{"id":14094,"date":"2015-12-04T17:31:18","date_gmt":"2015-12-08T09:31:18","guid":{"rendered":"http:\/\/buzzorange.com\/citiorange\/2015\/12\/04\/destroy-ding-xing\/"},"modified":"2015-12-04T17:31:18","modified_gmt":"2015-12-08T09:31:18","slug":"destroy-ding-xing","status":"publish","type":"post","link":"https:\/\/buzzorange.com\/citiorange\/2015\/12\/04\/destroy-ding-xing\/","title":{"rendered":"\u65e2\u7136\u5df2\u5224\u7121\u7f6a\uff0c\u62b5\u5236\u9802\u65b0\u5c31\u662f\u300c\u4e0d\u5c0a\u91cd\u53f8\u6cd5\u5224\u6c7a\u300d\u2500\u2500\u4f60\u80fd\u8a8d\u540c\u55ce\uff1f"},"content":{"rendered":"<p><a href=\"\/\/buzzorange.com\/wp-content\/uploads\/2015\/12\/420_6606688eb63a4916a7c9300a46a584f6.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-49968 \" src=\"\/\/buzzorange.com\/wp-content\/uploads\/2015\/12\/420_6606688eb63a4916a7c9300a46a584f6.jpg\" alt=\"420_6606688eb63a4916a7c9300a46a584f6\" width=\"548\" height=\"399\" \/><\/a><\/p>\n<p>\u6587\uff0f<span style=\"color: #0000ff\"><a style=\"color: #0000ff\" href=\"\/\/www.thinkingtaiwan.com\/author\/3986\">\u897f\u5340\u8001\u4e8c<\/a><\/span><\/p>\n<p>\u9802\u65b0\u6848\u4e00\u5be9\u5ba3\u5224\u7121\u7f6a\u4e4b\u5f8c\uff0c\u53f0\u5927\u6821\u9577\u694a\u6cee\u6c60\u516c\u958b\u8868\u793a\u652f\u6301\u5b78\u751f\u6703\u7684\u62b5\u5236\u884c\u52d5\uff0c\u7121\u9650\u671f\u505c\u552e\u9802\u65b0\u98df\u54c1\uff0c\u7406\u7531\u662f\u300c\u9802\u65b0\u7121\u7f6a\u662f\u5168\u4e16\u754c\u7b11\u8a71\uff0c\u6703\u8b93\u4eba\u89ba\u5f97\u53f0\u7063\u662f\u9ed1\u5fc3\u98df\u54c1\u5929\u5802\u300d\uff1b\u5c0d\u6b64\u884c\u653f\u9662\u524d\u767c\u8a00\u4eba\u80e1\u5e7c\u5049\u5247\u6279\u8a55\uff0c\u62b5\u5236\u884c\u52d5\u662f\u672a\u80fd\u5c0a\u91cd\u53f8\u6cd5\u5224\u6c7a\u7684\u8868\u73fe\uff0c\u7db2\u8def\u4e0a\u7684\u8a55\u50f9\u4e5f\u591a\u534a\u5c07\u62b5\u5236\u7684\u6b63\u7576\u6027\u5efa\u7acb\u5728\u5c0d\u53f8\u6cd5\u5224\u6c7a\u4e0d\u6eff\u7684\u524d\u63d0\u4e0b\uff0c\u4f3c\u4e4e\u5169\u8005\u4e4b\u4e2d\u6709\u4e00\u500b\u8ab0\u5c0d\u8ab0\u932f\u7684\u554f\u984c\u3002<\/p>\n<p><span style=\"color: #ff6600\">\u4f46\u5176\u5be6\uff0c\u62b5\u5236\u6b78\u62b5\u5236\u3001\u53f8\u6cd5\u6b78\u53f8\u6cd5\uff0c\u5728\u908f\u8f2f\u4e0a\u662f\u5169\u500b\u4e92\u76f8\u7368\u7acb\u7684\u4e8b\u4ef6<\/span>\uff1b<span style=\"color: #ff6600\">\u4e5f\u5c31\u662f\u8aaa\u82e5\u53f8\u6cd5\u5224\u6c7a\u6709\u7f6a\uff0c\u56fa\u7136\u8981\u7e7c\u7e8c\u62b5\u5236\u9ed1\u5fc3\u98df\u54c1\uff0c\u5373\u4f7f\u53f8\u6cd5\u5224\u6c7a\u7121\u7f6a\uff0c\u6211\u5011\u4ecd\u7136\u53ef\u4ee5\u62b5\u5236\u300c\u53ef\u80fd\u9ed1\u5fc3\u300d\u7684\u98df\u54c1<\/span>\uff0c\u56e0\u70ba\u53f8\u6cd5\u5224\u6c7a\u7684\u6cd5\u5f8b\u908f\u8f2f\uff0c\u548c\u6d88\u8cbb\u5fc3\u7406\u7684\u6c7a\u7b56\u908f\u8f2f\uff0c\u662f\u5404\u81ea\u6210\u7acb\u3001\u537b\u53c8\u5728\u98a8\u96aa\u63a7\u5236\u7684\u6982\u5ff5\u4e0a\u5341\u5206\u76f8\u4f3c\u7684\u63a8\u8ad6\u6a21\u5f0f\u3002<\/p>\n<p>\u9996\u5148\uff0c\u6211\u5011\u5f9e\u5c0d\u300c\u7121\u7f6a\u63a8\u5b9a\u300d\u7684\u908f\u8f2f\u958b\u59cb\u8aaa\u660e\uff0c\u8a31\u591a\u4eba\u8aa4\u89e3\u7121\u7f6a\u63a8\u5b9a\u662f\u6cd5\u5b98\u7684\u6063\u610f\uff0c\u4f46\u5176\u5be6\u5b83\u662f\u5211\u4e8b\u6cd5\u7684\u57fa\u672c\u6982\u5ff5\uff0c<span style=\"color: #ff6600\">\u898f\u5b9a\u5728\u5211\u4e8b\u8a34\u8a1f\u6cd5\u7b2c 154 \u689d\u4e2d\uff0c\u6240\u6709\u6cd5\u5b98\u3001\u6aa2\u5bdf\u5b98\u3001\u53f8\u6cd5\u8b66\u5bdf\u90fd\u6c92\u6709\u9078\u64c7\u9918\u5730\u7684\u5fc5\u9808\u9075\u5b88\u7121\u7f6a\u63a8\u5b9a\u539f\u5247<\/span>\u3002\u6709\u4eba\u8a8d\u70ba\u9019\u662f\u6cd5\u5f8b\u908f\u8f2f\u548c\u79d1\u5b78\u908f\u8f2f\u4e0d\u540c\u7684\u5730\u65b9\uff0c\u4f8b\u5982\u5728\u79d1\u5b78\u4e0a\uff0c\u4e0d\u80fd\u8b49\u660e\u5916\u661f\u4eba\u5b58\u5728\uff0c\u4e26\u4e0d\u80fd\u53cd\u8b49\u5916\u661f\u4eba\u5c31\u4e0d\u5b58\u5728\uff1b\u4f46\u5728\u6cd5\u5f8b\u4e0a\uff0c\u82e5\u4e0d\u80fd\u8b49\u660e\u4e00\u500b\u4eba\u6709\u7f6a\uff0c\u5c31\u61c9\u8a72\u8a8d\u5b9a\u4ed6\u662f\u7121\u7f6a\u7684\uff0c\u9019\u5c31\u662f\u7121\u7f6a\u63a8\u5b9a\u539f\u5247\u3002<\/p>\n<p>\u9019\u5c31\u8868\u793a\u6cd5\u5f8b\u9055\u80cc\u5e38\u8b58\u55ce\uff1f\u6070\u6070\u76f8\u53cd\u3002\u5728\u53f8\