\u6709\u6df1\u539a\u9023\u7d50\u7684\u53f0\u5317\u5e02\u6c11\u800c\u8a00\u3002\u5982\u6b64\u4e00\u4f86\uff0c\u66f4\u4e0d\u7528\u8aaa\u5e02\u6c11\u80fd\u5c0d\u5e02\u653f\u5e9c\u6709\u591a\u5c11\u50f9\u503c\u4e0a\u7684\u6eff\u8db3\uff1b\u800c\u9019\u4e9b\u6c92\u6709\u900f\u904e\u5305\u88dd\u52a0\u5f37\u7684\u5e02\u5bb9\u6539\u8b8a\u5c31\u50cf\u904e\u773c\u96f2\u7159\u4e00\u822c\uff0c\u6050\u6015\u7121\u6cd5\u5728\u89c0\u8cde\u8005\u5fc3\u4e2d\u7559\u4e0b\u5370\u8c61\u3002<\/p>\n<p><span style=\"color: #ff6600;\">\u63a5\u8005\u4f86\u770b\u770b 2010 \u5e74\u7684\u53f0\u5317\u570b\u969b\u82b1\u5349\u535a\u89bd\u6703\u5ba3\u50b3\u77ed\u7247\uff1a<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/qTJaNT0AAOE\" width=\"420\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u770b\u5b8c\u9019\u5247\u5ba3\u50b3\u5ee3\u544a\uff0c\u518d\u60f3\u60f3\u7b46\u8005\u524d\u9762\u8a0e\u8ad6\u7684\u90a3\u5169\u5247\u77ed\u7247\uff0c\u4e0d\u96e3\u767c\u73fe\uff0c\u570b\u5167\u7684\u5ba3\u50b3\u5ee3\u544a\u3001\u5f62\u8c61\u5ee3\u544a\uff0c\u624b\u6cd5\u5e7e\u4e4e\u96f7\u540c\uff1b\u5927\u90e8\u5206\u90fd\u662f\u300c\u756b\u9762\u7684\u62fc\u6e4a\u52a0\u4e0a\u666f\u8272\u7684\u8f49\u63db\u300d\uff0c\u5c11\u6709\u4ee5\u6545\u4e8b\u60c5\u7bc0\u3001\u89c0\u770b\u8005\u540c\u7406\u5fc3\u3001\u751a\u81f3\u662f\u7c21\u77ed\u7684\u89d2\u8272\u767c\u5c55\u7684\u89d2\u5ea6\u70ba\u51fa\u767c\u9ede\u767c\u60f3\u3002\u5118\u7ba1\u5982\u6b64\uff0c\u9019\u90e8\u77ed\u7247\u6709\u5225\u65bc\u524d\u5169\u5247\uff0c\u4ee5\u65c1\u767d\u9ede\u51fa\u4e86\u4e00\u4e9b\u975e\u53e3\u865f\u6027\u7684\u6587\u5b57\u6bb5\u843d\u6558\u8ff0\uff1b\u9019\u53ef\u80fd\u662f\u53ef\u4ee5\u5f15\u767c\u89c0\u770b\u8005\u7684\u8208\u8da3\u6216\u662f\u5171\u9cf4\u7684\u3002\u4f46\u662f\u9084\u662f\u4e0d\u5920\uff1b\u6bb5\u843d\u96e3\u514d\u5197\u9577\uff0c\u6587\u5b57\u96e3\u514d\u7121\u8da3\u3002\u8981\u8b93\u8a0a\u606f\u63a5\u6536\u8005\u80fd\u5c08\u5fc3\u5728\u5ee3\u544a\u4e0a\u3001\u751a\u81f3\u88ab\u727d\u5f15\u9032\u5ee3\u544a\u6240\u5275\u9020\u7684\u6c1b\u570d\u4e2d\uff0c\u6700\u597d\u8981\u80fd\u638c\u63e1\u89c0\u770b\u8005\u7684\u597d\u5947\u5fc3\u3001\u540c\u7406\u5fc3\u3001\u5c08\u6ce8\u529b\uff0c\u9032\u800c\u6253\u52d5\u6d88\u8cbb\u8005\u4e26\u5728\u5176\u5167\u5fc3\u7522\u751f\u8207\u5ee3\u544a\u7684\u5171\u9cf4\u3002<\/p>\n<p><span style=\"color: #ff6600;\">\u6700\u5f8c\uff0c\u5728\u5f71\u7247\u5c3e\u7aef\u751a\u81f3\u9084\u51fa\u73fe\u4e86\u653f\u6cbb\u4eba\u7269\uff0c\u9019\u5176\u5be6\u662f\u4e0d\u5fc5\u8981\u7684\uff1b\u9019\u662f\u82b1\u535a\u7684\u5ba3\u50b3\u5f71\u7247\uff0c\u65e2\u4e0d\u662f\u625b\u68d2\u3001\u4e5f\u4e0d\u662f\u5e73\u9762\u5ee3\u544a\uff1b\u96e3\u9053\u5916\u570b\u4eba\u6703\u8a8d\u5f97\u53f0\u5317\u5e02\u9577\u662f\u8ab0\uff1f<\/span>\u5c31\u7b97\u8a8d\u5f97\u4e86\u6709\u52a9\u65bc\u4efb\u4f55\u5c0d\u82b1\u535a\u7684\u7cbe\u795e\u3001\u5167\u5bb9\u7684\u63a8\u5ee3\u4e4b\u4e86\u89e3\u55ce\uff1f\u56de\u904e\u982d\u4f86\u770b\uff0c\u5c31\u7b97\u9019\u652f\u5ee3\u544a\u9054\u5230\u7b2c\u4e8c\u9ede (Interest)\uff0c\u6c92\u6709\u5230\u9054\u5f37\u70c8\u7684 Desire \u5c64\u9762\u523a\u6fc0\u89c0\u770b\u8005\u5c0d\u6a19\u7684\u505a\u66f4\u6df1\u5165\u7684\u77ad\u89e3\uff0c\u6216\u662f\u66f4\u9032\u4e00\u6b65\u523a\u6fc0\u7522\u751f\u5be6\u969b\u7684\u6d88\u8cbb\u5c64\u9762\uff0c\u82b1\u535a\u4e00\u6a23\u6c92\u6709\u884c\u92b7\u51fa\u53bb\uff1b\u4e26\u7121\u6cd5\u8207\u6d88\u8cbb\u8005\u5fc3\u4e2d\u7684\u50f9\u503c\u9054\u5230\u6df1\u523b\u9023\u7d50\u3002<\/p>\n<p>\u9084\u6709\u4e00\u500b\u66f4\u626f\u7684\u53f0\u5317\u725b\u8089\u9eb5\u7bc0 (2006) \u7684\u5ba3\u50b3\u5ee3\u544a\uff0c\u7b46\u8005\u5c31\u4e0d\u518d\u591a\u653e\u4e86\u3002<\/p>\n<p>\u65e2\u7136\u53f0\u7063\uff0c\u5c24\u5176\u662f\u516c\u90e8\u9580\uff0c\u5145\u6eff\u4e86\u8a31\u591a\u5982\u6b64\u300c\u5f62\u8c61\u5f0f\u300d\u7684\u5ba3\u50b3\u5ee3\u544a\uff0c\u90a3\u9ebc\u570b\u5916\u5462\uff1f\u5728\u884c\u92b7\u6e9d\u901a\u767c\u9054\u7684\u897f\u65b9\uff0c\u662f\u5426\u771f\u7684\u5b58\u5728\u4ee4\u4eba\u773c\u775b\u4e00\u4eae\u7684\u516c\u90e8\u9580\u5ee3\u544a\uff1f<\/p>\n<p><span style=\"color: #ff6600;\">\u540c\u6a23\u662f\u7531\u89c0\u5149\u5c40\u4e3b\u5c0e\u62cd\u651d\uff0c\u6211\u5011\u4f86\u770b\u770b\u9019\u652f\u7d10\u897f\u862d\u7684\u89c0\u5149\u5ba3\u50b3\u5f71\u7247\u3002<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/C7q7WFMuxsg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u6839\u64da\u7d10\u897f\u862d\u89c0\u5149\u5c40\u7684\u8abf\u67e5\uff0c\u6709 9\uff05\u7684\u89c0\u5149\u5ba2\u662f\u56e0\u70ba\u53d7\u5230\u9b54\u6212\u7cfb\u5217\u96fb\u5f71\u5f71\u97ff\u800c\u81f3\u7d10\u897f\u862d\u65c5\u904a\uff1b\u56e0\u6b64\u7d10\u897f\u862d\u653f\u5e9c\u8207\u7d10\u897f\u862d\u822a\u7a7a\u6c7a\u5b9a\u7d50\u5408\u96fb\u5f71\u9b54\u6212\u4e09\u90e8\u66f2\u53ca\u54c8\u6bd4\u4eba\u7684\u7279\u8272\uff0c\u62cd\u651d\u9019\u6bb5\u5145\u6eff\u8da3\u5473\u53ca\u6559\u80b2\u6027\u7684\u98db\u5b89\u5f71\u7247\u3002\u4e00\u4f86\u85c9\u7531\u5ee3\u544a\u63a8\u5ee3\u7d10\u897f\u89bd\u65c5\u904a\uff1b\u4e8c\u4f86\u4e5f\u53ef\u4ee5\u85c9\u6a5f\u5c07\u7121\u804a\u7684\u98db\u5b89\u5f71\u7247\u73a9\u51fa\u5275\u610f\u3002\u7531\u65bc\u8a72\u5f71\u7247\u4ee5\u7db2\u8def\u5e73\u53f0\u4f5c\u70ba\u5a92\u4ecb\uff0c\u7121\u6642\u9650\u5730\u5c07\u5167\u5bb9\u5206\u4eab\u6563\u64ad\u5230\u5168\u7403\u5404\u5730\uff0c1 \u5929\u5167\u5373\u5438\u5f15 240 \u842c\u4eba\u6b21\u9ede\u95b1\uff0c\u9054\u5230\u986f\u8457\u7684\u5ba3\u50b3\u6548\u679c <span style=\"color: #ff0000;\">\uff3b\u8a3b\u3127\uff3d<\/span>\u3002<\/p>\n<blockquote><p><span style=\"color: #ff0000;\">\uff3b\u8a3b\u4e00\uff3d<\/span>\u4f86\u81ea<a href=\"https:\/\/www.facebook.com\/groups\/576675342368888\/?fref=ts\" target=\"_blank\" rel=\"noopener\"> Change-maker <\/a>\u7684\u5206\u6790\u6848\u4f8b\u3002<\/p><\/blockquote>\n<p>\u770b\u770b\u4eba\u5bb6\u7684\uff0c\u518d\u770b\u770b\u6211\u5011\u81ea\u5df1\uff1b\u6211\u5011\u9084\u5728\u7528\u300c\u5f62\u8c61\u5f0f\u300d\u7684\u756b\u9762\u62fc\u8cbc\u642d\u914d\u5ba3\u50b3\u53e3\u865f\uff0c\u7d10\u897f\u862d\u5247\u5de7\u601d\u5730\u7d50\u5408\u98db\u5b89\u4ee5\u53ca\u9b54\u6212\u8a71\u984c\uff0c\u9054\u5230\u5ba3\u50b3\u570b\u5bb6\u89c0\u5149\u7684\u76ee\u7684\u3002\u4ed4\u7d30\u60f3\u60f3\uff0c\u5982\u679c\u4f60\u662f\u5c31\u662f\u7d10\u897f\u862d\u7684\u76ee\u6a19\u5ba2\u7fa4\uff0c\u63db\u53e5\u8a71\u8aaa\uff0c\u4f60\u5c0d\u524d\u5f80\u7d10\u897f\u862d\u65c5\u904a\u5b58\u5728\u8208\u8da3\uff1b\u770b\u5b8c\u9019\u652f\u5ee3\u544a\u5f8c\u4f60\u662f\u5426\u6709\u66f4\u5f37\u70c8\u7684\u617e\u671b\u60f3\u524d\u5f80\u7d10\u897f\u862d\u4e00\u63a2\u7a76\u7adf\uff1f\u518d\u9032\u4e00\u6b65\u601d\u8003\uff0c\u5982\u679c\u53ef\u4ee5\u5728\u5ee3\u544a\u5ba3\u50b3\u7248\u9762\u9644\u8fd1\u653e\u6709\u986f\u773c\u7684\u300c\u99ac\u4e0a\u67e5\u8a62\u65c5\u904a\u512a\u60e0\u3001\u71b1\u9580\u666f\u9ede\u5c0e\u89bd\u300d\u7b49\u9023\u7d50\uff0c\u662f\u5426\u80fd\u9032\u4e00\u6b65\u85c9\u7531\u5ee3\u544a\u9054\u5230 AIDAS \u4e2d\u7684 Action \u5c64\u9762\uff1f\u800c\u9019\u4e9b\u90fd\u662f\u5728\u81fa\u7063\u7684\u57ce\u5e02\u884c\u92b7\u3001\u570b\u5bb6\u884c\u92b7\u4e2d\u5f88\u5c11\u80fd\u770b\u7684\u5230\u7684\u5275\u610f\u601d\u8003\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u5728\u9019\u500b\u4f8b\u5b50\u4e2d\u6211\u5011\u9084\u80fd\u770b\u5230\u4e00\u4e9b\u5176\u4ed6\u65b9\u9762\u7684\u884c\u92b7 insight\u3002<\/p>\n<p><span style=\"color: #008080;\">\u25ce\u7522\u54c1\u9644\u52a0\u50f9\u503c\u5275\u9020\uff1a<\/span>\u9664\u4e86\u5ee3\u544a\u7684\u6210\u529f\u53ef\u4ee5\u9054\u5230\u5ba3\u63da\u7d10\u897f\u862d\u65c5\u904a\u7684\u76ee\u7684\uff0c\u70ba\u4e86\u63d0\u9ad8\u5404\u5e74\u9f61\u5c64\u7684\u89c0\u770b\u52d5\u6a5f\uff0c\u5ee3\u544a\u5f71\u7247\u4e2d\u57cb\u4e0b\u4e86\u8a31\u591a\u8b0e\u984c\uff0c\u4ed4\u7d30\u89c0\u770b\u5c31\u53ef\u4ee5\u767c\u73fe\u7576\u4e2d\u6240\u96b1\u85cf\u7684\u7cbe\u9748\u5bc6\u78bc\u3002\u62cd\u651d\u8005\u5229\u7528\u9019\u6a23\u7684\u6d3b\u52d5\u65b9\u5f0f\u5275\u9020\u8a71\u984c\u6027\uff0c\u9664\u6b64\u4e4b\u5916\u731c\u4e2d\u7684\u65c5\u5ba2\u66f4\u6709\u6a5f\u6703\u7372\u5f97\u8a31\u591a\u5927\u79ae\uff1b\u800c\u9019\u4e9b\u90fd\u662f\u7531\u5ee3\u544a\u6240\u984d\u5916\u5e36\u51fa\u7684\u9644\u52a0\u50f9\u503c\u3002<\/p>\n<p><span style=\"color: #008080;\">\u25ce\u63d0\u5347\u9867\u5ba2\u4fe1\u8cf4\uff1a<\/span>\u884c\u92b7\u4e2d\u6709\u6240\u8b02\u7684\u4e94\u5927\u670d\u52d9\u54c1\u8cea\u91cd\u9ede\uff0c\u5176\u4e2d \u201cAssurance\u201d (\u4fdd\u8b49\u6027) \u4ee3\u8868\u4e86\u9867\u5ba2\u5c0d\u65bc\u670d\u52d9\u6216\u7522\u54c1\u5b58\u5728\u6bc0\u58de\u3001\u7455\u75b5\u7684\u7591\u616e\u9700\u8981\u85c9\u7531\u9ad8\u300c\u4fdd\u8b49\u6027\u300d\u4f86\u6eff\u8db3\u3002\u4fdd\u8b49\u6027\u53ef\u4ee5\u662f\u4fdd\u56fa\u3001\u627f\u8afe\u7b49\u7b49\uff0c\u800c\u5728\u9019\u500b\u4f8b\u5b50\u4e2d\uff0c\u5ee3\u544a\u5de7\u5999\u7684\u878d\u5408\u98db\u5b89\u8b70\u984c\u8cab\u7a7f\u6574\u652f\u5f71\u7247\uff0c\u4e5f\u5411\u5927\u773e\u53cd\u8986\u5f37\u8abf\u4e86\u822a\u7a7a\u516c\u53f8\u5c0d\u65bc\u5b89\u5168\u7684\u95dc\u6ce8\u3001\u56b4\u8b39\u7a0b\u5ea6\uff1b\u5982\u6b64\u4e00\u4f86\u5247\u53ef\u4ee5\u63d0\u5347\u76ee\u6a19\u9867\u5ba2\u7fa4\u7684\u4fe1\u8cf4\u7a0b\u5ea6\u3002<\/p>\n<p><span style=\"color: #008080;\">\u25ce\u66f4\u597d\u7684\u884c\u92b7\u6e9d\u901a\uff1a<\/span>\u4ee5\u5f80\u63a5\u6536\u8a0a\u606f\u8005\u5e38\u5e38\u662f\u88ab\u52d5\u7684\u3001\u534a\u5f37\u8feb\u5730\u63a5\u6536\u5404\u5f0f\u5404\u6a23\u7684\u5ee3\u544a\uff1b\u7136\u800c\u591a\u6578\u5ee3\u544a\u5167\u5bb9\u5728\u4ed6\u5011\u5fc3\u4e2d\u6839\u672c\u4e0d\u66fe\u7559\u4e0b\u4efb\u4f55\u5370\u8c61\uff0c\u4e5f\u56e0\u6b64\u7121\u6cd5\u9054\u5230\u300c\u6709\u6548\u7684\u50f9\u503c\u7684\u50b3\u905e\u300d\u3002\u7279\u5225\u662f\u7d50\u5408\u98db\u822a\u5b89\u5168\u9019\u7a2e\u5167\u5bb9\uff0c\u6539\u8b8a\u4ee5\u5f80\u89c0\u770b\u8005\u88ab\u52d5\u63a5\u6536\u7121\u804a\u5197\u9577 (\u537b\u53c8\u662f\u5fc5\u8981) \u7684\u5ba3\u5c0e\u5f71\u7247\uff0c\u5c07\u5176\u5305\u88dd\u70ba\u5177\u6709\u5275\u610f\u7684\u5ee3\u544a\u5448\u73fe\uff1b\u4e5f\u56e0\u6b64\u89c0\u770b\u8005\u8f49\u8b8a\u70ba\u4e3b\u52d5\u611f\u8208\u8da3\u53bb\u63a5\u6536\u8a0a\u606f\uff0c\u800c\u4e0d\u662f\u88ab\u8feb\u63a5\u53d7\uff0c\u9019\u6a23\u7684\u6e9d\u901a\u662f\u66f4\u6709\u6548\u7387\u3001\u66f4\u5b8c\u5584\u7684\u3002<\/p>\n<p><span