{"id":10015,"date":"2017-04-18T17:03:54","date_gmt":"2017-04-18T09:03:54","guid":{"rendered":"http:\/\/buzzorange.com\/citiorange\/2017\/04\/18\/marketing-consumer-be-constrained\/"},"modified":"2017-04-18T17:03:54","modified_gmt":"2017-04-18T09:03:54","slug":"marketing-consumer-be-constrained","status":"publish","type":"post","link":"https:\/\/buzzorange.com\/citiorange\/2017\/04\/18\/marketing-consumer-be-constrained\/","title":{"rendered":"\u3010\u76ae\u593e\u6d88\u8cbb\u5206\u6790\u3011\u9019\u5bb6\u5e97\u7684\u806f\u540d\u4fc3\u92b7\u5f88\u68d2\u4e0d\u8cb7\u4e0d\u884c\uff1f\u5c0f\u5fc3\uff0c\u4f60\u53ef\u80fd\u88ab\u6d88\u8cbb\u8005\u7684\u300c\u7fa4\u9ad4\u884c\u70ba\u300d\u7d81\u67b6\u4e86"},"content":{"rendered":"<blockquote><p>\u3010\u6211\u5011\u70ba\u4ec0\u9ebc\u6311\u9078\u9019\u7bc7\u6587\u7ae0\u3011<\/p>\n<p>\u5168\u806f\u7684\u884c\u92b7\u624b\u6cd5\uff0c\u7e3d\u662f\u7db2\u8def\u793e\u7fa4\u7684\u71b1\u9580\u8a71\u984c\u3002\u4f46\u662f\u884c\u92b7\u624b\u6cd5\u5176\u5be6\u8aaa\u7a7f\u4e86\u5c31\u662f\u300c\u653e\u5927\u884c\u70ba\u300d\uff0c\u7e3d\u6709\u4e00\u7fa4\u4eba\u6703\u53d7\u5230\u9019\u6a23\u7684\u5236\u7d04\u800c\u6301\u7e8c\u8dd1\u4f86\u6d88\u8cbb\u3002<\/p>\n<p>\u884c\u92b7\u7684\u624b\u6bb5\u591a\u8b8a\u6709\u8da3\uff0c\u4f46\u4e0d\u5916\u4e4e\u5c31\u662f\u51f8\u986f\u4f60\u7684\u6d88\u8cbb\u52d5\u6a5f\uff0c\u5927\u5bb6\u5225\u592a\u56b4\u8085\u5c0d\u5f85\uff0c\u7576\u6210\u4e00\u5834\u6232\uff0c\u89c0\u5bdf\u4e26\u5b78\u7fd2\uff0c\u5225\u7e3d\u88ab\u6d88\u8cbb\u98a8\u5411\u5e36\u8457\u8d70\u554a\u3002\uff08\u8cac\u4efb\u7de8\u8f2f\uff1a\u8521\u6c9b\u5b87\uff09<\/p><\/blockquote>\n<div id=\"attachment_95764\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-95764\" loading=\"lazy\" class=\"wp-image-95764 size-full\" src=\"http:\/\/buzzorange.com\/wp-content\/uploads\/2017\/04\/34655041.jpg\" alt=\"\" width=\"800\" height=\"555\" \/><p id=\"caption-attachment-95764\" class=\"wp-caption-text\">\u4e2d\u592e\u793e\u63d0\u4f9b<\/p><\/div>\n<p>\u6587\/ \u00a0<a