u6cd5\u5224\u6c7a\u524d\uff0c\u6211\u5011\u4e0d\u4e00\u5b9a\u6709\u5145\u5206\u7684\u8b49\u64da\u8b49\u660e\u9802\u65b0\u6cb9\u662f\u9ed1\u5fc3\u98df\u54c1\uff0c\u4f46\u6d88\u8cbb\u8005\u6703\u300c\u5be7\u53ef\u4fe1\u5176\u6709\u300d\uff0c\u56e0\u70ba\u4e0d\u8cb7\u9802\u65b0\u8ca8\u4e0d\u6703\u6709\u4ec0\u9ebc\u640d\u5931\uff08\u9802\u591a\u5931\u53bb\u4e00\u4e9b\u6298\u6263\u5229\u76ca\uff09\uff0c\u53ef\u662f\u5982\u679c\u4e0d\u5c0f\u5fc3\u771f\u5403\u5230\u9ed1\u5fc3\u98df\u54c1\uff0c\u90a3\u4ee3\u50f9\u537b\u662f\u6211\u5011\u4e0d\u9858\u627f\u53d7\u7684\uff1b\u4e5f\u5c31\u662f\u8aaa\uff0c\u6d88\u8cbb\u8005\u4e0d\u5fc5\u9054\u5230 100% \u78ba\u4fe1\uff0c\u53ea\u8981\u8861\u91cf\u4e4b\u5f8c B&gt;Z\uff0c\u5c31\u53ef\u4ee5\u4f5c\u51fa\u8a8d\u5b9a\u70ba\u9ed1\u5fc3\u98df\u54c1\u7684\u5224\u65b7\u3002<\/p>\n<p>\u7136\u800c\u5728\u5211\u6cd5\u4e0a\uff0c\u8868\u9762\u770b\u8d77\u4f86\u5b83\u7684\u5224\u65b7\u6a19\u6e96\u662f\u76f8\u53cd\u7684\uff0c\u5c31\u7b97\u6aa2\u9a57\u8b49\u64da\u7684\u7d50\u679c\u662f 90% \u6709\u72af\u7f6a\uff0c\u53ea\u8981\u9084\u6709 10% \u6c92\u6709\u72af\u7f6a\u7684\u5408\u7406\u61f7\u7591\uff0c\u4f9d\u6cd5\u5c31\u5fc5\u9808\u8aed\u77e5\u7121\u7f6a\u5224\u6c7a\u3002<\/p>\n<p><span style=\"color: #ff6600\">\u9019\u662f\u56e0\u70ba\u53f8\u6cd5\u5224\u6c7a\u82e5\u662f\u6709\u4efb\u4f55\u9583\u5931\uff0c\u5c31\u8981\u80cc\u8ca0\u4f7f\u4eba\u7121\u7aef\u906d\u53d7\u751f\u547d\u3001\u81ea\u7531\u3001\u8ca1\u7522\u4e0d\u53ef\u56de\u5fa9\u7684\u4fb5\u5bb3\uff1b\u5176\u5be6\u9019\u548c\u6d88\u8cbb\u8005\u7684\u98a8\u96aa\u63a7\u5236\u662f\u4e00\u6a23\u7684\uff0c\u56e0\u70ba\u5728\u8b49\u64da\u4e0d\u5920\u5145\u5206\u4e4b\u524d\u300c\u5be7\u53ef\u4fe1\u5176\u7121\u300d<\/span>\uff0c\u7b49\u5230\u6709\u65b0\u8b49\u64da\u51fa\u73fe\uff0c\u9084\u662f\u53ef\u4ee5\u900f\u904e\u975e\u5e38\u4e0a\u8a34\u7b49\u624b\u6bb5\u5c07\u72af\u7f6a\u8005\u7e69\u4e4b\u4ee5\u6cd5\uff0c\u4f46\u82e5\u8f15\u7387\u7684\u907d\u70ba\u6709\u7f6a\u5224\u6c7a\uff0c\u90a3\u4ee3\u50f9\u6050\u6015\u662f\u96e3\u4ee5\u5f4c\u88dc\u7684\u3002<\/p>\n<p><span style=\"color: #ff6600\">\u6211\u5011\u5c0d\u53f8\u6cd5\u5224\u6c7a\u7684\u89c0\u611f\u7d93\u5e38\u6703\u4f86\u81ea\u4eba\u985e\u5fc3\u7406\u4e0a\u67d0\u4e9b\u96e3\u4ee5\u907f\u514d\u7684\u8a8d\u77e5\u504f\u8aa4<\/span>\ufe5dcognitive bias\ufe5e\uff0c\u4f8b\u5982\u5b9a\u9328\u6548\u61c9\ufe5dAnchoring Bias\ufe5e\uff1a<span style=\"color: #ff6600\">\u5728\u6211\u5011\u70ba\u67d0\u4e8b\u4f30\u7b97\u50f9\u503c\u6216\u5224\u65b7\u6709\u7f6a\u6216\u7121\u7f6a\u6642\uff0c\u5bb9\u6613\u53d7\u5230\u6700\u8fd1\u807d\u5230\u7684\u8cc7\u8a0a\u6240\u5f71\u97ff\u800c\u9ad8\u4f30\u6216\u4f4e\u4f30\u50f9\u503c<\/span>\uff1b\u4fdd\u5b88\u6027\u504f\u8aa4\ufe5dConservation bias\ufe5e\uff1a\u9019\u548c\u5b9a\u9328\u6548\u61c9\u6709\u9ede\u50cf\uff0c\u7576\u6211\u5011\u76f8\u4fe1\u67d0\u4ef6\u4e8b\u4e4b\u5f8c\uff0c\u6703\u5f88\u96e3\u63a5\u53d7\u65b0\u7684\u89c0\u9ede\u3002<\/p>\n<p>\u6377\u601d\u6cd5\ufe5dAvailibility Hauristic\ufe5e\uff1a\u6211\u5011\u5e38\u7528\u5370\u8c61\u6700\u6df1\u523b\u7684\u8a18\u61b6\u8ddf\u8a0a\u606f\u4f86\u7576\u4f5c\u601d\u8003\u7684\u4f9d\u64da\uff1b\u9078\u64c7\u652f\u6301\u504f\u8aa4\ufe5dChoice-supportive bias\ufe5e\uff1a\u7576\u6211\u5011\u505a\u4e86\u67d0\u500b\u9078\u64c7\u5f8c\uff0c\u5c31\u6703\u8d8a\u4f86\u8d8a\u76f8\u4fe1\u81ea\u5df1\u505a\u4e86\u6b63\u78ba\u7684\u9078\u64c7\uff1b\u78ba\u8a8d\u504f\u8aa4\ufe5dConfirmation bias\ufe5e\uff1a\u6211\u5011\u6703\u5728\u76ee\u524d\u7684\u8a8d\u77e5\u4e2d\u627e\u7b54\u6848\uff0c\u9078\u64c7\u6027\u5730\u56de\u61b6\u3001\u8490\u96c6\u6709\u5229\u7d30\u7bc0\uff0c\u5ffd\u7565\u4e0d\u5229\u6216\u77db\u76fe\u7684\u8cc7\u8a0a\uff0c\u4f86\u652f\u6301\u81ea\u5df1\u7684\u60f3\u6cd5\uff1b\u800c\u76f2\u9ede\u504f\u8aa4\ufe5dBlind-spot bias\ufe5e\u6703\u8b93\u6211\u5011\u4ee5\u70ba\u81ea\u5df1\u6bd4\u5176\u4ed6\u4eba\u66f4\u80fd\u8fa8\u8b58\u8a8d\u77e5\u504f\u8aa4\uff0c\u4e5f\u6bd4\u8f03\u4e0d\u6703\u53d7\u5230\u5f71\u97ff\uff1b\u52a0\u4e0a\u5f9e\u773e\u6548\u61c9\ufe5dBandwagon Effect\ufe5e\u6240\u9020\u6210\u7684\u6c88\u9ed8\u87ba\u65cb\ufe5dSpiral of Silence\ufe5e\uff0c\u5c31\u66f4\u5bb9\u6613\u8b93\u6211\u5011\u7121\u6cd5\u807d\u5230\u4e0d\u540c\u8072\u97f3\u4f86\u5e6b\u52a9\u6211\u5011\u6821\u6b63\u504f\u8aa4\u3002<\/p>\n<p><span