style=\"color: #ff6600;\">\u9019\u500b\u4f8b\u5b50\u6b63\u597d\u547c\u61c9\u4e86\u7b46\u8005\u5728\u6587\u524d\u6240\u91cd\u8907\u63d0\u5230\u7684\u300c\u6545\u4e8b\u60c5\u7bc0\u300d\u4e4b\u91cd\u8981\u6027\u3002\u5ee3\u544a\u4e2d\u96d6\u4e0d\u5b58\u5728\u771f\u6b63\u3001\u5b8c\u6574\u7684\u6545\u4e8b\u67b6\u69cb\uff0c\u4f46\u662f\u5404\u500b\u878d\u5408\u9b54\u6212\u5143\u7d20\u7684\u89d2\u8272\u6709\u8457\u5883\u60c5\u5f0f\u7684\u767c\u5c55<\/span>\uff1b\u751a\u81f3\u5728\u6700\u5f8c\u9023\u98db\u6a5f\u90fd\u8b8a\u6210\u4e86\u52d5\u7269\u4e00\u822c\u6d3b\u4e86\u8d77\u4f86\u3002\u9019\u8a31\u591a\u7684\u5de7\u601d\u90fd\u662f\u53ef\u4ee5\u5728\u85c9\u7531\u6253\u52d5\u89c0\u770b\u8005\u4e4b\u9918\uff0c\u4f7f\u5176\u7522\u751f\u6703\u5fc3\u4e00\u7b11\u7684\u6df1\u523b\u5370\u8c61\u3002\u800c\u5c31\u5982\u540c\u524d\u9762\u6240\u8aaa\u7684\uff0c\u5982\u679c\u80fd\u4f7f\u89c0\u770b\u8005\u300c\u5c08\u6ce8\u300d\u5728\u5ee3\u544a\u4e0a\uff0c\u63a5\u8457\u4ee5\u7279\u8272\u7684\u5448\u73fe\u624b\u6cd5\u6fc0\u8d77\u5176\u300c\u597d\u5947\u5fc3\u300d\uff0c\u6700\u5f8c\u6233\u5230\u4ed6\u5011\u7684\u9ede\u3001\u4ee5\u5167\u5bb9\u60c5\u7bc0\u4f7f\u89c0\u770b\u8005\u7522\u751f\u300c\u540c\u7406\u5fc3\u300d\uff1b\u90a3\u9ebc\u9019\u652f\u5ee3\u544a\u5c31\u7b97\u662f\u51fa\u773e\u7684\u4e86\uff0c\u800c \u201cJust another day in Middle-earth\u201d \u5c31\u662f\u9019\u6a23\u4e00\u500b\u6210\u529f\u7684\u884c\u92b7\u5ba3\u50b3\u3002<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u70ba\u4ec0\u9ebc\u5225\u4eba\u4e0a\u5916\u592a\u7a7a\uff0c\u6211\u5011\u9084\u5728\u6bba\u8c6c\u516c\uff1f<\/li>\n<\/ul>\n<p>\u4ee5\u672c\u6587\u91cd\u9ede\u300c\u516c\u90e8\u9580\u300d\u70ba\u4f8b\uff0c<span style=\"color: #ff6600;\">\u5176\u5be6\u53f0\u7063\u6700\u4e0d\u7f3a\u7684\u5c31\u662f\u5275\u610f\u4eba\u624d\uff0c\u4f46\u662f\u95dc\u9375\u7684\u554f\u984c\u9084\u662f\u51fa\u5728\u4e0a\u4e00\u5c64\u7684\u4e3b\u7ba1\u4eba\u54e1<\/span>\u3002\u81fa\u7063\u4ee5\u88fd\u9020\u696d\u8d77\u5bb6\uff0c\u5728 7\u300180 \u5e74\u4ee3\u4eab\u76e1\u4e86\u7d93\u6fdf\u9ad8\u901f\u767c\u5c55\u7684\u69ae\u8000\u6210\u679c\uff1b\u800c\u7576\u5e74\u8c41\u51fa\u6027\u547d\u6253\u5929\u4e0b\u7684\u90a3\u7fa4\u52c7\u8005\uff0c\u73fe\u5728\u5927\u90e8\u5206\u90fd\u505a\u5728\u9ad8\u968e\u4e3b\u7ba1\u7684\u4f4d\u7f6e\uff1b\u63db\u53e5\u8a71\u8aaa\uff0c\u73fe\u5728\u638c\u63e1\u91cd\u5927\u6c7a\u7b56\u4e4b\u6b0a\u7684\u4e3b\u7ba1\uff0c\u5f88\u5927\u4e00\u90e8\u5206\u5c31\u662f\u9019\u4e00\u4ee3\u7684\u4eba\u5011\u3002<span