href=\"https:\/\/www.facebook.com\/photo.php?fbid=1607925219226630&amp;set=a.302739203078578.79792.100000275030452&amp;type=3&amp;theater\">\u8cf4\u9298\u5803<\/a><\/p>\n<p>\u6700\u8fd1\u5168\u806f\u793e\u7fa4\u64cd\u4f5c\u5230\u5e95\u662f\u5426\u5e36\u4f86\u5be6\u9ad4\u6d88\u8cbb\u529b\u7684\u63d0\u5347\uff0c\u5728\u6211\u7248\u4e0a\u670b\u53cb\u5708\u8a71\u984c\u4e0d\u65b7\uff0c\u6211\u63d0\u4f9b\u6211\u81ea\u5df1\u5c0d\u6d88\u8cbb\u884c\u70ba\u5206\u6790\u7684\u6848\u4f8b\u7d66\u5927\u5bb6\u505a\u53c3\u8003\uff1a<\/p>\n<p>\u6211\u662f\u5168\u806f\u7684\u6d88\u8cbb\u8005\uff0c\u5c45\u5bb6\u751f\u6d3b\u7528\u54c1\u6216\u516c\u53f8\u63a1\u8cb7\u62dc\u62dc\u6642\u90fd\u6703\u53bb\uff0c\u4e00\u5f35\u5168\u806f\u5361\u7528\u4e86\u5341\u4f86\u5e74\uff081999\u21922017\uff09\uff0c\u88e1\u9762\u5b58\u4e86\u5e7e\u842c\u9ede\uff0c\u7528\u73fe\u91d1\u7d50\u5e33\u6642\uff0c\u5076\u723e\u6ac3\u53f0\u7d50\u5e33\u5c0f\u59d0\u6703\u554f\u6211\uff0c\u8981\u4e0d\u8981\u7528\u9ede\u6578\u6298\u73fe\u53bb\u5c3e\u6578\uff08\u4e0d\u77e5\u662f\u5e97\u5167SOP\u9084\u662f\u8cbc\u5fc3\uff09\uff0c\u4e0d\u904e\u81ea\u5f9e\u7528\u4e2d\u4fe1\u5361\u611f\u61c9\u7d50\u5e33\u5f8c\uff0c\u5c31\u4e0d\u554f\u6211\u4e86\u3002<\/p>\n<p><span style=\"color: #800000\"><strong>\u5168\u806f\u7684\u793e\u7fa4\u505a\u8207\u4e0d\u505a\u3001\u6bcf\u6b21\u5bc4\u4f86\u7684DM\u3001\u51fa\u73fe\u7684\u65b0\u805e\uff0c\u9bae\u5c11\u5f71\u97ff\u6211\u53bb\u4e0d\u53bb\u5168\u806f\u7684\u884c\u70ba\u3002<\/strong><\/span><\/p>\n<p>\u6211\u662f 7-11 \u7684\u6d88\u8cbb\u8005\uff0c\u4e00\u5f35 i-Cash \u4e5f\u662f10\u4f86\u5e74\uff0c\u904e\u7a0b\u4e2d\u5f37\u8feb\u5347\u53ca\u6210\u4e86 i-Cash 2.0\uff0c\u88e1\u982d\u4e5f\u662f\u6578\u5341\u842c\u9ede\uff0c\u6703\u5728 7-11 \u6d88\u8cbb\u662f\u56e0\u70ba\u6211\u4f5c\u606f\u975e\u5e38\u4e0d\u6b63\u5e38\uff0c\u9019\u5730\u65b9\u5f88\u9069\u5408\u96a8\u6642\u88dc\u5145\u7dad\u751f\u7684\u7269\u54c1\uff0c\u63d0\u6b3e\u3001\u62ff\u8ca8\u3001\u7e73\u8cbb\u3001\u958b\u6703\u90fd\u5f88\u4f9d\u8cf4\uff0c\u6240\u4ee5\u9078\u64c7\u3002<\/p>\n<div id=\"attachment_95747\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-95747\" loading=\"lazy\" class=\"wp-image-95747 size-full\" src=\"http:\/\/buzzorange.com\/wp-content\/uploads\/2017\/04\/58077408.jpg\" alt=\"\" width=\"800\" height=\"534\" \/><p id=\"caption-attachment-95747\" class=\"wp-caption-text\">\u4e2d\u592e\u793e\u63d0\u4f9b<\/p><\/div>\n<p><span class=\"text_exposed_show\">\u5c0f\u4e03\u505a\u7684\u6d3b\u52d5\u3001\u5ee3\u544a\u3001\u7522\u751f\u7684\u65b0\u805e\uff0c\u5f71\u97ff\u9019\u6211\u7684\u884c\u70ba\u4e5f\u662f\u5fae\u4e4e\u5176\u5fae\u3002\u5662\uff0c\u6211\u9084\u662f\u6703\u5728\u5168\u5bb6\u6d88\u8cbb\uff0c\u7576 <a href=\"https:\/\/www.facebook.com\/redbull\/\">Red Bull<\/a> \u7b2c\u4e8c\u4ef658\u6298\u6642\uff0c\u6216\u662f\u958b\u6703\u5730\u9ede\u9694\u58c1\u53ea\u6709\u5168\u5bb6\u3001\u840a\u723e\u5bcc\u3001OK\u6642\uff0c\u5c31\u6703\uff0c\u4f46\u5982\u679c\u540c\u6a23\u689d\u4ef6\u4e0b\uff0c\u6703\u9078\u5c0f\u4e03\u3002<\/span><\/p>\n<p>\u6211\u4e5f\u662f\u71e6\u5764\u7684\u6d88\u8cbb\u8005\uff0c\u4e00\u6a23\u5341\u4f86\u5e74\uff0c\u4ee5\u524d\u4e00\u5e74\u4e00\u5e74\u7d2f\u7a4d\u6d88\u8cbb\u91d1\u984d\u70ba\u4e86\u7e8c\u5361\uff0c\u4f46\u5f8c\u4f86\u597d\u5e7e\u5e74\u90fd\u6c92\u6709\u7e8c\u4e86\uff0c\u76f4\u5230\u524d\u5e74\u5347\u7d1a\u4e86\u53f0\u65b0\u4e00\u5f35\u806f\u540d\u5361\uff0c\u88e1\u982d\u7d2f\u7a4d\u5e7e\u5343\u5143\u7684\u9084\u539f\u91d1\uff0c\u6c92\u7279\u5225\u611b\u7528\uff0c\u4f46\u8981\u63a1\u8cb7\u96fb\u5668\u985e\u7522\u54c1\uff0c\u5c31\u6703\u5148\u8003\u91cf\uff0c\u5c24\u5176\u4e00\u4e9b\u8fa6\u516c\u5ba4\u7528\u54c1\u3001\u8fa6\u6d3b\u52d5\u8d08\u54c1\u7b49\u7b49\uff1b\u9084\u662f\u6703\u5148\u6bd4\u904e\u5e7e\u5927\u7dda\u4e0a\u901a\u8def\u8ce3\u5834\u3002<\/p>\n<p>\u4e0d\u904e\u71e6\u5764\u7684\u300c\u5feb\u4e09\u7db2\u8def\u5546\u57ce\u300d\u51fa\u73fe\u5f8c\uff0c\u71e6\u5764\u7684\u512a\u52e2\u6709\u52a0\u5206\uff0c\u7279\u5225\u5728\u6709\u7279\u5225\u6d3b\u52d5\u6642\uff0c\u7dda\u4e0a\u6bd4\u5b8c\uff0c\u7dda\u4e0b\u8a62\u554f\u62ff\u8ca8\u5c45\u591a\uff0c\u5be6\u9ad4\u901a\u8def\u9084\u662f\u6709\u5be6\u9ad4\u512a\u52e2\u3002<\/p>\n<div id=\"attachment_95745\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-95745\" loading=\"lazy\" class=\"wp-image-95745 size-large\" src=\"http:\/\/buzzorange.com\/wp-content\/uploads\/2017\/04\/782-1024x568.png\" alt=\"\" width=\"840\" height=\"466\" \/><p id=\"caption-attachment-95745\" class=\"wp-caption-text\">\u64f7\u53d6\u81ea<a href=\"https:\/\/www.youtube.com\/watch?v=NwY7QD8vp8M\">YOUTUBE<\/a><\/p><\/div>\n<p><span class=\"text_exposed_show\"><br 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id=\"attachment_95748\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-95748\" loading=\"lazy\" class=\"wp-image-95748 