style=\"color: #ff6600\">\u6b63\u56e0\u70ba\u6cd5\u5b98\u4e5f\u662f\u4eba\uff0c\u800c\u73fe\u4ee3\u7684\u653f\u6cbb\u5236\u5ea6\u8207\u53f8\u6cd5\u7cfb\u7d71\u90fd\u628a\u4eba\u7576\u4eba\u770b\u800c\u4e0d\u662f\u7576\u4f5c\u795e\u4f86\u770b\u5f85<\/span>\uff0c\u56e0\u6b64\u5404\u7a2e\u6cd5\u6cbb\u570b\u539f\u5247\u4e43\u81f3\u65bc\u5404\u5177\u9ad4\u6cd5\u5f8b\u7684\u9069\u7528\u539f\u5247\uff0c\u5c24\u5176\u662f\u5211\u6cd5\u4e0a\u7684\u7f6a\u5211\u6cd5\u5b9a\u3001\u7121\u7f6a\u63a8\u5b9a\u548c\u56b4\u683c\u8b49\u64da\u6cd5\u5247\u7b49\uff0c\u90fd\u662f\u4eba\u985e\u7aed\u76e1\u5fc3\u8840\u70ba\u4e86\u9632\u6b62\u4eba\u5be9\u5224\u4eba\u6240\u53ef\u80fd\u53d7\u5230\u7684\u504f\u898b\u4ecb\u5165\u800c\u8a2d\uff0c\u767c\u52d5\u72af\u7f6a\u8ffd\u8a34\u7a0b\u5e8f\u7684\u9650\u5236\u689d\u4ef6\u975e\u5e38\u591a\uff0c\u5c31\u50cf\u662f\u6813\u4f4f\u72fc\u72ac\u7684\u9396\u93c8\u4e00\u6a23\uff0c\u898f\u7bc4\u7260\u6709\u6548\u7684\u5b88\u8b77\u5bb6\u5712\uff0c\u800c\u4e0d\u662f\u6210\u70ba\u4e00\u982d\u66b4\u8d70\u7684\u731b\u7378\u3002<\/p>\n<p><span style=\"color: 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style=\"color: #ff6600\">\u9019\u4e00\u5207\u90fd\u548c\u53f8\u6cd5\u5224\u6c7a\u5982\u4f55\u662f\u5169\u56de\u4e8b<\/span>\u3002<\/p>\n<p>\uff08\u672c\u6587\u7531<span style=\"color: #0000ff\"><a style=\"color: #0000ff\" href=\"\/\/www.thinkingtaiwan.com\/\">\u60f3\u60f3\u8ad6\u58c7<\/a><\/span>\u6388\u6b0a\u8f49\u8f09\uff0c\u672a\u7d93\u5141\u8a31\u3001\u4e0d\u5f97\u8f49\u8f09\u3002\u539f\u6587\u6a19\u984c\uff1a<span style=\"color: #0000ff\"><a style=\"color: #0000ff\" href=\"\/\/www.thinkingtaiwan.com\/content\/4907\">\u5728\u300c\u7121\u7f6a\u300d\u8207\u300c\u62b5\u5236\u300d\u4e4b\u9593<\/a><\/span>\uff09<\/p>\n<hr \/>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<\/p>\n<p><a href=\"https:\/\/buzzorange.com\/techorange\/2017\/02\/22\/louisa-pr-crisis\/\" target=\"_blank\" rel=\"noopener\">\u3010\u54c1\u724c\u88ab\u6ec5\u9802\u3011Louisa 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