style=\"color: #ff6600;\">\u800c\u4ee5\u88fd\u9020\u696d\u7684\u601d\u7dad\u800c\u8a00\uff0c\u8001\u95c6\u8981\u770b\u5230\u7684\u662f\u5be6\u8cea\u3001\u7acb\u5373\u7684\u6578\u5b57\u6210\u9577\u3001\u6578\u64da\u8cc7\u6599\u4f50\u8b49\uff0c\u767c\u4f48\u4e86\u4e00\u652f\u5ee3\u544a\uff0c\u5c31\u8981\u770b\u5230\u7acb\u7aff\u898b\u5f71\u7684\u6210\u6548\u3002\u4e5f\u56e0\u70ba\u5982\u6b64\uff0c\u5118\u7ba1\u5728 21 \u4e16\u7d00\u7684\u81fa\u7063\uff0c\u5e02\u9762\u4e0a\u4ecd\u7136\u5b58\u5728\u8a31\u591a\u5f37\u8abf\u529f\u80fd\u6027\u7684\u53e3\u865f\u5ba3\u50b3\u5ee3\u544a<\/span>\uff1b\u9019\u662f\u884c\u92b7 2.0 \u7684\u5c64\u9762\u3002\u7136\u800c\u884c\u92b7\u3001\u54c1\u724c\u662f\u9700\u8981\u9577\u671f\u7528\u5fc3\u7d93\u71df\u7684\uff0c\u73fe\u5728\u884c\u92b7\u6d3b\u52d5\u6240\u8b1b\u6c42\u7684\u662f\u89f8\u78b0\u5230\u95b1\u807d\u8005\u7684\u5fc3\u9748\u3001\u7cbe\u795e\u5c64\u9762\u7684 3.0 \u601d\u7dad\uff0c\u5ee3\u544a\u4ea6\u662f\u5982\u6b64\uff1b\u7576\u7136\u4e0d\u53ef\u80fd\u767c\u4f48\u4e86\u4e00\u500b\u5ee3\u544a\uff0c\u99ac\u4e0a\u65e5\u5e73\u5747\u6e67\u5165\u4eba\u6578\u5c31\u6210\u9577\u4e09\u6210\u3002<\/p>\n<p>\u540c\u6a23\u7684\u6982\u5ff5\u5728\u4ee5\u5b98\u50da\u4f5c\u98a8\u8457\u540d\u7684\u516c\u90e8\u9580\u4e2d\u986f\u800c\u6613\u898b\u3002<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"color: #800080;\">\u5e02\u9577\u3001\u7576\u5c40\u60f3\u70ba\u53f0\u5317\u5e02\u3001\u7bc0\u6176\u6d3b\u52d5\u505a\u5f62\u8c61\u5ba3\u50b3<\/span><br \/>\n<span style=\"color: #800080;\">\u2193<\/span><br \/>\n<span style=\"color: #800080;\">\u8981\u6709\u4efb\u5167\u653f\u7e3e\u3001\u8981\u6709\u6b63\u9762\u53e3\u865f\uff0c\u756b\u9762\u585e\u5f97\u8d8a\u591a\u8d8a\u597d\u3001\u56ca\u62ec\u6240\u6709\u884c\u92b7\u6a19\u7684\u5167\u5bb9<\/span><br \/>\n<span style=\"color: #800080;\">\u2193<\/span><br \/>\n<span style=\"color: #800080;\">\u4e3b\u7ba1\u627f\u8fa6\u3001\u4ea4\u4ee3\u8981\u6c42\uff0c\u8d8a\u5feb\u8d8a\u597d\u7e73\u51fa\u696d\u7e3e<\/span><br \/>\n<span style=\"color: #800080;\">\u2193<\/span><br \/>\n<span style=\"color: #800080;\">\u516c\u52d9\u54e1\u53ea\u60f3\u5feb\u5feb\u5b8c\u4e8b\uff0c\u627e\u5ee3\u544a\u516c\u53f8\u62cd\u651d<\/span><br \/>\n<span style=\"color: #800080;\">\u2193<\/span><br \/>\n<span style=\"color: #800080;\">\u5ee3\u544a\u4eba\u624d\u6709\u597d\u7684 idea \u4e5f\u7121\u6cd5\u767c\u63ee\uff0c\u7167\u672c\u5ba3\u79d1<\/span><br \/>\n<span style=\"color: #800080;\">\u2193<\/span><br \/>\n<span style=\"color: #800080;\">\u516c\u5f0f\u5316\u5ba3\u50b3\u5ee3\u544a<\/span><\/p>\n<\/blockquote>\n<p>\u4ee5\u4e0a\u8ff0\u7c21\u55ae\u7684\u4f8b\u5b50\u4f86\u770b\uff0c\u5927\u6982\u5c31\u662f\u9019\u9ebc\u4e00\u56de\u4e8b\uff1b<span style=\"color: #ff6600;\">\u4e00\u500b\u570b\u969b\u6d3b\u52d5\u7684\u5ee3\u544a\u5ba3\u50b3\u9084\u8981\u9760\u653f\u6cbb\u4eba\u7269\u5360\u5927\u5e45\u7248\u9762\uff0c\u53ef\u60f3\u800c\u77e5\u5c64\u7d1a\u662f\u591a\u9ebc\u521d\u7d1a\u4e86\u3002<\/span><\/p>\n<p>\u6700\u5f8c\uff0c\u7b46\u8005\u60f3\u7c21\u55ae\u5730\u4ecb\u7d39\u4e00\u500b\u6982\u5ff5\uff1a\u884c\u92b7\u4e2d\u6709\u6240\u8b02\u7684\u54c1\u724c\u6b0a\u76ca\u91d1\u5b57\u5854\uff0c\u5176\u4e2d\u6700\u91cd\u8981\u7684\u56db\u500b\u6d88\u8cbb\u8005\u554f\u984c\uff0c\u5f15\u5c0e\u4e86\u4e00\u500b\u54c1\u724c\u7684\u5efa\u7acb\u3002<\/p>\n<p><span style=\"color: #008080;\">\u25ceWho are you ?<\/span><br \/>\n\u78ba\u4fdd\u54c1\u724c\u80fd\u5920\u88ab\u6d88\u8cbb\u8005\u8fa8\u5225\uff0c\u4e14\u6d88\u8cbb\u8005\u5fc3\u4e2d\u5c0d\u54c1\u724c\u80fd\u6709\u806f\u60f3\u3002<br \/>\n<span style=\"color: #008080;\">\u25ceWhat are you ?<\/span><br \/>\n\u5728\u6d88\u8cbb\u8005\u5fc3\u4e2d\u5efa\u7acb\u5b8c\u6574\u7684\u54c1\u724c\u610f\u7fa9 (Brand meaning)\u3002<br \/>\n<span style=\"color: #008080;\">\u25ceWhat about you ?<\/span><br \/>\n\u5f15\u5c0e\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u8fa8\u5225\u3001\u54c1\u724c\u610f\u7fa9\u8868\u73fe\u51fa\u9069\u7576\u7684\u56de\u61c9 (responses)\u3002<br \/>\n<span style=\"color: #008080;\">\u25ceWhat about you and me ?<\/span><br \/>\n\u5c07 brand response \u8f49\u5316\u6210\u70ba\u6d88\u8cbb\u8005\u8207\u54c1\u724c\u9593\u7dca\u5bc6\u3001\u9ad8\u5fe0\u8aa0\u5ea6\u7684\u95dc\u4fc2\u3002<\/p>\n<p>\u4ed4\u7d30\u60f3\u60f3\uff0c<span style=\"color: #ff6600;\">\u7576\u5225\u7684\u570b\u5bb6\u7d5e\u76e1\u8166\u6c41\u7684\u662f\u600e\u9ebc\u7dad\u6301\u5916\u570b\u65c5\u5ba2\u8207\u570b\u5bb6\u9593\u7684\u7dca\u5bc6\u5f80\u4f86\u3001\u53cb\u5584\u9577\u4e45\u7684\u95dc\u4fc2 (what about you and me?) \u6642\uff0c\u6211\u5011\u7adf\u7136\u9084\u505c\u7559\u5728\u5617\u8a66\u65bc\u570b\u969b\u4e2d\u5f37\u8abf\u81fa\u7063\u7684\u54c1\u724c\u610f\u7fa9 (What are you?)