size-full\" src=\"http:\/\/buzzorange.com\/wp-content\/uploads\/2017\/04\/50132321.jpg\" alt=\"\" width=\"800\" height=\"533\" \/><p id=\"caption-attachment-95748\" class=\"wp-caption-text\">\u4e2d\u592e\u793e\u63d0\u4f9b<\/p><\/div>\n<p><span class=\"text_exposed_show\">\u6c92\u806f\u540d\u5361\uff0c\u76ee\u524d\u53ea\u6709\u597d\u5eb7\u5361\u7528\u8457\uff1b\u76ee\u524d\u6703\u53bb\u5bb6\u6a02\u798f\uff0c\u901a\u5e38\u90fd\u662f\u70ba\u4e86\u7528\u9910(\u7f8e\u98df\u8857\u6216\u99d0\u9ede\u9910\u5ef3)\uff0c\u9084\u6709\u73a9\u5076\u50cf\u5b78\u5712\u6a5f\u53f0(\u70ba\u4e86\u5b69\u5b50\uff0c\u5bb6\u6a02\u798f\u6709\uff0c\u800c\u4e14\u4eba\u6bd4\u8f03\u5c11)\uff0c\u7136\u5f8c\u9806\u4fbf\u8cfc\u7269\u7684\u72c0\u6cc1\u5c45\u591a\uff0c\u9019\u908a\u7684\u8cfc\u7269\u60c5\u5883\u8ddf\u5168\u806f\u8207\u6953\u5eb7\u7684\u91cd\u758a\u5f88\u9ad8\uff0c\u6709\u9ede\u50cf\u662f\u5169\u8005\u7d9c\u5408\u9ad4\uff0c\u4f46\u662f\u8981\u5c08\u7a0b\u4ea4\u901a\u9032\u51fa\uff0c\u65b9\u4fbf\u6027\u6e1b\u5206\uff0c\u9019\u662f\u9078\u64c7\u4e0a\u7684\u5c0f\u5dee\u7570\u3002<\/span><\/p>\n<p>\u4e01\u4e01\u85e5\u5c40\u5728\u5b69\u5b50 &#8211;<span class=\"text_exposed_show\">1\u6b72(\u51fa\u751f\u524d)~3\u6b72\u626e\u6f14\u975e\u5e38\u91cd\u8981\u7684\u8173\u8272\uff0c\u5b30\u5a66\u7528\u54c1\u9996\u9078\uff0c\u91ab\u7642\u4fdd\u990a\u5176\u6b21\uff0c\u6703\u7fd2\u6163\u5728\u6b64\u6d88\u8cbb\u4e5f\u662f\u56e0\u70ba\u6709\u9019\u5f35\u842c\u6cf0(\u73fe\u5728\u662f\u51f1\u57fa)\u806f\u540d\u5361\uff0c\u4eab\u6709\u6298\u6263\u3001\u6eff\u984d\u79ae\u3001\u6703\u54e1\u79ae\u7b49\u7b49\uff0c\u4f46\u5b69\u5b50\u5927\u4e86\u4e4b\u5f8c\uff0c\u4f7f\u7528\u6b21\u6578\u4e5f\u662f\u92b3\u6e1b\uff0c\u4f46\u6301\u7e8c\u4f7f\u7528\u8457\u3002<\/span><\/p>\n<p>\u6211\u4e5f\u6703\u5230\u6953\u5eb7\uff0c\u53ea\u662f\u9019\u7a2e\u4e00\u822c\u6703\u54e1\u5361\u7d04\u675f\u529b\u5c0f\uff0c\u8cc7\u8a0a\u6c92\u6709\u8fa6\u6cd5\u76f4\u63a5\u806f\u7e6b\u5230\u6211\uff0c\u4f46\u6211\u9084\u662f\u6703\u5728\u9700\u8981\u63a1\u8cb7\u751f\u9bae(\u716e\u706b\u934b\u3001\u70e4\u8089\u8db4)\u9019\u7a2e\u6642\u6a5f\u5230\u9019\u908a\u63a1\u8cb7\u3002<\/p>\n<p>ok\uff0c\u9019\u662f\u7c21\u55ae\u6211\u500b\u4eba\u7684\u76ae\u593e\u6d88\u8cbb\u5206\u6790\uff0c\u5927\u5bb6\u6709\u767c\u73fe\u4e00\u9ede\uff0c<span 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