\u3002<\/span>\u800c\u9019\u5f88\u5bb9\u6613\u7684\u53ef\u4ee5\u5f9e\u8a31\u8a31\u591a\u591a\u5ee3\u544a\u5167\u5bb9\u4e2d\u770b\u51fa\u4e00\u4e8c\uff1b\u672c\u4f86\u5df2\u7d93\u6709\u9650\u7684\u570b\u969b\u66dd\u5149\u6a5f\u6703\uff0c\u6709\u6642\u9084\u5145\u6eff\u4e86\u8a31\u591a\u4ee4\u4eba\u5931\u671b\u7684\u6a21\u7cca\u884c\u92b7\u8a0a\u606f\u3002\u7576\u4e16\u754c\u4e0a\u7684\u5176\u4ed6\u54c1\u724c (\u570b\u5bb6\u3001\u57ce\u5e02) \u5df2\u7d93\u767c\u5c55\u7684\u65e5\u8da8\u5b8c\u5584\uff0c\u6211\u5011\u537b\u9084\u5728\u91d1\u5b57\u5854\u7684\u5e95\u7aef\u6253\u8f49\u3001\u843d\u5f8c\u4eba\u5bb6\u4e00\u5927\u622a\uff1b\u7576\u52d9\u4e4b\u6025\uff0c\u6709\u95dc\u7576\u5c40\u771f\u7684\u9700\u8981\u597d\u597d\u5730\u5f9e\u601d\u7dad\u9762\u53bb\u5927\u5927\u7ffb\u4fee\u3002<\/p>\n<p>\uff08\u672c\u6587\u70ba\u5408\u4f5c\u5925\u4f34<a href=\"\/\/vikingbar.org\/\" target=\"_blank\" rel=\"noopener\">Viking Bar<\/a>\u5c08\u6b04\u6388\u6b0a\uff0c\u539f\u6587\u6a19\u984c\uff1a<a href=\"\/\/vikingbar.org\/2015\/06\/%E5%85%AC%E9%83%A8%E9%96%80%E8%A1%8C%E9%8A%B7%E5%AD%B8%E5%95%8F%E5%A4%A7%EF%BC%9A%E7%94%A8%E5%85%AC%E5%8B%99%E5%93%A1%E5%BF%83%E6%85%8B%E5%81%9A%E8%A1%8C%E9%8A%B7%EF%BC%8C%E4%B8%8D%E4%BD%86%E7%84%A1\/\" target=\"_blank\" rel=\"noopener\">\u516c\u90e8\u9580\u884c\u92b7\u5b78\u554f\u5927\uff1a\u7528\u516c\u52d9\u54e1\u5fc3\u614b\u505a\u884c\u92b7\uff0c\u4e0d\u4f46\u7121\u6cd5\u63a8\u5ee3\uff0c\u66f4\u6bc0\u4e86\u5f62\u8c61<\/a>\uff1b\u975e\u7d93\u8a31\u53ef\u3001\u4e0d\u5f97\u8f49\u8f09\u3002\uff09<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uff08\u5716\u7247\u4f86\u6e90\uff1aETtoday\uff09 \u25ce\u672c\u6587\u4f5c\u8005\uff1aDaniel Wu \u559c\u6b61\u97f3\u6a02\uff0c\u559c\u6b61\u5275\u4f5c\uff0c\u559c\u6b61\u9748\u611f\uff1b\u5982\u679c\u53ef\u4ee5\uff0c\u60f3\u8d81\u5e74\u8f15\u79c9\u6301\u6642\u96b1\u6642\u73fe\u7684\u71b1\u5ff1\uff0c\u5b78\u7fd2\u751f\u6d3b\u5468\u906d\u7684\u4e8b\u7269\u3002 2015 \u4e16\u754c\u5927\u5b78\u904b\u52d5\u6703\u5c07\u65bc 7\/3 \u81f3 7\/1[&#8230;]<\/p>\n","protected":false},"author":143,"featured_media":38041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[2453,22047],"_links":{"self":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts\/15644"}],"collection":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/users\/143"}],"replies":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/comments?post=15644"}],"version-history":[{"count":0,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/posts\/15644\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/media\/38041"}],"wp:attachment":[{"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/media?parent=15644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/categories?post=15644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buzzorange.com\/citiorange\/wp-json\/wp\/v2\/tags?post=15644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}